{"title":"Sony Rebates \u0026 Deals","description":null,"products":[{"product_id":"sony-a7-iv-full-frame-mirrorless-interchangeable-lens-camera-body-only","title":"Sony A7 IV Full-frame Mirrorless Interchangeable-Lens Camera - Body Only","description":"\u003cstrong\u003eBeyond basic.\u003cbr\u003eFor a new generation of imagemakers.\u003c\/strong\u003e\u003cbr\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed 33.0‑MP17 back-illuminated CMOS image sens\u003c\/strong\u003e\u003cbr\u003eThe full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills and increased AF precision and focal stability. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimize processing latency, for greatly increased movie and still processing power. User interface, network and file management processing is distributed in order to deliver fast response regardless of real-time processing load. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr\u003eVisible benefits of the powerful new 33.0‑MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr\u003eBroaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording \u003c\/strong\u003e\u003cbr\u003eThe α7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr\u003eThe α7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects and the use of 10-bit depth minimizes degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV via an HDMI connection to display images with an extraordinarily wide dynamic range. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful colour expression made simple, with S-Cinetone\u003c\/strong\u003e\u003cbr\u003eThe α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it’s in-camera, it’s easy to create a more expressive look for your movie imagery without post-editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/strong\u003e\u003cbr\u003eThe built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions, as well as enhancing still shots and movies. Four level settings are available, so you can adjust the degree of the effect as you wish. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr\u003eThe α7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match α7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra-low noise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilization for 5.5-step compensation \u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the performance of the camera’s 33.0‑MP sensor. This in-body stabilization allows effective use with a wide range of lenses. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens and it can be used in conjunction with the MF Assist and Focus Magnifier features.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1,600 altogether) or more than 1,000 compressed RAW+JPEG frames (more than 2,000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr\u003eActive Mode uses the camera’s stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the α7 IV’s compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking \u003c\/strong\u003e\u003cbr\u003eUsing a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely, even on small subjects or on people posed in front of a night-time background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analyzed in real time by the latest powerful processing engine to achieve the AF system’s impressive results. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you’ve selected a bird, the camera will automatically detect and precisely track that bird’s eye, whether the bird is perched or in flight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr\u003eTouch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you’re shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualize depth of field during movie shoots with Focus Map\u003c\/strong\u003e\u003cbr\u003eThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualize depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result, you can use the camera’s excellent video definition and fast lenses to create impressive shots with shallow depth of field. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing Compensation for consistent angle of view when focusing \u003c\/strong\u003e\u003cbr\u003eFor the first time in the α series, the α7 IV provides compensation for focus breathing. Focus breathing is any change in a lens’s angle of view that corresponds to changes in focus. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s menus are specific to either stills or movies and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still- and movie-shooting efficiency. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr\u003eBefitting the α7 IV’s status as a true hybrid camera, it comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions and custom settings of various controls between still and movie mode and settings such as aperture and shutter speed are also maintained separately for stills and movies. S\u0026amp;Q mode can also be selected, for fast access to slow-motion or quick-motion shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr\u003eThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting or very low ground-level shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution \u003c\/strong\u003e\u003cbr\u003eThe α7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5‑GHz band in addition to the 2.4‑GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues and a USB Type-C® connector supports fast SuperSpeed USB 10‑Gbps (USB 3.2 Gen 2) data transfer.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.68‑megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the α7 III viewfinder, with a 37.3 ° FOV and a 23‑mm high eyepoint. With high resolution, improved electronic viewfinder image quality and fogging and dust resistance (including significantly improved internal fogging resistance relative to the α7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant real-time live streaming via USB connection \u003c\/strong\u003e\u003cbr\u003eLive streaming is as easy as connecting to a computer through a USB connection and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony’s proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr\u003eThe α7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adapters. Battery drain can be minimized by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera’s USB Type-C port, for extended recording. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr\u003eDual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards and both slots support UHS-I and UHS-II SDXC\/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting, as well as high-resolution, high-bitrate 4K movie recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsideration for the environment and resource conservation \u003c\/strong\u003e\u003cbr\u003eSony’s “Road to Zero” environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently, nearly all plastic packaging materials for the α7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.  \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr\u003eWe have improved the dust and moisture resistance of the α7 IV to provide outstanding reliability, even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the α7 III), a redesigned lens lock button and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera’s top cover, front cover and internal frame provides excellent durability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Desktop \/ Imaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth functionality of the α7 IV to provide a wide variety of convenient shooting and sharing functions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471215687,"sku":"210000008949","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/swdbgqtd9utxqbewvbvb.jpg?v=1787586324"},{"product_id":"sony-a7r-v-full-frame-image-sensor-ilce-7rm5-body-only-black","title":"Sony A7R V Full-frame Image Sensor ILCE-7RM5 - Body Only - Black","description":"\u003cstrong\u003eNEWLY DEVELOPED AI PROCESSING UNIT\u003cbr\u003eA whole new level of camera intelligence\u003c\/strong\u003e\u003cbr\u003eState-of-the-art AI processing uses detailed information about human forms and postures to dramatically improve the camera's subject recognition accuracy1 and make full use of its potential resolution. Also, subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe α7R V is equipped with an AI processing unit specifically dedicated to interpreting significant amounts of data to enable more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition3. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecognize a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eIn addition to humans, animals and birds, the camera now recognises insects, cars, trains and airplanes4, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are now recognized in addition to eyes (Real-time Eye AF) for the Human, Animal, and Bird settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved accuracy of WB control\u003c\/strong\u003e\u003cbr\u003eThe α7R V's 7R V's AWB (auto white balance) function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new high in α resolution\u003c\/strong\u003e\u003cbr\u003eThe output from the 35mm full-frame back-illuminated Exmor R CMOS image sensor, with approximately 61.0 million effective pixels, is processed in real time to the fullest extent by the advanced BIONZ XR™ processing engine to deliver breathtaking detail in both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e35mm full-frame image sensor with 61.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eThe sensor is packed with Sony's image sensor technologies, with effective noise reduction realized by its back-illuminated structure, plus gapless on-chip lenses, AR coating (anti-reflection seal glass), and the elimination of an optical low pass filter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest BIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eWith up to eight times the processing power of its predecessor7, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE (auto exposure) algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced 5-axis in-body optical stabilization\u003c\/strong\u003e\u003cbr\u003eAdvanced 5-axis in-body optical stabilization The α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of “looks” that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting10 responds to changing conditions\u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. Even tiny movements down to single-pixel level can be detected and compensated for by the PC software performing the compositing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF\u003c\/strong\u003e\u003cbr\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major advances in subject recognition technology. Deep learning technology supports powerful Real-time Recognition AF (autofocus) as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaster, more precise wide-area AF\u003c\/strong\u003e\u003cbr\u003eThe immense processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF (autofocus) performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate AF in low EV -4.0 light\u003c\/strong\u003e\u003cbr\u003eThe latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode13. The α7R V also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/strong\u003e\u003cbr\u003eContinuous shooting at up to 10 fps with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus bracketing to capture the best shot\u003c\/strong\u003e\u003cbr\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlicker suppression\u003c\/strong\u003e\u003cbr\u003eFlicker from artificial lighting can be effectively suppressed, with your choice of \"Anti-flicker shoot\" for still shots or \"Var Shutter\" to fine-tune shutter speeds to match flicker rates when shooting either stills or movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-time DMF (direct manual focus)\u003c\/strong\u003e\u003cbr\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh quality 8K movie recording\u003c\/strong\u003e\u003cbr\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding 4K movie recording up to 60p(50p)\u003c\/strong\u003e\u003cbr\u003eFull frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 2.6x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew 4-axis multi-angle LCD monitor\u003c\/strong\u003e\u003cbr\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.2 type high-detail LCD panel\u003c\/strong\u003e\u003cbr\u003eThe α7R V's LCD monitor has a 3:2 aspect ratio, with 2.1 million dots, touch operation and a wide color gamut (DCI-P3 equivalent). An outdoor mode is provided for clear visibility in bright outdoor settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQXGA viewfinder with the highest resolution in its class\u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/strong\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz32 bands, and provides 2x2 MIMO support for fast and stable data transfer and reliable communication.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUVC\/UAC support for high-quality webcam applications\u003c\/strong\u003e\u003cbr\u003eEasy streaming in 4K is possible with a UVC\/UAC compatible smartphone or PC33 via USB connection, so the α7R V can be used as a high-resolution webcam.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471313991,"sku":"210000010710","price":3497.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/I2MYDapgDxK-YN8acbMh6g.jpg?v=1787601994"},{"product_id":"sony-fe-90mm-f2-8-macro-g-oss","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cstrong\u003eRenowned G lens background bokeh\u003c\/strong\u003e\u003cbr\u003eBeautiful background bokeh is synonymous with the G Lens name, and it can really make the subject stand out. Individual calibration of each lens ensures optimum compensation for spherical aberration, resulting in smooth rendering of edges without a trace of ugly \"nisen bokeh\". A nine-blade circular aperture also contributes to great-looking bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage-wide clarity from macro to infinity\u003c\/strong\u003e\u003cbr\u003eMacro lenses are often used over a wide range of focusing distances, so a floating focus mechanism has been implemented for optimum suppression of close-focus aberration. The floating system reduces the size of the lens while maintaining outstanding clarity throughout the image area, from infinity to the closest focusing distance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise, quiet focus for stills and movies\u003c\/strong\u003e\u003cbr\u003eTwo focus groups in a floating focus configuration are driven by an innovative DDSSM (Direct Drive Super Sonic wave Motor) system for smooth, precise positioning of the relatively heavy lenses that make full-frame macro magnification possible. This system is remarkably quiet, and is ideal for animal or insect photography as well as movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSharp and clear without a tripod\u003c\/strong\u003e\u003cbr\u003eAlthough a tripod is usually considered necessary for sharp macro photography, built-in OSS (Optical SteadyShot) image stabilization makes it possible to shoot sharp macro images handheld. The heavy stabilization lens is driven by a responsive linear motor for fast, precise stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast auto\/manual focus switching\u003c\/strong\u003e\u003cbr\u003eIf you have to remove your eye from the viewfinder to switch between auto and manual focus, you're likely to lose the shot. With this lens, the focus ring, where your hand normally rests while shooting, simply slides back and forth to switch between manual and auto focus. A non-slip surface ensures reliable operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus lock where you need it most\u003c\/strong\u003e\u003cbr\u003ePressing the focus hold button, conveniently located on the lens barrel, instantly locks focus at the current setting and keeps it there until the button is released. The focus hold button can be used to lock focus even when shooting in the continuous AF mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelect your focus range for faster AF\u003c\/strong\u003e\u003cbr\u003eThe Focus Range Limiter selector can be set for near and\/or far focusing, depending on the subject, limiting focusing range and thereby maximizing autofocus speed. Selections are ∞~0.5 metres for distant focusing, 0.5~0.28 metres for close focusing and FULL for full-range focusing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInner focus for better handling\u003c\/strong\u003e\u003cbr\u003eIn an inner focus design, only internal lens elements move when focusing, so the total length of the lens does not change. In addition to making handling easier, that means faster auto focus and shorter minimum focusing distance. The filter thread at the front of the lens does not rotate, which is an advantage when using a polarizing filter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGet close while keeping your distance\u003c\/strong\u003e\u003cbr\u003eThe medium telephoto focal length of this lens gives it an ideal working distance at macro magnifications, making it easier to capture impressive macro images of insects and other subjects that cannot be approached too closely.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGreat for movies as well as stills\u003c\/strong\u003e\u003cbr\u003eLens requirements for moviemaking are more demanding than for stills in some ways. Sony goes the extra mile to ensure that lenses that will be used with movie-capable cameras will deliver the necessary performance. Minimal focus breathing and quiet operation, for example, are essential for movie shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable and easy in any conditions\u003c\/strong\u003e\u003cbr\u003eReliable operation in a variety of conditions is ensured by a design that prevents dust and moisture from entering the lens.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471576135,"sku":"210000005160","price":948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/up06mqwjx6wngk0mtyfc.jpg?v=1787586334"},{"product_id":"sony-vg-c4em-vertical-grip-for-a7r-iv","title":"Sony VG-C4EM Vertical Grip for a7R IV","description":"\u003cstrong\u003eEasy operation in vertical orientation\u003c\/strong\u003e\u003cbr\u003eThe VG-C4EM provides operational controls nearly the same as those of the camera body. The location, size and shape of buttons are optimized, using the same material used on the α7R IV body. As a result, the function, location and operational \"feel,\" of the controls simulates those on the camera body when the camera is held vertically.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFirm and secure grip\u003c\/strong\u003e\u003cbr\u003eThe ingenious design of the grip lets you hold the camera firmly. The Vertical Grip allows you to shoot photos easily and enjoyably, regardless of whether you hold the camera horizontally or vertically, making it easier to concentrate on the subject and composition.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEffective operating duration doubled\u003c\/strong\u003e\u003cbr\u003eThe VG-C4EM can hold one or two NP-FZ100 batteries. When using two batteries, the camera will operate for nearly twice as long as when using one battery. Remaining battery power is indicated on the LCD screen in 1% increments. When one battery expires, the camera automatically switches to the other, allowing continuous operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecharge batteries or supply power via USB\u003c\/strong\u003e\u003cbr\u003eBatteries in the vertical grip can be recharged via the camera's USB port, without detaching the grip from the camera. For extended shooting sessions, extra power can be supplied direct to the camera via the camera's USB port using a mobile battery or AC adapter to supplement battery power.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLight yet durable magnesium alloy body\u003c\/strong\u003e\u003cbr\u003eThe exterior of the VG-C4EM is made of the same magnesium alloy that is used in the α7R IV body, to provide the same rigidity as the α7R IV camera itself yet keep the overall weight and bulk to a minimum.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable dust\/moisture resistance\u003c\/strong\u003e\u003cbr\u003eThe camera-grip attachment features the same sealing material used on the camera body to keep out dust and moisture. This improves the overall reliability of the camera system.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eNotice\u003c\/strong\u003e\u003cbr\u003eThe simultaneous installation of this unit with the LA-EA2 \/ EA4 mount adaptor is not supported. If both are installed at the same time, the narrow clearance between the unit and the lens mount adaptor makes it hard to hold the grip.\u003c\/em\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471805511,"sku":"210000005952","price":408.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/xteuw4qcwxndpmjdm788.jpg?v=1787586341"},{"product_id":"sony-fe-50mm-f1-2-gm","title":"Sony FE 50mm F1.2 GM","description":"\u003cdiv\u003e\n\u003cstrong\u003eCompact F1.2 prime lens w\/ awe-inspiring G Master resolution and bokeh\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 GM uses Sony’s latest techniques including advanced optical simulation and manufacturing technology to deliver awe-inspiring G Master resolution and bokeh with a wide F1.2 aperture in a surprisingly compact and lightweight design. Three XA (extreme aspherical) elements and Nano AR coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and light weight, the FE 50mm F1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eF1.2 max aperture for extraordinary brightness and depth of field\u003c\/strong\u003e\u003cbr\u003eThe F1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast F1.2 aperture is  not only good for shallow depth of field, but ideal for situations that require more light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eThree (XA) Extreme Aspheric elements for stunning resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, that can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBeautiful, natural-looking bokeh\u003c\/strong\u003e\u003cspan style=\"white-space:pre\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eWhile three XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eNano AR coating II enhances clarity\u003c\/strong\u003e\u003cbr\u003eSony’s advanced Nano AR (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eFour XD Extreme Dynamic Linear motors for fast, precise autofocus\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. A state-of-the-art control algorithm make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes. XD Linear motors not only contribute to AF precision and performance, close-focusing distance, but also help reduce the overall size and weight of the lens and, due to their efficiency, reduce power consumption for longer battery life.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eLinear response MF for precise manual focus control\u003c\/strong\u003e\u003cspan style=\"white-space:pre\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCompact, lightweight design: ideal for both full-frame and APS-C*\u003c\/strong\u003e\u003cbr\u003eThis lens weighs just 1.715 lb. (778g) and measures in at only Φ3.425” x 4.25“ (Φ87 x 108 mm). Its small size and light weight enhance mobility when used with compact E-mount Full-frame or APS-C bodies and make up a well-balanced system that is ideal for use on gimbals or accessory grips. When on an APS-C camera, it provides a very useful focal length of 75mm (full-frame format equivalent) which is great for taking portrait shots with a  pleasing perspective, especially when combined with the wide F1.2 aperture. \u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003cbr\u003eThe three XA lens elements in two groups, plus innovative mechanical, optical and control technology, achieve a minimum focusing distance of just 15.75” (0,4m) with a maximum magnification of 0.17x, making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.2 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 50mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super-35 cameras. Three XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.2 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design makes this lens ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eManual aperture ring with switchable click stops\u003c\/strong\u003e\u003cbr\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 50mm F1.2 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eTwo focus hold buttons\u003c\/strong\u003e\u003cbr\u003eTwo customizable multi-function focus hold buttons are included so when going from landscape to portrait orientation, the second focus hold button is positioned exactly where you expect it for easy access. The focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring. Note that only one selected custom feature will apply to both buttons.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDust and moisture resistant for robust reliability**\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistant1 design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003e1st F1.2, 5th anniversary G Master, 40th FE, 60th E-mount lens\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master is a milestone lens in the Sony Alpha system. It’s not only Sony’s first F1.2 E-mount lens, but is also the 60th E-mount lens, 40th full-frame E-mount and marks the 5th anniversary of the G Master series.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eAccepts a variety of filters\u003c\/strong\u003e\u003cbr\u003eThe large aperture FE 50mm F1.2 G Master Lens accepts 72mm filters. Since its internal focus mechanism means that the front element does not rotate when focusing, circular polarizing filters can also be used when shooting. Polarizers for landscapes, ND filters for movies, and other filter types can be used for extra creative control.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e* 50mm focal length on full-frame cameras and 75mm when used on APS-C cameras. Focal length based on 35mm full-frame equivalent.\u003cbr\u003e** \u003c\/em\u003eNot guaranteed to be 100% dust and moisture resistant\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471871047,"sku":"210000007928","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/kcxtysh72scwofieicmp.jpg?v=1787586344"},{"product_id":"sony-fe-40mm-f2-5-g","title":"Sony FE 40mm F2.5 G","description":"\u003cstrong\u003eUltra-compact fast prime w\/ G series lens quality and performance\u003c\/strong\u003e\u003cbr\u003ehe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 173g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful natural bokeh\u003c\/strong\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. Beautiful natural bokeh expected from a G Lens is delivered with minimal spherical aberration and provision of a 7-blade circular aperture for round defocused light sources.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCorner-to-corner sharpness\u003c\/strong\u003e High image quality is realized by the inclusion of three aspherical lens elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e7-blade circular aperture\u003c\/strong\u003e\u003cbr\u003eWhile conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light, the FE 40mm F2.5 G incorporates a 7-blade circular aperture mechanism to maximizes the beauty of this large-aperture prime-lens. The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo Linear motors for fast, precise autofocus tracking\u003c\/strong\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 40mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose-ups in a standard field of view\u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 40mm angle of view is useful in applications from snap shots to movie shooting. The FE 40mm F2.5 G features an impressive minimum focus distance of 11.02” (0.28m) (AF) \/ 9.84” (0.25m) (MF) and maximum magnification of 0.2x (AF) \/ 0.24x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003cbr\u003eThe FE 40mm F2.5 G lens has clear advantages for moviemaking. With an wide 40mm angle of view on full frame bodies and 60mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-compact and lightweight for both full-frame and APS-C cameras*\u003c\/strong\u003e\u003cbr\u003eThe ultra-compact FE 40mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 173g. This makes it ideal for both APS-C as well as full-frame camera users. 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Impressive G Lens quality is maintained throughout the zoom range right out to the image edges. All of this is packed into a compact, mobile 5x super-telephoto zoom lens with built-in optical image stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eG Lens quality all the way to 350 mm (525 mm equiv.)\u003c\/strong\u003e\u003cbr\u003eOne aspherical element and three ED (Extra-low Dispersion) glass elements in a precision optical design suppress aberration throughout the zoom range, including chromatic aberration that can be an issue at super-telephoto focal lengths. Excellent sharpness and rendering are achieved at all zoom settings, throughout the image area. Gorgeous telephoto G Lens bokeh is another advantage. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, mobile 5x super-telephoto zoom\u003c\/strong\u003e\u003cbr\u003eAlthough it offers a big 5x zoom range, this compact lens weighs in at just 22.05 oz, enhancing the mobility of the entire camera system. 70–350 mm (105–525 mm equiv.) is an ideal range for a wide spectrum of subjects. Built-in optical image stabilization makes it easy to capture crisp, blur-free imagery even when shooting handheld at super-telephoto focal lengths.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXD Linear Motor in an APS-C lens\u003c\/strong\u003e\u003cbr\u003eSony’s original XD (extreme dynamic) linear motor technology has been applied in an APS-C lens, offering top-class autofocus performance that is fast, precise, and tenacious. Coupled with the advanced real-time AF capability of the latest compact APS-C bodies, you have a high-performance, easy-handling system for landscapes, wildlife, and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eControl, reliability, and mobility for any situation\u003c\/strong\u003e\u003cbr\u003eAn Optical SteadyShot switch, customizable focus hold button, and zoom lock switch add control convenience to a lens that also features a dust and moisture resistant design2 for high reliability in challenging environmental conditions. All of this complements the lens’s portability, making pro-class control and dependability available wherever you go.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003cbr\u003eImpeccable Sony G Lens design emphasizes a graceful balance between high resolution and gorgeous background bokeh that can enhance the artist’s vision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMTF Chart\u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472591943,"sku":"210000005866","price":897.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/rica1pges7mczaaltjqi.jpg?v=1787586366"},{"product_id":"sony-a7-iv-full-frame-mirrorless-interchangeable-lens-camera-with-sony-fe-28-70mm-f3-5-5-6-oss-ii-lens","title":"Sony A7 IV Full-frame Mirrorless Interchangeable-Lens Camera with Sony FE 28-70mm f3.5-5.6 OSS II Lens","description":"\u003cstrong\u003eBeyond basic.\u003cbr\u003eFor a new generation of imagemakers.\u003c\/strong\u003e\u003cbr\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed 33.0‑MP17 back-illuminated CMOS image sens\u003c\/strong\u003e\u003cbr\u003eThe full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills and increased AF precision and focal stability. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimize processing latency, for greatly increased movie and still processing power. User interface, network and file management processing is distributed in order to deliver fast response regardless of real-time processing load. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr\u003eVisible benefits of the powerful new 33.0‑MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr\u003eBroaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording \u003c\/strong\u003e\u003cbr\u003eThe α7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr\u003eThe α7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects and the use of 10-bit depth minimizes degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV via an HDMI connection to display images with an extraordinarily wide dynamic range. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful colour expression made simple, with S-Cinetone\u003c\/strong\u003e\u003cbr\u003eThe α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it’s in-camera, it’s easy to create a more expressive look for your movie imagery without post-editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/strong\u003e\u003cbr\u003eThe built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions, as well as enhancing still shots and movies. Four level settings are available, so you can adjust the degree of the effect as you wish. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr\u003eThe α7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match α7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra-low noise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilization for 5.5-step compensation \u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the performance of the camera’s 33.0‑MP sensor. This in-body stabilization allows effective use with a wide range of lenses. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens and it can be used in conjunction with the MF Assist and Focus Magnifier features.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1,600 altogether) or more than 1,000 compressed RAW+JPEG frames (more than 2,000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr\u003eActive Mode uses the camera’s stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the α7 IV’s compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking \u003c\/strong\u003e\u003cbr\u003eUsing a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely, even on small subjects or on people posed in front of a night-time background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analyzed in real time by the latest powerful processing engine to achieve the AF system’s impressive results. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you’ve selected a bird, the camera will automatically detect and precisely track that bird’s eye, whether the bird is perched or in flight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr\u003eTouch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you’re shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualize depth of field during movie shoots with Focus Map\u003c\/strong\u003e\u003cbr\u003eThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualize depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result, you can use the camera’s excellent video definition and fast lenses to create impressive shots with shallow depth of field. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing Compensation for consistent angle of view when focusing \u003c\/strong\u003e\u003cbr\u003eFor the first time in the α series, the α7 IV provides compensation for focus breathing. Focus breathing is any change in a lens’s angle of view that corresponds to changes in focus. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s menus are specific to either stills or movies and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still- and movie-shooting efficiency. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr\u003eBefitting the α7 IV’s status as a true hybrid camera, it comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions and custom settings of various controls between still and movie mode and settings such as aperture and shutter speed are also maintained separately for stills and movies. S\u0026amp;Q mode can also be selected, for fast access to slow-motion or quick-motion shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr\u003eThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting or very low ground-level shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution \u003c\/strong\u003e\u003cbr\u003eThe α7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5‑GHz band in addition to the 2.4‑GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues and a USB Type-C® connector supports fast SuperSpeed USB 10‑Gbps (USB 3.2 Gen 2) data transfer.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.68‑megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the α7 III viewfinder, with a 37.3 ° FOV and a 23‑mm high eyepoint. With high resolution, improved electronic viewfinder image quality and fogging and dust resistance (including significantly improved internal fogging resistance relative to the α7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant real-time live streaming via USB connection \u003c\/strong\u003e\u003cbr\u003eLive streaming is as easy as connecting to a computer through a USB connection and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony’s proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr\u003eThe α7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adapters. Battery drain can be minimized by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera’s USB Type-C port, for extended recording. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr\u003eDual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards and both slots support UHS-I and UHS-II SDXC\/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting, as well as high-resolution, high-bitrate 4K movie recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsideration for the environment and resource conservation \u003c\/strong\u003e\u003cbr\u003eSony’s “Road to Zero” environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently, nearly all plastic packaging materials for the α7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.  \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr\u003eWe have improved the dust and moisture resistance of the α7 IV to provide outstanding reliability, even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the α7 III), a redesigned lens lock button and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera’s top cover, front cover and internal frame provides excellent durability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Desktop \/ Imaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth functionality of the α7 IV to provide a wide variety of convenient shooting and sharing functions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472952391,"sku":"210000021024","price":2198.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/pzyn5azmfmiq14enatbr.jpg?v=1787586375"},{"product_id":"sony-e-50mm-f1-8-oss-black","title":"Sony E 50mm f\/1.8 OSS Lens (Black)","description":"Step-up from the standard zoom kit lens and explore the world of portrait photography with the SEL50F18 lens. It has a large aperture which makes it easy to get those great portrait shots.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eA focal length that is perfect for portraiture and a range of other subjects, a bright f\/1.8 maximum aperture, Optical SteadyShot™ (OSS) image stabilization and impressive image quality. The large maximum aperture and Optical SteadyShot make it possible to shoot crisp, clear images under low-light conditions that would be beyond the capabilities of a conventional lens.\u003c\/span\u003e\u003cbr\u003e\u003c!-- END PRODUCT FEATURE CMSPOT AREA --\u003e\u003c!-- Begin PAL Fed Feature Section --\u003e\r\n\u003cdiv class=\"productDetailTabSection\"\u003e\r\n\u003cdiv class=\"threeSpot rightCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSmooth and quiet high-speed focusing\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eLens operation is fast but at the same time smooth and quiet, minimizing noise and image jitter when shooting movies. A linear motor used for focus drive contributes to low-noise focus operation, while a stepping motor built into the lens, technology inherited from Sony's professional camcorders, results in smooth, quiet aperture actuation ideal for movie shooting.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot rightCol --\u003e\r\n\u003cdiv class=\"threeSpot leftCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eBuilt-in Optical SteadyShot\u003csup\u003eTM\u003c\/sup\u003e image stabilization\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCompact and lightweight\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 is remarkably compact and lightweight for a large-aperture mid-range telephoto lens (50mm focal length\/75mm equivalent in 35mm format). It is convenient to carry around for general photography, and particularly well suited to shooting portraits. The elegant aluminum alloy exterior of this lens affords an appearance that blends beautifully with the graceful design of E-mount bodies, and the engraved focus ring offers sophisticated appearance as well as superior grip and operating feel.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot leftCol --\u003e\r\n\u003cdiv class=\"threeSpot centerCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eLarge F1.8 aperture\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. Moreover, the large maximum aperture of this lens with its circular aperture design, can produce beautiful, creamily defocused backgrounds.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eDirect Manual Focus (DMF)\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eDirect Manual Focus (DMF) allows the user to go directly to manual focusing after autofocus lock-on without having to switch modes. In cases where autofocus has trouble locking onto the subject, or when the user wants to focus at a specific point, DMF facilitates fast, easy fine focus adjustments. This can be particularly useful for portraits in which depth of field can be extremely shallow.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125473083463,"sku":"210000001019","price":398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/vlpi4nqldnh8n2zhdf29.jpg?v=1787586379"},{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cstrong\u003eCompactG Master wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 24mmF1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh -a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography.  For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.4 max aperture maintains exposure and depth of field, allowing youto isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background isenhanced with circular aperture blades used in this lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. Theprecision internal focus mechanismaids in AF speed by moving only the middle groups of the optical systemand effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it isalso exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses variousaberrations, especially the peripheral area in the frameand sagittal flare.Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics.This also contributes to the compact and lightweight design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass  elements\u003c\/strong\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors.  This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis remarkably compact and lightweightlens weighs in at only 15.7oz (445g) with smallest in class dimensions of 3” (75.4mm)diameterand 3-3\/4” (92.4mm) in length. It’scompact, lightweight design enhances portability and mobility thanks to the combination of optical design utilizing two XA elements and the newly developed DDSSM (Direct Drive SSM) AF system.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemakingsince it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.1\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability \u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery.  It is most common in large-aperture lenses. The 24mm F1.4 GM incorporates a new optical design, including two XA lens elements,to effectively suppress and correct for sagittal flare,making this lens ideal for night sky and astrophotography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection \u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AM\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose-up, wide angle shooting\u003c\/strong\u003e\u003cbr\u003eGet a unique perspectivethrough close-up, wide angle shooting. The combination of high close-up capability with a minimum focusing distance of 0.79ft.(0.24m), a max.magnification of 0.17xand wide angle characteristic produces unique expression with dramatic perspectives and beautiful background bokeh.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125473116231,"sku":"210000004815","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/a20osppnkzoc7mpivrwo.jpg?v=1787586380"},{"product_id":"sony-e-11mm-f1-8-lens","title":"Sony E 11mm F1.8 Lens","description":"\u003cstrong\u003eSEL11F18\u003c\/strong\u003e\u003cbr\u003eAn ideal 11mm F1.8 APS-C prime for stills and movies\u003cbr\u003eWith an 11mm (35mm full-frame equivalent: 16.5mm) focal length for dynamic ultra-wide images and a large F1.8 max. aperture for deep bokeh, this lens weighs just 6.4 oz. (181 g). It is a perfect match for compact APS-C cameras, letting you capture stunning stills and movies anywhere. It also features two linear motors for fast, precise AF that supports both stills and movies.\u003cbr\u003e\u003cbr\u003eCoupled with α E-mount cameras from Sony, APS-C E-mount lenses deliver big camera performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDeep, expressive bokeh\u003c\/strong\u003e\u003cbr\u003eA large F1.8 maximum aperture makes it easy to achieve exquisitely expressive bokeh in deep, impressive images. 0.4 ft (0.12 m) minimum focus and 0.2x maximum magnification1 let you shoot close-ups with wide, smoothly defocused backgrounds. Precisely controlled spherical aberration and a 7-blade circular aperture contribute significantly to the beautiful bokeh this lens can deliver.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh resolution throughout an ultra-wide 11mm field of view\u003c\/strong\u003e\u003cbr\u003eState-of-the-art optics deliver consistently high resolution right out to the image edges. Optimal placement of three aspherical elements ideally corrects field curvature, ensuring that excellent resolution is maintained throughout the image area, even at maximum aperture. Three ED (Extra-low Dispersion) glass elements effectively suppress chromatic aberration and color fringing for superb image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight for new shooting freedom\u003c\/strong\u003e\u003cbr\u003eThe compact size and low weight of this fine lens make it a perfect match for APS-C cameras. Outstanding mobility and easy handling are great for long handheld or grip-mounted shooting sessions. An innovative combination of spherical and aspherical elements achieves stunning optical performance in a lens that is only 2-5\/8 x 2-3\/8 in. (66 x 57.5 mm) and weighs only 6.4 oz. (181 g).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced AF maximizes camera speed potential\u003c\/strong\u003e\u003cbr\u003eTwo linear motors give this large-aperture lens impressively fast, precise autofocus and tracking performance for both stills and movies. AF and tracking are so responsive that the full speed potential of the camera used can be fully realized so that even fast or erratically moving subjects can be captured quietly and reliably.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA versatile tool for movie shooters\u003c\/strong\u003e\u003cbr\u003eWith an 11mm angle of view and large F1.8 aperture, it is easy to capture dynamic subject perspectives against sweeping backgrounds with beautiful bokeh. Advanced optical design minimizes focus breathing2 and reduces unwanted angle-of-view shifts in movies. This unique ultra-wide lens also allows the use of front mounted filters for extra creative flexibility in a wide range of shooting situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb operability and reliability\u003c\/strong\u003e\u003cbr\u003eIt may be small, but this impressive lens offers outstanding control and reliability. Linear Response MF provides instantaneous manual focusing with a natural feel, while a focus hold button and focus mode switch offer extra focusing control versatility. And to ensure maximum reliability in challenging outdoor conditions it features effective dust and moisture resistance throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003cbr\u003eImpressive optical performance for Sony cameras, precision engineered for versatility and reliability in a wide range of applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMTF Chart\u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony’s lenses for video shooting\u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125473247303,"sku":"210000010156","price":497.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/gqsgfxnmtsddb8eoyz0r.jpg?v=1787586381"},{"product_id":"sony-e-pz-10-20mm-f4-g","title":"Sony E PZ 10-20mm F4 G","description":"The smallest, lightest F4 ultra-wide APS-C power zoom\u003cbr\u003eThe world’s smallest and lightest constant F4 ultra-wide-angle APS-C power zoom lens1 offers outstanding mobility and superb image quality for both stills and movies. Smooth, versatile power zoom provides speed and framing control that brings extra expression to dynamic ultra-wide visual perspectives.\u003cbr\u003e\u003cbr\u003eCoupled with α E-mount cameras from Sony, APS-C E-mount lenses deliver big camera performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe world’s smallest and lightest\u003c\/strong\u003e\u003cbr\u003eJust 2-1\/4 in. (55 mm) long and weighing a mere 6.3 oz. (178 g), this is the world’s smallest, lightest F4 ultra-wide-angle power zoom lens.1 Thanks to internal zoom and focus, the lens does not change in length when zooming or focusing, providing a stable center of gravity that is ideal for vlogging and gimbal-mounted shooting. Outstanding mobility makes it a great choice for a wide range of situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDynamic perspectives and imagery\u003c\/strong\u003e\u003cbr\u003eA 10 mm (35mm full-frame equivalent: 15 mm) focal length at the wide end of the zoom range provides extremely wide angles of view that can easily cover sweeping scenes or reveal more in small spaces. This versatile lens can also deliver dynamic images utilizing unique perspectives, effectively separating the subject from the background, and emphasizing distance or speed in movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding optics in a compact lens\u003c\/strong\u003e\u003cbr\u003eThree aspherical elements suppress field curvature and astigmatism while an ED (Extra-low Dispersion) aspherical element subdues chromatic aberration for high image-wide resolution throughout the 10 to 20 mm zoom range (35mm full-frame equivalent: 15 to 30 mm). Naturally rendered G Lens bokeh can deliver striking expression with this lens’s 7.9\" (0.2m) minimum AF distance and 5.1 - 6.7\" (0.13 - 0.17 m) minimum MF distance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eResponsive power zoom\u003c\/strong\u003e\u003cbr\u003eA new electronic power zoom system instantly converts zoom ring rotation to actual zoom operation so that the creator’s intent is faithfully captured. There’s also a zoom lever that makes it easy to execute super-slow constant-speed zooms that are difficult with manual zoom. Zoom can also be controlled remotely from the optional GP-VPT2BT grip, RMT-P1BT remote commander, or the Imaging Edge Mobile application.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptimized for smooth movies\u003c\/strong\u003e\u003cbr\u003eAdvanced lens technology reduces focus breathing as well as focus and axial shift when zooming to ensure that smooth, high-quality movie footage is always captured. Unwanted, distracting changes in angle of view and framing are minimized so the viewer can become fully immersed in the imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary AF for stills and movies\u003c\/strong\u003e\u003cbr\u003eTwo linear motors ensure fast, quiet, low vibration autofocus that can smoothly track subjects when shooting high frame rate movies and reliably follow fast-moving subjects when shooting stills continuously at high speed. Focus is especially critical when shooting 4K or 8K movies, particularly while zooming. This lens easily acquires focus and tracks challenging subjects smoothly and silently.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony’s lenses for video shooting\u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125473280071,"sku":"210000010176","price":848.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/ra8m8eidi07znp63ozq9.jpg?v=1787586382"},{"product_id":"sony-fe-pz-28-135mm-f-4-g-oss-lens-selp28135g","title":"Sony FE PZ 28-135mm f\/4 G OSS Lens (SELP28135G)","description":"\u003cspan style=\"font-size:12px\"\u003e\u003cstrong\u003eHighlights:\u003c\/strong\u003e\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:12px\"\u003ePrecision G-series optical design for HD and 4K moviemaking\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:12px\"\u003eMinimized angle of view variation (breathing) while focusing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:12px\"\u003eNo focus shifting (axial displacement) while zooming\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:12px\"\u003e3x manual rings for superior control: zoom, focus, iris\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:12px\"\u003eConstant F4 max aperture maintains exposure \/ depth of field\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43162508361799,"sku":"210000018135","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/cdi4eavr1igknp4o2lmd.jpg?v=1788421928"},{"product_id":"sony-e-35mm-f-1-8-oss-lens-sel35f18","title":"Sony E 35mm f\/1.8 OSS Lens","description":"\u003cp class=\"productFeaturesLongDesc\"\u003eHigh performance and a compact design make the SEL-35F18 prime lens an ideal second lens that's easy to carry around while capturing the action. It's perfect for a wide variety of photos, including snapshots while strolling, night shots (thanks to the bright maximum aperture) and portraits with beautifully defocused backgrounds. Newly-designed optics reduces spherical aberration and coma for sharp images even when shooting wide open. Combined with built-in Optical SteadyShot image stabilization, your photos and videos will be crisp, clear and blur-free.\u003c\/p\u003e\r\n\u003cdiv class=\"productDetailTabSection\"\u003e\r\n\u003cdiv class=\"threeSpot leftCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCompact, lightweight fixed F1.8 lens\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThis compact, large-aperture, fixed focal length lens has a focal length of 52.5 mm (35 mm equivalency) and is approximately 1-3\/4” (45mm) long. Compact and easy to carry around, this bright lens makes an ideal “second lens” with the capability to handle a wide variety of shooting situations — from landscapes and snaps around town to lovely portraits with beautiful background blur.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSilent and smooth focusing for shooting movies\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe quiet, high-speed linear motor in SEL-35F18 controls focus while an in-lens stepping motor in the actuator controls the aperture. Together they provide extremely quiet operation and smooth focusing as well as quiet and fluid aperture control. These motors are ideal for shooting video since they eliminate the worry of excessive lens-drive noise.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot leftCol --\u003e\r\n\u003cdiv class=\"threeSpot rightCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eBuilt-in Optical SteadyShot™ image stabilization\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCircular Aperture\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eIn low-light shots or nightscapes, out-of-focus light sources have a pleasing circular defocused effect.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot rightCol --\u003e\r\n\u003cdiv class=\"threeSpot centerCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eNew optical design\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eNewly designed optics reduces spherical aberration and coma, delivering performance similar to Sonnar T* E 24mm f\/1.8 ZA and E 50mm f\/1.8 OSS in the central area of the lens, and equal or better contrast at the periphery. The results are clean, sharp images even when shooting wide open.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSuperb focusing operation\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL-35F18 supports DMF (Direct Manual Focus), which enables users to resume manual focusing directly after obtaining focus with AF. This is particularly useful when AF cannot lock onto a subject or continually focuses on an unintended one. 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With an wide 24mm angle of view on full frame bodies and 36mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.8 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-compact and lightweight for both full-frame and APS-C cameras*\u003c\/strong\u003e\u003cbr\u003eThe ultra-compact FE 24mm F2.8 G lens measures 68mm diameter x 45mm and weighs in at only 162g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful wide-angle focal length of 36mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a wide-angle 24mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProgrammable focus-hold button for multiple custom functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability**\u003c\/strong\u003e\u003cbr\u003eDespite the ultra-compact size of the FE 24mm F2.8 G, its dust and moisture resistance design make this lens appropriate for outdoor use, especially when combined with a camera that employs weather resistant measures1.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb build quality\u003c\/strong\u003e The superb high-quality build uses durable metal (aluminum) for the exterior finish and hood, achieving a sophisticated look, providing satisfaction of ownership, and contributing to increased strength and durability. The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInternal focus design\u003c\/strong\u003eThe internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*   24mm focal length on full-frame cameras and 36mm when used on APS-C or Super-35 cameras. Focal length based on 35mm full-frame equivalent.\u003cbr\u003e**  Not guaranteed to be 100% dust and moisture resistant\u003c\/em\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167913836615,"sku":"210000008012","price":748.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/tg7mn9a0hkwzjwkkduir.jpg?v=1788594952"},{"product_id":"sony-e-15mm-f1-4-g","title":"Sony E 15mm F1.4 G","description":"\u003cstrong\u003eLarge-aperture 15 mm F1.4 G Lens\u003c\/strong\u003e\u003cbr\u003eWith stunning G Lens rendering and expressive F1.4 bokeh, this 15 mm wide-angle prime lens for APS-C bodies can deliver dynamic perspectives and expression. In a compact lens that weighs just 219 grams (7.8 oz.) you get outstanding resolution right out to the image edges, with minimal focus breathing when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony lens technology cancels aberration\u003c\/strong\u003e\u003cbr\u003eAn innovative optical design that includes three aspherical elements corrects field curvature and aberration for outstanding resolution throughout the lens’s wide 15 mm field of view. One ED (Extra-low Dispersion) glass element and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral colour fringing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking close-up bokeh\u003c\/strong\u003e\u003cbr\u003eThis lens’s 0.17 m minimum manual focus (0.2 m when using AF) and 0.15x maximum magnification (0.12x when using AF) let you get close to the subject while producing beautiful bokeh. Shoot close-up subjects against deep background bokeh for truly memorable images. Impressive close-up capability is an advantage for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight design\u003c\/strong\u003e\u003cbr\u003eA design that maximizes the benefits of aspherical elements and the short mirrorless flange back distance delivers stunning optical performance in an APS-C format lens that is only 66.6 x 69.5 mm (2-5\/8 x 2-3\/4 in.) and weighs only 219 g (7.8 oz.). A great choice for wide-angle landscapes, architecture, interiors, and snapshots in general.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo linear motors for amazing AF\u003c\/strong\u003e\u003cbr\u003eTwo linear motors deliver fast, precise AF with superb tracking that maximizes camera body performance to capture decisive moments in street snaps and similar subjects. Fast, precise, quiet AF with superb tracking is a huge advantage for movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eFor professional manual focusing feel and response, Linear Response MF ensures that the focus ring responds directly and linearly to subtle manual control. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable movies with minimal breathing\u003c\/strong\u003e\u003cbr\u003eState-of-the-art lens technology packed into this remarkable large-aperture ultra-wide lens reduces focus breathing and angle of view shifts when focusing to facilitate high-quality movie recording and smooth, refined expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSwitchable aperture ring click stops\u003c\/strong\u003e\u003cbr\u003eAn aperture ring provides intuitive control plus the fast response required for professional applications. It also includes a switch that turns the aperture click stops on or off: ON for tactile feedback when shooting stills, or OFF for seamless, silent control when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003eThe focus hold button is customizable from the camera menu. Assign a function you use frequently such as Focus Magnifier, for example, then the right-hand fingers holding the camera can maintain a stable grip while the left thumb turns focus magnification on or off.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy manual\/auto focus switching\u003c\/strong\u003e\u003cbr\u003eThe manual\/auto focus mode switch enables instant switching between manual and auto focus modes, allowing instant response to changing shooting situations and focusing needs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth handling for movie shooting\u003c\/strong\u003e\u003cbr\u003eThanks to a refined internal focus mechanism, the lens’s length remains constant while focusing for ideal balance and handling. Consistent balance plus small size and low weight also make gimbal balancing easy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003eA dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167915245639,"sku":"210000010158","price":848.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/qblnhibnig5tvlejpqcl.jpg?v=1788594983"},{"product_id":"sony-e-pz-18-105mm-f-4-g-oss-lens-selp18105g","title":"Sony E PZ 18-105mm f\/4 G OSS Lens (SELP18105G)","description":"\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eHigh performance E-mount lens w\/ excellent contrast\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eVersatile 27-158mm (35mm equiv.) zoom range\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eConstant F4 maximum aperture throughout the zoom range\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eHandycam® technology for smooth, quiet focus and zoom\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eLength of lens remains constant for maximum convenience\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eZoom lever for continuous zoom speed control\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eOptical SteadyShot image stabilization\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cdiv\u003e\u003cstrong\u003eHigh overall performance and contrast in first E-mount G Lens\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eTrue to its high-end G Lens heritage, the SELP18105G lens features two ED glass elements and three aspherical elements for high resolution and contrast throughout the entire zoom range. Distortion at the wide end of the zoom range, and spherical\/color aberration at the telephoto end, are effectively controlled so that beautiful rendering with excellent contrast is achieved at any focal length. A circular aperture design ensures that defocused areas are attractive too, providing an extensive palette of expressive imaging options.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cstrong\u003eHandycam® camcorder technology for fast, quiet focus\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eZoom operation noise has been reduced to the same level as Handycam® camcorders. This is the world’s first mid-range zoom for APS-C cameras to feature this type of “floating axis” construction used in Handycam® camcorders, achieving exceptionally smooth, quiet focus and zoom operation. Another benefit of this type of constructions is that the length of the lens does not change while focusing or zooming, contributing to consistently easy handling.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cstrong\u003eZoom level for continuous zoom speed control and new expressive freedom\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eSimilar to Handycam® camcorders, a zoom lever on the side of the lens allows both variable and fixed-speed power zooming. Variable speed control is step less, for enhanced speed control freedom. The zoom level can be operated while maintaining a stable grip on the camera, minimizing the likelihood that blur will occur due to camera shake. And since an independent focus ring is provided, the zoom ring can be used for power zoom control even while focusing manually.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cstrong\u003eConstant F4 maximum aperture throughout the zoom range enhances shooting convenience\u003c\/strong\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eA constant maximum aperture of F4 throughout the zoom range provides plenty of \"brightness\" for fast shutter speeds even in relatively low-light situations. The same shutter speed and ISO settings can be maintained at all focal lengths when shooting stills, and consistently low noise can be maintained throughout the zoom range when shooting movies.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\n\u003cstrong\u003eOptical SteadyShot image stabilization\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eBuilt-in Optical SteadyShot image stabilization can significantly reduce image blur. In addition to its advantages for normal shooting, Optical SteadyShot works with the Anti Motion Blur and Handheld Twilight modes to create clear, blur-free, low-noise images at night, indoors, or in any conditions that would otherwise be a challenge due to low light conditions, without making it necessary to boost sensitivity.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43170350432327,"sku":"210000021048","price":748.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/a021frt9qwp8zdb6jj36.jpg?v=1788679294"},{"product_id":"sony-e-50mm-f-1-8-oss-lens-sel50f18","title":"Sony E 50mm f\/1.8 OSS Lens (SEL50F18)","description":"Step-up from the standard zoom kit lens and explore the world of portrait photography with the SEL50F18 lens. It has a large aperture which makes it easy to get those great portrait shots.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.5em;\"\u003eA focal length that is perfect for portraiture and a range of other subjects, a bright f\/1.8 maximum aperture, Optical SteadyShot™ (OSS) image stabilization and impressive image quality. The large maximum aperture and Optical SteadyShot make it possible to shoot crisp, clear images under low-light conditions that would be beyond the capabilities of a conventional lens.\u003c\/span\u003e\u003cbr\u003e\u003c!-- END PRODUCT FEATURE CMSPOT AREA --\u003e\u003c!-- Begin PAL Fed Feature Section --\u003e\r\n\u003cdiv class=\"productDetailTabSection\"\u003e\r\n\u003cdiv class=\"threeSpot rightCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eSmooth and quiet high-speed focusing\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eLens operation is fast but at the same time smooth and quiet, minimizing noise and image jitter when shooting movies. A linear motor used for focus drive contributes to low-noise focus operation, while a stepping motor built into the lens, technology inherited from Sony's professional camcorders, results in smooth, quiet aperture actuation ideal for movie shooting.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot rightCol --\u003e\r\n\u003cdiv class=\"threeSpot leftCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eBuilt-in Optical SteadyShot\u003csup\u003eTM\u003c\/sup\u003e image stabilization\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe built-in Optical SteadyShot image stabilization system provides a 4-stop (approx.) shutter speed advantage, making it significantly easier to achieve crisp, blur-free images and video.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eCompact and lightweight\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 is remarkably compact and lightweight for a large-aperture mid-range telephoto lens (50mm focal length\/75mm equivalent in 35mm format). It is convenient to carry around for general photography, and particularly well suited to shooting portraits. The elegant aluminum alloy exterior of this lens affords an appearance that blends beautifully with the graceful design of E-mount bodies, and the engraved focus ring offers sophisticated appearance as well as superior grip and operating feel.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\n\u003c\/div\u003e\r\n\u003c!-- \/threeSpot leftCol --\u003e\r\n\u003cdiv class=\"threeSpot centerCol\"\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eLarge F1.8 aperture\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eThe SEL50F18 has an innovative optical design to achieve clear, high-quality images by effectively minimizing distortion and chromatic aberration. Moreover, the large maximum aperture of this lens with its circular aperture design, can produce beautiful, creamily defocused backgrounds.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c!-- \/featureSpecGrouping --\u003e\r\n\u003cdiv class=\"featureSpecGrouping\"\u003e\r\n\u003ch4 class=\"specGroupHeader\"\u003eDirect Manual Focus (DMF)\u003c\/h4\u003e\r\n\u003cp class=\"specGroupFeatureCopy\"\u003eDirect Manual Focus (DMF) allows the user to go directly to manual focusing after autofocus lock-on without having to switch modes. In cases where autofocus has trouble locking onto the subject, or when the user wants to focus at a specific point, DMF facilitates fast, easy fine focus adjustments. This can be particularly useful for portraits in which depth of field can be extremely shallow.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43171571925063,"sku":"210000021056","price":398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/ivrlypyjbkriw9kt0hjr.jpg?v=1788765708"},{"product_id":"sony-xlr-k3m-dual-channel-xlr-audio-adapter-kit-xlrk3m","title":"Sony XLR-K3M Dual-Channel XLR Audio Adapter Kit (XLRK3M)","description":"\u003cstrong\u003eGreat sound with low noise\u003c\/strong\u003e\u003cbr\u003eWhen connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analog interface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile connectivity\u003c\/strong\u003e\u003cbr\u003eTwo XLR\/TRS combo jacks and one 3.5-mm stereo mini microphone jack are provided for input. The XLR\/TRS combo jacks are switchable for line input, microphone input, or microphone input with 48 V phantom power.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible setup\u003c\/strong\u003e\u003cbr\u003eA high degree of flexibility is provided for use with professional rigs and camera cages. Audio extension cables are supplied, allowing the location of the XLR adapter on your rig to be adjusted as required.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCable-free connection\u003c\/strong\u003e\u003cbr\u003eSimply clip the XLR adaptor into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. Sony's Multi Interface Shoe offers intelligent connectivity and control for a variety of accessories, providing maximum flexibility and mobility for α system shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMechanical noise suppression\u003c\/strong\u003e\u003cbr\u003eAn advanced shock and vibration suppressing design effectively minimizes low-frequency handling noise, which can degrade audio quality. The option for direct on-camera mounting, without additional connecting cables, further reduces the risk of handling noise ruining your audio capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComprehensive control\u003c\/strong\u003e\u003cbr\u003eComprehensive controllability at the recording stage can greatly facilitate the post processing workflow. Record level (AUTO\/MANUAL), record level link (INPUT 1 – INPUT 2), attenuator and low-cut filter (100\/300 Hz) controls are provided.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuper-directional shotgun microphone included\u003c\/strong\u003e\u003cbr\u003eA super-directional monaural microphone (ECM-XM1) a wind-noise-reducing fur-type wind screen are supplied.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43236488511559,"sku":"210000009055","price":608.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/fcsglwcuws6ajsp6h8c1.jpg?v=1789672488"}],"url":"https:\/\/ymcamera.com\/collections\/sony-deals.oembed","provider":"YM Camera","version":"1.0","type":"link"}