{"title":"Sony Lenses","description":null,"products":[{"product_id":"sony-fe-24-70mm-f2-8-gm-ii","title":"Sony FE 24-70mm F2.8 GM II","description":"\u003cstrong\u003eHigh resolution rivals the best primes\u003c\/strong\u003e\u003cbr\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (extra-low dispersion) glass elements, two Super ED glass elements and a floating focus mechanism control chromatic aberration, astigmatism, distortion and coma at all zoom and aperture settings. Nano AR Coating II subdues flare and ghosting for outstanding clarity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStunning G Master bokeh\u003c\/strong\u003e\u003cbr\u003eExquisite F2.8 bokeh extends throughout the zoom range thanks to advanced optical design and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during design and for each lens during manufacture. Two XA elements with 0.01-micron precision suppress onion ring bokeh. Minimum focusing distance is 0.21 metres at 24 mm and 0.30 metres at 70 mm, with max. magnification of 0.32x.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe most compact, lightweight and versatile in its class\u003c\/strong\u003e\u003cbr\u003eThe smallest and lightest F2.8 24–70 mm zoom in its class, this lens offers unprecedented flexibility and freedom. It weighs just 695 grams, 191 grams less than the previous model. Its length has been reduced by 16 mm. Overall volume has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or enthusiast still or movie use in a wide range of situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003c\/strong\u003e\u003cbr\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model3. With a compatible body it can shoot at up to 30 frames per second4. The new aperture unit also contributes to high speed, enabling full AF tracking performance even when shooting with the aperture stopped down.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMovie features refined for visual creators\u003c\/strong\u003e\u003cbr\u003eThe latest lens design technology reduces unwanted image shifts and angle-of-view variations for smooth, expressive movie imagery. XD Linear Motors enhance AF and tracking performance, enabling high-frame-rate recording for exquisite detail. Independent focus and aperture rings are provided, and Linear Response MF ensures direct, linear focus ring response when focusing manually.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent control and reliability in any environment\u003c\/strong\u003e\u003cbr\u003eAn updated dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. A fluorine coating keeps the front element clean. Convenient operation of circular polarizing and variable ND filters (optional) is provided by a special opening in the supplied lens hood. Two customizable focus hold buttons are provided for easy access and convenient control when shooting in any orientation.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh resolution rivals the best primes\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (extra-low dispersion) glass elements, two Super ED glass elements and a floating focus mechanism control aberration, for sharp, clear images at all zoom and aperture settings.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eMinimal flare and ghosting\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eNano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’s design suppresses internal reflections that can reduce clarity when shooting landscapes, sports and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eStunning G Master bokeh\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eBeautiful F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements suppress onion ring bokeh, while ED glass elements prevent colour bleeding for natural-looking circular bokeh. \u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eMinimum focusing distance is 0.21 metres at 24 mm and 0.30 metres at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close-ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control achieve high AF precision and tracking. Shoot at up to 30 frames per second3 with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eMovie features refined for visual creators\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eAdvanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible α series bodies is also supported.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eSmooth, quiet AF for movies\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eFocus is critical for slow motion, 4K or 8K movies. With α-series bodies this lens reliably acquires focus and smoothly tracks moving subjects. Its four XD Linear Motors and advanced control technology achieve extraordinarily precise AF. Subjects are smoothly tracked, making it possible to leave focusing entirely to the camera.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. It also provides precise repeatability. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies. \u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eSmall, light and versatile\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eThis lens is the smallest and lightest F2.8 24–70 mm zoom in its class6. It weighs just 695 grams (24.6 oz), over 20% less than the previous model. It is 16 mm shorter, and overall volume has been reduced by approximately 18%. Excellent mobility makes it a great choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eZoom smoothness switch\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eZoom ring torque can be adjusted via a two-position switch. With the switch in the Tight position the barrel won’t extend unexpectedly during transportation or when the lens is used on a tripod. The Smooth position provides light zoom operation for flexible, responsive shooting while also making it easy to produce smooth slow zoom for movies.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eAperture click and iris lock switches\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8 to F22 settings.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eCustomizable focus hold buttons\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eTwo customizable focus hold buttons are provided for easy access and convenient control when shooting in horizontal or vertical orientation, and just about any angle. An alternative function can be assigned to the focus hold buttons from the body menus.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eLens hood with filter window\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eThe supplied lens hood features an opening that allows convenient operation of circular polarizing and variable ND filters. \u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eAn updated dust- and moisture-resistant design6 provides extra reliability for outdoor use in challenging conditions. Silicone seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/li\u003e\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471281223,"sku":"210000010002","price":2448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/gmeohahtx3xeseiugnbf.jpg?v=1787586326"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-ii","title":"Sony FE 70-200mm F2.8 GM OSS II","description":"\u003cstrong\u003eXA element for breathtaking resolution\u003c\/strong\u003e\u003cbr\u003eSuperior G Master resolution is achieved throughout the entire 70 mm to 200 mm zoom range at all focusing distances. Two aspherical lens elements, one an XA (extreme aspherical) type manufactured to 0.01-micron surface precision, effectively control distance-related aberration so that outstanding resolution is ensured throughout the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAberration controlled for superb images\u003c\/strong\u003e\u003cbr\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass, significantly reduce chromatic aberration for sharp reproduction without colour bleeding. ED aspherical element is also used, simultaneously suppressing chromatic and spherical aberration that are common issues in telephoto lenses.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003cbr\u003eThis lens offers excellent close-up performance for a zoom. Minimum focus is 1.32 ft (0.4 m) at 70 mm and 2.69 ft (0.82 m) at 200 mm. Maximum magnification is 0.3x. Deep bokeh at F2.8 adds extra-expressive close-up capability. Floating focus ensures pinpoint sharpness even at minimum focus distance, while inner focus makes it easy to get close.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR Coating II for maximum clarity\u003c\/strong\u003e\u003cbr\u003eNano AR Coating II produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’s optical design also effectively suppresses internal reflections that can reduce clarity when shooting landscapes or sports.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStunning G Master bokeh\u003c\/strong\u003e\u003cbr\u003eAn XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh, while precise spherical aberration control boosts bokeh quality. ED (extra-low dispersion) and Super ED glass spherical elements, plus one ED aspherical element, effectively minimize colour bleeding for beautiful bokeh without unnatural colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew high-performance aperture unit\u003c\/strong\u003e\u003cbr\u003eEven the aperture unit in this lens has been refined to meet the highest G Master quality standards. A newly developed 11-blade aperture unit that remains almost perfectly circular, from wide open to stopped down by two stops, helps to deliver the kind of natural-looking circular bokeh users have come to expect from a G Master design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise autofocus\u003c\/strong\u003e\u003cbr\u003eThis lens works with α series bodies to reliably focus on and smoothly track even fast-moving subjects. Four high-thrust XD Linear Motors and advanced control technology deliver up to 4x\u003cbr\u003efaster AF than the SEL70200GM. Focus tracking capability while zooming is improved by approximately 30% compared to the SEL70200GM.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-performance teleconverters\u003c\/strong\u003e\u003cbr\u003eOptional high-performance 1.4x and 2.0x teleconverters extend the lens’s focal length to a maximum of 400 mm (600 mm on an APS-C body) at F5.6. Full G Master quality is maintained when the teleconverters are in use. Maximum aperture with the 1.4x and 2.0x teleconverters is F4 and F5.6, respectively.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for refined movie imagery\u003c\/strong\u003e\u003cbr\u003eThe latest lens design technology reduces focus breathing, focus shift when zooming and axis shift when zooming. XD Linear Motors and a newly developed aperture drive unit also contribute to quiet operation, greatly reducing noise and vibration that can interfere with movie recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile manual movie control\u003c\/strong\u003e\u003cbr\u003eIndependent control rings for focus, zoom and iris allow precise manual operation in movie applications. The aperture ring has a click on\/off switch that allows the aperture click switch stops to be turned ON for tactile feedback when shooting stills or OFF for smooth, silent iris control when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe world’s lightest for superior handling\u003c\/strong\u003e\u003cbr\u003eThis unique lens offers outstanding optical quality and AF in the world’s lightest F2.8 70–200 mm zoom. XD Linear Motors and magnesium alloy barrel components result in an overall weight of just 36.9 oz (1,045 g); approximately 29% lighter than the previous model. Advanced design improves overall balance and handling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIris lock stops unwanted exposure shifts\u003c\/strong\u003e\u003cbr\u003eAn iris lock switch prevents unwanted exposure changes while shooting. When locked, the aperture is either locked at the [A] position or can be rotated between any of the manual settings from F2.8 to F22. When unlocked, the aperture ring can be rotated between [A] and any of the manual settings without limitation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-time DMF supports pinpoint focus\u003c\/strong\u003e\u003cbr\u003eWhen the Full-time DMF is ON, manual focus is automatically engaged when the focus ring is operated, even in AF-C mode. This allows quick correction when autofocus targets the wrong subject and is a great way to refine focus after initial autofocus. Full-time DMF is not affected by focus-range limiter switch settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually while shooting stills or movies. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical image stabilization with MODE 3\u003c\/strong\u003e\u003cbr\u003eBuilt-in optical image stabilization makes it easy to shoot sharp images handheld. MODE 2 stabilization is optimized for panning shots, while MODE 3 emphasizes framing stability when shooting dynamic, unpredictable motion. 5-axis image stabilization becomes available when the lens is mounted on an α body that has in-body image stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree customizable focus hold buttons\u003c\/strong\u003e\u003cbr\u003eThree customizable focus hold buttons are provided 90° apart for easy access and convenient control when shooting in horizontal or vertical orientation and just about any angle. One function can be assigned to the focus hold buttons from the body menus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus-range limiter\u003c\/strong\u003e\u003cbr\u003eA focus-range limiter switch (FULL\/∞–3 m) makes it possible to limit AF operation to a predetermined range to maximize AF speed and prevent focusing on unwanted objects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003eDust and moisture resistance are notably improved compared to previous model. All seams are sealed, buttons and switches have silicone rubber gaskets and a rubber ring seals the lens mount. The internal zoom mechanism further resists dust and moisture while maintaining a constant lens barrel length.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew lens hood design\u003c\/strong\u003e\u003cbr\u003eThe supplied lens hood features an opening that allows convenient operation of circular polarizing or variable ND filters. It also has a flocked interior that is highly effective in preventing unwanted reflections. Silicone rubber is used on the circular front edge of the hood to enhance overall usability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRemovable tripod mount\u003c\/strong\u003e\u003cbr\u003eA removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471379527,"sku":"210000009180","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/v6qdkoixgvcycqpst6q0.jpg?v=1787586329"},{"product_id":"sony-fe-28-70mm-f-2-gm-sony-e","title":"Sony FE 28-70mm f\/2 GM - Sony E","description":"\u003cstrong\u003eAn F2 standard zoom that rivals prime lens quality\u003c\/strong\u003e\u003cbr\u003eSony’s first2 G Master™ standard zoom with constant F2 max. aperture is ideal for portraits and many other subjects. Its F2 aperture, superb optics, and mobility will appeal to even the most demanding pros. Sharpness and contrast rival prime lens quality, while brightness, unrivaled AF, zoom, and a compact, lightweight design offer extraordinary creative scope for stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDiscover our FE 28-70mm F2 GM\u003c\/strong\u003e\u003cbr\u003eSmooth, quiet power zoom is ideal for movie shooting, and AF is available even while zooming. Built-in optical stabilization works with in-body stabilization4, including Active Mode, to minimize blur in movies. Focus breathing is controlled to minimize shifts in angle of view while focusing for smooth, stable footage. Body breathing compensation is supported1, and metadata allows compensation during editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSharp, refined rendering in a unique constant F2 standard zoom\u003c\/strong\u003e\u003cbr\u003eOptics featuring large elements manufactured using advanced techniques, including three XA (extreme aspherical) elements, ensure high corner-to-corner resolution at F2 throughout the zoom range. One ED (extra-low dispersion) and three Super ED elements reduce chromatic aberration, Nano AR Coating II cuts flare\/ghosting, floating focus boosts close-focus resolution, and gorgeous G Master bokeh enhances dimensionality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA compact, mobile lens packed with superb optics and functionality\u003c\/strong\u003e\u003cbr\u003eThis compact, lightweight F2 zoom lens delivers advanced standard zoom functionality, image quality that rivals the best primes, and stunning AF. Innovative technologies including advanced optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 92.9 x 139.8 mm (3-3\/4 x 5-5\/8) and weighs just 918 g (32.4 oz). Stress-free shooting with all the advantages of a standard zoom and no compromise on image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise, tenacious AF tracking with instant response\u003c\/strong\u003e\u003cbr\u003eFour XD (extreme dynamic) linear motors and the latest algorithm keep the large F2 focus group under precise control. Reliable focus tracking and instant response are essential in professional situations such as weddings or sports events where missing even one frame can be disastrous. This lens is fully compatible with the 120 fps burst capability of the α9 III3, and tracking continues smoothly even while zooming.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for refined, expressive movie production\u003c\/strong\u003e\u003cbr\u003eFocus breathing is effectively reduced for smooth movie imagery with minimal angle-of-view instability. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p4 recording is easy. The XD linear motors and a new aperture unit are quiet in operation, and α body breathing compensation5 is supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOperability and reliability that support professional needs\u003c\/strong\u003e\u003cbr\u003eLinear Response MF provides intuitive focus control, adjustable zoom ring torque allows easy  customization, and an aperture ring with a click ON\/OFF switch provides hands-on aperture control. Two customizable focus hold buttons offer even more flexibility. Dust and moisture resistance6 ensures reliability in challenging outdoor conditions, while a fluorine coating on the front element effectively repels contaminants.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony’s lenses for video shooting \u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471543367,"sku":"210000015189","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/hogweawf7zy5a4mc9www.jpg?v=1787586333"},{"product_id":"sony-fe-90mm-f2-8-macro-g-oss","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cstrong\u003eRenowned G lens background bokeh\u003c\/strong\u003e\u003cbr\u003eBeautiful background bokeh is synonymous with the G Lens name, and it can really make the subject stand out. Individual calibration of each lens ensures optimum compensation for spherical aberration, resulting in smooth rendering of edges without a trace of ugly \"nisen bokeh\". A nine-blade circular aperture also contributes to great-looking bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage-wide clarity from macro to infinity\u003c\/strong\u003e\u003cbr\u003eMacro lenses are often used over a wide range of focusing distances, so a floating focus mechanism has been implemented for optimum suppression of close-focus aberration. The floating system reduces the size of the lens while maintaining outstanding clarity throughout the image area, from infinity to the closest focusing distance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise, quiet focus for stills and movies\u003c\/strong\u003e\u003cbr\u003eTwo focus groups in a floating focus configuration are driven by an innovative DDSSM (Direct Drive Super Sonic wave Motor) system for smooth, precise positioning of the relatively heavy lenses that make full-frame macro magnification possible. This system is remarkably quiet, and is ideal for animal or insect photography as well as movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSharp and clear without a tripod\u003c\/strong\u003e\u003cbr\u003eAlthough a tripod is usually considered necessary for sharp macro photography, built-in OSS (Optical SteadyShot) image stabilization makes it possible to shoot sharp macro images handheld. The heavy stabilization lens is driven by a responsive linear motor for fast, precise stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast auto\/manual focus switching\u003c\/strong\u003e\u003cbr\u003eIf you have to remove your eye from the viewfinder to switch between auto and manual focus, you're likely to lose the shot. With this lens, the focus ring, where your hand normally rests while shooting, simply slides back and forth to switch between manual and auto focus. A non-slip surface ensures reliable operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus lock where you need it most\u003c\/strong\u003e\u003cbr\u003ePressing the focus hold button, conveniently located on the lens barrel, instantly locks focus at the current setting and keeps it there until the button is released. The focus hold button can be used to lock focus even when shooting in the continuous AF mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelect your focus range for faster AF\u003c\/strong\u003e\u003cbr\u003eThe Focus Range Limiter selector can be set for near and\/or far focusing, depending on the subject, limiting focusing range and thereby maximizing autofocus speed. Selections are ∞~0.5 metres for distant focusing, 0.5~0.28 metres for close focusing and FULL for full-range focusing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInner focus for better handling\u003c\/strong\u003e\u003cbr\u003eIn an inner focus design, only internal lens elements move when focusing, so the total length of the lens does not change. In addition to making handling easier, that means faster auto focus and shorter minimum focusing distance. The filter thread at the front of the lens does not rotate, which is an advantage when using a polarizing filter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGet close while keeping your distance\u003c\/strong\u003e\u003cbr\u003eThe medium telephoto focal length of this lens gives it an ideal working distance at macro magnifications, making it easier to capture impressive macro images of insects and other subjects that cannot be approached too closely.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGreat for movies as well as stills\u003c\/strong\u003e\u003cbr\u003eLens requirements for moviemaking are more demanding than for stills in some ways. Sony goes the extra mile to ensure that lenses that will be used with movie-capable cameras will deliver the necessary performance. Minimal focus breathing and quiet operation, for example, are essential for movie shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable and easy in any conditions\u003c\/strong\u003e\u003cbr\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471576135,"sku":"210000005160","price":1048.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/up06mqwjx6wngk0mtyfc.jpg?v=1787586334"},{"product_id":"sony-fe-24-105mm-f4-g-oss","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cstrong\u003eA compact, lightweight, and comprehensive zoom\u003c\/strong\u003e\u003cbr\u003eFrom 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent corner-to-corner imaging throughout the zoom range\u003c\/strong\u003e\u003cbr\u003eAdvanced optics achieve consistently high corner-to-corner resolution throughout the zoom range. Four aspherical elements effectively reduce aberration, while ED (Extra-low Dispersion) glass elements minimize chromatic aberration. A circular aperture and carefully controlled spherical aberration shape add expressive potential with beautiful, smooth background bokeh and natural highlights that complement outstanding in-focus sharpness and clarity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA one-lens solution for mobile, versatile shooting\u003c\/strong\u003e\u003cbr\u003eExcellent optical performance and a high zoom ratio are packed into a compact, lightweight design weighing only 23.4 oz (663 g). The design extends to E-mount bodies for outstanding system mobility and handling ease. This one high-performance lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 1.25 ft (0.38 m) and built-in optical image stabilization further enhance all-around versatility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F4 and fast, precise, quiet AF for stills and movies\u003c\/strong\u003e\u003cbr\u003eA bright, constant F4 maximum aperture throughout the zoom range keeps the brightness even when focal length is changed. Sony's Direct Drive SSM (DDSSM) AF drive system offers fast, precise and quiet focusing. A precision optical design minimizes focus breathing. All of this makes the FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfessional reliability and operability\u003c\/strong\u003e\u003cbr\u003eA fluorine coating on the front element prevents contaminants such as oils, grime, and water from sticking to the front of the lens, and makes them easier to remove if they do become attached to the lens surface. A dust and moisture resistant design and customizable focus hold button further contribute to professional operability and reliability.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471739975,"sku":"210000003281","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/eskq4sut0viyrhtnrcei.jpg?v=1787586339"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003cstrong\u003eExplore the world with 200–600 mm zoom\u003c\/strong\u003e\u003cbr\u003ePerfect for wildlife and more, this 200–600mm super-telephoto zoom can reach as far as 840mm or 1200mm with 1.4x and 2.0x teleconverters, with full G lens quality and AF performance. Aspherical and ED glass elements achieve superb resolution throughout the zoom range, while Sony's Nano AR Coating cuts flare and ghosting. The bokeh is gorgeous, too.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZoom to 600 mm, or 1,200 with teleconverter\u003c\/strong\u003e\u003cbr\u003eCompatible with optional 1.4x and 2.0x teleconverters, for a maximum focal length of 840 mm or 1,200 mm at F13. Both teleconverters are top quality, retaining outstanding image quality and AF performance. Zoom and aperture range with the 1.4x teleconverter is 280–840mm, F8–9. With the 2.0x teleconverter the ranges are 400–1,200 mm, F11–13.2\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh resolution throughout the zoom range\u003c\/strong\u003e\u003cbr\u003eFive ED (Extra-low Dispersion) glass elements and one aspherical element in a new optical design offer superb resolution and image quality throughout the zoom range. The aspherical element suppresses spherical aberration and distortion, while the ED glass elements minimize chromatic aberration that can be a problem at super-telephoto focal lengths.2\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise AF keeps up with swift subjects\u003c\/strong\u003e\u003cbr\u003eSony's DDSSM (Direct Drive SSM) system has the power and precision needed to drive the lens's mechanism for remarkably fast, accurate focusing. High positioning accuracy means that no movement is wasted. Pinpoint autofocus is achieved with blazing speed. The DDSSM system is incredibly quiet, too.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful, natural G lens bokeh\u003c\/strong\u003e\u003cbr\u003eAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G lens bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent control and reliability in the field\u003c\/strong\u003e\u003cbr\u003eAn inner zoom mechanism means that the length of the lens does not change while zooming, for stable handheld operation with consistent balance. Customizable focus hold buttons are provided in three locations 90° apart for easy access when shooting in any orientation. A fluorine front element coating plus a dust and moisture-resistant design ensure high reliability in challenging environments.\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eSuper telephoto zoom G lens\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM for quiet, highly precise focus lens control\u003c\/li\u003e\n\u003cli\u003eAdvanced optical design incorporating an aspherical element and five ED glasses for entire zoom range\u003c\/li\u003e\n\u003cli\u003eSony Nano AR Coating to eliminate flare and ghosting\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471772743,"sku":"210000005657","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/o4xjs8bajxekg1nndgw6.jpg?v=1787586340"},{"product_id":"sony-fe-50mm-f1-2-gm","title":"Sony FE 50mm F1.2 GM","description":"\u003cdiv\u003e\n\u003cstrong\u003eCompact F1.2 prime lens w\/ awe-inspiring G Master resolution and bokeh\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 GM uses Sony’s latest techniques including advanced optical simulation and manufacturing technology to deliver awe-inspiring G Master resolution and bokeh with a wide F1.2 aperture in a surprisingly compact and lightweight design. Three XA (extreme aspherical) elements and Nano AR coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and light weight, the FE 50mm F1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eF1.2 max aperture for extraordinary brightness and depth of field\u003c\/strong\u003e\u003cbr\u003eThe F1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast F1.2 aperture is  not only good for shallow depth of field, but ideal for situations that require more light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eThree (XA) Extreme Aspheric elements for stunning resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, that can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBeautiful, natural-looking bokeh\u003c\/strong\u003e\u003cspan style=\"white-space:pre\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eWhile three XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eNano AR coating II enhances clarity\u003c\/strong\u003e\u003cbr\u003eSony’s advanced Nano AR (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eFour XD Extreme Dynamic Linear motors for fast, precise autofocus\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. A state-of-the-art control algorithm make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes. XD Linear motors not only contribute to AF precision and performance, close-focusing distance, but also help reduce the overall size and weight of the lens and, due to their efficiency, reduce power consumption for longer battery life.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eLinear response MF for precise manual focus control\u003c\/strong\u003e\u003cspan style=\"white-space:pre\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCompact, lightweight design: ideal for both full-frame and APS-C*\u003c\/strong\u003e\u003cbr\u003eThis lens weighs just 1.715 lb. (778g) and measures in at only Φ3.425” x 4.25“ (Φ87 x 108 mm). Its small size and light weight enhance mobility when used with compact E-mount Full-frame or APS-C bodies and make up a well-balanced system that is ideal for use on gimbals or accessory grips. When on an APS-C camera, it provides a very useful focal length of 75mm (full-frame format equivalent) which is great for taking portrait shots with a  pleasing perspective, especially when combined with the wide F1.2 aperture. \u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003cbr\u003eThe three XA lens elements in two groups, plus innovative mechanical, optical and control technology, achieve a minimum focusing distance of just 15.75” (0,4m) with a maximum magnification of 0.17x, making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.2 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 50mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super-35 cameras. Three XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.2 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design makes this lens ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eManual aperture ring with switchable click stops\u003c\/strong\u003e\u003cbr\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 50mm F1.2 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eTwo focus hold buttons\u003c\/strong\u003e\u003cbr\u003eTwo customizable multi-function focus hold buttons are included so when going from landscape to portrait orientation, the second focus hold button is positioned exactly where you expect it for easy access. The focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring. Note that only one selected custom feature will apply to both buttons.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDust and moisture resistant for robust reliability**\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistant1 design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003e1st F1.2, 5th anniversary G Master, 40th FE, 60th E-mount lens\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master is a milestone lens in the Sony Alpha system. It’s not only Sony’s first F1.2 E-mount lens, but is also the 60th E-mount lens, 40th full-frame E-mount and marks the 5th anniversary of the G Master series.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eAccepts a variety of filters\u003c\/strong\u003e\u003cbr\u003eThe large aperture FE 50mm F1.2 G Master Lens accepts 72mm filters. Since its internal focus mechanism means that the front element does not rotate when focusing, circular polarizing filters can also be used when shooting. Polarizers for landscapes, ND filters for movies, and other filter types can be used for extra creative control.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e* 50mm focal length on full-frame cameras and 75mm when used on APS-C cameras. Focal length based on 35mm full-frame equivalent.\u003cbr\u003e** \u003c\/em\u003eNot guaranteed to be 100% dust and moisture resistant\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471871047,"sku":"210000007928","price":2298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/kcxtysh72scwofieicmp.jpg?v=1787586344"},{"product_id":"sony-fe-40mm-f2-5-g","title":"Sony FE 40mm F2.5 G","description":"\u003cstrong\u003eUltra-compact fast prime w\/ G series lens quality and performance\u003c\/strong\u003e\u003cbr\u003ehe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 173g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful natural bokeh\u003c\/strong\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCorner-to-corner sharpness\u003c\/strong\u003e High image quality is realized by the inclusion of three aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e7-blade circular aperture\u003c\/strong\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 40mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo Linear motors for fast, precise autofocus tracking\u003c\/strong\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 40mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose-ups in a standard field of view\u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 40mm angle of view is useful in applications from snap shots to movie shooting. The FE 40mm F2.5 G features an impressive minimum focus distance of 11.02” (0.28m) (AF) \/ 9.84” (0.25m) (MF) and maximum magnification of 0.2x (AF) \/ 0.24x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003cbr\u003eThe FE 40mm F2.5 G lens has clear advantages for moviemaking. With an wide 40mm angle of view on full frame bodies and 60mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-compact and lightweight for both full-frame and APS-C cameras*\u003c\/strong\u003e\u003cbr\u003eThe ultra-compact FE 40mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 173g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid-range focal length of 60mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 40mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProgrammable focus-hold button for multiple custom functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability**\u003c\/strong\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 40mm F2.5 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures1.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb build quality\u003c\/strong\u003e The superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. 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The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is  not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. 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Resolution and bokeh is maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003cbr\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eNew Nano AR Coating II enhances clarity\u003c\/strong\u003e\u003cspan style=\"white-space:pre\"\u003e \u003c\/span\u003eA new Nano AR Coating II has been developed that can be evenly applied to large lens elements or highly curved element surfaces to suppress internal reflections and minimize flare and ghosting for clear, crisp imagery. Despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis lens weighs just 1.155lb. (524g) and measures in at only Φ2.99” x 3.78“(Φ76 x 96 mm). It’s small size and light weight enhance mobility when used with compact E-mount Full-frame or APS-C bodies and make up a well-balanced system that is ideal for use on gimbals or accessory grips.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003e52.5mm equivalent on APS-C bodies\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 35mm F1.4 G Master lens is highly recommended for APS-C as well as full-frame users. It balances well on smaller APS-C format bodies, providing a very useful focal length of 52.5mm (full-frame format equivalent). 52.5mm is great for taking snapshots around town, shooting scenery while hiking or mountain climbing, and much more. \u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eAperture ring with switchable click stops\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 35mm F1.4 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCustomizable multi-function focus hold button\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control is feels immediate and precise in both still and movie modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistant1 design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eMoviemaking advantage\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 35mm F1.4 G Master lens has clear advantages for moviemaking. With an wide 35mm angle of view on full frame bodies and 52.5mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.4 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eAccepts a variety of filters\u003c\/strong\u003e\u003cbr\u003eUnlike many other wide-angle lenses, the FE 35mm F1.4 G Master Lens accepts 67mm filters. Since its internal focus mechanism means that the front element does not rotate when focusing, circular polarizing filters can also be used when shooting landscapes. 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It features beautiful G LensTM rendering, amazing AF performance and a new power-zoom system using four XD Linear Motors in a compact lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh resolution in a compact lens\u003c\/strong\u003e\u003cbr\u003eTwo AA (advanced aspherical) elements, a standard aspherical element and one ED aspherical element suppress distortion and aberration for excellent optical performance throughout the image area. Corner-to-corner image clarity and sharpness are outstanding.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate colour high contrast\u003c\/strong\u003e\u003cbr\u003eAn advanced optical design that includes one Super ED (Extra-low Dispersion) glass element, and one ED glass element subdues chromatic aberration for crisp contrast throughout every image with minimal colour bleeding. Rendering is clear and natural with any subject and lighting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable movies with minimal breathing\u003c\/strong\u003e\u003cbr\u003eState-of-the-art lens technology reduces focus breathing and jarring angle-of-view shifts when focusing and zooming to facilitate high-quality movie recording and smooth, refined expression. The breathing compensation function provided in compatible α series bodies is also supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRefined G Lens bokeh\u003c\/strong\u003e\u003cbr\u003eA 7-blade circular aperture and carefully designed spherical aberration work together to deliver smooth, deep full-frame bokeh that can add impressive atmosphere and visual impact.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003cbr\u003eThe use of AA (advanced aspherical) elements in an advanced optical design results in excellent close-up performance throughout the lens’s zoom range. A minimum focusing distance of 0.79 ft (0.24 m) with 0.23x maximum magnification and constant length make this lens an excellent choice for table-top photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistent balance for easy handling\u003c\/strong\u003e\u003cbr\u003eThanks to refined internal focus and zoom mechanisms, the lens’s length remains constant while focusing and zooming for ideal balance and handling. Consistent balance makes this lens an ideal choice for gimbal-mounted movie shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise, quiet AF and tracking\u003c\/strong\u003e\u003cbr\u003eTwo XD (extreme dynamic) Linear Motors deliver high thrust for quick, quiet low-vibration autofocus. Tenacious, reliable AF can smoothly track subjects when shooting high-frame-rate movies, and with a compatible body accurate focus is maintained while shooting stills continuously at up to 30 frames per second.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, responsive power zoom\u003c\/strong\u003e\u003cbr\u003eA new zoom system powered by XD Linear Motors provides smooth control and immediate response. A continuously variable zoom lever makes it easy to execute smooth constant-speed zooms, and zoom can be remotely controlled while the camera is mounted on a gimbal.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTotal creative control in a compact lens\u003c\/strong\u003e\u003cbr\u003eAlthough this handy wide-angle zoom lens weighs just 12.5 oz (353 g), it does not compromise functionality or performance in any way. Creators will appreciate independent zoom, focus and aperture rings that offer extensive artistic control, plus exceptionally smooth, versatile power zoom capability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile zoom for stills too\u003c\/strong\u003e\u003cbr\u003ePrecisely controllable zoom is an advantage for stills as well as movies. The zoom ring allows quick, easy framing, and with compatible camera bodies the zoom ring direction can be customized to suit personal preference and shooting conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth remote power zoom\u003c\/strong\u003e\u003cbr\u003eIn addition to the convenience of being able to use assignable buttons and controls on compatible bodies or a remote commander and accessory grips for convenient power zoom control, the Imaging Edge MobileTM application can be used to remotely control zoom while the camera is mounted on a gimbal.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAperture click and iris lock switches\u003c\/strong\u003e\u003cbr\u003eAn aperture ring provides direct, intuitive control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F4 to F22 settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button is provided for easy access and convenient control. An alternative function can be assigned to the focus hold button from the body menus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003eA dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472198727,"sku":"210000010024","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/zewpvgedl4amhtipyuhx.jpg?v=1787586354"},{"product_id":"sony-fe-16-25mm-f2-8-g","title":"Sony FE 16-25mm F2.8 G","description":"\u003cstrong\u003eA small wide F2.8 zoom that goes anywhere\u003c\/strong\u003e\u003cbr\u003eWith a 16–25 mm range that is ideal for scenery, cityscapes, selfies, travel, and general snapshots, this versatile wide-angle zoom delivers beautiful G Lens rendering and bokeh at all focal lengths in a remarkably compact, lightweight design. You get refined large-aperture wide-angle imaging performance for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb sharpness at any focal length\u003c\/strong\u003e\u003cbr\u003eAn advanced optical design using three ED (Extra-low Dispersion) glass elements plus four aspherical elements that include one ED Aspherical glass element delivers high resolution throughout the 16–25 mm zoom range in a remarkably compact lens. Flare, ghosting, and colour bleeding are effectively subdued for clear, detailed rendering.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImpressive close-up performance\u003c\/strong\u003e\u003cbr\u003eMaximum magnification is 0.2x (AF)\/0.23x (MF) with a minimum focus distance of 0.59 ft (0.18 m) (AF)\/0.56ft (0.17 m) (MF) at the 16 mm end of the range and 0.79 ft (AF) (0.24 m)\/0.73 ft (0.22 m) (MF) at the 25 mm end of the range for superb wide-angle close-up performance. Wide-angle coverage lets you shoot close while simultaneously capturing the subject’s surroundings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDeep bokeh makes the subject stand out\u003c\/strong\u003e\u003cbr\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade aperture unit all work in harmony to deliver smooth, deep G Lens bokeh in a versatile wide-angle zoom lens. ED glass elements reduce colour bleeding for excellent contrast and clarity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF that maximizes body potential\u003c\/strong\u003e\u003cbr\u003eTwo specially optimized linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up even with the Sony’s advanced model α9 III body at up to 120fps. 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Tracking performance is also excellent and fully capable of keeping up even with Sony’s advanced model α9 III body at up to 120fps1. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA compact F2.8 zoom that is ready to go anywhere\u003c\/strong\u003e\u003cbr\u003eWith four aspherical elements and a large F2.8 maximum aperture in an optical design that delivers outstanding imaging performance, this innovative lens is no more than 3 in in diameter by 3-3\/4 in in length (74.8 mm x 92.3 mm). The use of engineering plastics for some components enhances durability while reducing weight to just 15.6 oz (440 grams) for agile mobility and minimum stress during long shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F2.8 in a mobile zoom is great for movies\u003c\/strong\u003e\u003cbr\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom can be an advantage for movies. Minimal centre of gravity shift makes this lens a good choice for gimbal or drone mounting. And combined with in-body Active Mode stabilisation it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation and metadata recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComprehensive control in a compact lens\u003c\/strong\u003e\u003cbr\u003eFocus, zoom, and aperture rings provide comprehensive control. The aperture ring features switchable click stops. 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Small accessories and other subjects can be captured with remarkable resolution and soft, beautiful background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior imaging plus mobility, operability, and reliability\u003c\/strong\u003e\u003cbr\u003eThe important features include customizable focus hold buttons, a focus range limiter, an aperture ring with switchable click stops, a dust\/moisture resistant design1, and a fluorine coated front element. Overall, this is a lens that meets professional requirements for control and reliability for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFE 135mm F1.8 GM compatibility\u003c\/strong\u003e\u003cbr\u003eFollow the link below for lens\/body compatibility details.\u003cbr\u003eSome camera bodies may require software update for full functionality.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472526407,"sku":"210000005228","price":2248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/lokjqvhyeqwffdnejnkn.jpg?v=1787586364"},{"product_id":"sony-fe-35mm-f1-8","title":"Sony FE 35mm f\/1.8 Lens","description":"\u003cstrong\u003eFull frame, fast, small and lightweight\u003c\/strong\u003e\u003cbr\u003eAlthough this fast F1.8 lens weighs a mere 280 g (9.9 oz) and is just 65.6 mm x 73 mm in size, it offers outstanding image quality that makes it a great all-around choice for photography and moviemaking. It is a full-frame lens, but balances well with APS-C bodies, providing an equivalent focal length of 52.5 mm that is ideal for portraits and snapshots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh corner-to-corner resolution\u003c\/strong\u003e\u003cbr\u003eAn aspherical element is strategically implemented in this lens’s advanced design to suppress optical aberration and achieve high resolution right out to the image periphery. Smooth bokeh is also available when needed, supported by a 9-blade circular aperture mechanism that contributes to natural-looking bokeh. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable AF tracking for any situation\u003c\/strong\u003e\u003cbr\u003eThe narrow depth of field available at a wide F1.8 aperture makes focus critical. The quiet, fast response and high precision of this lens’s linear-motor AF drive system ensure precise focus not only for stills, but also for movies where “wobbling” is employed for delicate continuous focus control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMove in for impressive close-ups\u003c\/strong\u003e\u003cbr\u003eA 0.22 m (0.73ft) minimum focus distance and 0.24x maximum magnification make this lens useful for close-ups as well as general photography and moviemaking. High optical performance is maintained at close range, providing the quality needed to create stunning images of tabletop subjects, flowers and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003eA conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body. The focus hold button can be assigned to display grid lines to aid composition, to adjust white balance, and to other functions that support efficient, versatile shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy manual\/auto focus switching\u003c\/strong\u003e\u003cbr\u003eA focus mode switch that allows instant switching between auto and manual focus mode can be a great advantage when shooting subjects or situations that require fine manual focus adjustment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. 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All of this is packed into a compact, mobile 5x super-telephoto zoom lens with built-in optical image stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eG Lens quality all the way to 350 mm (525 mm equiv.)\u003c\/strong\u003e\u003cbr\u003eOne aspherical element and three ED (Extra-low Dispersion) glass elements in a precision optical design suppress aberration throughout the zoom range, including chromatic aberration that can be an issue at super-telephoto focal lengths. Excellent sharpness and rendering are achieved at all zoom settings, throughout the image area. Gorgeous telephoto G Lens bokeh is another advantage. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, mobile 5x super-telephoto zoom\u003c\/strong\u003e\u003cbr\u003eAlthough it offers a big 5x zoom range, this compact lens weighs in at just 22.05 oz, enhancing the mobility of the entire camera system. 70–350 mm (105–525 mm equiv.) is an ideal range for a wide spectrum of subjects. Built-in optical image stabilization makes it easy to capture crisp, blur-free imagery even when shooting handheld at super-telephoto focal lengths.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXD Linear Motor in an APS-C lens\u003c\/strong\u003e\u003cbr\u003eSony’s original XD (extreme dynamic) linear motor technology has been applied in an APS-C lens, offering top-class autofocus performance that is fast, precise, and tenacious. Coupled with the advanced real-time AF capability of the latest compact APS-C bodies, you have a high-performance, easy-handling system for landscapes, wildlife, and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eControl, reliability, and mobility for any situation\u003c\/strong\u003e\u003cbr\u003eAn Optical SteadyShot switch, customizable focus hold button, and zoom lock switch add control convenience to a lens that also features a dust and moisture resistant design2 for high reliability in challenging environmental conditions. All of this complements the lens’s portability, making pro-class control and dependability available wherever you go.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003cbr\u003eImpeccable Sony G Lens design emphasizes a graceful balance between high resolution and gorgeous background bokeh that can enhance the artist’s vision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMTF Chart\u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472591943,"sku":"210000005866","price":1198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/rica1pges7mczaaltjqi.jpg?v=1787586366"},{"product_id":"sony-fe-20mm-f1-8-g","title":"Sony FE 20mm F1.8 G","description":"\u003cstrong\u003eA compact high-resolution 20 mm F1.8 prime\u003c\/strong\u003e\u003cbr\u003eSony’s latest optical technology achieves impressive corner-to-corner resolution from maximum F1.8 aperture in a large-aperture wide-angle prime lens. It is also remarkably compact. Matched with an E-mount body this lens makes up a mobile system with outstanding AF performance, control and reliability for a wide variety of shooting needs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb corner-to-corner resolution from F1.8\u003c\/strong\u003e\u003cbr\u003eTwo AA (advanced aspherical) elements in an innovative optical design minimize aberration for outstanding corner-to-corner resolution right from the lens’s widest F1.8 aperture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, natural-looking bokeh\u003c\/strong\u003e\u003cbr\u003eIn addition to precise control of spherical aberration—which has significant influence on bokeh quality—the FE 20 mm F1.8 G has a 9-blade circular aperture that contributes to smooth, creamy bokeh and natural-looking highlights that are hallmarks of the G Lens series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealistically rendered point sources\u003c\/strong\u003e\u003cbr\u003eTwo AA (advanced aspherical) elements and three ED (Extra-low Dispersion) glass elements are employed to minimize sagittal flare so that point light sources are reproduced accurately, without colour smearing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb AF speed, precision and tracking\u003c\/strong\u003e\u003cbr\u003eTwo XD (eXtreme Dynamic) Linear Motors easily keep up with Sony’s high-speed camera bodies, taking full advantage of their AF speed, precision and tracking potential. New control algorithms make it possible to drive the lens’s large focus group smoothly and without delays for responsive, silent, low-vibration auto focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight for enhanced mobility and handling\u003c\/strong\u003e\u003cbr\u003eAn advanced optical design that includes two AA elements is supported by a refined mechanical system in a G Lens that weighs just 373 g (13.2 oz). Small size and light weight enhance mobility when used with compact E-mount bodies, and make up a well-balanced system that is ideal for use on gimbals or accessory grips. The FE 20 mm F1.8 G is a versatile lens for a wide variety of still and movie shooting situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance, even for selfies\u003c\/strong\u003e\u003cbr\u003eIn addition to the fact that 20 mm is a great focal length for selfies, this lens has a minimum focusing distance of just 0.19 m (0.63 ft) when used in AF mode, and an even closer 0.18 m (0.59 ft) minimum focusing distance when focused manually. It is an excellent choice for gimbal\/grip mounting, whether shooting selfies or other subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR Coating for crisp contrast\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating creates a precise, regular nanostructure on lens surfaces that does not interfere with light transmission, while suppressing reflections that can cause flare and ghosting. Internal reflections are reduced to an absolute minimum, achieving outstanding clarity and contrast. (1. 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Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003eA conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy manual\/auto focus switching\u003c\/strong\u003e\u003cbr\u003eA focus mode switch that allows instant switching between auto and manual focus mode can be a great advantage when shooting subjects or situations that require fine manual focus adjustment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSwitchable aperture ring click stops\u003c\/strong\u003e\u003cbr\u003eIn addition to providing the fast response required for professional application, the aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for seamless, silent control when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e30 mm equivalent on APS-C bodies\u003c\/strong\u003e\u003cbr\u003eThis lens also balances well on smaller APS-C format bodies, providing a very useful wide-angle focal length of 30 mm (full-frame format equivalent). 30 mm is great for taking snapshots around town, shooting the scenery while hiking or mountain climbing, and much more. The SEL20F18G is highly recommended for APS-C as well as full-frame users.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s movie technology supports advanced moviemaking\u003c\/strong\u003e\u003cbr\u003eMoviemaking advantages include fast, precise AF and tracking provided by the lens’s XD Linear Motors, an ultra-wide 20-mm angle of view on full-frame bodies (30 mm on APS-C bodies or with Super 35 angle of view settings), a bright F1.8 maximum aperture, compact and lightweight design, excellent close-up performance and more. In addition to the lens’s small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472624711,"sku":"210000006729","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/eldk4z7wnuivdt8ill7f.jpg?v=1787586367"},{"product_id":"sony-fe-85mm-f1-4-gm-ii","title":"Sony FE 85mm F1.4 GM II","description":"\u003cstrong\u003eNext-level G Master performance: even sharper with gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eTwo XA (extreme aspherical) elements achieve superb resolution right to the image edges, while two ED (extra-low dispersion) glass elements minimize chromatic aberration. Eyes and expressions can be captured with stunning clarity regardless of framing. Sony’s Nano AR Coating II suppresses flare and ghosting in just about any lighting. 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Moving subject tracking is improved by as much as 7x, allowing reliable capture even when using extremely narrow depth of field at F1.4. The 120fps capability of the α9 III with its global shutter is fully supported. The FE 85 mm F1.4 GM II offers extraordinary creative control for serious portraiture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e20% less mass with no image quality compromise\u003c\/strong\u003e\u003cbr\u003eXA (extreme aspherical) elements, refined optics, XD (extreme dynamic) linear motors and a compact circular aperture unit pack superb large-aperture performance into a barrel that measures just 84.7 (3-3\/8 inch) x 107.3 mm (4-1\/4 inch) and weighs only 642 g (22.7 oz.). That’s about 13% less volume and 20%6 less mass for outstanding agility and matching with compact α-series bodies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAn ideal 85 mm F1.4 lens for filmmaking\u003c\/strong\u003e\u003cbr\u003eThe FE 85 mm F1.4 GM II is great for filming people. It works perfectly with Real-time Recognition AF in α-series bodies, for fast, precise and quiet subject tracking that maintains sharp focus on moving subjects even at F1.4. Focus breathing has been minimized and body breathing compensation is supported. The aperture ring can be switched to click-less operation and Linear Response MF allows smooth manual focus control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTop-class control and reliability for professional applications\u003c\/strong\u003e\u003cbr\u003eTwo customizable focus hold buttons and an AF\/MF switch offer flexible operability, while an independent aperture ring and Linear Response MF give intuitive control for creative shooting. The FE 85 mm F1.4 GM II accepts 77 mm threaded filters. 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A lightweight inner-zoom design results in stress-free handling, while comprehensive control meets professional needs\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding G Master™ resolution and bokeh from 100 to 400 mm\u003c\/strong\u003e\u003cbr\u003eThis fine lens delivers superb quality over a 100–400 mm range, extendable to 800 mm with an optional teleconverter. An ED XA (Extra-low Dispersion extreme aspherical) element plus XA, Super ED, and ED elements optimize chromatic and spherical aberration for high resolution throughout the zoom range. Maximum aperture is a constant F4.5 while zooming. The ED XA and XA elements contribute to exquisite G Master bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise AF effortlessly tracks active subjects\u003c\/strong\u003e\u003cbr\u003eAdvanced algorithms and four of Sony’s XD (extreme dynamic) Linear Motors drive the floating focus groups for up to 3x faster AF. Tracking performance has been improved by up to 50%. 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A function ring can be assigned to control Preset Focus for quick registration and recall of a specific focus point, APS-C\/Full Frame switching that allows quick shifts to the equivalent of 1.5x zoom, or Power Focus. A zoom smoothness switch and security slot are also provided.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRugged reliability in challenging conditions\u003c\/strong\u003e\u003cbr\u003eIn addition to a dust and moisture resistant overall design, the outer surface of the front element features a fluorine coating that prevents adhesion of fingerprints, dust, water, oil, and other contaminants. The coating also makes it easy to wipe the lens surface clean.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003cbr\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high-resolution and softly dissolving background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMTF Chart\u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony's lenses for video shooting\u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472985159,"sku":"210000021386","price":4298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/shfwbnrwvaojt9nd5jnk.jpg?v=1787586376"},{"product_id":"sony-e-55-210mm-f4-5-6-3-oss-black","title":"Sony E 55-210mm f\/4.5-6.3 OSS Lens (Black)","description":null,"brand":"Sony","offers":[{"title":"Default Title","offer_id":43125473050695,"sku":"210000001018","price":328.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/w3zcslnmxthf7n2xvlxh.jpg?v=1787586378"},{"product_id":"sony-e-50mm-f1-8-oss-black","title":"Sony E 50mm f\/1.8 OSS Lens (Black)","description":"Step-up from the standard zoom kit lens and explore the world of portrait photography with the SEL50F18 lens. It has a large aperture which makes it easy to get those great portrait shots.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eA focal length that is perfect for portraiture and a range of other subjects, a bright f\/1.8 maximum aperture, Optical SteadyShot™ (OSS) image stabilization and impressive image quality. The large maximum aperture and Optical SteadyShot make it possible to shoot crisp, clear images under low-light conditions that would be beyond the capabilities of a conventional lens.\u003c\/span\u003e\u003cbr\u003e\u003c!-- END PRODUCT FEATURE CMSPOT AREA --\u003e\u003c!-- Begin PAL Fed Feature Section --\u003e\r\n\u003cdiv class=\"productDetailTabSection\"\u003e\r\n\u003cdiv class=\"threeSpot rightCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSmooth and quiet high-speed focusing\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eLens operation is fast but at the same time smooth and quiet, minimizing noise and image jitter when shooting movies. A linear motor used for focus drive contributes to low-noise focus operation, while a stepping motor built into the lens, technology inherited from Sony's professional camcorders, results in smooth, quiet aperture actuation ideal for movie shooting.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot rightCol --\u003e\r\n\u003cdiv class=\"threeSpot leftCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eBuilt-in Optical SteadyShot\u003csup\u003eTM\u003c\/sup\u003e image stabilization\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCompact and lightweight\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 is remarkably compact and lightweight for a large-aperture mid-range telephoto lens (50mm focal length\/75mm equivalent in 35mm format). It is convenient to carry around for general photography, and particularly well suited to shooting portraits. The elegant aluminum alloy exterior of this lens affords an appearance that blends beautifully with the graceful design of E-mount bodies, and the engraved focus ring offers sophisticated appearance as well as superior grip and operating feel.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot leftCol --\u003e\r\n\u003cdiv class=\"threeSpot centerCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eLarge F1.8 aperture\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. Moreover, the large maximum aperture of this lens with its circular aperture design, can produce beautiful, creamily defocused backgrounds.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eDirect Manual Focus (DMF)\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eDirect Manual Focus (DMF) allows the user to go directly to manual focusing after autofocus lock-on without having to switch modes. In cases where autofocus has trouble locking onto the subject, or when the user wants to focus at a specific point, DMF facilitates fast, easy fine focus adjustments. This can be particularly useful for portraits in which depth of field can be extremely shallow.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125473083463,"sku":"210000001019","price":448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/vlpi4nqldnh8n2zhdf29.jpg?v=1787586379"},{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cstrong\u003eCompactG Master wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 24mmF1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh -a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography.  For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.4 max aperture maintains exposure and depth of field, allowing youto isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background isenhanced with circular aperture blades used in this lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. Theprecision internal focus mechanismaids in AF speed by moving only the middle groups of the optical systemand effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it isalso exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses variousaberrations, especially the peripheral area in the frameand sagittal flare.Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics.This also contributes to the compact and lightweight design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass  elements\u003c\/strong\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors.  This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact and lightweightlens weighs in at only 15.7oz (445g) with smallest in class dimensions of 3” (75.4mm)diameterand 3-3\/4” (92.4mm) in length. It’scompact, lightweight design enhances portability and mobility thanks to the combination of optical design utilizing two XA elements and the newly developed DDSSM (Direct Drive SSM) AF system.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemakingsince it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.1\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability \u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery.  It is most common in large-aperture lenses. The 24mm F1.4 GM incorporates a new optical design, including two XA lens elements,to effectively suppress and correct for sagittal flare,making this lens ideal for night sky and astrophotography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection \u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose-up, wide angle shooting\u003c\/strong\u003e\u003cbr\u003eGet a unique perspectivethrough close-up, wide angle shooting. The combination of high close-up capability with a minimum focusing distance of 0.79ft.(0.24m), a max.magnification of 0.17xand wide angle characteristic produces unique expression with dramatic perspectives and beautiful background bokeh.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125473116231,"sku":"210000004815","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/a20osppnkzoc7mpivrwo.jpg?v=1787586380"},{"product_id":"sony-e-11mm-f1-8-lens","title":"Sony E 11mm F1.8 Lens","description":"\u003cstrong\u003eSEL11F18\u003c\/strong\u003e\u003cbr\u003eAn ideal 11mm F1.8 APS-C prime for stills and movies\u003cbr\u003eWith an 11mm (35mm full-frame equivalent: 16.5mm) focal length for dynamic ultra-wide images and a large F1.8 max. aperture for deep bokeh, this lens weighs just 6.4 oz. (181 g). It is a perfect match for compact APS-C cameras, letting you capture stunning stills and movies anywhere. It also features two linear motors for fast, precise AF that supports both stills and movies.\u003cbr\u003e\u003cbr\u003eCoupled with α E-mount cameras from Sony, APS-C E-mount lenses deliver big camera performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDeep, expressive bokeh\u003c\/strong\u003e\u003cbr\u003eA large F1.8 maximum aperture makes it easy to achieve exquisitely expressive bokeh in deep, impressive images. 0.4 ft (0.12 m) minimum focus and 0.2x maximum magnification1 let you shoot close-ups with wide, smoothly defocused backgrounds. Precisely controlled spherical aberration and a 7-blade circular aperture contribute significantly to the beautiful bokeh this lens can deliver.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh resolution throughout an ultra-wide 11mm field of view\u003c\/strong\u003e\u003cbr\u003eState-of-the-art optics deliver consistently high resolution right out to the image edges. Optimal placement of three aspherical elements ideally corrects field curvature, ensuring that excellent resolution is maintained throughout the image area, even at maximum aperture. Three ED (Extra-low Dispersion) glass elements effectively suppress chromatic aberration and color fringing for superb image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight for new shooting freedom\u003c\/strong\u003e\u003cbr\u003eThe compact size and low weight of this fine lens make it a perfect match for APS-C cameras. Outstanding mobility and easy handling are great for long handheld or grip-mounted shooting sessions. An innovative combination of spherical and aspherical elements achieves stunning optical performance in a lens that is only 2-5\/8 x 2-3\/8 in. (66 x 57.5 mm) and weighs only 6.4 oz. (181 g).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced AF maximizes camera speed potential\u003c\/strong\u003e\u003cbr\u003eTwo linear motors give this large-aperture lens impressively fast, precise autofocus and tracking performance for both stills and movies. AF and tracking are so responsive that the full speed potential of the camera used can be fully realized so that even fast or erratically moving subjects can be captured quietly and reliably.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA versatile tool for movie shooters\u003c\/strong\u003e\u003cbr\u003eWith an 11mm angle of view and large F1.8 aperture, it is easy to capture dynamic subject perspectives against sweeping backgrounds with beautiful bokeh. Advanced optical design minimizes focus breathing2 and reduces unwanted angle-of-view shifts in movies. This unique ultra-wide lens also allows the use of front mounted filters for extra creative flexibility in a wide range of shooting situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb operability and reliability\u003c\/strong\u003e\u003cbr\u003eIt may be small, but this impressive lens offers outstanding control and reliability. Linear Response MF provides instantaneous manual focusing with a natural feel, while a focus hold button and focus mode switch offer extra focusing control versatility. And to ensure maximum reliability in challenging outdoor conditions it features effective dust and moisture resistance throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003cbr\u003eImpressive optical performance for Sony cameras, precision engineered for versatility and reliability in a wide range of applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMTF Chart\u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony’s lenses for video shooting\u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125473247303,"sku":"210000010156","price":698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/gqsgfxnmtsddb8eoyz0r.jpg?v=1787586381"},{"product_id":"sony-e-pz-10-20mm-f4-g","title":"Sony E PZ 10-20mm F4 G","description":"The smallest, lightest F4 ultra-wide APS-C power zoom\u003cbr\u003eThe world’s smallest and lightest constant F4 ultra-wide-angle APS-C power zoom lens1 offers outstanding mobility and superb image quality for both stills and movies. Smooth, versatile power zoom provides speed and framing control that brings extra expression to dynamic ultra-wide visual perspectives.\u003cbr\u003e\u003cbr\u003eCoupled with α E-mount cameras from Sony, APS-C E-mount lenses deliver big camera performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe world’s smallest and lightest\u003c\/strong\u003e\u003cbr\u003eJust 2-1\/4 in. (55 mm) long and weighing a mere 6.3 oz. (178 g), this is the world’s smallest, lightest F4 ultra-wide-angle power zoom lens.1 Thanks to internal zoom and focus, the lens does not change in length when zooming or focusing, providing a stable center of gravity that is ideal for vlogging and gimbal-mounted shooting. Outstanding mobility makes it a great choice for a wide range of situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDynamic perspectives and imagery\u003c\/strong\u003e\u003cbr\u003eA 10 mm (35mm full-frame equivalent: 15 mm) focal length at the wide end of the zoom range provides extremely wide angles of view that can easily cover sweeping scenes or reveal more in small spaces. This versatile lens can also deliver dynamic images utilizing unique perspectives, effectively separating the subject from the background, and emphasizing distance or speed in movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding optics in a compact lens\u003c\/strong\u003e\u003cbr\u003eThree aspherical elements suppress field curvature and astigmatism while an ED (Extra-low Dispersion) aspherical element subdues chromatic aberration for high image-wide resolution throughout the 10 to 20 mm zoom range (35mm full-frame equivalent: 15 to 30 mm). Naturally rendered G Lens bokeh can deliver striking expression with this lens’s 7.9\" (0.2m) minimum AF distance and 5.1 - 6.7\" (0.13 - 0.17 m) minimum MF distance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eResponsive power zoom\u003c\/strong\u003e\u003cbr\u003eA new electronic power zoom system instantly converts zoom ring rotation to actual zoom operation so that the creator’s intent is faithfully captured. There’s also a zoom lever that makes it easy to execute super-slow constant-speed zooms that are difficult with manual zoom. Zoom can also be controlled remotely from the optional GP-VPT2BT grip, RMT-P1BT remote commander, or the Imaging Edge Mobile application.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptimized for smooth movies\u003c\/strong\u003e\u003cbr\u003eAdvanced lens technology reduces focus breathing as well as focus and axial shift when zooming to ensure that smooth, high-quality movie footage is always captured. Unwanted, distracting changes in angle of view and framing are minimized so the viewer can become fully immersed in the imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary AF for stills and movies\u003c\/strong\u003e\u003cbr\u003eTwo linear motors ensure fast, quiet, low vibration autofocus that can smoothly track subjects when shooting high frame rate movies and reliably follow fast-moving subjects when shooting stills continuously at high speed. Focus is especially critical when shooting 4K or 8K movies, particularly while zooming. This lens easily acquires focus and tracks challenging subjects smoothly and silently.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony’s lenses for video shooting\u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125473280071,"sku":"210000010176","price":948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/ra8m8eidi07znp63ozq9.jpg?v=1787586382"},{"product_id":"used-sony-28-70mm-f3-5-5-6","title":"Used Sony 28-70mm f3.5-5.6","description":"\u003cp class=\"ym-used__grade-line\"\u003e\u003cstrong\u003eExcellent grade.\u003c\/strong\u003e It looks and works like new. Under a close look you might find the faintest sign that it has been out of the box; that is all.\u003c\/p\u003e\n\u003ch3\u003eThe specifics\u003c\/h3\u003e\u003cp\u003eNo signs of use and in great shape!\u003c\/p\u003e\n\u003ch3\u003eWhat’s included\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCaps\u003c\/li\u003e\n\u003cli\u003eLens hood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ym-used__photos-note\"\u003eThe photos are of this exact unit. What’s pictured is what’s included; the grade is for the main item, not the extras.\u003c\/p\u003e\n\u003cp class=\"ym-used__warranty\"\u003eInspected and tested by our staff in Boardman, Ohio. Covered by our 45-day used-gear warranty, with the same support as new.\u003c\/p\u003e\n\u003cp class=\"ym-used__one\"\u003eOne of a kind — when it’s gone, it’s gone. \u003ca href=\"\/collections\/used\"\u003eHow we grade used gear →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43137047560263,"sku":"210000022189","price":139.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/od46jsyjdbjycpirurfx.jpg?v=1787844021"},{"product_id":"used-sony-fe-50mm-f-1-2-gm","title":"Used Sony FE 50mm f\/1.2 GM","description":"\u003cp class=\"ym-used__grade-line\"\u003e\u003cstrong\u003eExcellent grade.\u003c\/strong\u003e It looks and works like new. Under a close look you might find the faintest sign that it has been out of the box; that is all.\u003c\/p\u003e\n\u003ch3\u003eThe specifics\u003c\/h3\u003e\u003cp\u003eExcellent Condition.\u003c\/p\u003e\n\u003ch3\u003eWhat’s included\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLens hood\u003c\/li\u003e\n\u003cli\u003eFront\u003c\/li\u003e\n\u003cli\u003eRear lens cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ym-used__photos-note\"\u003eThe photos are of this exact unit. What’s pictured is what’s included; the grade is for the main item, not the extras.\u003c\/p\u003e\n\u003cp class=\"ym-used__warranty\"\u003eInspected and tested by our staff in Boardman, Ohio. Covered by our 45-day used-gear warranty, with the same support as new.\u003c\/p\u003e\n\u003cp class=\"ym-used__one\"\u003eOne of a kind — when it’s gone, it’s gone. \u003ca href=\"\/collections\/used\"\u003eHow we grade used gear →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43137047855175,"sku":"210000022310","price":1399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/wkd4omwpdmohdag72a0s.jpg?v=1787844023"},{"product_id":"sony-fe-pz-28-135mm-f-4-g-oss-lens-selp28135g","title":"Sony FE PZ 28-135mm f\/4 G OSS Lens (SELP28135G)","description":"\u003cspan style=\"font-size:12px\"\u003e\u003cstrong\u003eHighlights:\u003c\/strong\u003e\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:12px\"\u003ePrecision G-series optical design for HD and 4K moviemaking\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:12px\"\u003eMinimized angle of view variation (breathing) while focusing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:12px\"\u003eNo focus shifting (axial displacement) while zooming\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:12px\"\u003e3x manual rings for superior control: zoom, focus, iris\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:12px\"\u003eConstant F4 max aperture maintains exposure \/ depth of field\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43162508361799,"sku":"210000018135","price":2998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/cdi4eavr1igknp4o2lmd.jpg?v=1788421928"},{"product_id":"sony-sonnar-t-fe-35mm-f-2-8-za-lens-sel35f28z","title":"Sony Sonnar T* FE 35mm f\/2.8 ZA Lens","description":"The small size, versatile 35mm focal length, and outstanding overall performance of this Carl Zeiss Sonnar T* lens make it an ideal match for compact 35mm full frame format E-mount bodies. Although the optical design is state-of-the-art, this superb wide angle lens remains true to the original Sonnar concept with a bright F2.8 maximum aperture (“Sonne” means “sun” in German). Three double-sided aspherical elements minimize aberration so that stunning contrast and resolution are maintained right out to the image edges at all apertures. The renowned T* lens coating contributes to natural color reproduction as well.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eA perfect match for α7 and α7R 35mm full frame bodies, with outstanding optical performance in a versatile 35mm focal length.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eCarl Zeiss quality delivers superior contrast and resolution throughout the image.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eBright F2.8 maximum aperture\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eDust and moisture resistant design\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eSupplied dedicated hood matches the lens’s compact form.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43165330079815,"sku":"210000001134","price":648.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/hosmhwyhy0ipastsoosd.jpg?v=1788505735"},{"product_id":"sony-e-35mm-f-1-8-oss-lens-sel35f18","title":"Sony E 35mm f\/1.8 OSS Lens","description":"\u003cp class=\"productFeaturesLongDesc\"\u003eHigh performance and a compact design make the SEL-35F18 prime lens an ideal second lens that's easy to carry around while capturing the action. It's perfect for a wide variety of photos, including snapshots while strolling, night shots (thanks to the bright maximum aperture) and portraits with beautifully defocused backgrounds. Newly-designed optics reduces spherical aberration and coma for sharp images even when shooting wide open. Combined with built-in Optical SteadyShot image stabilization, your photos and videos will be crisp, clear and blur-free.\u003c\/p\u003e\r\n\u003cdiv class=\"productDetailTabSection\"\u003e\r\n\u003cdiv class=\"threeSpot leftCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCompact, lightweight fixed F1.8 lens\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThis compact, large-aperture, fixed focal length lens has a focal length of 52.5 mm (35 mm equivalency) and is approximately 1-3\/4” (45mm) long. Compact and easy to carry around, this bright lens makes an ideal “second lens” with the capability to handle a wide variety of shooting situations — from landscapes and snaps around town to lovely portraits with beautiful background blur.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSilent and smooth focusing for shooting movies\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe quiet, high-speed linear motor in SEL-35F18 controls focus while an in-lens stepping motor in the actuator controls the aperture. Together they provide extremely quiet operation and smooth focusing as well as quiet and fluid aperture control. These motors are ideal for shooting video since they eliminate the worry of excessive lens-drive noise.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot leftCol --\u003e\r\n\u003cdiv class=\"threeSpot rightCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eBuilt-in Optical SteadyShot™ image stabilization\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCircular Aperture\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eIn low-light shots or nightscapes, out-of-focus light sources have a pleasing circular defocused effect.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot rightCol --\u003e\r\n\u003cdiv class=\"threeSpot centerCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eNew optical design\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eNewly designed optics reduces spherical aberration and coma, delivering performance similar to Sonnar T* E 24mm f\/1.8 ZA and E 50mm f\/1.8 OSS in the central area of the lens, and equal or better contrast at the periphery. The results are clean, sharp images even when shooting wide open.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSuperb focusing operation\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL-35F18 supports DMF (Direct Manual Focus), which enables users to resume manual focusing directly after obtaining focus with AF. This is particularly useful when AF cannot lock onto a subject or continually focuses on an unintended one. It also facilitates fine focusing when shooting portraits with a shallow depth of field. \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43165330112583,"sku":"210000001352","price":598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/wkohxmezgsaire3c5ala.jpg?v=1788505738"},{"product_id":"sony-e-20mm-f-2-8-lens-sel20f28b","title":"Sony E 20mm f\/2.8 Lens","description":"\u003cdiv\u003e\n\u003cstrong\u003eSuperior Image Quality\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12px; line-height: 1.5em;\"\u003eThree aspherical lens elements correct distortions and aberrations. In particular, image quality in peripheral areas has been dramatically improved compared to previous lenses. The high resolution and excellent contrast assures richly detailed images free of distortion, making the lens an outstanding choice for a wide range of subjects such as casual snapshots to majestic landscapes. \u003c\/span\u003e\n\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003cdiv\u003e\n\u003cstrong\u003eCircular Aperture\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12px; line-height: 1.5em;\"\u003eThe SEL20F28 features seven aperture blades that form a near circle. This result in a pleasing defocused circular effect on the background of your image when the aperture is set wide open. The same type of internal stepping motor used for the focus drive is used for aperture actuation as well, that result in a smooth, low-noise aperture operation ideally suited to movie shooting. \u003c\/span\u003e\n\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003cdiv\u003e\n\u003cstrong\u003eCompact length\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 12px; line-height: 1.5em;\"\u003eMeasuring a mere 13\/16 inches (20.4mm) the lens is 2mm shorter than the SEL16F28 \u003c\/span\u003e\n\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003cdiv\u003e\n\u003cstrong\u003eHandy Focal Length\u003cbr\u003e\u003c\/strong\u003eWith a 20mm focal length (35mm equivalent 30mm) and a bright maximum aperture of F2.8, the SEL20F28 is ideal for a variety of subjects from landscapes, interiors to casual snapshots. \u003cbr\u003e\u003cbr\u003e\r\n\u003cdiv\u003e\n\u003cstrong\u003eHigh Quality Exterior\u003c\/strong\u003e\u003cbr\u003eThe aluminum alloy lens barrel is inlaid into a molded-plastic component for a lightweight yet durable construction and features beautiful laser engraving of the product name and focal length for a stylish finish. 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Refined ultra-wide-angle optics capture sweeping scenes with dynamic perspectives plus outstanding resolution and clarity.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eExcellent corner-to-corner resolution\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eFour aspherical elements in an innovative optical design effectively suppress optical aberrations that can be problematic in wide-angle lenses. This remarkable lens achieves excellent resolution that is fully consistent with the G Lens concept throughout its zoom range.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eSuper ED glass improves resolution and contrast\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eOne Super ED (Extra-low Dispersion) glass element and three ED glass elements are strategically deployed to minimize chromatic aberration. Effective reduction of chromatic aberration contributes to improved sharpness and clarity throughout the image area.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eClarity and contrast in any light\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eCompact, lightweight and mobile\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eA refined optical design significantly reduces the overall length of the lens barrel as well as the diameter of the front element size while maintaining the highest possible optical performance at all focal lengths and aperture settings. Compact dimensions and low 565-gram (20-ounce) weight make this lens ideal wherever portability and mobility are required.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eFast, quiet AF for stills and movies\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eWhile autofocus speed and precision are essential to quickly capture and reliably track the subject, quiet operation is a must for movie recording. This lens features an advanced inner-focus mechanism driven by Sony's Direct Drive SSM (DDSSM) system for fast, accurate AF lock-on as well as smooth, quiet operation.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eAdvantages for movie recording\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eWith a constant F4 maximum aperture throughout the zoom range this lens makes it possible to achieve consistent exposure. Advanced AF with outstanding speed and precision contributes to reliable subject tracking at wide angles for impressive movie perspectives.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eSmooth, versatile operation\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eA customizable focus hold button that can be assigned other functions adds an extra margin fingertip control, and an AF\/MF switch sets the lens's operating mode to suit the situation. Manual mode focusing is fast and responsive with almost unnoticeable lag.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eHigh reliability in harsh conditions\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eThe overall design of this lens is dust and moisture resistant2for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eIntegrated lens hood\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eA built-in lens hood effectively blocks incident light that might cause flare and ghosting, maintaining optimum clarity and contrast even at the lens's widest angles. The supplied lens cap slips right over the built-in hood.\u003c\/li\u003e\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43165330800711,"sku":"210000003859","price":2298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/kzq2yervoiqibtuuvt0b.jpg?v=1788505753"},{"product_id":"sony-10-18mm-f-4-oss-e-sel1018","title":"Sony E 10-18mm f\/4 OSS Lens","description":"\u003cp class=\"productFeaturesLongDesc\"\u003e\u003cem\u003eThe SEL-1018 super wide-angle zoom lens is perfect for taking photos of sweeping landscapes and producing striking images with emphasized perspective. If you're seeking a wider minimum focal length than offered by standard wide-angle zoom lenses, the SEL-1018 is the ideal choice for you. Featuring a minimum focal length of only 10mm (15mm in 35mm camera equivalency), the SEL-1018 wide-angle zoom lens delivers highly-detailed, super wide-angle photos. With a constant maximum aperture of f\/4 through the entire focal length range, you'll be able to use the widest aperture at every focal length. Even in low light, you can take advantage of the bright aperture to utilize fast shutter speeds without needing to increase ISO sensitivity.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003c!-- END PRODUCT FEATURE CMSPOT AREA --\u003e\u003c!-- Begin PAL Fed Feature Section --\u003e\r\n\u003cdiv class=\"productDetailTabSection\"\u003e\r\n\u003cdiv class=\"threeSpot rightCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSuperb image capturing capability\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThree Aspherical lens elements correct for spherical aberration and distortion, making it possible to shoot high-contrast, high-quality images with markedly less bleeding even at the maximum aperture. In addition, the optical system employs Super Extra-low Dispersion glass, realizing highly detailed images with reduced color aberration even at the 10 mm focal length.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCircular Aperture\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eIn low-light shots or nightscapes, out-of-focus light sources have a pleasing circular defocused effect.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot rightCol --\u003e\r\n\u003cdiv class=\"threeSpot leftCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003e10-18 mm super wide-angle zoom lens\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL-1018 offers a constant maximum aperture of F4 through the entire focal length range, enabling use of the widest aperture at every focal length. Even in low-light environments, such as outdoors at sunset, users will be able to take advantage of the bright aperture and use fast shutter speeds without unnecessarily raising ISO sensitivity.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eBuilt-in Optical SteadyShot image stabilization\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot leftCol --\u003e\r\n\u003cdiv class=\"threeSpot centerCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eMinimum focal length of 10 mm (15 mm in 35 mm eq.)\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThanks to a minimum focal length of only 10 mm (15 mm in 35 mm-camera equivalency), the SEL-1018 delivers finely detailed, super wide-angle photos, ideal for shooting majestic landscapes that can only be captured with super wide-angle lenses, as well as for producing striking photos with emphasized perspective.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eInternal Focusing System\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eLens elements at the rear of the optical system move, allowing rapid auto-focus response. \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43165331095623,"sku":"210000004274","price":899.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/shmhkvv2rglgxfhxnnnk.jpg?v=1788505758"},{"product_id":"sony-fe-100-400mm-f4-5-5-6-gm-oss","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003cstrong\u003eSharp super-telephoto zoom, tenacious AF\u003c\/strong\u003e\u003cbr\u003eThe first super-telephoto zoom in Sony’s flagship G Master series covers a versatile 100 mm to 400 mm range. 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The wide f2.8 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo Linear motors for fast, precise autofocus tracking\u003c\/strong\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 24mm F2.8 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide-angle close-ups\u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The wide 24mm angle of view is useful in applications where the background is to be included, such as gimbal shooting or selfie shooting with a grip. The FE 24mm F2.8 G features an impressive minimum focus distance of 9.45” (0.24m) (AF) \/ 7.08” (0.18m) (MF) and maximum magnification of 0.13x (AF) \/ 0.19x (MF). With the wide F2.8 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003cbr\u003eThe FE 24mm F2.8 G lens has clear advantages for moviemaking. With an wide 24mm angle of view on full frame bodies and 36mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.8 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-compact and lightweight for both full-frame and APS-C cameras*\u003c\/strong\u003e\u003cbr\u003eThe ultra-compact FE 24mm F2.8 G lens measures 68mm diameter x 45mm and weighs in at only 162g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful wide-angle focal length of 36mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a wide-angle 24mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProgrammable focus-hold button for multiple custom functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability**\u003c\/strong\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 24mm F2.8 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures1.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb build quality\u003c\/strong\u003e The superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInternal focus design\u003c\/strong\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*   24mm focal length on full-frame cameras and 36mm when used on APS-C or Super-35 cameras. Focal length based on 35mm full-frame equivalent.\u003cbr\u003e**  Not guaranteed to be 100% dust and moisture resistant\u003c\/em\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167913836615,"sku":"210000008012","price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/tg7mn9a0hkwzjwkkduir.jpg?v=1788594952"},{"product_id":"sony-fe-14mm-f1-8-gm","title":"Sony FE 14mm F1.8 GM","description":"\u003cdiv\u003e\n\u003cstrong\u003eAdvanced Optical Performance\u003c\/strong\u003e\u003cbr\u003eThe FE 14mm F1.8 GM delivers incredible G Master quality and performance with a new perspective from an ultra- wide-angle field of view and bright F1.8 aperture -- all in a compact and lightweight design. Ideal for astrophotography, architecture, landscape, and even portraits and movie shooting, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance. Two XA (extreme aspherical) elements, one aspherical, two ED (Extra-low Dispersion) glass and one Super ED element coupled with Nano AR coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flare and ghosting.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eF1.8 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.8 max aperture – uncommon in ultra-wide primes - provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The combination of wide F1.8 aperture with 9 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.8 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astrophotography, making this lens perfect for any occasion.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eTwo XA (Extreme Aspherical) lens elements\u003c\/strong\u003e\u003cbr\u003eThe FE 14mm F1.8 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision  - and one Aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. Sagittal coma flare is also corrected   which makes this lens ideal for capturing stars in the night sky. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBeautiful, natural-looking bokeh\u003c\/strong\u003e\u003cbr\u003eWhile the two XA elements effectively suppress onion ring bokeh, the F1.8 max 9-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcomes this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eOne Super ED and two ED glass elements\u003c\/strong\u003e\u003cbr\u003eOne Super ED (Extra-low Dispersion) and two ED glass   elements significantly reduce flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003cbr\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 9.8” ( 25cm) with a maximum magnification of 0.1x, making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.8 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 14mm wide-angle prime lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 14mm F1.8 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eNew Nano AR Coating II enhances clarity\u003c\/strong\u003e\u003cbr\u003eA new Nano AR Coating II has been developed that can be evenly applied to large lens elements or highly curved element surfaces to suppress internal reflections and minimize flare and ghosting for clear, crisp imagery. Despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis lens weighs just  16.3 oz (460g) and measures in at only Φ 3.26” x 3.93” (Φ83mm x 99.8mm). Its small size and light weight enhance mobility when used with compact E-mount Full-frame or APS-C bodies and make up a well-balanced system that is ideal for use on gimbals or accessory grips.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003e21mm equivalent on APS-C bodies\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 14mm F1.8 G Master lens is highly recommended for APS-C as well as full-frame users. It balances well on smaller APS-C format bodies, providing a wide focal length of 21mm (full-frame format equivalent). 21mm is wider than most primes available for APS-C and combined with the small size and light weight, make it an ideal companion lens for all the same reasons  as on a full-frame camera.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eAperture ring with switchable click stops\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 14mm F1.8 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCustomizable multi-function focus hold button\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions can include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistant1 design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eMoviemaking advantage\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 14mm F1.8 G Master lens has clear advantages for moviemaking. With an ultra-wide 14mm angle of view on full frame bodies and 21mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.8 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that attach to the lens surface.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eRear filter holder\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe extended curvature of the front element and fixed lens hood found on most wide-angle lenses make attaching a front filter difficult. The FE 14mm F1.8 GM takes a different approach so standard sheet-type ND, color correction, and other filters can be inserted into the lens’s rear filter holder for expanded expressive capability. A cutting template for sheet filters is supplied.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIntegral petal-style lens hood\u003cspan style=\"white-space:pre\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003eAn integral lens hood effectively blocks off-axis light that can cause flare and ghosting. The supplied lens cap covers the hood, attaching easily and locking securely with the hood at any angle.\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167913869383,"sku":"210000008070","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/kb8g8lp02shnv3u8zxi1.jpg?v=1788594955"},{"product_id":"sony-e-15mm-f1-4-g","title":"Sony E 15mm F1.4 G","description":"\u003cstrong\u003eLarge-aperture 15 mm F1.4 G Lens\u003c\/strong\u003e\u003cbr\u003eWith stunning G Lens rendering and expressive F1.4 bokeh, this 15 mm wide-angle prime lens for APS-C bodies can deliver dynamic perspectives and expression. In a compact lens that weighs just 219 grams (7.8 oz.) you get outstanding resolution right out to the image edges, with minimal focus breathing when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony lens technology cancels aberration\u003c\/strong\u003e\u003cbr\u003eAn innovative optical design that includes three aspherical elements corrects field curvature and aberration for outstanding resolution throughout the lens’s wide 15 mm field of view. One ED (Extra-low Dispersion) glass element and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral colour fringing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking close-up bokeh\u003c\/strong\u003e\u003cbr\u003eThis lens’s 0.17 m minimum manual focus (0.2 m when using AF) and 0.15x maximum magnification (0.12x when using AF) let you get close to the subject while producing beautiful bokeh. Shoot close-up subjects against deep background bokeh for truly memorable images. Impressive close-up capability is an advantage for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight design\u003c\/strong\u003e\u003cbr\u003eA design that maximizes the benefits of aspherical elements and the short mirrorless flange back distance delivers stunning optical performance in an APS-C format lens that is only 66.6 x 69.5 mm (2-5\/8 x 2-3\/4 in.) and weighs only 219 g (7.8 oz.). A great choice for wide-angle landscapes, architecture, interiors, and snapshots in general.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo linear motors for amazing AF\u003c\/strong\u003e\u003cbr\u003eTwo linear motors deliver fast, precise AF with superb tracking that maximizes camera body performance to capture decisive moments in street snaps and similar subjects. Fast, precise, quiet AF with superb tracking is a huge advantage for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eFor professional manual focusing feel and response, Linear Response MF ensures that the focus ring responds directly and linearly to subtle manual control. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable movies with minimal breathing\u003c\/strong\u003e\u003cbr\u003eState-of-the-art lens technology packed into this remarkable large-aperture ultra-wide lens reduces focus breathing and angle of view shifts when focusing to facilitate high-quality movie recording and smooth, refined expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSwitchable aperture ring click stops\u003c\/strong\u003e\u003cbr\u003eAn aperture ring provides intuitive control plus the fast response required for professional applications. It also includes a switch that turns the aperture click stops on or off: ON for tactile feedback when shooting stills, or OFF for seamless, silent control when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003eThe focus hold button is customizable from the camera menu. Assign a function you use frequently such as Focus Magnifier, for example, then the right-hand fingers holding the camera can maintain a stable grip while the left thumb turns focus magnification on or off.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy manual\/auto focus switching\u003c\/strong\u003e\u003cbr\u003eThe manual\/auto focus mode switch enables instant switching between manual and auto focus modes, allowing instant response to changing shooting situations and focusing needs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth handling for movie shooting\u003c\/strong\u003e\u003cbr\u003eThanks to a refined internal focus mechanism, the lens’s length remains constant while focusing for ideal balance and handling. Consistent balance plus small size and low weight also make gimbal balancing easy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003eA dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167915245639,"sku":"210000010158","price":948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/qblnhibnig5tvlejpqcl.jpg?v=1788594983"},{"product_id":"sony-fe-20-70mm-f4-g","title":"Sony FE 20-70mm F4 G","description":"\u003cstrong\u003eCompact, lightweight standard zoom covers ultra-wide 20 mm to 70 mm\u003c\/strong\u003e\u003cbr\u003eRedefines the standard zoom lens category with a focal length range that extends from ultra-wide 20mm to 70mm in a remarkably compact, lightweight full-frame lens with constant F4 maximum aperture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStandard zoom redefined: ultra-wide 20mm to 70mm\u003c\/strong\u003e\u003cbr\u003eThis versatile, high-performance E-mount lens offers a zoom range that extends from ultra-wide 20 mm to 70 mm in a compact, lightweight model that has been painstakingly designed with no compromises in image quality, AF performance, or movie operability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding G Lens image quality\u003c\/strong\u003e\u003cbr\u003eTwo AA (advanced aspherical) elements and three ED (Extra-low Dispersion) glass elements simultaneously correct chromatic and spherical aberration for extremely high optical performance right out to the image edges, from ultra-wide 20 mm to 70 mm. Deep, soft bokeh is enhanced by a 9-blade circular aperture and optimally tuned spherical aberration, supporting the creation of beautiful, memorable imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePeak AF performance for stills and movies\u003c\/strong\u003e\u003cbr\u003eTwo XD (extreme dynamic) Linear Motors provide high thrust for fast, quiet, smooth focus drive. Improved thrust efficiency1 results in up to a 60% increase in AF speed, and tracking performance has been improved by as much as two times so tracking is reliable and precise. Moving subjects are reliably tracked when shooting continuous stills at up to 30 fps, and high-frame-rate movie capture is smooth.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRefined movie imagery\u003c\/strong\u003e\u003cbr\u003eAdvanced technology reduces focus breathing as well as focus and axial shift when zooming so that distracting image shifts are minimized. This lens has also been designed for quiet operation when shooting movies, with XD Linear Motors and a newly developed aperture unit that dramatically reduce noise and vibration. The breathing compensation function provided in compatible α series cameras4 is also supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-level operability and reliability for any environment\u003c\/strong\u003e\u003cbr\u003eThis lens features a dust and moisture resistant design and a fluorine-coated front element that repels contaminants. All controls, including customizable focus hold buttons and independent rings for focus, zoom, and aperture are designed for smooth, versatile control when shooting stills or movies. A focus mode switch makes it easy to switch between autofocus and manual focus on the fly.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167915442247,"sku":"210000011132","price":1198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/gbfolrsnpfmv4xbkyyfs.jpg?v=1788594999"},{"product_id":"sony-fe-70-200mm-f4-0-macro-g-oss-ii","title":"Sony FE 70-200mm F4.0 Macro G OSS II","description":"\u003cstrong\u003eCompact high-resolution telephoto zoom\u003c\/strong\u003e\u003cbr\u003eOur most advanced lens technology comes together in a compact, lightweight 70–200 mm F4 telephoto zoom G Lens™ that delivers outstanding optical and AF performance as well as half-macro capability throughout the zoom range. Impressive handling and mobility make it an excellent choice for a wide range of still and movie applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpectacular G Lens rendering\u003c\/strong\u003e\u003cbr\u003eSuperb corner-to-corner resolution and contrast throughout the zoom range are achieved by combining AA (advanced aspherical) and aspherical lens elements. Three ED (Extra-low Dispersion) elements and one Super ED element suppress chromatic aberration and colour bleeding for revealing sharpness. Splendid full-frame bokeh is enhanced by a circular nine-blade aperture mechanism and optimized spherical aberration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEye-opening close-up performance\u003c\/strong\u003e\u003cbr\u003eThis is the world’s first zoom lens in its class to offer half-macro capability throughout the zoom range. Minimum focusing distance is 0.26 m at the wide end and 0.42 m at the telephoto end of the zoom range, with a maximum magnification of 0.5x throughout. New levels of zoom close-up capability offer unprecedented versatility and freedom for shooting stills as well as movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast autofocus matches high-speed bodies\u003c\/strong\u003e\u003cbr\u003eFour of Sony’s original high-thrust XD linear motors work in conjunction with precision floating focus groups to achieve extremely fast, accurate focus drive. Thrust efficiency has been dramatically improved, resulting in up to approximately a 20% increase in autofocus speed throughout the entire zoom range when shooting stills. The speed potential of high-performance α series bodies is fully realized. Focus tracking continues uninterrupted even while zooming, ensuring that important moments of the action won’t be lost.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRefined movie performance and imagery\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that manual focus responds directly and linearly to subtle control. The breathing compensation function provided in compatible α series bodies is fully supported, reducing unwanted image shifts while focusing. Built-in optical image stabilization can work in conjunction with the in-body stabilization in compatible α series cameras to provide extremely smooth, stable handheld footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTop-class performance with teleconverters\u003c\/strong\u003e\u003cbr\u003eThe FE 70–200 mm F4 Macro G OSS II is fully compatible with Sony’s 1.4x and 2.0x teleconverters. As well as increasing maximum focal length, the 2.0x teleconverter make it possible to shoot life-size 1:1 macro at all focal lengths for new creative potential. Attached with the 1.4x teleconverter, it can shoot max. 0.7x macro at all focal lengths. And because the working distance does not change with the teleconverter attached, you can move in close to the subject to capture truly impressive images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, mobile, reliable and easy to use\u003c\/strong\u003e\u003cbr\u003eThis innovative lens offers a rare blend of performance and compact mobility. It is 3.25 in. (82.2 mm) in diameter by 5.88 in. (149.0 mm) in length at the wide end of the zoom range and weighs 28.1 oz. (794 grams). An extending lens design was chosen to maximize portability, and a zoom lock switch is provided to prevent unwanted lens extension during transportation.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167915769927,"sku":"210000012209","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/huxbxqzmbullqsbx11bc.jpg?v=1788595024"}],"url":"https:\/\/ymcamera.com\/collections\/sony-lenses.oembed","provider":"YM Camera","version":"1.0","type":"link"}