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Sony FE 28-70mm f/2 GM - Sony E
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$3,298.00
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An F2 standard zoom that rivals prime lens quality
Sony’s first2 G Master™ standard zoom with constant F2 max. aperture is ideal for portraits and many other subjects. Its F2 aperture, superb optics, and mobility will appeal to even the most demanding pros. Sharpness and contrast rival prime lens quality, while brightness, unrivaled AF, zoom, and a compact, lightweight design offer extraordinary creative scope for stills and movies.
Discover our FE 28-70mm F2 GM
Smooth, quiet power zoom is ideal for movie shooting, and AF is available even while zooming. Built-in optical stabilization works with in-body stabilization4, including Active Mode, to minimize blur in movies. Focus breathing is controlled to minimize shifts in angle of view while focusing for smooth, stable footage. Body breathing compensation is supported1, and metadata allows compensation during editing.
Sharp, refined rendering in a unique constant F2 standard zoom
Optics featuring large elements manufactured using advanced techniques, including three XA (extreme aspherical) elements, ensure high corner-to-corner resolution at F2 throughout the zoom range. One ED (extra-low dispersion) and three Super ED elements reduce chromatic aberration, Nano AR Coating II cuts flare/ghosting, floating focus boosts close-focus resolution, and gorgeous G Master bokeh enhances dimensionality.
A compact, mobile lens packed with superb optics and functionality
This compact, lightweight F2 zoom lens delivers advanced standard zoom functionality, image quality that rivals the best primes, and stunning AF. Innovative technologies including advanced optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 92.9 x 139.8 mm (3-3/4 x 5-5/8) and weighs just 918 g (32.4 oz). Stress-free shooting with all the advantages of a standard zoom and no compromise on image quality.
Precise, tenacious AF tracking with instant response
Four XD (extreme dynamic) linear motors and the latest algorithm keep the large F2 focus group under precise control. Reliable focus tracking and instant response are essential in professional situations such as weddings or sports events where missing even one frame can be disastrous. This lens is fully compatible with the 120 fps burst capability of the α9 III3, and tracking continues smoothly even while zooming.
Designed for refined, expressive movie production
Focus breathing is effectively reduced for smooth movie imagery with minimal angle-of-view instability. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that guide the viewer’s eye. Critical focus for high frame rate 4K 120p/FHD 240p4 recording is easy. The XD linear motors and a new aperture unit are quiet in operation, and α body breathing compensation5 is supported.
Operability and reliability that support professional needs
Linear Response MF provides intuitive focus control, adjustable zoom ring torque allows easy customization, and an aperture ring with a click ON/OFF switch provides hands-on aperture control. Two customizable focus hold buttons offer even more flexibility. Dust and moisture resistance6 ensures reliability in challenging outdoor conditions, while a fluorine coating on the front element effectively repels contaminants.
Advantages of Sony’s lenses for video shooting
Learn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.
Sony’s first2 G Master™ standard zoom with constant F2 max. aperture is ideal for portraits and many other subjects. Its F2 aperture, superb optics, and mobility will appeal to even the most demanding pros. Sharpness and contrast rival prime lens quality, while brightness, unrivaled AF, zoom, and a compact, lightweight design offer extraordinary creative scope for stills and movies.
Discover our FE 28-70mm F2 GM
Smooth, quiet power zoom is ideal for movie shooting, and AF is available even while zooming. Built-in optical stabilization works with in-body stabilization4, including Active Mode, to minimize blur in movies. Focus breathing is controlled to minimize shifts in angle of view while focusing for smooth, stable footage. Body breathing compensation is supported1, and metadata allows compensation during editing.
Sharp, refined rendering in a unique constant F2 standard zoom
Optics featuring large elements manufactured using advanced techniques, including three XA (extreme aspherical) elements, ensure high corner-to-corner resolution at F2 throughout the zoom range. One ED (extra-low dispersion) and three Super ED elements reduce chromatic aberration, Nano AR Coating II cuts flare/ghosting, floating focus boosts close-focus resolution, and gorgeous G Master bokeh enhances dimensionality.
A compact, mobile lens packed with superb optics and functionality
This compact, lightweight F2 zoom lens delivers advanced standard zoom functionality, image quality that rivals the best primes, and stunning AF. Innovative technologies including advanced optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 92.9 x 139.8 mm (3-3/4 x 5-5/8) and weighs just 918 g (32.4 oz). Stress-free shooting with all the advantages of a standard zoom and no compromise on image quality.
Precise, tenacious AF tracking with instant response
Four XD (extreme dynamic) linear motors and the latest algorithm keep the large F2 focus group under precise control. Reliable focus tracking and instant response are essential in professional situations such as weddings or sports events where missing even one frame can be disastrous. This lens is fully compatible with the 120 fps burst capability of the α9 III3, and tracking continues smoothly even while zooming.
Designed for refined, expressive movie production
Focus breathing is effectively reduced for smooth movie imagery with minimal angle-of-view instability. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that guide the viewer’s eye. Critical focus for high frame rate 4K 120p/FHD 240p4 recording is easy. The XD linear motors and a new aperture unit are quiet in operation, and α body breathing compensation5 is supported.
Operability and reliability that support professional needs
Linear Response MF provides intuitive focus control, adjustable zoom ring torque allows easy customization, and an aperture ring with a click ON/OFF switch provides hands-on aperture control. Two customizable focus hold buttons offer even more flexibility. Dust and moisture resistance6 ensures reliability in challenging outdoor conditions, while a fluorine coating on the front element effectively repels contaminants.
Advantages of Sony’s lenses for video shooting
Learn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.
| Lens mount | Sony E |
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