{"title":"Sony Cameras","description":null,"products":[{"product_id":"sony-a7-iv-full-frame-mirrorless-interchangeable-lens-camera-body-only","title":"Sony A7 IV Full-frame Mirrorless Interchangeable-Lens Camera - Body Only","description":"\u003cstrong\u003eBeyond basic.\u003cbr\u003eFor a new generation of imagemakers.\u003c\/strong\u003e\u003cbr\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed 33.0‑MP17 back-illuminated CMOS image sens\u003c\/strong\u003e\u003cbr\u003eThe full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills and increased AF precision and focal stability. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimize processing latency, for greatly increased movie and still processing power. User interface, network and file management processing is distributed in order to deliver fast response regardless of real-time processing load. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr\u003eVisible benefits of the powerful new 33.0‑MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr\u003eBroaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording \u003c\/strong\u003e\u003cbr\u003eThe α7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr\u003eThe α7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects and the use of 10-bit depth minimizes degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV via an HDMI connection to display images with an extraordinarily wide dynamic range. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful colour expression made simple, with S-Cinetone\u003c\/strong\u003e\u003cbr\u003eThe α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it’s in-camera, it’s easy to create a more expressive look for your movie imagery without post-editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/strong\u003e\u003cbr\u003eThe built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions, as well as enhancing still shots and movies. Four level settings are available, so you can adjust the degree of the effect as you wish. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr\u003eThe α7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match α7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra-low noise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilization for 5.5-step compensation \u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the performance of the camera’s 33.0‑MP sensor. This in-body stabilization allows effective use with a wide range of lenses. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens and it can be used in conjunction with the MF Assist and Focus Magnifier features.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1,600 altogether) or more than 1,000 compressed RAW+JPEG frames (more than 2,000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr\u003eActive Mode uses the camera’s stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the α7 IV’s compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking \u003c\/strong\u003e\u003cbr\u003eUsing a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely, even on small subjects or on people posed in front of a night-time background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analyzed in real time by the latest powerful processing engine to achieve the AF system’s impressive results. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you’ve selected a bird, the camera will automatically detect and precisely track that bird’s eye, whether the bird is perched or in flight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr\u003eTouch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you’re shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualize depth of field during movie shoots with Focus Map\u003c\/strong\u003e\u003cbr\u003eThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualize depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result, you can use the camera’s excellent video definition and fast lenses to create impressive shots with shallow depth of field. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing Compensation for consistent angle of view when focusing \u003c\/strong\u003e\u003cbr\u003eFor the first time in the α series, the α7 IV provides compensation for focus breathing. Focus breathing is any change in a lens’s angle of view that corresponds to changes in focus. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s menus are specific to either stills or movies and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still- and movie-shooting efficiency. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr\u003eBefitting the α7 IV’s status as a true hybrid camera, it comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions and custom settings of various controls between still and movie mode and settings such as aperture and shutter speed are also maintained separately for stills and movies. S\u0026amp;Q mode can also be selected, for fast access to slow-motion or quick-motion shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr\u003eThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting or very low ground-level shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution \u003c\/strong\u003e\u003cbr\u003eThe α7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5‑GHz band in addition to the 2.4‑GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues and a USB Type-C® connector supports fast SuperSpeed USB 10‑Gbps (USB 3.2 Gen 2) data transfer.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.68‑megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the α7 III viewfinder, with a 37.3 ° FOV and a 23‑mm high eyepoint. With high resolution, improved electronic viewfinder image quality and fogging and dust resistance (including significantly improved internal fogging resistance relative to the α7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant real-time live streaming via USB connection \u003c\/strong\u003e\u003cbr\u003eLive streaming is as easy as connecting to a computer through a USB connection and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony’s proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr\u003eThe α7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adapters. Battery drain can be minimized by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera’s USB Type-C port, for extended recording. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr\u003eDual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards and both slots support UHS-I and UHS-II SDXC\/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting, as well as high-resolution, high-bitrate 4K movie recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsideration for the environment and resource conservation \u003c\/strong\u003e\u003cbr\u003eSony’s “Road to Zero” environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently, nearly all plastic packaging materials for the α7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.  \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr\u003eWe have improved the dust and moisture resistance of the α7 IV to provide outstanding reliability, even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the α7 III), a redesigned lens lock button and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera’s top cover, front cover and internal frame provides excellent durability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Desktop \/ Imaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth functionality of the α7 IV to provide a wide variety of convenient shooting and sharing functions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471215687,"sku":"210000008949","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/swdbgqtd9utxqbewvbvb.jpg?v=1787586324"},{"product_id":"sony-a7-v-mirrorless-camera-body-only-black","title":"Sony A7 V Mirrorless Camera - Body Only - Black","description":"\u003cstrong\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/strong\u003e\u003cbr\u003eAn enhanced partially stacked Exmor RS CMOS image sensor features 33.0 megapixels and high-speed circuitry above and below the sensing layer. Readout is approximately 4.5x faster providing a maximum shutter speed of 1\/16000 sec., blackout-free bursts at up to 30fps with full AF\/AE tracking, and video recording at 4K 120p. It delivers up to an unprecedented 16 stops of dynamic range with smooth gradations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR2 processing engine which integrates the AI processing unit of the latest α™ series delivers vast improvements in image and sound quality, and overall operation. It incorporates AI-based Real-time Recognition AF and Real-time Tracking, plus accurate, stable colour reproduction. In an upgrade from its predecessor, the α7 V includes a lightweight RAW format, while user interface, networking and file management functions have all been refined.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLifelike imagery\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eExcellent image quality\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe new 33.0 effective megapixels sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations from shadows to highlights enable highly effective HDR processing when needed, and effective noise reduction applied at all sensitivities achieves high resolution throughout the ISO 100–51200 still and movie range.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDeep learning-based light source estimation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEnjoy improved auto white balance (AWB) performance, thanks to deep learning technology for light source colour estimation. The α7 V offers more accurate, stable white balance in settings that can be challenging for conventional AWB systems, such as those that include a mix of skin tones, vegetation, shade and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eComposite RAW support\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eComposite RAW shooting captures multiple RAW images that can be composited on a computer. The enhanced [NR Shooting] setting produces low-noise images while maintaining high resolution even at mid to high sensitivities. [Shooting for HDR] captures high dynamic range, with options for the simultaneous capture of 4, 8 or 16 images at 30fps.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eExtended RAW Processing offers enhanced RAW development\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Imaging Edge Desktop application now includes an Extended RAW Processing feature that allows you to take full advantage of the large amount of information in RAW image files for enhanced RAW development, particularly with moving subjects. Use the [Extended NR] for extremely low noise while maintaining full resolution or try [Extended Hi-Res] for 4x the normal pixel count and reduced noise.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e5-axis optical stabilization\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAn advanced optical stabilization unit, gyro sensors, and an enhanced algorithm accurately detect and correct image shake. Up to 7.5-step central and 6.5-step peripheral stabilization allow handheld shooting with no need to boost sensitivity. Use compatible lenses with built-in stabilization for even more effective shake suppression, including when shooting at telephoto focal lengths.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eMore efficient, lightweight RAW format\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lightweight RAW format achieves high image quality in smaller files that are easier to manage. The [Compressed (HQ)] format provides even greater compression in lightweight RAW files while prioritizing image quality, and the [Compressed] format allows for extended shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced subject recognition and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReal-time Recognition AF:7 Human pose estimation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAI processing in the new BIONZ XR2 processing engine improves recognition by approximately 30% over the α7 IV. Human pose estimation technology uses detailed form and pose data to achieve reliable human eye recognition as well as body and head position, even with challenging subjects. The camera can also recognize multiple subjects, meaning it can pick out and track the desired subject in a group.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReal-time Recognition AF:7 Wider subject recognition\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eReal-time Recognition AF supports [Human], [Animal], [Bird], [Insect], [Car\/Train] and [Airplane] recognition, and an [Auto] mode can automatically detect the subject type. The α7 V offers about 30% improved animal recognition and about 50% improved bird recognition. It now also recognizes the eyes of some grazing and small animals in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReliable Real-time Tracking\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAI-based Real-time Tracking accurately focuses on and tracks the selected subject when the shutter button is half-pressed. If the subject cannot be recognized or subject recognition AF is OFF, Sony’s original algorithm processes colour, pattern and spatial data at high speed for reliable focus and tracking. If [Touch Tracking] is engaged, simply touch a subject on the monitor to instantly select it for tracking.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e75918 AF points in a high-density focal plane phase-detection AF system cover approximately 94% of the image area for precise focusing. The BIONZ XR2 engine processes the large amount of data from the image sensor in real time to ensure ideal focus even in challenging situations, such as when shooting small subjects or night scenes.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFlexible focus area settings\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V now offers XS, S, M, L and XL focus area spot sizes. The XS size can make focusing easier when foreground objects such as branches are in the way. It is also possible to create a custom focus area of a specified size and even a custom vertical aspect ratio, enabling you to optimize focusing for a wide variety of subjects and scenes. Simply set the shape and size via the touch-sensitive monitor.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePrecise AF in low light\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe latest AF algorithms achieve high AF precision down to light levels as low as EV-4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens) so that AF is precise and reliable even in low light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpeed\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eBlackout-free continuous shooting at up to 30fps\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eHigh-speed bursts at up to 30fps with uncompromised AF\/AE tracking are now possible when using the electronic shutter, and there is no viewfinder blackout when shooting stills. Up to 60 AF\/AE calculations per second mean that you can capture fleeting moments with confidence, even when shooting fast, unpredictable action or portraits where expressions can change in an instant.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePre-Capture for those pre-shutter release moments\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eCapture that decisive moment, even if it’s in the past. With this feature, half-pressing the shutter button to set focus enables the camera to capture a series of images, starting from up to one second before the shutter button is fully deployed.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSpeed boost for critical action shots\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eUse one-button Continuous Shooting Speed Boost to temporarily change the continuous shooting speed at any time while shooting a continuous burst—making sure you never miss that key moment. This function is best used when you can roughly predict the timing of the desired shot, and it’s now available even while shooting single frames.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSmooth, detailed video\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e7K oversampled 4K 60p recording with full pixel readout and no pixel binning\u003cbr\u003eThe new BIONZ XR2 processor and Exmor RS sensor enable full pixel readout with no pixel binning when recording full-frame. This allows 3.3x the data required for 4K (QFHD: 3840 x 2160) to be compressed into spectacularly detailed 4K 60p images with minimal moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eIn-camera audio noise reduction\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Audio Noise Reduction function digitally reduces continuous noise. Working with the camera’s built-in microphone and external microphones, this function can dramatically reduce wind noise and other continuous environmental noise, including mechanical noise from a power zoom lens. Choose between two settings: [Wind NR] and generic [Noise Cut].\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eHigh frame rate 4K recording at up to 120p\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eInternal 4K recording at up to 120p makes it possible to produce up to 5x slow motion video with outstanding 4K resolution. Frame rates up to 240fps are available when recording at Full HD resolution, allowing up to 10x slow motion playback (24p recording in S\u0026amp;Q mode) for detailed sports analysis and more. A variety of formats are supported, including 4:2:2 10-bit recording, Long GOP and All Intra.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eStable Active Mode handheld shooting\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eMake the most of smooth handheld movie shooting thanks to Active Mode optical image stabilization, which now supports 4K 120p recording. The stabilization unit, gyro sensors and image stabilization algorithms enable the camera to precisely detect and correct for movement. Stabilization is even more effective when the body is used with a compatible stabilized lens.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eExtreme stabilization with Dynamic active Mode\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Dynamic active Mode adds electronic stabilization to the optical stabilization system for even greater effect. This improves stabilization approximately 30% more than just Active Mode, making it possible to shoot smooth, stable images even when running around with the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for creative possibilities\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e4-axis monitor maximizes shooting flexibility\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 4-axis multi-angle monitor adjusts upward by 98°, downward by 40° and sideways by 180°, and when open, it can rotate up to 270º. Its 3.2-type 2.1-million-dot (3:2 aspect ratio) touch sensitive display panel has a wide colour gamut and provides clear viewing even in bright conditions. [Monitor Low Bright] reduces brightness and battery drain when the camera has not been used for a pre-settable amount of time.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame and rear cover. The grip and front cover are manufactured as a single unit for high rigidity, while the mount is attached by six screws for extra strength. This provides maximum durability on shoots requiring a variety of large, heavy lenses, like super-telephoto lenses.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e3.68 million-dot Quad-VGA OLED electronic viewfinder\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 3.68 million-dot (approx.) Quad-VGA OLED electronic viewfinder delivers clear viewing to ensure clarity in the widest possible range of shooting environments. You can adjust brightness and colour temperature for optimum viewing in any situation and set the finder frame rate to [Standard] (60fps) or [High] (120fps).\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eRefinements throughout the camera’s body achieve outstanding dust and moisture resistance. External seams and the battery cover feature a sealed structure that effectively prevents intrusion of dust and moisture, maximizing reliability even in challenging outdoor conditions.38\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEffective heat dissipation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEffective heat dissipation allows 4K 60p 4:2:0 8bit video to be recorded continuously for around 90 minutes. A unique Σ (sigma) shaped graphite component built into the image stabilization unit allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while conducting heat away for efficient heat dissipation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, stable connectivity\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eAdvanced Wi-Fi for wireless transfers and remote tethering\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11ax) with 2x2 MIMO support provides high-speed wireless communication that has been significantly improved over the α7 IV. Communication on the 5 GHz and 6 GHz bands offers maximum speed and stability with minimum interference for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEasy live streaming\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V offers live streaming at up to 4K 30p via a direct USB (UVC\/UAC) computer connection and via a wired or wireless LAN network. When streaming via LAN, it’s possible to broadcast 4K (3840 x 2160) 30p video while simultaneously recording the same content to an internal memory card. RTMP, RTMPS and SRT protocols are supported.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eCreators’ App\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA smartphone application for file transfer, remote shooting, cloud storage management and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eImaging Edge Desktop\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA desktop application that enhances the quality and efficiency of production work such as remote shooting and RAW development.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eMonitor and Control\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA mobile app for visual content creators that enables wireless monitoring, high-precision exposure adjustment and focus control via smartphone or tablets, or a Mac.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCamera Authenticity Solution (paid service)\u003c\/strong\u003e\u003cbr\u003eAddressing concerns about fake images generated by AI, this system verifies image\/video authenticity using unique meta-information from Sony cameras. This enables confirmation that an image was taken with a specific camera, accurately identifies real subjects and ensures transparency in editing history per the C2PA format.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmental consideration and accessibility\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecycled materials in cameras and digital camera products\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eOur Road to Zero plan aims to achieve a zero environmental footprint by 2050. We use a fully recyclable, durable material, SORPLAS™, as much as possible to reduce environmental stress without compromising performance or functionality. More than 20% of the α7 V is made from recyclable plastic. Additionally, Sony Group manufacturing facilities run on 100% renewable energy.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe are working toward the use of non-plastic packaging materials that provide ample protection against shock and impact. We ship the α7 V in a plastic-free package made of an Original Blended Material that can be recycled as paper. We also use plant-based non-woven fabrics product bags to further reduce the plastic use and minimize environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe want everyone to enjoy shooting with the α7 V. It comes with specialized accessibility features, such as a Screen Reade that reads most menu screen text aloud, a menu magnifier, and a [Mode Dial Control Set] function. Other advanced features like AI-based Real-time Recognition AF and intuitive touch operation for subject tracking also support a wide range of users.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471248455,"sku":"210000017973","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/MkPv7uAt8fxjE1wvQK_r1g.jpg?v=1787601993"},{"product_id":"sony-a7r-v-full-frame-image-sensor-ilce-7rm5-body-only-black","title":"Sony A7R V Full-frame Image Sensor ILCE-7RM5 - Body Only - Black","description":"\u003cstrong\u003eNEWLY DEVELOPED AI PROCESSING UNIT\u003cbr\u003eA whole new level of camera intelligence\u003c\/strong\u003e\u003cbr\u003eState-of-the-art AI processing uses detailed information about human forms and postures to dramatically improve the camera's subject recognition accuracy1 and make full use of its potential resolution. Also, subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe α7R V is equipped with an AI processing unit specifically dedicated to interpreting significant amounts of data to enable more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition3. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecognize a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eIn addition to humans, animals and birds, the camera now recognises insects, cars, trains and airplanes4, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are now recognized in addition to eyes (Real-time Eye AF) for the Human, Animal, and Bird settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved accuracy of WB control\u003c\/strong\u003e\u003cbr\u003eThe α7R V's 7R V's AWB (auto white balance) function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new high in α resolution\u003c\/strong\u003e\u003cbr\u003eThe output from the 35mm full-frame back-illuminated Exmor R CMOS image sensor, with approximately 61.0 million effective pixels, is processed in real time to the fullest extent by the advanced BIONZ XR™ processing engine to deliver breathtaking detail in both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e35mm full-frame image sensor with 61.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eThe sensor is packed with Sony's image sensor technologies, with effective noise reduction realized by its back-illuminated structure, plus gapless on-chip lenses, AR coating (anti-reflection seal glass), and the elimination of an optical low pass filter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest BIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eWith up to eight times the processing power of its predecessor7, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE (auto exposure) algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced 5-axis in-body optical stabilization\u003c\/strong\u003e\u003cbr\u003eAdvanced 5-axis in-body optical stabilization The α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of “looks” that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting10 responds to changing conditions\u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. Even tiny movements down to single-pixel level can be detected and compensated for by the PC software performing the compositing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF\u003c\/strong\u003e\u003cbr\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major advances in subject recognition technology. Deep learning technology supports powerful Real-time Recognition AF (autofocus) as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaster, more precise wide-area AF\u003c\/strong\u003e\u003cbr\u003eThe immense processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF (autofocus) performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate AF in low EV -4.0 light\u003c\/strong\u003e\u003cbr\u003eThe latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode13. The α7R V also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/strong\u003e\u003cbr\u003eContinuous shooting at up to 10 fps with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus bracketing to capture the best shot\u003c\/strong\u003e\u003cbr\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlicker suppression\u003c\/strong\u003e\u003cbr\u003eFlicker from artificial lighting can be effectively suppressed, with your choice of \"Anti-flicker shoot\" for still shots or \"Var Shutter\" to fine-tune shutter speeds to match flicker rates when shooting either stills or movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-time DMF (direct manual focus)\u003c\/strong\u003e\u003cbr\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh quality 8K movie recording\u003c\/strong\u003e\u003cbr\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding 4K movie recording up to 60p(50p)\u003c\/strong\u003e\u003cbr\u003eFull frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 2.6x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew 4-axis multi-angle LCD monitor\u003c\/strong\u003e\u003cbr\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.2 type high-detail LCD panel\u003c\/strong\u003e\u003cbr\u003eThe α7R V's LCD monitor has a 3:2 aspect ratio, with 2.1 million dots, touch operation and a wide color gamut (DCI-P3 equivalent). An outdoor mode is provided for clear visibility in bright outdoor settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQXGA viewfinder with the highest resolution in its class\u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/strong\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz32 bands, and provides 2x2 MIMO support for fast and stable data transfer and reliable communication.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUVC\/UAC support for high-quality webcam applications\u003c\/strong\u003e\u003cbr\u003eEasy streaming in 4K is possible with a UVC\/UAC compatible smartphone or PC33 via USB connection, so the α7R V can be used as a high-resolution webcam.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471313991,"sku":"210000010710","price":3499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/I2MYDapgDxK-YN8acbMh6g.jpg?v=1787601994"},{"product_id":"sony-alpha-1-ii-full-frame-mirrorless-interchangeable-lens-camera-body-only","title":"Sony Alpha 1 II - Full-frame Mirrorless Interchangeable Lens Camera - Body Only","description":"\u003cstrong\u003eAnother leap at the top\u003c\/strong\u003e\u003cbr\u003eThe α1 II gives users everything they need to achieve a higher capture success rate and more, including 50MP high resolution, AI-based subject recognition AF, high-speed continuous shooting, and an advanced workflow from capture to delivery that provides professionals with unrivalled efficiency and freedom.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA fusion of leading technologies delivers overwhelming performance\u003c\/strong\u003e\u003cbr\u003eThe massive volume of data from the approximately 50.1 effective megapixel full frame Exmor RS™ image sensor is processed in real time by Sony’s BIONZ XR™ image processing engine. An advanced AI processing unit applies high-level subject recognition to reliably recognise a wide range of subjects. These state-of-the-art technologies come together to make it easy to capture even the most challenging subjects in extraordinary resolution, with blackout-free viewing and full AF\/AE tracking performance at up to 30 fps.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced AI processing unit for high-level subject recognition\u003c\/strong\u003e\u003cbr\u003eThe α1 II features a dedicated AI processing unit that helps to recognise people more accurately based on human pose estimation, and also supports recognition of a wide range of subjects other than people, such as animals, vehicles and insects, with high accuracy. This results in a dramatic improvement in Real-time Recognition AF and Real-time Tracking capability, and higher overall AF performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman eye recognition improved by up to approximately 30%\u003c\/strong\u003e\u003cbr\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA wide variety of subjects accurately recognised\u003c\/strong\u003e\u003cbr\u003eA wider variety of subjects is now recognised for stills and movies, with a new [Auto] mode letting the camera select. Recognition of animals overall is improved by approximately 30%, with eyes of some small animals added, and the eyes, heads and faces of animals like dogs and cats recognised. Recognition of birds is improved by 50%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed continuous shooting at full 50.1 MP8 resolution\u003c\/strong\u003e\u003cbr\u003eHigh-speed continuous shooting at up to 30 fps with full AF\/AE tracking is possible at 50.1 MP resolution, with up to 120 AF\/AE calculations per second. Blackout-free shooting with no loss of viewfinder image allows seamless framing and capture of the subject as if viewed with the naked eye\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore control over timing to capture decisive moments\u003c\/strong\u003e\u003cbr\u003ePre-capture retroactively captures moments that occurred before the shutter was released, without compromising resolution, even when shooting continuously at up to 30 fps with selectable recording time options. Continuous Shooting Speed Boost can temporarily change the burst speed. Both features reduce the chance of missing that vital instant.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary detail with approximately 50.1 effective megapixels\u003c\/strong\u003e\u003cbr\u003eSony's extensive high-performance G Master line work with the 50.1 megapixel8 Exmor RS image sensor and BIONZ XR image processing engine to create deep, lifelike, high-resolution rendering. The sensor’s high pixel count means that resolution is still a very impressive 21 megapixels when shooting in APS-C mode or cropping to APS-C size after shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image size and quality\u003c\/strong\u003e\u003cbr\u003eCompressed RAW images can be continuously shot at up to 30 fps. For easier handling, as well as L, Lossless Compressed RAW, JPEG and HEIF images are also available in M and S sizes with the same numbers of pixels whether shot in full-frame or APS-C mode, enabling seamless mode switching while maintaining resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh sensitivity, low noise, and wide dynamic range\u003c\/strong\u003e\u003cbr\u003eFeedback from professionals has been taken into account to create noise reduction that is highly effective without sacrificing image detail, so users can shoot clear images of indoor sports at mid to high sensitivity without hesitation. Dynamic range at lower sensitivities is a wide 15 stops12 for smooth, realistic gradations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eExposure and colour reproduction are notably improved compared to the α1, with exposure optimised for detected faces in stills and movies, and exposure stability improved by approximately 20% even when the face is backlit, over-illuminated in sunlight, or not facing the camera. White balance is accurate even for subjects in shade.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical 5-axis image stabilization achieves 8.5-step performance at the center\u003c\/strong\u003e\u003cbr\u003eA high-precision image stabilization unit, advanced gyro sensors, and optimised algorithms detect and correct camera shake, for a groundbreaking 8.5-step effect at the centre and 7.0-step at the periphery, and capture of fine details even when shooting handheld. Synchronisation with compatible lenses16 provides further blur control even at telephoto focal lengths.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComposite RAW modes for lower noise and higher resolution\u003c\/strong\u003e\u003cbr\u003eTwo composite RAW shooting modes are available. The NR Shooting Settings mode captures between 4 and 32 RAW images that can be composited to create a full-resolution image with very low noise even at mid to high sensitivities. Pixel Shift Multi Shooting captures 4 or 16 pixel-shifted images that are composited to achieve overwhelmingly high resolution in a single image. In both cases the compositing operations are performed using Sony’s Imaging Edge Desktop™ PC application.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF for movies\u003c\/strong\u003e\u003cbr\u003eReal-time Recognition AF utilizes advanced AI-based human pose estimation technology that recognizes and tracks not just eyes, but body and head position for human subjects with high precision. The range of subjects recognized with AI assistance, for both movies and stills, has been expanded relative to the α1, and now includes birds in movies for example2. Other subjects are acquired and tracked in real time by processing color, pattern, and spatial data.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 8K20\/4K recording for impressive realism\u003c\/strong\u003e\u003cbr\u003e4K (3840 x 2160) movies can be cropped and edited from 8K source footage with overwhelming resolution from 8.6K oversampling. 8K 4:2:2 10-bit XAVC HS recording with optional Full HD proxy is available, as are 4K recording in XAVC HS, S, or S-I formats in full-frame, or Super 35mm oversampled from 5.8K with full pixel readout and no pixel binning. XAVC S-I allows recording at up to 600 Mbps for outstanding image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh frame rate recording at up to 120p\u003c\/strong\u003e\u003cbr\u003e4K can be recorded at up to 120p right in the camera. 4K footage can be played back in up to 5x slow motion. The Slow \u0026amp; Quick Motion (S\u0026amp;Q) mode23 makes it convenient to play recorded footage back at slow or high speed in the camera. Full HD footage recorded at 240 fps offers even greater range: up to 10x slow motion (24p) to create impressive sports movies, for example. The frame rate setup menu allows intuitive selection of frame rates.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBetter S-Log matching with Cinema Line cameras\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey. Minimum ISO when shooting S-Log3 is 800, while the expanded ISO range is 200 - 640. Compared to the α1, detail reproduction has been improved and matching with S-Log3 output from Sony’s cinema cameras is easier. User LUTs can also be imported into the camera for preview.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable, high-level video shooting\u003c\/strong\u003e\u003cbr\u003eIn addition to standard mode, Active Mode combines a precision image stabilisation unit and gyro sensor, while Dynamic active Mode adds electronic stabilisation for an additional approximately 30% effect enabling stable recording even when the user is jogging. Auto Framing tracks and crops AI-recognised subjects and automatically adjusts shot composition, while Framing Stabilizer automatically keeps the subject in the same location within the frame when the camera operator is moving alongside.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing compensation\u003c\/strong\u003e\u003cbr\u003eFocus breathing compensation reduces focus breathing when shooting movies. Sony’s Clear Image Zoom technology automatically maintains angle of view through focus changes. Breathing metadata can also be used with the latest Catalyst Browse\/Catalyst Prepare\/ Catalyst Prepare Plugin software application during post production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures for smooth focusing\u003c\/strong\u003e\u003cbr\u003eAF Assist for temporary switching to manual focus, focus peaking display, and AF transition speed and sensitivity settings all help the user when shooting movies. Focus Map overlays a visual depth-of-field map on the live view display. Real-time Recognition AF, Real-time Tracking, and Focus Area are now available during digital zoom and Clear Image Zoom operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComfortable operation and high reliability\u003cbr\u003e\u003cbr\u003eFlexible LCD monitor positioning\u003c\/strong\u003e\u003cbr\u003eThe 4-axis multi-angle monitor can be positioned for optimal viewing in horizontal or vertical orientation. The extended monitor can be tilted upward by approximately 98° and downward by approximately 40° to the camera back, and sideways by a full 180°. The hinge is unobtrusive but robust. The large 3.2 type 2.1 million dot display panel is touch sensitive, has a wide colour gamut, and is designed for clear outdoor viewing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced grip hold and ease of use\u003c\/strong\u003e\u003cbr\u003eThe improved grip ergonomics ensure comfortable and stable shooting over long sessions. A C5 custom button has also been added, and the grip design is replicated for prolonged vertical shooting with the optional VG-C5 Vertical Grip, which additionally offers extended battery life over the previous model.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStandard and deep viewfinder eyepiece cups provided\u003c\/strong\u003e\u003cbr\u003eThe α1 II is supplied with two viewfinder eyepiece cups: the standard FDA-EP and the deeper FDA-EP which enhances viewing clarity by effectively blocking extraneous light. The soft, close-fitting material and design enhance viewing comfort.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupplied charger charges two NP-FZ100 batteries in 155 minutes\u003c\/strong\u003e\u003cbr\u003eThe supplied BC-ZD1 quick charger can simultaneously charge two NP-FZ100 batteries in approximately 155 minutes when used with an AC adaptor providing USB PD (Power Delivery). This charger is ideal for charging two batteries for use at events or in other applications that require continuous operation over extended periods of time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast registration of frequently used functions\u003c\/strong\u003e\u003cbr\u003eThe My Menu feature allows menu items to be added to a custom favourites menu with a simple long-press or by pressing the Delete button. New options have also been added to the Function (Fn) menu, including recording folder selection and new folder creation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast delivery and broad expandability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeamless search and playback with two memory cards\u003c\/strong\u003e\u003cbr\u003eIt is now possible to display the contents of two memory cards when both media slots are selected for playback, allowing seamless playback of all images without having to switch cards. Playback parameter filtering can significantly improve on-site workflow efficiency.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved group display\u003c\/strong\u003e\u003cbr\u003eImages shot in continuous bursts or using the interval timer function can be defined as “groups,” with the first image displayed to identify the group for quick switching between groups, boosting workflow efficiency. [Image Jump Setting] displays just the lead images during playback, allowing quick, efficient location.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAutomated marking makes finding images easy\u003c\/strong\u003e\u003cbr\u003eIf set in advance, a rating can automatically be applied to the first image in continuous burst or Pre-Capture groups, or a divider image inserted before the first image in groups, enabling quick scrolling through and location of groups using the custom dial during playback.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated microphone for clear voice memos\u003c\/strong\u003e\u003cbr\u003eA dedicated voice memo microphone is built into the camera’s rear panel, making it easy to record clear voice memos even in noisy environments. Voice memos can be transferred to an FTP server along with the corresponding images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIPTC metadata embedding and presets\u003c\/strong\u003e\u003cbr\u003eIPTC (International Press Telecommunications Council) metadata can be added to still images. IPTC information can be written to IPTC metadata presets and loaded into the camera via a memory card. The α1 II can internally store up to 20 presets that can then be quickly selected when needed, for example at multi-sports events.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2.5GBASE-T support for efficient data transfer\u003c\/strong\u003e\u003cbr\u003eWired LAN connectivity allows stable, high-speed transfer of huge amounts of still and movie data at up to 2.5 Gbps to an FTP server. FTPS (File Transfer Protocol over SSL\/TLS) is supported for secure transfer. Up to 10 sets of FTP transfer settings can be saved to and loaded from a memory card.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTransfer \u0026amp; Tagging\u003c\/strong\u003e\u003cbr\u003eTransfer \u0026amp; Tagging is a smartphone application that can speed up still-image workflows for professional sports and news photographers, allowing background FTP transfers via a smartphone as well as fast tag\/caption attachment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRemote Camera Tool\u003c\/strong\u003e\u003cbr\u003eRemote Camera Tool is a software application that allows PC Remote (tethered) shooting via wired LAN, and can be used to change camera settings and shoot images. It is now possible to connect multiple cameras with autofocus and shutter operation synchronised to the main camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators' Cloud platform\u003c\/strong\u003e\u003cbr\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining Sony's advanced camera technology and the cloud. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators' App\u003c\/strong\u003e\u003cbr\u003eCreators' App is a smartphone application that lets Sony's cameras connect to the cloud, enhancing functionality and convenience for shooting and sharing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecycled materials in cameras and digital camera products\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero environmental plan aims at achieving a zero environmental footprint by 2050 through creativity and advanced technology. Our recyclable, durable, high-quality SORPLAS™ material40 used in camera bodies and other components requires no non-recyclable resources and does not compromise performance or functionality, replacing approximately 426 tons41 of virgin plastic in our digital cameras and digital video cameras over approximately the past 12 years. Our facility in Thailand42 where this and other imaging products are manufactured runs on 100% renewable energy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is working towards the use of non-plastic packaging materials that provide ample protection against shock and impact. The α1 II is the first high-end α-series product to be shipped in a plastic-free package made of an “Original Blended Material” that can be recycled as paper. Plant-based non-woven fabrics are used for product bags, further reducing the use of plastics and minimising environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003cbr\u003eAccessibility features such as Screen Reader that reads menu screen text aloud, Enlarged Menu Display, and others make it easier for everyone to enjoy shooting and playback using the α1 II. Furthermore, advanced features like AI-based Real-time Recognition AF for a wide range of subjects, intuitive touch operation for subject tracking, and many more make the joys of photography and moviemaking available to the widest possible range of users.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471445063,"sku":"210000015191","price":6998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/ziyopxuwtp6cpmpoaozt.jpg?v=1787586330"},{"product_id":"sony-a6700-mirrorless-camera-body-only-black","title":"Sony a6700 Mirrorless Camera - Body Only - Black","description":"\u003cstrong\u003eNext generation creativity on the go\u003c\/strong\u003e\u003cbr\u003eThe α6700 combines the latest AI technology with Sony's outstanding α-series image quality in a compact APS-C camera body. Offering enhanced subject recognition, the latest technology for capturing stills and movies, and E-mount lens compatibility, the lightweight α6700 is designed for creative adventures, anytime, anywhere.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAPS-C format Exmor R back-illuminated CMOS sensor\u003c\/strong\u003e\u003cbr\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. It offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR processing power for exceptional image quality\u003c\/strong\u003e\u003cbr\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colors with low noise for stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide dynamic range for diverse shooting scenarios\u003c\/strong\u003e\u003cbr\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 32000, and offers a wide dynamic range so that natural gradations can be captured in high-contrast scenes without blown highlights or blocked shadows.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colors under a wide range of light sources, from sunlight through to theater and stadium lighting, and produce more natural skin tones, sky and foliage colors.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose your Creative Look\u003c\/strong\u003e\u003cbr\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides 10 presets that can be used just as they are or customized via 8 adjustable parameters to suit the subject or scene, whether you’re shooting stills, movies or live-streaming. You can easily set the mood ahead of shooting so your images are ready to share immediately.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5-axis optical image stabilization\u003c\/strong\u003e\u003cbr\u003eShoot hand-held or in low-light with confidence — the 5-axis in-body optical image stabilization system is supported by precision gyro sensors to deliver up to 5-steps of shake compensation. It detects and compensates for various types of camera shake, including angular (pitch\/yaw) shake that is more apparent at longer focal lengths, or when shooting with slower shutter speeds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003eThrough enhanced design and control of key parameters, the α6700 provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 26.0 megapixel1 resolution to produce images that capture all the finer details.\u003cbr\u003e\u003cbr\u003eSelectable RAW file types and quality\u003cbr\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing a greater number of high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHEIF: High compression with excellent image quality\u003c\/strong\u003e\u003cbr\u003eFor the first time in an APS-C camera, the α6700 includes the HEIF (High Efficiency Image File) format with smooth 10-bit gradations for more realistic reproduction of skies and portrait skin tones. The HEIF format also uses advanced compression technology to maintain image quality while significantly reducing file size and saving storage space.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInnovative AI processing\u003c\/strong\u003e\u003cbr\u003eThe α6700 is equipped with an innovative AI processing unit that greatly enhances its performance, including more accurate recognition for a wider range of subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003eThe α6700 uses subject form data to recognize movement, achieving greatly improved human eye recognition. It also employs learned human forms and postures to precisely recognize body and head positions, making it possible to lock onto and track a subject facing away from the camera, or with their face partly obscured by a helmet or sunglasses.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWider subject recognition\u003c\/strong\u003e\u003cbr\u003eIn addition to humans and animals, the α6700 now recognizes birds, insects, cars, trains and airplanes7, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are recognized in addition to eyes (Real-time Eye AF) for the Human and Animal settings, and now for the Bird setting too, with animal recognition performance more than 40% higher compared to the α6600.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmarter Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe upgraded and more reliable AI-based Real-time Tracking makes shooting in a wider range of situations simpler, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShooting responsibly when using face registration\u003c\/strong\u003e\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movie recording for stunning quality\u003c\/strong\u003e\u003cbr\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony's proprietary 6K oversampling technology. By compressing this expanded detail into the output, it achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh frame rate 4K 120p (100p) recording\u003c\/strong\u003e\u003cbr\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera. This expands creative possibilities in post-production by allowing subject motion to be emphasized or transformed into smooth slow motion. S\u0026amp;Q mode also enables recording of slow or quick motion sequences in camera from the outset.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExpressive S-Cinetone\u003c\/strong\u003e\u003cbr\u003eIncorporating the same color science as the highly regarded CineAlta and Cinema Line, the α6700 includes Sony's S-Cinetone picture profile as a preset, delivering images with more faithful color reproduction and natural skin tones.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops of latitude for flexible and creative color editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Tracking for movies\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognizing, tracking, and focusing on the eyes of a specified subject. In addition to using the Touch Tracking function to initiate tracking, a custom button can be used to temporarily track a selected subject regardless of the subject's position in the frame and the focus area setting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eActive Mode for enhanced movie image stabilization\u003c\/strong\u003e\u003cbr\u003eActive Mode provides powerful image stabilization for handheld movie shooting. The α6700 can accurately measure camera shake which is then precisely compensated for optically, providing highly effective stabilization without sacrificing mobility, even when shooting 4K\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMade for your hands\u003c\/strong\u003e\u003cbr\u003eWith its compact shape, and lightweight 493 gram body, the α6700 offers remarkable portability and maneuverability without compromising image quality. A new grip design provides a solid, even more comfortable hold on the camera, while giving greater control for shooting both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-performance electronic viewfinder\u003c\/strong\u003e\u003cbr\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with approximately 1.07x magnification delivers an exceptional view of your world. With twice the brightness of the α6600, and a wider 33-degree viewing angle, it offers clear, easy viewing while shooting. The finder frame rate can be set to 120 fps — twice the normal rate — for a smooth viewfinder image, with minimum display motion blur when tracking and shooting moving subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced shooting flexibility with vari-angle monitor\u003c\/strong\u003e\u003cbr\u003eThe α6700 features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vary-angle flexibility. 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The logical layout provides more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore than 70 E-mount lenses to choose from\u003c\/strong\u003e\u003cbr\u003eTake your pick from a comprehensive range of E-mount lenses from Sony. Our acclaimed line-up includes the full-frame G Master series that blends breathtaking resolution with exquisite bokeh, and the G Lens series that offers excellent image quality and value. Combined with an APS-C body, Sony's ultra-wide lenses can capture sweeping scenery or large subjects in a single frame, while telephoto lenses, assisted by the 1.5 crop factor of APS-C cameras and teleconverter lenses as needed, make it possible to capture distant subjects with stunning clarity and detail.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccessories expand creative horizons\u003c\/strong\u003e\u003cbr\u003eA variety of high-performance compatible microphones can be connected to the the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. Or choose from a variety of high-output flash units such as the HVL-F60RM2 that support high-speed continuous shooting, giving you even more ways to capture creative imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators' Cloud platform\u003c\/strong\u003e\u003cbr\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccessible technology on α cameras\u003c\/strong\u003e\u003cbr\u003eSony's α cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony's goal: zero environmental footprint\u003c\/strong\u003e\u003cbr\u003eAt Sony, we've launched the Road to Zero plan to map our path to achieving a zero environmental footprint, with our Green Management 2025 plan defining intermediate targets. We've taken measures to reduce the environmental footprint of the α6700 at every stage of its life cycle, from product development through supply chain, production, and packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePacking for the future\u003c\/strong\u003e\u003cbr\u003eWherever possible, Sony strives to use non-plastic packaging materials that provide ample protection against shock and impact35, including plant-based non-woven fabrics for product bags36. All of this helps to minimize environmental stress.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471608903,"sku":"210000012142","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/nku3j1mx5pheijsotgfo.jpg?v=1787586335"},{"product_id":"sony-zv-e10-ii-interchangeable-lens-content-creators-camera-with-e-pz-16-50mm-f3-5-5-6-oss-ii-black","title":"Sony ZV-E10 II Interchangeable Lens Content Creators’ Camera with E PZ","description":"\u003cstrong\u003eExmor R™ CMOS sensor\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II features Sony’s most advanced sensor technology in an APS-C back-illuminated Exmor R CMOS image sensor with approximately 26.0 megapixels.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest BIONZ XR™ image processing engine\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine delivers extraordinary detail and sharpness and packs a standard ISO range that extends from 100 to 32000. Thanks to the high-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K 60p footage (QFHD: 3840 x 2160).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInterchangeable lenses to capture your vision\u003c\/strong\u003e\u003cbr\u003eFrom the G Master™ series, which blends splendid resolution with exquisite bokeh, to the G Lens™ series with first-class image quality, the ZV-E10 II is compatible with a wide range of E-mount lenses from Sony. The ZV-E10 II lens kit comes with the versatile E PZ 16–50 mm F3.5–5.6 OSS II zoom lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate the look in-camera\u003c\/strong\u003e\u003cbr\u003eThe Creative Look function makes it simple to create expressive moods for stills and movies in-camera, offering 10 presets that can be used as they are or customized. Try the My Image Style function for further expressive versatility. When shooting in the Intelligent Auto or Scene Selection mode, it allows the background bokeh, brightness and colour tone to be easily adjusted via icons on the touch screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCinematic expression\u003c\/strong\u003e\u003cbr\u003eCinematic Vlog Setting provides an intuitive way to create cinematic vlog footage without having to deal with complex camera settings. Take advantage of “Looks” such as S-Cinetone™ that enhances skin tones, or “Moods” that emphasize specific colours to create cinematic vlog footage to match the scene and your vision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine and optimized algorithms produce notably improved AF performance. A high-density array of 759 focal plane phase­-detection AF points7 ensures consistently smooth, precise focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClear, beautiful skin tones\u003c\/strong\u003e\u003cbr\u003eThe camera consistently depicts colours and textures of human skin no matter the lighting. With upgraded gradation rendering capabilities, it captures better looking skin tones and highlight roll-off in portraits, while skin tones are independently optimized for stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture those fleeting moments\u003c\/strong\u003e\u003cbr\u003eWith up to 120fps capture in clear XAVC-S Full HD quality, you can record amazing motion sequences with the S and Q mode at 5x slow motion (24p playback). Time-lapse sequences can be created in-camera and the exposure interval can be set from 1 second to 60 seconds. Continuous still shooting with the camera's electronic shutter is possible at up to 11fps with full AF\/AE tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable handheld shooting\u003c\/strong\u003e\u003cbr\u003eActive Mode electronic image stabilization employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilization without sacrificing mobility, even when shooting 4K. With compatible lenses, breathing compensation automatically compensates for minor angle-of-view shifts when the lens focus changes, delivering distraction-free, rack focusing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntelligent three-capsule microphone\u003c\/strong\u003e\u003cbr\u003eAn advanced three-capsule microphone offers excellent pickup and noise reduction performance, making it easier than ever to record clear, high-quality audio. Select Auto or choose from Front, Rear or All Directions settings to match a variety of recording situations and environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced audio for shooting and editing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II is supplied with a windscreen to significantly reduce noise when shooting in outdoor situations. For more versatile audio capture, digital audio interfaces are supported by the camera’s Multi Interface (Ml) Shoe, enabling direct transfer of high-quality digital audio with minimal degradation to the camera from external microphones, such as the optional ECM series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p\/10-bit 4:2:2 All-Intra\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II supports a range of recording formats, including 10-bit 4:2:2 video and All-Intra compression at up to 4K 60p. Metadata can be imported, enabling efficient post-production in software like Catalyst Browse, Catalyst Prepare\/Plugin and Master Cut.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log3 gamma for extra wide dynamic range\u003c\/strong\u003e\u003cbr\u003eThe wide dynamic range of S-Log3 recording can bring out the best in captured footage, allowing powerful post-processing flexibility for truly refined movie imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVertical format supported\u003c\/strong\u003e\u003cbr\u003eThe layout of the shooting information shown on the display automatically switches to match horizontal or vertical orientations, seamlessly matching your needs in any situation. Easily shoot for any social media format.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch operation for vertical, horizontal or selfie shots\u003c\/strong\u003e\u003cbr\u003eA vari-angle LCD monitor facilitates shooting from just about any angle. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and more. The function (Fn) menu can be displayed by swiping up on the monitor.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eC1 (Custom 1) and Background Defocus\u003c\/strong\u003e\u003cbr\u003eThe C1 (Custom 1) button can be assigned to a frequently used function for quick one-touch access. For instance, its default setting Background Defocus allows you to easily and instantly increase the amount of background blur to emphasize a main subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomization for efficient vlogging\u003c\/strong\u003e\u003cbr\u003eThe Product Showcase button makes it easy to shoot product videos by smoothly switching focus to a product. A quick menu of frequently used functions can be assigned to the Fn (Function) button. In viewing mode, the Smartphone Transfer (Send to Smartphone) button calls up the display for transferring images to a smartphone\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLive streaming and simple sharing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II supports 5 GHz Wi-Fi, making it ideal for wireless live streaming. The SuperSpeed USB 5 Gbps (USB 3.2) Type-C® port also allows high-speed wired transfer to a smartphone or PC for easy post-production and sharing on social media platforms.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators’ Cloud platform\u003c\/strong\u003e\u003cbr\u003eThe Creators’ Cloud platform supports creative work, from shooting to production, by combining advanced camera technology from Sony with cloud-based Al. Explore web, mobile and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators’ App\u003c\/strong\u003e\u003cbr\u003eCreators’ App is a smartphone application that allows you to connect cameras from Sony to the cloud, enhancing functionality and convenience in shooting and sharing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh battery capacity allows extended shooting\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II uses a high-capacity NP-FZ100 battery, allowing continuous movie recording18 for up to 195 minutes per charge. Quick charging is possible with USB PD (Power Delivery). During live streaming (USB streaming), power can also be supplied from an external computer via a USB cable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight and comfortable to hold\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II measures just 67.5 mm (2 3\/4 in) high by 114.8 mm (4 5\/8 in) wide by 54.2 mm (2 1\/4 in) deep with a body that weighs just 292 grams (approx. 10.3 oz)—a remarkable achievement for a camera that uses a high-capacity NP-FZ100 battery. Its hold and feel are enhanced by a specially shaped and textured grip.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s Road to Zero plan\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero environmental plan was launched in 2010 with the goal of achieving a zero environmental footprint. Our Green Management 2025 plan defines intermediate targets and progress on the way to the ultimate zero-footprint goal. Measures have been taken to reduce the environmental footprint of this product at every stage of its life cycle: from product development through supply chain, production and packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is working towards the use of non-plastic packaging materials that provide ample protection against shock and impact. Plant-based nonwoven fabrics are used for product bags. All of this helps to minimize environmental stress.","brand":"Sony","offers":[{"title":"Black","offer_id":43142536527943,"sku":"210000014422","price":1298.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":43142536560711,"sku":"210000014424","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/Hk_j89w4vMdt5HruNiaWgA_79bddd3b-58fe-4848-99ce-c37958f30e62.jpg?v=1789761881"},{"product_id":"sony-a7r-vi-full-frame-image-sensor-ilce-7rm6-body-only-black","title":"Sony A7R VI Full-frame Image Sensor ILCE-7RM6 - Body Only","description":"\u003cstrong\u003eResolution, accelerated\u003c\/strong\u003e\u003cbr\u003eThe α7R VI offers extraordinary resolution, image quality, and burst speed, thanks to advanced imaging technology refined by feedback from discerning creators. A full system upgrade pushes performance to unprecedented heights.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e66.8 MP1 full-frame fully-stacked CMOS Exmor RS\u003c\/strong\u003e\u003cbr\u003eThe first in the α7R series to feature a fully-stacked Exmor RS image sensor, the α7R VI delivers enhanced image quality with readout speeds up to 5.6x faster.2 Take your shooting to the next level with 30 fps bursts at full resolution3, 4K 60p without cropping, expanded dynamic range, and reliable low-light AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR2™ with integrated Al processing unit\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR2 engine with an integrated Al processing unit delivers dramatic improvements in image and sound quality, power management, and responsiveness. High-speed processing enables up to 60 AF\/AE calculations per second,4 blackout-free shooting, and 8K video, while the integrated Al processing unit enhances subject recognition and illumination estimation for unprecedented shooting support.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExpansive creative potential\u003c\/strong\u003e\u003cbr\u003eThe fully-stacked Exmor RS image sensor delivers class-leading 66.8 MP1 resolution and superb image quality for landscapes, portraits, wildlife, and more. Shadow noise is minimized in high-dynamic-range landscapes, and portraits are captured with realistic skin tones.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUp to 16-stop dynamic range\u003c\/strong\u003e\u003cbr\u003eUp to 16 stops of dynamic range at low sensitivities supports HDR processing. Outstanding resolution and high sensitivity capture stunning imagery throughout the ISO 100-32000 range.7 Noise in night scenes is also reduced.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable, accurate auto white balance\u003c\/strong\u003e\u003cbr\u003eThe Visible Light + I R Sensor works with deep learning-based illumination estimation to achieve stable, accurate auto white balance under any lighting. Together, they enable natural color reproduction i n a wide variety of scenes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLifelike rendering of wide dynamic range scenes\u003c\/strong\u003e\u003cbr\u003eThe updated D-Range Optimizer (DRO) balances bright highlights and dark shadows and offers a wider range of strength settings, up to Lv8. At higher levels, DRO lifts shadow areas in strong backlight, delivering more natural-looking portrait shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUp t o 8.5-step central and 7.0-step peripheral stabilization\u003c\/strong\u003e\u003cbr\u003eSuperb stabilization performance maximizes resolution, preventing degradation due to blur. Stabilization is even more effective with compatible lenses, and telephoto lens shake is also effectively suppressed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUpgraded format options with lightweight RAW\u003c\/strong\u003e\u003cbr\u003eA [Compressed (HQ)] RAW format has beer added to the existing format, providing lightweight RAW files that enable continuous shooting while maintaining high image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree composite RAW modes\u003c\/strong\u003e\u003cbr\u003e[Pixel Shift Multi] mode creates composites with extremely high resolution, [NR Shooting) produces low-noise images, and [Shooting for HDR] captures images with a wide dynamic range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtended RAW processing uses deep learning for enhanced quality\u003c\/strong\u003e\u003cbr\u003eExtended RAW offers two image-enhancing functions: [Extended Hi-Res), which boosts the pixel count of captured images by a factor of four to approximately 270 MP, and [Extended NR] for high noise reduction with full resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBlackout-free continuous shooting at up to 30 fps with full AF\/AE\u003c\/strong\u003e\u003cbr\u003eShoot bursts at up to 30 fps at full 66.8 MP resolution, with AF\/AE tracking and no viewfinder blackout. Up to 60 AF\/AE calculations per second4 effortlessly track even complex subject movement. Plus, with the upgraded BIONZ XR2 processing engine and CFexpress Type A card support, capture up to 215 JPG and 65 Compressed (HQ) RAW images continuously.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePre-Capture for key moments prior to shutter release\u003c\/strong\u003e\u003cbr\u003eCapture the decisive moment — even after it happens. Half-press the shutter button to set focus, then fully press to record a burst of images from 0.03 to 1 second after the initial half-press.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTemporarily boost speed while shooting bursts\u003c\/strong\u003e\u003cbr\u003eDuring continuous burst shooting, press an assigned custom button to change the shooting speed — for example, from 10 fps to 30 fps — when the key moment approaches. This feature can be used even while shooting single frames.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF+ for more tenacious tracking\u003c\/strong\u003e\u003cbr\u003eThe α7R VI utilizes the latest human pose estimation technology for improved recognition and tracking. It accurately maintains focus on the desired subject in a group or when a distant subject is small in the frame, even when the subject is moving.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved subject recognition performance\u003c\/strong\u003e\u003cbr\u003eRecognition of distant animals and birds has been significantly improved. Choose from Human, Animal, Bird, Insect, Car\/Train, or Airplane mode, or let Auto detect the subject type. Even when Subject Recognition is turned off, Sony’s original algorithm processes multiple data points for reliable tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eApprox. 94% AF coverage for extra framing freedom\u003c\/strong\u003e\u003cbr\u003eFast readout and processing deliver notably improved AF. 75919 phase detection points cover about 94% of the image area for precise focusing for shooting stills, even when the subject is small in the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise AF in low light\u003c\/strong\u003e\u003cbr\u003eEnjoy reliable AF at light levels as low as EV-6, or EV-11 with Bright Monitoring enabled. The AF can also be limited to long-distance ranges for shooting low-light distant scenes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible focus area settings\u003c\/strong\u003e\u003cbr\u003eChoose from XL, L, M, S, and XS spot focus area sizes, or create a custom vertical focus area. The XS setting assists focusing on the subject when objects are in the foreground.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 4K 60p video without cropping\u003c\/strong\u003e\u003cbr\u003eEquipped with an upgraded image sensor and processing engine, the α7R VI is capable of 4K (QFHD: 3840 x 2160) 60p and high frame rate 4K 120p26 recording without cropping. 4:2:2 color sampling and 10-bit depth further support high video quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e8K movies for spectacular resolution\u003c\/strong\u003e\u003cbr\u003e8K 30p movies can be recorded in XAVC HS format with 8.2K oversampling offering spectacular resolution. This is further enhanced by precision AF performance, along with natural gradations and colors. 8K also supports 4:2:2 10-bit recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual Gain Shooting for enhanced editing flexibility\u003c\/strong\u003e\u003cbr\u003eLeveraging the sensor's tonal range, Dual Gain Shooting delivers wider latitude with detailed shadows, low noise, and smooth video gradations for enhanced editing flexibility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log3 supports post-production workflows\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve maintains smooth gradations for more effective post processing. S-Gamut3 and S-Gamut3. Cine color spaces are supported, and S-Cinetone™ and imported user LUTs offer a finished look without grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-camera audio processing\u003c\/strong\u003e\u003cbr\u003eWhether recording via the internal or an external Noise Reduction modes microphone, Audio Noise Reduction — with Noise Cut and Wind — uses digital processing to reduce background, wind, and lens noise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e32bit float audio recording for editing flexibility\u003c\/strong\u003e\u003cbr\u003eThe optional XLR-A4 XLR Adaptor enables 9 6 kHz \/ 32bit float audio recording. This delivers a wide dynamic range via the Multi Interface (MI) Shoe™ which supports a digital audio interface. This high-quality audio offers greater flexibility during editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF+ lets you focus on composition\u003c\/strong\u003e\u003cbr\u003ePose estimation technology for human subjects offers reliable recognition for movies as well as stills. Choose from Human, Animal, Bird, Insect, Car\/Train, or Airplane mode, or let Auto detect the subject type.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced stabilization\u003c\/strong\u003e\u003cbr\u003eAn enhanced developed stabilization unit expands the roll direction compensation range by up to 2x, effectively reducing handheld roll shake. Select Dynamic active Mode34 for 30% stronger compensation35 and steadier handheld video.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing compensation for smooth movie imagery\u003c\/strong\u003e\u003cbr\u003eSony’s original Clear Image Zoom technology stabilizes the angle of view when focusing, minimizing breathing. Compensation can also be applied via the Catalyst BrowseTM and Catalyst PrepareTM applications or the Catalyst Prepare PluginTM during post-production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBright high-resolution wide-gamut electronic viewfinder\u003c\/strong\u003e\u003cbr\u003eRetaining the class-leading 9.44-million-dot resolution of its predecessor, the α7R VI upgrades to an OLED electronic viewfinder with a DCI-P3-equivalent color gamut, 10-bit depth, and up to 3x the luminance. Enjoy clear, smooth viewing even in bright outdoor conditions or when shooting HLG stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4-axis multi-angle monitor\u003c\/strong\u003e\u003cbr\u003eSony's 4-axis multi-angle monitor swings up, down, and sideways, and is easily adjustable for the optimum viewing angle. The 3.2-type 2.1 million dot LCD panel is touch sensitive and has a DCI-P3-equivalent color gamut, displaying clear, natural images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIlluminated rear-panel buttons\u003c\/strong\u003e\u003cbr\u003eIlluminated rear-panel buttons allow easy status checks and smooth operation even in very dark conditions. Button illumination can be turned on via the top-panel Backlight button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFront-panel tally lamp clearly shows recording status\u003c\/strong\u003e\u003cbr\u003eShoot with confidence that the action is being recorded — a tally lamp on the front of the camera clearly indicates current recording status, helping to prevent operational errors.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy-to-use cable clamper\u003c\/strong\u003e\u003cbr\u003eWith an enhanced design, a cable clamper provides a secure hold while being easier to use. Cables can easily be secured or removed while the clamper is attached to the camera body.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity NP-SA100 Rechargeable Battery Pack included\u003c\/strong\u003e\u003cbr\u003eAn upgraded high-capacity 2670 mAh battery supplies power for up to 600\/710 stills (viewfinder\/monitor).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUSB Power Delivery (PD) compatible BC-SAD1 quick charger\u003c\/strong\u003e\u003cbr\u003eThe supplied BC-SAD1 charges two NP-SA100 batteries to full in about 115 minutes, and a single battery to 80% in just 55 minutes.43 Vertical battery loading saves space, and status LEDs are provided.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptional DC-C2 DC Coupler for alternate power source\u003c\/strong\u003e\u003cbr\u003eThe optional DC-C2 DC Coupler lets you directly power the camera from a USE Power Delivery (PD)44 source for extended operation, while keeping the camera's USB terminal free.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptional VG-C6 Vertical Grip for fatigue-free shooting\u003c\/strong\u003e\u003cbr\u003eThe optional VG-C6 Vertical Grip provides consistent hold and control access whether shooting horizontally or vertically. Remaining battery level is clearly displayed on the camera's monitor.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual CFexpress Type A memory card slots\u003c\/strong\u003e\u003cbr\u003eSlots 1 and 2 support CFexpress Type A and SDXC\/SDHC UHS-II\/UHS-I media for fast high-capacity shooting.46 Storage modes include simultaneous recording, saving JPEG\/HEIF and RAW to separate cards, and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePlayback filtering and groups\u003c\/strong\u003e\u003cbr\u003eFind specific shots easily by filtering images by date, folder, still\/movie, rating, and more. The Group Display function displays only the first image of groups of images shot in bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaster, more stable Wi-Fi\u003c\/strong\u003e\u003cbr\u003eBuilt-in wireless LAN supports Wi-Fi 802.11ax with 2x2 MIMO providing faster, more stable high-speed wireless communication o n the 6, 5, and 2.4 GHz bands. Wireless tethering on location and delivery via FTP are fast, reliable, and stress-free.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy live streaming\u003c\/strong\u003e\u003cbr\u003e4K 30p video can be live streamed to a PC via USB (UVC\/UAC) or distributed via wired or wireless LAN, while being simultaneously saved to a memory card. RTMP\/RTMPS\/SRT protocols are supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShooting info display supports vertical orientation\u003c\/strong\u003e\u003cbr\u003eShooting information display on the rear monitor automatically switches to match camera orientation when shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIlluminated rear-panel buttons\u003c\/strong\u003e\u003cbr\u003eIlluminated rear-panel buttons allow easy status checks and smooth operation even in very dark conditions. Button illumination can be turned on via the top-panel Backlight button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators' App\u003c\/strong\u003e\u003cbr\u003eThis app allows remote control of the camera through a smartphone, in addition to easy transfer and storage of captured images. It also enables direct uploading to Sony’s Creators’ Cloud or Adobe Lightroom®.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Desktop\u003c\/strong\u003e\u003cbr\u003eThis versatile computer application supports tethered shooting via wired USB, Wi-Fi, or LAN. It can also composite images from any of the camera's three composite modes and process Extended RAW images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMonitor \u0026amp; Control\u003c\/strong\u003e\u003cbr\u003eA mobile app for visual content creators that enables wireless monitoring, high-precision exposure adjustment and focus control via smartphone or tablets, or a Mac.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCatalyst™ apps for efficient video production\u003c\/strong\u003e\u003cbr\u003eEasy to use and camera metadata-compatible, this suite of advanced tools supports high-speed, high-precision video production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCamera Authenticity Solution (Paid service)\u003c\/strong\u003e\u003cbr\u003eThis system verifies image\/video authenticity using unique meta-information from Sony cameras, addressing concerns over Al-generated imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003cbr\u003eDesigned for easier use by everyone, the a7R VI comes with a menu magnifier and Screen Reader55 that reads most menu screen text aloud. It also offers several improvements over its predecessor, such as the [Mode Dial Control Set] function, which enables easy selection of shooting modes via the menu, and a lens mount index that is easily to locate by touch.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReduced environmental stress\u003c\/strong\u003e\u003cbr\u003eSony's Road to Zero plan aims at a zero environmental footprint by 2050. Our durable, high-quality recycled plastic material SORPLAS™ is used as much as possible t o reduce stress on the environment without compromising performance. More than 22% of this product is made of recycled plastic, including SORPLAS. Additionally, Sony Group manufacturing facilities57 run on 100% renewable energy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eWe are working towards the use of non-plastic packaging materials58 that provide ample protection against shock and impact. We ship the α7R VI in a plastic-free package made of an Original Blended Material that can be recycled as paper.59 We also use plant-based non-woven fabrics product bags to further reduce the plastic use and minimize environmental stress.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471707207,"sku":"210000021373","price":4498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/Zmi6qcDBxQllx_NRg4F0Mg.jpg?v=1787601997"},{"product_id":"sony-alpha-a7cr-full-frame-interchangeable-lens-hybrid-camera-body-only-black","title":"Sony Alpha a7CR Full-frame Interchangeable Lens Hybrid Camera - Body Only (Black)","description":"\u003cstrong\u003eUnparalleled resolution in a compact and lightweight body\u003c\/strong\u003e\u003cbr\u003eLet your expectations be upended. A class-leading astonishing Exmor R 61.0 MP2 full-frame sensor, just like that of our acclaimed α7R V, now comes in an α7C series compact body. Don’t allow a single detail to be missed, with the go-anywhere α7CR.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 61.0-megapixel Exmor R image sensor\u003c\/strong\u003e\u003cbr\u003eThe back-illuminated sensor’s noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine minimizes processing latency while boosting movie and still image processing power, delivering natural gradations, realistic colour, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh sensitivity and high dynamic range with low noise\u003c\/strong\u003e\u003cbr\u003eAdvanced imaging technology allows sensitivity settings from ISO 100 to ISO 32000 for stills and movies. Dynamic range at lower sensitivities is a wide 15 stops for smooth, realistic gradations from deep shadows to highlights.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and colour reproduction\u003c\/strong\u003e\u003cbr\u003eThe advanced AI processing unit achieves accurate white balance even where the subject is in shade. Skin tones, foliage and other materials are reproduced with natural colours in almost any lighting, with lifelike gradations such as highlight roll-off in portraits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms effectively detect and correct camera shake, providing a huge 7.0-step advantage for hand-held shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting uses the precision in-body image stabilization system to capture multiple pixel-shifted images that are later composited on a PC to achieve overwhelming resolution in a single image. 16-image composites with approximately 240.8 million pixels (19008 x 12672 pixels) can be produced from data that is equivalent to approximately 963.2 million pixels.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnti-flicker shooting\u003c\/strong\u003e\u003cbr\u003eFlicker from artificial light is automatically detected, and the timing and speed of the mechanical or electronic shutter is finely controlled to minimise its effects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and HEIF\u003c\/strong\u003e\u003cbr\u003eThree sizes (L\/M\/S) of lossless RAW compression include M and S outputs to the same resolution (26MP\/15MP) for full-frame and APS-C, for seamless workflows. The Light mode for JPEG and HEIF images produces easy-to-share images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of “looks” that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLenses that bring out the maximum resolution performance of the α7CR\u003c\/strong\u003e\u003cbr\u003eSony’s lineup of optically advanced E-mount lenses features more than 70 models, including the G Master series that blends breathtaking resolution with exquisite bokeh, and the G Lens series with excellent image quality and smooth bokeh. While taking full advantage of the resolution and rendering potential of Sony’s acclaimed E-mount bodies, these fine lenses are compact and lightweight, ideally matching E-mount bodies to create remarkably compact, mobile systems for a wide range of photographic and videographic applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports recognition of human subjects using learned human form and pose data, and also recognition of non-human subjects such as animals, insects, and vehicles. 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This makes it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecognition of a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports recognition of more subject types including the eyes of an even wider range of grazing and small animals and birds. A new combined Animal\/Bird setting eliminates switching. The whole or the leading end of Cars\/Trains and Airplanes, and the heads of Insects, are also recognized.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTenacious Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking can be activated by specifying the subject and half-pressing the shutter button. The camera automatically tracks the subject, letting the user concentrate on framing and composition. Subject recognition performance and tracking reliability have been greatly improved across a wider range of shooting situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide, high-density AF reliably captures subjects\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine and updated algorithms achieve notably improved Fast Hybrid AF performance. Up to 693 phase detection points cover approx. 79% of the image area, accurately acquiring focus even when the subject is small. The α7CR includes both phase-detection and contrast-detection AF to ensure fast, stable focus acquisition even in single AF (AF-S) mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-precision AF works even in dark scenes with EV –4.0\u003c\/strong\u003e\u003cbr\u003eThe latest AF algorithm enables AF shooting in low-light conditions, at EV –4.0 (AF-S, ISO 100 equivalent, F2.0 lens) even in dark scenes and indoors, and features a useful Focus Priority mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-time DMF\u003c\/strong\u003e\u003cbr\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. 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The power of the BIONZ XR engine allows continuous shooting of over 1,000 JPEG images, letting you capture every vital moment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMobility for high-definition movie recording\u003c\/strong\u003e\u003cbr\u003eThe α7CR offers highly detailed 4K movie capture with 6.2K oversampling, plus the mobility required for gimbal or drone mounted shooting. It also features S-Cinetone for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode image stabilization, breathing compensation, and many more refinements.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 4K 60\/50p recording\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR processing engine and updated algorithms achieve notably improved movie image quality. As well as focus support, the camera’s advanced AI processing unit is also used to achieve accurate white balance, even in tricky situations where the subject is in shade. Skin tones, foliage, and other materials are reproduced with consistently natural colour in just about any type of lighting, and gradations such as highlight roll off in portraits are remarkably lifelike.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e6.2k oversampled video, for stunning 4K imagery\u003c\/strong\u003e\u003cbr\u003e4K movie recording is possible in full frame and Super 35 mm formats. With full pixel readout without pixel binning, approx.y 2.6 times the required data can be condensed into 4K with high resolution and detail, and minimal moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Cinetone makes it easy to create a cinematic look\u003c\/strong\u003e\u003cbr\u003eSony’s S-Cinetone picture profile delivers more faithful colour reproduction and skin tones, with natural mid-tones essential to healthy-looking skin, plus soft colours and gorgeous highlights, giving creators a cinematic look without the need for colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLog recording and LUT\u003c\/strong\u003e\u003cbr\u003eThe α7CR has an S-Log3 gamma curve to maximize its 14+ stops of latitude. S-Gamut3 and S-Gamut3. 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Camera shake is precisely detected and compensated for, with additional stabilization provided via compatible lenses24 in sync with the camera body.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Tracking also supports focus during movie shooting\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognizing, tracking, and focusing on the eyes of a specified subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, stable transfers to smartphone\u003c\/strong\u003e\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or another application is launched.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, high-quality live streaming\u003c\/strong\u003e\u003cbr\u003eConnected to a PC or smartphone via USB, the α7CR can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to great effect for online meetings and live-streaming along with advanced AF functions such as Real-time Recognition AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators’ Cloud\u003c\/strong\u003e\u003cbr\u003eCreators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s Road to Zero Plan\u003c\/strong\u003e\u003cbr\u003eSony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of this product at every stage of its life cycle: from product development through supply chain, production, and packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is transitioning to the use of non-plastic packaging materials that provide ample protection against shock and impact. Plant-based non-woven fabrics are used for product bags. All of this helps to minimize environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAssistive Technology on Alpha cameras\u003c\/strong\u003e\u003cbr\u003eOur Alpha cameras include visual and mobility accessible technology.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472231495,"sku":"210000012378","price":3398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/sQ2aRUVciuvVOUlULuB0Vw.jpg?v=1789760842"},{"product_id":"sony-a7-iii-full-frame-mirrorless-interchangeable-lens-camera-body-only-black","title":"Sony A7 III Full-frame Mirrorless Interchangeable-Lens Camera - Body Only - Black","description":"\u003cstrong\u003ePerfection for all. Everything you need.\u003c\/strong\u003e\u003cbr\u003eCapture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGain control of expressive freedom\u003c\/strong\u003e\u003cbr\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRendering scenes in realistic detail\u003c\/strong\u003e\u003cbr\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed sensor, evolved image processor\u003cbr\u003eThe latest technology achieves stunning processing speed\u003c\/strong\u003e\u003cbr\u003eThe newly developed 24.2MP back-illuminated Exmor R™ CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II.  This results in high sensitivity with low-noise performance and wide 15-stop dynamic range.  It also has the ability to output 14 bit RAW format even when shooting in silent5 or continuous mode. Nothing less than spectacular images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReducing noise in high-resolution images\u003cbr\u003eUp to 1.5-stop improvement in image quality\u003c\/strong\u003e\u003cbr\u003eStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSubtle gradation from shadow to highlight\u003cbr\u003eDynamic range of up to approx. 15 stops\u003c\/strong\u003e\u003cbr\u003eApprox. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaithful color reproduction\u003cbr\u003eMore accurate color reproduction straight out of the camera\u003c\/strong\u003e\u003cbr\u003eColor reproduction performance is dramatically enhanced, giving subjects that you capture more natural color that is faithful to how the colors look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSteadier shots with 5-axis stabilization\u003c\/strong\u003e\u003cbr\u003eThe latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e14-bit RAW output for rich gradations\u003c\/strong\u003e\u003cbr\u003eFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4D FOCUS—AF performance evolves\u003c\/strong\u003e\u003cbr\u003eAF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4D FOCUS: Stunning wide coverage\u003cbr\u003e693. 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With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable AF down to EV-3 brightness\u003c\/strong\u003e\u003cbr\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocal-plane phase-detection AF supports A-mount lenses\u003c\/strong\u003e\u003cbr\u003e693-point focal-plane phase-detection AF not only covers a wide area and responds instantly—it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCatch the eyes to see into the soul\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEye AF revolutionizes portraiture\u003c\/strong\u003e\u003cbr\u003eWith the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection\/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast continuous shooting captures the height of a moment\u003c\/strong\u003e\u003cbr\u003eThe α7 III can shoot in a continuous burst at up to 10fps with AF\/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF\/AE tracking at maximum resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConfidence-boosting continuous shooting\u003c\/strong\u003e\u003cbr\u003eCapture an instant action with continuous shooting of up to 10fps—or 8fps for live-view shooting—with AF\/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot continuously in absolute silence\u003c\/strong\u003e\u003cbr\u003eThis camera allows silent shooting at up to 10fps with AF\/AE tracking1. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnti-flicker shooting\u003c\/strong\u003e\u003cbr\u003eWhen artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds, as well as between continuous shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBetter operation during continuous shooting\u003c\/strong\u003e\u003cbr\u003eGroups of shots taken in continuous mode can be reviewed, deleted, or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K HDR\u003c\/strong\u003e\u003cbr\u003eAs well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable features and operation in a compact body\u003c\/strong\u003e\u003cbr\u003eThe α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, and extended shooting endurance from various power sources, plus high durability and resistance to wet or dusty conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtended shooting between battery changes\u003c\/strong\u003e\u003cbr\u003eLonger battery life to shoot for more professional lengths\u003cbr\u003eThe α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. 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The wide-angle 18 mm lens can capture a wider field of view than the human eye, so you can easily fit everyone or everything in the frame. Whether you’re indoors or out, the wide-angle lens turns everyday scenes into dynamic footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile framing\u003c\/strong\u003e\u003cbr\u003eThe ZV-1 II lets you frame your shots exactly how you want, thanks to its wide-angle zoom lens. 18 mm is great for selfies, while 50 mm is ideal for portraits and snapshots. What’s more, the maximum apertures of F1.8 with the wide-angle and F4 with the telephoto give a smooth background bokeh, adding all the atmosphere you need.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative colours\u003c\/strong\u003e\u003cbr\u003eNo experience is needed to make an impressive vlog with all the right visuals from the outset. My Image Style lets you simply tweak brightness and colour while viewing what you plan to shoot—all without having to wade through menus. For shots with more creative colour and mood, Creative Look offers 10 presets so simply select one that matches your vision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdd a dramatic touch\u003c\/strong\u003e\u003cbr\u003eJust tap the screen to turn everyday moments into cinematic imagery, all without post-production editing. With the Cinematic Vlog Setting, the camera automatically shoots in a Cinemascope aspect ratio at 24fps—the film industry standard. You can also change the colour of your footage simply by selecting from five LOOKs and four MOODs for instant, professional results.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt-in mic for clear voice recording\u003c\/strong\u003e\u003cbr\u003eIn [Auto] mode, the new built-in Intelligent Three-Capsule Mic switches the direction of the built-in mic from [All Directions] to [Front] when the camera recognizes a human face in the frame. Or you can switch manually to [Front] for selfies or [Rear] when shooting with narration. Attach a supplied windscreen to reduce wind noise and capture clearer audio outdoors.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and easy to use\u003cbr\u003eEffortlessly portable\u003c\/strong\u003e\u003cbr\u003eSmall and lightweight, the vlog camera ZV-1 II is designed to be taken out anywhere—just like your smartphone. Weighing just 292 g, capture everyday life with ease and grab content on the go.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimple, intuitive control\u003c\/strong\u003e\u003cbr\u003eEven first-time vloggers can jump straight into shooting with the ZV-1 II; there’s no need to study complex settings. Touch function icons like recording and self-timer are displayed on the screen for easy control. These are also great for shooting selfies or in other situations when you can’t reach the physical buttons on the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus on you\u003c\/strong\u003e\u003cbr\u003eThe ZV-1 II automatically makes sure you always stay in focus with Touch Tracking. It recognizes human faces and eyes, so it keeps track of the main subject without wandering off. Just tap the subject on the screen to activate the feature. Eye AF can even be set to track animal faces and eyes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eData usage responsibility\u003c\/strong\u003e\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePowerful image stabilization\u003c\/strong\u003e\u003cbr\u003eShaky footage can ruin the best of vlogs, but the ZV-1 II is built to let you capture great footage even while you’re walking and shooting handheld. Active Mode helps to minimize camera blur, giving you steadier shots without the need for any post-shoot editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStand out with just a tap\u003c\/strong\u003e\u003cbr\u003eThe ZV-1 II is designed for easier content creation. Activate the Product Showcase Setting and the camera will automatically focus on the product you’re holding with no additional gestures needed. Or use Bokeh Switch to get a softly blurred background—simply select [Defocus] to make the subject stand out, or [Clear] to keep the entire image in focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptimized for selfies\u003cbr\u003eSelfies made simple\u003c\/strong\u003e\u003cbr\u003eLet the ZV-1 II work for you to capture great group moments. When taking selfies in iAUTO mode with two or three people, the camera automatically adjusts the setting to keep everyone’s faces sharp and clear.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAlways look your best\u003c\/strong\u003e\u003cbr\u003eLook your best any time you’re shooting. Without any special settings, the ZV-1 II accurately captures your skin tone, ensuring a healthy and natural look. Face Priority AE automatically brightens your face so there’s no need to worry about lighting either. There’s also a Soft Skin Effect selectable to OFF\/Low\/Mid\/High to adjust your skin smoothness.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAlways know when you’re recording \u003c\/strong\u003e\u003cbr\u003eSay goodbye to accidentally missing the action. When you press the MOVIE button or tap the record icon on the LCD screen, the recording lamp glows red and a red frame appears on the screen, letting you know instantly that you’re capturing what counts. The rotatable screen means you can also track recording while shooting from any angle.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShooting grip for easy vlogging\u003c\/strong\u003e\u003cbr\u003eVlogging is simpler and more comfortable with the optional GP-VPT2BT wireless shooting grip, which enables you to grab more stable shots and also doubles as a tripod. The zoom lever and recording button are on the grip side, so you don’t have to stretch around the camera every time to reach key control buttons.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShare and connect\u003cbr\u003eSimple smartphone connection\u003c\/strong\u003e\u003cbr\u003eConnecting your camera and smartphone has never been easier thanks to the Creators’ App mobile application. Data transfers continue in the background even if the smartphone display sleeps or a different app is launched. You can also turn your smartphone or PC into a remote control to operate the camera from a distance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimple streaming with a single cable\u003c\/strong\u003e\u003cbr\u003eTransform the ZV-1 II into a high-quality web camera just by connecting a compatible device via USB. The large 1.0-type image sensor and Creative Look presets ensure vibrant visuals.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s cloud services\u003c\/strong\u003e\u003cbr\u003eLog in to the Creators’ Cloud to make the most of Sony production support tools. This gives you access to cloud services like Master Cut (Beta), which uses camera metadata and cloud AI to efficiently create rough movie edits, saving you valuable time. Or use Ci Media Cloud to make team collaboration on production simpler and smoother.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced features\u003cbr\u003eHigh-quality imagery\u003c\/strong\u003e\u003cbr\u003eThe ZV-1 II packs powerful specs in its compact body, offering impressive image quality. Its large 1.0-type image sensor means it can capture professional-level footage, shooting in XAVC S format up to 30p and in 4K, and up to 120p in Full HD for up to 5x slow motion. It also supports simultaneous proxy recording for efficient post-production workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGrows with your creativity\u003c\/strong\u003e\u003cbr\u003eWith the ZV-1 II, it’s easy to take the next steps toward boosting your videography skills. Just like professional Cinema Line or α series cameras, the ZV-1 II supports S-Log3 and S-Gamut3.Cine picture profiles, giving you even greater flexibility for post-production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt-in ND filter\u003c\/strong\u003e\u003cbr\u003eThe ZEISS Vario-Sonnar T* 18–50 mm F1.8–4 zoom lens has a built-in neutral density (ND) filter to control light exposure by three stops, giving images more expressiveness in bright light. The lens maintains sharpness throughout the zoom range, allowing you to capture all the shots you need to bring your vlog to life.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNext-level audio quality\u003c\/strong\u003e\u003cbr\u003eRaise your vlog audio quality even further by connecting external microphones. For example, the ECM-G110 clearly captures sound in front of the camera and can be attached without a cable. Or take your pick from Sony’s extensive line-up, designed to suit a broad range of applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReducing our environmental footprint\u003cbr\u003eRoad to Zero\u003c\/strong\u003e\u003cbr\u003eInspired by the beauty of the world, Sony is doing its part to help preserve the Earth, while still allowing creators to produce even more beautiful and creative imagery. 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All of this helps to minimize our environmental impact.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUsing recycled plastic\u003c\/strong\u003e\u003cbr\u003eSORPLAS is a Sony-developed durable and repeatedly recycled material. We use it in conjunction with other recycled materials to manufacture camera bodies without compromising performance and functionality. Approximately 379 tons of virgin plastic have been replaced by recycled plastics in our digital cameras and digital video cameras over the past 10 years.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWind screen using recycled polyester\u003c\/strong\u003e\u003cbr\u003eThe fibres used in the wind screen provided with the ZV-1 II are made exclusively from recycled PET bottles. Extensive testing was carried out to ensure that sound quality and wind noise reduction performance were fully up to our standards, achieving environmental impact reduction without compromising functionality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVlogging for everyone\u003cbr\u003eEnhanced accessibility with screen reader\u003c\/strong\u003e\u003cbr\u003eThe screen reader function enables text on menu screens to be read aloud. It’s easy to activate by navigating to the [Setup] tab and turning the [Screen Reader] function ON. 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You can easily set the mood ahead of shooting so your images are ready to share immediately.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5-axis optical image stabilization\u003c\/strong\u003e\u003cbr\u003eShoot hand-held or in low-light with confidence — the 5-axis in-body optical image stabilization system is supported by precision gyro sensors to deliver up to 5-steps of shake compensation. It detects and compensates for various types of camera shake, including angular (pitch\/yaw) shake that is more apparent at longer focal lengths, or when shooting with slower shutter speeds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003eThrough enhanced design and control of key parameters, the α6700 provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 26.0 megapixel1 resolution to produce images that capture all the finer details.\u003cbr\u003e\u003cbr\u003eSelectable RAW file types and quality\u003cbr\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing a greater number of high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHEIF: High compression with excellent image quality\u003c\/strong\u003e\u003cbr\u003eFor the first time in an APS-C camera, the α6700 includes the HEIF (High Efficiency Image File) format with smooth 10-bit gradations for more realistic reproduction of skies and portrait skin tones. The HEIF format also uses advanced compression technology to maintain image quality while significantly reducing file size and saving storage space.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInnovative AI processing\u003c\/strong\u003e\u003cbr\u003eThe α6700 is equipped with an innovative AI processing unit that greatly enhances its performance, including more accurate recognition for a wider range of subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003eThe α6700 uses subject form data to recognize movement, achieving greatly improved human eye recognition. It also employs learned human forms and postures to precisely recognize body and head positions, making it possible to lock onto and track a subject facing away from the camera, or with their face partly obscured by a helmet or sunglasses.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWider subject recognition\u003c\/strong\u003e\u003cbr\u003eIn addition to humans and animals, the α6700 now recognizes birds, insects, cars, trains and airplanes7, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are recognized in addition to eyes (Real-time Eye AF) for the Human and Animal settings, and now for the Bird setting too, with animal recognition performance more than 40% higher compared to the α6600.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmarter Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe upgraded and more reliable AI-based Real-time Tracking makes shooting in a wider range of situations simpler, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShooting responsibly when using face registration\u003c\/strong\u003e\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movie recording for stunning quality\u003c\/strong\u003e\u003cbr\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony's proprietary 6K oversampling technology. By compressing this expanded detail into the output, it achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh frame rate 4K 120p (100p) recording\u003c\/strong\u003e\u003cbr\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera. This expands creative possibilities in post-production by allowing subject motion to be emphasized or transformed into smooth slow motion. 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Packed with cutting-edge capture technology for both still and movies, it’s the essential tool for capturing the world the way you want to.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAT A GLANCE\u003c\/strong\u003e\u003cbr\u003eAll your favorite features in the box\u003cul\u003e\n\u003cli\u003eBig vision wherever you go\u003c\/li\u003e\n\u003cli\u003eHigh performance movie making\u003c\/li\u003e\n\u003cli\u003eSmarter, faster AF\u003c\/li\u003e\n\u003cli\u003eDesigned for ease of use\u003c\/li\u003e\n\u003cli\u003eBroad connectivity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.01 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate color reproduction\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealize your vision with Creative Look\u003c\/strong\u003e\u003cbr\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows4, to create shareable stills and movies in-camera without the need for post-production editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively compensate for up to 7.0-steps5 of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore than 70 E-mount lenses offer boundless creativity\u003c\/strong\u003e\u003cbr\u003eThe α7C II is compatible with Sony's extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe technology to bring your creative vision to life\u003c\/strong\u003e\u003cbr\u003eEnjoy high-quality movie recording capabilities no matter when or where you're shooting. The α7C II offers 4K 60p\/50p movie capture, S-Cinetone™ for a cinematic look straight out of the camera, and Log shooting for flexible post processing, all within a remarkably compact, lightweight body that's compatible with gimbal or drone-mounted shooting.\u003cbr\u003e\u003cbr\u003eOutstanding 4K movie recording up to 60p\/50p\u003cbr\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003cbr\u003e\u003cbr\u003eS-Cinetone™ to easily create a cinematic look\u003cbr\u003eUtilizing the same color science from Sony's highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003cbr\u003e\u003cbr\u003eAdvanced movie recording for simpler post-production\u003cbr\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression9, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003cbr\u003e\u003cbr\u003eLog recording for powerful creative possibilities\u003cbr\u003eThe α7C II boasts an S-Log gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude10. S-Gamut and S-Gamut.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003cbr\u003e\u003cbr\u003eActive Mode image stabilization supports handheld movie shooting\u003cbr\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilization unit, advanced gyro sensors, and an optimized image stabilization algorithm work together for exceedingly smooth, stable movie footage. In addition to this in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003cbr\u003e\u003cbr\u003eStay focused with Real-time Tracking\u003cbr\u003eSelect a subject and let Real-time Tracking do the work for you — the camera automatically detects and tracks the subject, keeping the focus with a high level of accuracy.\u003cbr\u003e\u003cbr\u003eBreathing compensation for consistent angle of view\u003cbr\u003eWith the breathing compensation function turned on, the α7C II employs Sony's original Clear Image Zoom technology to suppress focus breathing, allowing you to shoot movies with more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003cbr\u003e\u003cbr\u003eMetadata facilitates editing workflow\u003cbr\u003eMetadata embedded in recorded footage can be used by Sony's Catalyst Browse\/Prepare\/Prepare Plugin software, significantly speeding up post-production. Shot marks can be easily added to clips during or after recording to mark favorite scenes, allowing you to quickly locate them during playback in the camera or editing with compatible software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmarter, faster AF\u003c\/strong\u003e\u003cbr\u003eAI processing unit for advanced subject recognition\u003cbr\u003eThe α7C II is equipped with an AI processing unit specifically dedicated to processing significant amounts of data, enabling more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003eHuman pose estimation for accurate subject recognition\u003cbr\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003cbr\u003e\u003cbr\u003eReliable recognition of a wider range of subjects\u003cbr\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also comes with bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003cbr\u003e\u003cbr\u003eTenacious Real-time Tracking\u003cbr\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003cbr\u003e\u003cbr\u003eAI-based Auto Framing for movies\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App17 on a smartphone.\u003cbr\u003e\u003cbr\u003eShooting responsibly when using face registration\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for ease of use\u003c\/strong\u003e\u003cbr\u003eHigh dot-density electronic viewfinder for clear display\u003cbr\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for bright, clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimal display motion blur when tracking and shooting moving subjects.\u003cbr\u003e\u003cbr\u003eIntuitive touch control menus\u003cbr\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBroad connectivity\u003c\/strong\u003e\u003cbr\u003eStable smartphone connectivity\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003eStream top-quality live content\u003cbr\u003eConnected to a personal computer or smartphone via USB, the α7C II can function as a 4K (2160) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and leave streaming events.\u003cbr\u003e\u003cbr\u003eCreators’ Cloud Platform\u003cbr\u003eCreators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally-minded\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero Plan\u003cbr\u003eSony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of the α7C II at every stage of its life cycle, from product development, through supply chain production, and packaging.\u003cbr\u003e\u003cbr\u003eRecycled materials in cameras and digital camera products\u003cbr\u003eOnly recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS™ material, SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003cbr\u003e\u003cbr\u003eAccessible technology on α cameras\u003cbr\u003eSony's α cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472755783,"sku":"210000012376","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/t2E_MESv4JniNrJILz0Lw.jpg?v=1789760841"},{"product_id":"sony-a9-mark-iii-full-frame-mirrorless-camera-body-only","title":"Sony A9 Mark III Full Frame Mirrorless Camera - Body Only","description":"\u003cstrong\u003eNewly developed full-frame stacked 24.6 MP Exmor RS image sensor with global shutter\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a ground-breaking full-frame global shutter image sensor with approximately 24.6 million effective pixels, a stacked CMOS architecture and integral memory, offering high resolution and overwhelming speed. It’s capable of capturing fast-moving subjects with absolutely no distortion, and the sensor’s stacked structure and advanced A\/D conversion enable high-speed processing to proceed with minimal delay. Also boasting an advanced BIONZ XR processing engine, the α9 III can shoot continuous bursts at up to 120 frames per second keeping all the action in focus thanks to formidable AI, dense phase-detect AF and wide subject recognition.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the BIONZ XR\u003cbr\u003eBIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eWith up to eight times more processing power than previous versions, the BIONZ XR image processing engine minimizes processing latency while markedly boosting image processing power, producing images with high colour gradation, realistic colour reproduction and low-noise. It’s able to process the high volume of data generated by the newly developed Exmor RS image sensor in real-time, even while shooting continuous bursts at up to 120fps, and it can capture high-quality 14-bit RAW images in all still shooting modes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA group of example images shot in a continuous burst, capturing a bird in various stages of flight\u003cbr\u003eBlackout-free shooting\u003c\/strong\u003e\u003cbr\u003eNever miss a moment thanks to the blackout-free viewfinder, which does not black out even during fast-paced continuous shooting. This allows seamless capture of all the action, and is especially useful for shooting fast-moving subjects such as athletes, or for portraits, when even the briefest of facial expressions can make the difference between an average and great shot.  (1) Blackout-free shooting (2) Shooting with blackout\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a triathlete splashing water onto his face\u003cbr\u003eUltra-fast 1\/80000 second shutter speed\u003c\/strong\u003e\u003cbr\u003eCapture all the fast-paced action at sporting events and more. The global shutter sensor allows for an ultra-fast maximum shutter speed of 1\/80000 second for still images, making it possible to even capture a bullet leaving the barrel of a rifle at a shooting competition, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a bird in flight\u003cbr\u003eCapture essential moments with innovative high-speed burst support\u003c\/strong\u003e\u003cbr\u003eNever miss a key event with Pre-Capture, which makes it possible to capture moments that occurred before the shutter was released. Data (up to 120 images per second) is temporarily stored while the shutter button is half-pressed, and up to 1 second before can be captured once the shutter is fully pressed. This makes it easier to capture split-second moments, such as images of birds taking flight, even if actual shutter release is a little late.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golfer performing a bunker shot, moments after the club struck the ball\u003cbr\u003eContinuous Shooting Speed Boost\u003c\/strong\u003e\u003cbr\u003eContinuous Shooting Speed Boost temporarily boosts the shooting speed while shooting bursts, enabling the user to raise the frame rate to 120fps, for example, when the key moment approaches. Best used when shooting sports and other fast-paced activities when the timing of the desired action can be roughly predicted.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a man walking on a beach\u003cbr\u003eHuman pose estimation using a skeleton-based model\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the α9 III can use subject form data to accurately recognize movement. Human pose estimation technology recognizes not just eyes but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or whose face is covered. A distant human subject that occupies only a small area of the frame (even smaller than in previous Real-time Recognition AF iterations) can be recognized if the subject is near the focus area when the shutter is half-pressed while shooting with continuous AF. This can speed up focus acquisition on an athlete approaching from a distance at a track-and-field or ski event, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample images of a lion, bird, airplane, car, train and butterfly\u003cbr\u003eReliable recognition of a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports enhanced Human, Animal, Bird, Insect, Car\/Train and Airplane recognition. In the Car\/Train category, it is now capable of recognizing helmets, such as those worn by the drivers of formula race cars. Animal recognition can recognize the eyes of some grazing and small animals, in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals. Bird recognition has also been updated, more easily pinpointing the eyes of a variety of bird types as well as recognizing bird bodies. Plus, a new Animal\/Bird setting eliminates the need to switch between two settings to shoot animals or birds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of two cyclists racing uphill\u003cbr\u003eWide, fast, precise autofocus and tracking\u003c\/strong\u003e\u003cbr\u003eThe α9 III packs a Fast Hybrid AF system that combines the speed and tracking performance of phase-detection AF with the precision of contrast-detection AF, reliably locking onto and tracking subjects that move rapidly and\/or erratically. It now features 7598 phase-detection points in a high-density focal plane phase-detection AF system that covers approximately 95.6% of the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a triathlete splashing water onto his face\u003cbr\u003eUp to 120 AF\/AE tracking calculations per second\u003c\/strong\u003e\u003cbr\u003eLet the camera keep track—the high-speed readout of the new image sensor enables the α9 III to make up to 120 AF\/AE tracking calculations per second9, twice that of its predecessor. AF tracks complex subject motions and predicts sudden movements with greater precision than ever before, while AE easily responds to sudden brightness variations. The α9 III continues to track even during continuous shooting, also contributing to greater precision.  (1) AF\/AE calculations (2) 120 frames\/s\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a portrait of a woman at night\u003cbr\u003eComposite RAW Shooting reduces noise\u003c\/strong\u003e\u003cbr\u003eComposite RAW Shooting captures multiple images (4, 8, 16, or 32, selectable) which can then be merged using Sony’s Imaging Edge Desktop computer application software to create full-resolution images with very low noise.10 This makes it possible to shoot wildlife at high shutter speeds or portraits in low light, achieving exceptionally high image quality with low noise, even at higher ISO settings. What’s more, when shooting at low sensitivity levels, the α9 III can take advantage of camera shake that occurs during handheld shooting and use Composite RAW to create images with reduced false colour and jaggies.  (1) Standard (2) Composite RAW\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration of the image stabilization unit\u003cbr\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eShoot handheld with confidence. The α9 III is packed with a high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms to effectively detect and correct camera shake, offering 8.0-step11 stabilization. This is further supported by compatible lenses with built-in image stabilization and improved communication between the body and lenses, providing effective control for blur-free shooting even at telephoto focal lengths. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a woman dancing in the rain\u003cbr\u003eFlash sync at all shutter speeds\u003c\/strong\u003e\u003cbr\u003eWith a compatible flash unit from Sony (such as the HVL-F60RM2 or HVL-F46RM), the α9 III can perform full flash synchronization right up to the maximum 1\/80000 second shutter speed. This allows flash to be used for extra subject illumination when shooting outdoors in bright daylight with a high shutter speed, reducing the need for large lighting setups and vastly expanding creative shooting possibilities.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of cyclists racing\u003cbr\u003eAdvanced image sensor with global shutter system for distortion-free movies\u003c\/strong\u003e\u003cbr\u003eThe newly developed 24.6-megapixel full-frame global-shutter Exmor RS image sensor with stacked CMOS architecture offers immense benefits for moviemaking as well as still photography. Rolling shutter distortion is non-existent, so natural-looking footage can be captured regardless of subject or camera movement, even when shooting from a fast-moving vehicle or panning the camera quickly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golfer singing for a bunker shot, moments before hitting the ball\u003cbr\u003e4K 120p without cropping for the first time in an α body\u003c\/strong\u003e\u003cbr\u003eFor the first time in the α line-up from Sony, the α9 III offers 4K (3840 x 2160) 120p movie recording without cropping, allowing users to utilize the full angle of view provided by any lens. For example, 4K footage shot in slow motion 120p and footage shot at normal speed 24p within the same scene will have the same angle of view and can be easily edited together without the need for reframing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a portrait of a woman\u003cbr\u003eS-Cinetone for a cinematic look\u003c\/strong\u003e\u003cbr\u003eSony’s S-Cinetone picture profile provides the same colour science that delivers beautiful colours and skin tones throughout the highly regarded Cinema Line range. S-Cinetone produces natural mid-tones that are essential to healthy-looking skin, plus soft colours and gorgeous highlights. This lets creators concentrate on shooting while achieving a cinematic look without the need for colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golf player in focus with a tree trunk defocused in the foreground\u003cbr\u003eBreathing compensation for consistent angle of view when focusing\u003c\/strong\u003e\u003cbr\u003eFocus breathing compensation effectively reduces focus breathing when shooting movies. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view throughout focus changes for more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare software application during post production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUsage image of a man holding the camera to shoot a triathlete running out of the sea\u003cbr\u003eDynamic active Mode stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision stabilization unit and gyro sensors built into the camera, supported by optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera’s 5-axis optical in-body image stabilization system. Dynamic active Mode improves stabilization by more than 30% over the existing Active Mode (approx.).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera’s right side\u003cbr\u003eErgonomic grip design enhances operability while reducing fatigue\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a grip with a new shape that improves hold and reduces physical stress on the user, even when shooting with heavy telephoto lenses or for long periods of time. An ergonomically refined contour ensures that the grip fills the user’s hand for a secure hold that does not cause fatigue.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of Custom button on the camera front\u003cbr\u003eNew front custom button provides greater flexibility\u003c\/strong\u003e\u003cbr\u003eAn update to the Sony’s α design, the α9 III comes with a custom button on the front for faster, easier operation while holding the grip. This makes it even more adaptable to different shooting styles and needs. For example, assign the Continuous Speed Shooting Boost function to the front button to allow instant speed boost when shooting bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera dial on the camera top\u003cbr\u003eDrive Mode and Focus Mode dials\u003c\/strong\u003e\u003cbr\u003eIndependently operable stacked drive mode and focus mode dials allow fast access and selection. The user can quickly select the single or continuous drive mode, or the single AF or continuous AF focus mode, without having to access menus via buttons. Both dials are lockable, preventing unwanted mode changes during use. What’s more, as a new feature, the drive mode dial can be deactivated and assigned to the FN menu or a custom button instead—a useful setup if shooting in the dark or with a rain cover that might obscure the dial.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct images showing the range of horizontal and vertical rotation of the LCD monitor\u003cbr\u003eSony’s original 4-axis mechanism for enhanced shooting flexibility\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a 4-axis multi-angle monitor that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility, allowing for unrestricted angle adjustment whether shooting vertically or horizontally. Slim, unobtrusive, and robust, the mechanism enables the monitor to be pulled away from the rear of the body and tilted upward by up to 98 °, downward by up to 40 °, and swung sideways by up to 180 °. The touch sensitive, 3.2 type LCD monitor is optimized for outdoor shooting, providing 2.1 million dot resolution, a wide colour gamut and ample brightness for clear and easy viewing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera with an attached VG-C5 vertical grip equipped with two batteries\u003cbr\u003eOptional VG-C5 Vertical Grip\u003c\/strong\u003e\u003cbr\u003eThe optional VG-C5 Vertical Grip provides outstanding comfort and operability for long shooting sessions. The grip and shutter button feature the same ergonomic design as the camera body. Control access is similar too, with an independent front custom button (C5), a front dial, rear L and R dials, and a lock function on the R dial. The VG-C5 Vertical Grip can house two NP-FZ100 batteries for extended shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration of the camera's viewfinder\u003cbr\u003eExcellent viewfinder specs and performance \u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot (approx.) OLED viewfinder includes 0.90x magnification with a 41 ° FOV for a clear, wide view, and an updated structure that results in a 25 mm high eyepoint. An original optical design minimizes aberration that can be distracting when looking around the viewfinder image, providing a more consistent viewing experience. Viewfinder and monitor lag time have also been reduced to allow more stable framing, especially during continuous shooting. The finder frame rate can be set to Standard (60fps), High (120fps), or Higher (240fps). The 240fps setting provides an extremely smooth viewfinder image with minimum motion blur when shooting moving subjects, and greatly reduces motion blur when panning or tilting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera front with the shading curtain closed\u003cbr\u003eShading curtain closed on power-off\u003c\/strong\u003e\u003cbr\u003eA shading curtain protects the image sensor from dust and particles while changing lenses. When set to ON, it automatically closes when the camera’s power is turned off.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera’s magnesium alloy chassis\u003cbr\u003eRobust and durable for challenging professional environments\u003c\/strong\u003e\u003cbr\u003eWith lightweight, high-rigidity magnesium alloy for its top cover, front cover, internal frame, and rear cover, the α9 III boasts high body durability, high shock resistance and effective heat dissipation. It’s built to withstand challenging professional environments while remaining relatively compact and lightweight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration showing the camera’s dust and moisture resistance features\u003cbr\u003eRugged reliability in the field\u003c\/strong\u003e\u003cbr\u003eThe α9 III features outstanding dust and moisture resistance, thanks to design refinements with silicone rubber packing around buttons, lens-lock button, cushioning around the lens mount, and other areas. An improved EVF design effectively seals the viewfinder’s optical path, achieving the same effect as a double glass structure. Combined with dust- and moisture-resistant lenses, flash units, and\/or the optional VG-C5 Vertical Grip, the α9 III becomes the core of a rugged dust- and moisture-resistant system.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the Photo playback menu display with the option for “Display as Group” selected\u003cbr\u003eImproved group display\u003c\/strong\u003e\u003cbr\u003eWorkflow efficiency gets a drastic boost thanks to image groups. Images taken at up to 120fps3 in continuous bursts can be defined as “groups,” making it easier to quickly flip through and locate a specific image within a large group of images. These groups can also be assigned a rating, which can then be used for filtering and searching, and the rating is embedded for images imported into a computer editing application.22 This greatly simplifies data management and speeds the workflow process.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the Review playback menu display\u003cbr\u003eFn Menu Settings\u003c\/strong\u003e\u003cbr\u003eIf Playback Fn Menu is assigned to the Fn button in advance, it provides quick access to control protect status, smartphone transfer, FTP transfer, and other functions during playback. It can also be used to select and initiate functions for a filtered batch of images, enabling quick delivery via FTP transfer, for example. During single image review, the Fn menu can be accessed simply by swiping up on the LCD display and is available during single playback, index playback, calendar\/folder playback, and the image selection display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of Search filtering menu display\u003cbr\u003ePlayback Filter Condition\u003c\/strong\u003e\u003cbr\u003eSearch filtering can be applied during review playback. Even for vast image libraries, images can be quickly filtered according to date, folder, still\/movie, rating, protect status, FTP, and other parameters, making it easier than ever to find specific images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of a person using a laptop next to the camera\u003cbr\u003eRemote Camera Tool\u003c\/strong\u003e\u003cbr\u003eRemote Camera Tool is a software application that allows PC Remote (tethered) shooting via wired LAN. Once the camera is connected to a computer or switching hub connected to a computer, Remote Camera Tool can be used to change camera settings and shoot images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUsage image of a man operating his smartphone while shooting with the camera\u003cbr\u003eBuilt-in Wi-Fi for FTP and smartphone transfers plus PC Remote tethering\u003c\/strong\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11ac) with 2x2 MIMO support allows high-speed data transfer, enabling the α9 III to transfer data up to twice as fast as its predecessor. 5 GHz24 communication offers maximum speed and stability, essential for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera with CFexpress cards and SD cards\u003cbr\u003eTwo CFexpress Type A compatible media slots\u003c\/strong\u003e\u003cbr\u003eAs well as UHS-I and UHS-II SD cards, the α9 III’s media slots support CFexpress Type A cards. These are ideally suited to high-speed continuous still shooting at up to 120fps and provide high write speeds to quickly clear the buffers of cameras that generate high volumes of still image and movie data. The α9 III also allows stills and movies to be recorded to memory media in numerous ways, including saving data to different media slots according to file type, image size, and image quality, and a relay record mode, all helping to streamline workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s Creators’ Cloud logo\u003cbr\u003eSony’s cloud services \u003c\/strong\u003e\u003cbr\u003eSony’s cloud services support shooting through to production. The Creators’ App mobile application allows users to remotely control the camera and transfer stills and movies straight to the device. For editing, Sony’s Creators’ Cloud provides access to a range of useful production support tools. Master Cut (Beta), for example, uses camera metadata and cloud AI to efficiently create rough movie edits, while Ci Media Cloud makes it easy for teams to cooperate on production. Get further inspiration from the networking service Discover, which brings creators together, helps them promote their activities, and provides access to useful articles about Sony Ambassador shooting and production methods, alongside other invaluable advice.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472821319,"sku":"210000013009","price":6798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/wbksj3zymbb9nxdatwed.jpg?v=1787586372"},{"product_id":"sony-a7-iv-full-frame-mirrorless-interchangeable-lens-camera-with-sony-fe-28-70mm-f3-5-5-6-oss-ii-lens","title":"Sony A7 IV Full-frame Mirrorless Interchangeable-Lens Camera with Sony FE 28-70mm f3.5-5.6 OSS II Lens","description":"\u003cstrong\u003eBeyond basic.\u003cbr\u003eFor a new generation of imagemakers.\u003c\/strong\u003e\u003cbr\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed 33.0‑MP17 back-illuminated CMOS image sens\u003c\/strong\u003e\u003cbr\u003eThe full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills and increased AF precision and focal stability. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimize processing latency, for greatly increased movie and still processing power. User interface, network and file management processing is distributed in order to deliver fast response regardless of real-time processing load. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr\u003eVisible benefits of the powerful new 33.0‑MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr\u003eBroaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording \u003c\/strong\u003e\u003cbr\u003eThe α7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr\u003eThe α7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects and the use of 10-bit depth minimizes degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV via an HDMI connection to display images with an extraordinarily wide dynamic range. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful colour expression made simple, with S-Cinetone\u003c\/strong\u003e\u003cbr\u003eThe α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it’s in-camera, it’s easy to create a more expressive look for your movie imagery without post-editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/strong\u003e\u003cbr\u003eThe built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions, as well as enhancing still shots and movies. Four level settings are available, so you can adjust the degree of the effect as you wish. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr\u003eThe α7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match α7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra-low noise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilization for 5.5-step compensation \u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the performance of the camera’s 33.0‑MP sensor. This in-body stabilization allows effective use with a wide range of lenses. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens and it can be used in conjunction with the MF Assist and Focus Magnifier features.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1,600 altogether) or more than 1,000 compressed RAW+JPEG frames (more than 2,000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr\u003eActive Mode uses the camera’s stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the α7 IV’s compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking \u003c\/strong\u003e\u003cbr\u003eUsing a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely, even on small subjects or on people posed in front of a night-time background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analyzed in real time by the latest powerful processing engine to achieve the AF system’s impressive results. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you’ve selected a bird, the camera will automatically detect and precisely track that bird’s eye, whether the bird is perched or in flight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr\u003eTouch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you’re shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualize depth of field during movie shoots with Focus Map\u003c\/strong\u003e\u003cbr\u003eThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualize depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result, you can use the camera’s excellent video definition and fast lenses to create impressive shots with shallow depth of field. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing Compensation for consistent angle of view when focusing \u003c\/strong\u003e\u003cbr\u003eFor the first time in the α series, the α7 IV provides compensation for focus breathing. Focus breathing is any change in a lens’s angle of view that corresponds to changes in focus. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s menus are specific to either stills or movies and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still- and movie-shooting efficiency. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr\u003eBefitting the α7 IV’s status as a true hybrid camera, it comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions and custom settings of various controls between still and movie mode and settings such as aperture and shutter speed are also maintained separately for stills and movies. S\u0026amp;Q mode can also be selected, for fast access to slow-motion or quick-motion shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr\u003eThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting or very low ground-level shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution \u003c\/strong\u003e\u003cbr\u003eThe α7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5‑GHz band in addition to the 2.4‑GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues and a USB Type-C® connector supports fast SuperSpeed USB 10‑Gbps (USB 3.2 Gen 2) data transfer.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.68‑megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the α7 III viewfinder, with a 37.3 ° FOV and a 23‑mm high eyepoint. With high resolution, improved electronic viewfinder image quality and fogging and dust resistance (including significantly improved internal fogging resistance relative to the α7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant real-time live streaming via USB connection \u003c\/strong\u003e\u003cbr\u003eLive streaming is as easy as connecting to a computer through a USB connection and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony’s proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr\u003eThe α7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adapters. Battery drain can be minimized by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera’s USB Type-C port, for extended recording. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr\u003eDual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards and both slots support UHS-I and UHS-II SDXC\/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting, as well as high-resolution, high-bitrate 4K movie recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsideration for the environment and resource conservation \u003c\/strong\u003e\u003cbr\u003eSony’s “Road to Zero” environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently, nearly all plastic packaging materials for the α7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.  \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr\u003eWe have improved the dust and moisture resistance of the α7 IV to provide outstanding reliability, even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the α7 III), a redesigned lens lock button and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera’s top cover, front cover and internal frame provides excellent durability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Desktop \/ Imaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth functionality of the α7 IV to provide a wide variety of convenient shooting and sharing functions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472952391,"sku":"210000021024","price":2198.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/pzyn5azmfmiq14enatbr.jpg?v=1787586375"},{"product_id":"sony-rx10-v-premium-25x-high-zoom-camera-dsc-rx10m5","title":"Sony RX10 V Premium 25x High-zoom Camera DSC-RX10M5","description":null,"brand":"Sony","offers":[{"title":"Default Title","offer_id":43125473017927,"sku":"210000021982","price":2298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/jvguhaow1veogjiupijh.jpg?v=1787586377"},{"product_id":"used-sony-a7r-v-mirrorless-camera-84k-clicks","title":"Used Sony A7R V Mirrorless Camera (84k Clicks)","description":"\u003cp class=\"ym-used__grade-line\"\u003e\u003cstrong\u003eExcellent grade.\u003c\/strong\u003e It looks and works like new. Under a close look you might find the faintest sign that it has been out of the box; that is all.\u003c\/p\u003e\n\u003ch3\u003eThe specifics\u003c\/h3\u003e\u003cp\u003eGreat Condition. Sensor freshly cleaned.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShutter count:\u003c\/strong\u003e 84000.\u003c\/p\u003e\n\u003ch3\u003eWhat’s included\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBattery\u003c\/li\u003e\n\u003cli\u003eCharger\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ym-used__photos-note\"\u003eThe photos are of this exact unit. What’s pictured is what’s included; the grade is for the main item, not the extras.\u003c\/p\u003e\n\u003cp class=\"ym-used__warranty\"\u003eInspected and tested by our staff in Boardman, Ohio. Covered by our 45-day used-gear warranty, with the same support as new.\u003c\/p\u003e\n\u003cp class=\"ym-used__one\"\u003eOne of a kind — when it’s gone, it’s gone. \u003ca href=\"\/collections\/used\"\u003eHow we grade used gear →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43137043857479,"sku":"210000022311","price":2249.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/urwawhgh2edl0pebjfs6.jpg?v=1787843955"},{"product_id":"used-sony-ev-e10-ii-with-16-50mm-lens","title":"Used Sony EV-E10 ii with 16-50mm Lens","description":"\u003cp class=\"ym-used__grade-line\"\u003e\u003cstrong\u003eExcellent grade.\u003c\/strong\u003e It looks and works like new. Under a close look you might find the faintest sign that it has been out of the box; that is all.\u003c\/p\u003e\n\u003ch3\u003eThe specifics\u003c\/h3\u003e\u003cp\u003eIn great condition and no signs of use.\u003c\/p\u003e\n\u003ch3\u003eWhat’s included\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBattery\u003c\/li\u003e\n\u003cli\u003eFront lens cap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ym-used__photos-note\"\u003eThe photos are of this exact unit. What’s pictured is what’s included; the grade is for the main item, not the extras.\u003c\/p\u003e\n\u003cp class=\"ym-used__warranty\"\u003eInspected and tested by our staff in Boardman, Ohio. Covered by our 45-day used-gear warranty, with the same support as new.\u003c\/p\u003e\n\u003cp class=\"ym-used__one\"\u003eOne of a kind — when it’s gone, it’s gone. \u003ca href=\"\/collections\/used\"\u003eHow we grade used gear →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43137044611143,"sku":"210000022221","price":899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/iobbs7tmii6akugmg0cl.jpg?v=1787843978"},{"product_id":"sony-fx6-full-frame-cinema-camera-body-only-ilmefx6v","title":"Sony FX6 Full-Frame Cinema Camera (Body Only) (ILMEFX6V)","description":"\u003cstrong\u003eReady to tell amazing stories\u003c\/strong\u003e\u003cbr\u003eInside a compact body that's ready for grab-and-shoot action, the FX6 packs a highly sensitive, full-frame image sensor with the power to expand your moviemaking creativity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisual stories with extraordinary freedom\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImpressive cinematic expression\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture the impossible with expanded ISO sensitivity\u003c\/strong\u003e\u003cbr\u003eCapture usable images in near total darkness with an impressive ISO expanded range up to 4096001. The full-frame sensor coupled with innovative light gathering ensures limitless shooting possibilities.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStunning bokeh and full-frame creativity\u003c\/strong\u003e\u003cbr\u003eRealise beautiful 4K imagery with the creative freedom made possible by a full-frame sensor. Capture every detail from the scene with shallow depth of field and stunning bokeh for a truly cinematic look.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCinematic colour science with S-Cinetone™\u003c\/strong\u003e\u003cbr\u003eS-Cinetone colour, developed for Sony’s acclaimed FX9, is the default look on the FX6. Precisely tuned to meet the requirements of today’s content creators with rich colour and natural skin tones, it produces fresh and vivid images straight out of camera without grading, while retaining plenty of latitude for post production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLarge pixels deliver high sensitivity and low noise\u003c\/strong\u003e\u003cbr\u003eThe full-frame, back-illuminated, 10.2-megapixel2 Exmor R™ CMOS image sensor offers impressive light-gathering capability. Fast readout speeds and a dynamic range of 15+ stops3 deliver superb image quality with wide sensitivity and reduced noise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePowerful BIONZ XRTM image processor \u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR image processing engine matches the sensor’s high-speed readout with enormous processing power. Built with a future-oriented architecture, it delivers high quality images faster and dramatically improves camera interface responsiveness.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImpressive dynamic range for limitless expression\u003c\/strong\u003e\u003cbr\u003eAt its base sensitivity of ISO8004, the FX6 offers optimal dynamic range for well-lit interiors and outdoor documentary shooting. An enhanced ISO 128004 sensitivity is designed for challenging low-light, morning and evening shots. The FX6 offers an exceptional 15+ stops3 of dynamic range ‒ beyond the perception of even the human eye in many conditions ‒ allowing for unprecedented creative freedom in colour grading and post.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTransform your shooting creativity\u003cbr\u003e\u003cbr\u003eFast Hybrid AF for accuracy and tenacity\u003c\/strong\u003e\u003cbr\u003eThe wide-area AF uses intelligent tracking and on-sensor phase-detection for tenacious subject tracking across almost the entire frame (6275-point focal plane phase-detection AF covers approx. 89% of the image area). The hybrid AF system delivers precise focusing even when shooting at shallow depths of field and at 120p high frame rates in 4K (QFHD)6.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF and Face Detection supported\u003c\/strong\u003e\u003cbr\u003eReal-time Eye AF and Face Detection ensure accurate, stable focus acquisition for interviews, events, and anywhere where precise focus on people is essential. Sophisticated real-time processing realises pinpoint eye focus even when subjects are looking down or up at steep angles, allowing the operator to concentrate fully on composing the best shot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePowerful focus control for solo shooters\u003c\/strong\u003e\u003cbr\u003eWith AF Transition Speed selectable over 7 levels, and AF Subject Shift Sensitivity over 5 levels, you can better convey your creative intentions when switching subjects or, for example, rack focusing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens-ring AF subject selection\u003c\/strong\u003e\u003cbr\u003eWhen the AF Assist function is ON, rotating the focus ring instantly switches from autofocus to manual focus so that a different subject can be quickly selected. Autofocus operation resumes as soon as the user stops rotating the lens focus ring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAuto focus area\/position\u003c\/strong\u003e\u003cbr\u003eFor auto focus, you can set the target areaamong Flexible Spot, Zone, Wide and changethe position of the target area quickly duringshooting by simply touching the LCD monitor.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 120fps with every frame in focus\u003c\/strong\u003e\u003cbr\u003eHigh Frame Rate shots can turn everyday action into a visual feast of elegant movement. The FX6 captures up to 120 frames per second (fps) at the 4K (QFHD) resolution. Slow and Quick (S\u0026amp;Q) modes give you full control over the captured frame rate from 1 to 120fps, allowing precise motion narratives, and up to a beautiful 5x Super Slow Motion (24fps output).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAutofocus with Sony E-mount lenses\u003c\/strong\u003e\u003cbr\u003eExperience smooth, responsive autofocus with Sony E-mount lenses, with premium optical performance and operability for demanding cinematography applications. Unique actuator technology in Sony E-mount lenses provides faster and more precise AF performance, supporting your creative endeavors.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt-in electronic Variable ND Filter\u003c\/strong\u003e\u003cbr\u003eThe FX6 features Sony’s unique built-in electronic Variable Neutral Density (ND) filter. Unlike conventional optical ND Filters, the electronic ND Filter on the FX6 can be controlled from 1\/4ND to 1\/128ND linearly, or set to auto. Ideal in changeable environments, there’s no need to change filters as lighting conditions change or to maintain your depth of field.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOperability and expandability for professionals\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLightweight, modular and robust\u003c\/strong\u003e\u003cbr\u003eDespite its amazingly light 0.89kg body, the magnesium-alloy FX6 is more than tough enough for the rigours of real-world shooting. A detachable Smart Grip puts key functions at your fingertips and is easily adjustable with a single button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGrab and shoot mobility\u003c\/strong\u003e\u003cbr\u003eIdeal for low angle shooting, the smart handle is part of the FX6’s modular design. It’s easy to reconfigure for any application, including mounting in a gimbal, drone, or underwater housing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMagnesium body and frame for high durability with light weight\u003c\/strong\u003e\u003cbr\u003eTo perform reliably in challenging environments, the main body, covers and top handle are made from a production-tested, lightweight magnesium alloy. The main frame achieves high strength and durability with minimum weight in order to maximise mobility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eArchitecture to prevent thermal shut down\u003c\/strong\u003e\u003cbr\u003eThe custom ventilation system and chassis design help to prevent the thermal shut down of shooting8 at high frame rates and 4K (QFHD) resolutions. The number of heat sinks, the shape of air intakes and exhaust vents as well as the location of the low-noise fan9, and airflow paths have all been calculated with precision to ensure that optimum ventilation is achieved.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e10-bit 4:2:2 recording\u003c\/strong\u003e\u003cbr\u003eRecord right on the camera with the amazing richness of 10-bit depth and 4:2:2 colour sampling, for far greater flexibility in image grading, post-processing and compositing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAll-Intra encoding available\u003c\/strong\u003e\u003cbr\u003eAs well as Long GOP, internal All-Intra encoding is now provided. This encodes every frame independently at bitrates up to 600Mbps, to capture complex motion more accurately, and allow more efficient editing workflows.\u003cbr\u003e[1] All-Intra (All-I)  [2] Long GOP  [3] Group of Pictures\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e16-bit RAW SDI output \u003c\/strong\u003e\u003cbr\u003eFor demanding post-production workflows, 16-bit RAW output is available via SDI connection to compatible external recorders while XAVC-I files are simultaneously captured in-camera. RAW video output is 4096x2160 or 3840x2160 data from the image sensor with a choice of 59.94 \/ 50 \/ 29.97 \/ 25 \/ 24 \/ 23.98 frame rates10.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShooting modes that match creator workflows\u003c\/strong\u003e\u003cbr\u003eThe FX6 offers shooting modes with preset looks like S-Cinetone that produce great-looking shots in-camera, or S-Log3 \/ S-Gamut3 with Cine-EI mode that capture perfectly-exposed images for post production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eScene File function allows easy look changes on-site\u003c\/strong\u003e\u003cbr\u003eFour preset scene file types are available for SDR shooting (S-Cinetone, Standard, Still, ITU709) and two for HDR (HLG Live, HLG Natural) plus 16 slots for imported user 3D LUTs for your preferred look without post production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRemarkable smart grip and smart handle\u003c\/strong\u003e\u003cbr\u003eSony’s ergonomic Smart Grip and Smart Handle feature easy one-button adjustment. With zoom, record, and assignable control buttons, as well as a dial suitable for iris control, you can comfortably operate for hours.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfessional connectivity\u003c\/strong\u003e\u003cbr\u003eA wide range of professional interfaces is available including 12G-SDI and HDMI outputs11, a remote interface, TC connectors for multi-camera sync, and SuperSpeed USB 5Gbps (USB 3.2) to support fluid data workflows.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMulti-Interface (MI) Shoe\u003c\/strong\u003e\u003cbr\u003eSony’s Multi-Interface (MI) Shoe provides power, signal and switching connections to compatible Sony accessories, including for example wireless microphone systems such as the UWP-D21 or UWP-D2212.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupport for four-channel audio input and recording\u003c\/strong\u003e\u003cbr\u003eFour-channel audio input allows simultaneous capture of external microphones and the built-in microphone. UWP wireless microphones or XLR audio adaptors such as the XLR-K3M can also be used with the MI Shoe.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual XLR inputs and enhanced audio capability\u003c\/strong\u003e\u003cbr\u003eThe handle of the FX6 has two independent audio inputs, easy-access XLR connectors to connect external professional microphones. UWP series wireless microphones may also be connected via the MI Shoe.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-definition 2.76 million-dot13 flexible LCD panel\u003c\/strong\u003e\u003cbr\u003eThe 3.5-inch LCD screen allows precise manual focusing in challenging shooting conditions. Flexible positioning of both mounting locations and angles allows comfortable shooting to suit varied preferences and rigging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuick menu control with touch operation\u003c\/strong\u003e\u003cbr\u003eThe LCD screen has a quick access control menu. With a single touch, you can change codec, imager scan mode, picture size and frequency, base ISO\/sensitivity, shooting mode and audio levels.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual CFexpress Type A-compatible media slots\u003c\/strong\u003e\u003cbr\u003eDual media slots support CFexpress Type A cards14, along with conventional SDXC UHS-I and UHS-II cards, for fast buffer clearance and data management. Simultaneous, relay, interval and proxy modes are supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNetworked for high mobility\u003c\/strong\u003e\u003cbr\u003eWi-Fi® connectivity enables a host of advanced wireless production features such as remote control via smartphones or tablets and the Content Browser Mobile app. Connect easily with either NFC one-touch or manual pairing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMetadata facilitates editing in Catalyst \u003c\/strong\u003e\u003cbr\u003eThe FX6 records three types of metadata: image stabilisation, clip flag, and camera rotation. These can be useful when previewing and preparing to edit in Sony’s free Catalyst Browse or cost-effective Catalyst Prepare software\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003cbr\u003eThe FX6 Cinema Line Camera puts revolutionary compactness and performance in the hands of creators, with its full-frame image sensor and breathtaking sensitivity. Leading-edge movie functions deliver game-changing performance and a library of cinematic looks, alongside pro interfaces and an electronic Variable ND Filter. Note: Operation of this equipment in a residential environment could cause radio interference.\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eFull-frame performance with high sensitivity and preset cinematic looks\u003c\/li\u003e\n\u003cli\u003eLeading-edge movie functions including Real-time Eye AF and Face Detection\u003c\/li\u003e\n\u003cli\u003e4K (QFHD) high-frame-rate 120fps recording\u003c\/li\u003e\n\u003cli\u003eBuilt-in electronic Variable ND Filter\u003c\/li\u003e\n\u003cli\u003eCinematic colour science with S-Cinetone\u003c\/li\u003e\n\u003cli\u003eSENSOR TYPE: 35 mm full-frame, single-chip CMOS image sensor\u003c\/li\u003e\n\u003cli\u003ePIXELS: Approx. 12.9 megapixels(total), Approx. 10.2 megapixels(effective)\u003c\/li\u003e\n\u003cli\u003eSENSITIVITY: ISO 800\/12800 (Cine EI mode, D55 Light source)\u003c\/li\u003e\n\u003cli\u003eBUILT-IN OPTICAL FILTERS: Clear, linear variable ND(1\/4ND to 1\/128ND)\u003c\/li\u003e\n\u003cli\u003eMEDIA TYPE: CF express Type A \/ SD card (x2), Slot B can be used for saving configuration data.\u003c\/li\u003e\n\u003cli\u003eLCD: 8.8 cm (3.5 type), Approx. 2.76M dots\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43159620911175,"sku":"210000008111","price":7297.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/ymv3qcz23zaex3oxzjav.jpg?v=1788334296"},{"product_id":"sony-rx100-vii-cyber-shot-digital-camera-dscrx100m7-b","title":"Sony Cyber-shot RX100 VII Digital Camera","description":"\u003cstrong\u003eA pocket-sized camera with full zoom range\u003c\/strong\u003e\u003cbr\u003eThe camera's no-compromise, 24–200 mm optics deliver superb image quality, which combined with high speed and pocket-sized portability makes it ideal for travel shooting or flexible professional work by even the most demanding users. In addition, Clear Image Zoom lets you further enlarge the centre of the image digitally up to twice as much (400 mm equivalent) with almost no image degradation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution, compact optical design\u003c\/strong\u003e\u003cbr\u003eNew optics for the RX100 VI include eight aspherical lens elements with 13 aspherical surfaces for high resolution to the edge of the image, across the zoom range. Four AA (advanced aspherical) lenses correct spherical and coma aberrations, and two ED glass elements suppress aberration for high resolution even in the higher zoom range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLarge apertures, great range of expression\u003c\/strong\u003e\u003cbr\u003eSmall F-numbers throughout the zoom range make it easy to achieve fast shutter speeds and large amounts of bokeh. Even at a focal length of 100 mm, the maximum aperture stays at F4. This can reduce blurring in shots of fast-moving subjects, and it can also help portrait shots where the subject will stand out against a high degree of background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical SteadyShot™\u003c\/strong\u003e\u003cbr\u003eAdvances in image stabilization deliver the equivalent of a 4.0-stop faster shutter speed at 200 mm, compensating for camera shake during hand-held shooting even in telephoto or low-light conditions. Combined with the highly sophisticated optics design and advanced image processing engine, this contributes to the camera's excellent image quality. [1] SteadyShot OFF  [2] SteadyShot ON\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExmor RS™ 1.0-type stacked CMOS image sensor for speed\u003c\/strong\u003e\u003cbr\u003eThe 315-point focal-plane phase-detection AF provides extraordinarily fast, precise autofocus and tracking. Furthermore, the 20.1-MP (effective) 1.0-type stacked CMOS image sensor with DRAM chip enables up to 960fps super-slow-motion shooting — and an up to 1\/32000 sec. super high speed anti-distortion shutter.  \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed BIONZ X™ image processing engine\u003c\/strong\u003e\u003cbr\u003eWith faster processing speed than its predecessor, the advanced BIONZ X image processing engine contributes to the camera's high image quality, supporting improved AF\/AE detection, processing speed, face and eye detection, speed and accuracy, and minimised time lag on the viewfinder display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed AF at 0.03 sec\u003c\/strong\u003e\u003cbr\u003eFast Hybrid AF responds in a super-fast 0.03-sec, seamlessly integrating the superlative speed and tracking of focal-plane phase-detection AF with high-accuracy contrast AF. It boosts the camera's abilities to focus, track and capture sharp, clear, still images of subjects in all situations, even in the middle of fast dynamic action. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSteadfast tracking with wide and dense AF\u003c\/strong\u003e\u003cbr\u003eThe RX100 VI's 315 focal-plane phase-detection AF points cover approx. 65% of the image area, for coverage that quickly captures even small or fast-moving subjects. This works in conjunction with High-density AF Tracking Technology, densely concentrating AF points around the subject to significantly boost tracking performance of moving subjects. [1] AF points that appear on actual screen [2] AF algorithm (not shown on actual screen)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEye AF with excellent tracking performance\u003c\/strong\u003e\u003cbr\u003eHigh-precision Eye AF, combined with high-performance AF tracking, provides helpful assistance with portrait shooting. It's effective even when the subject is looking down and away, or when faces are backlit or in partial darkness, and it keeps the focus on moving subjects' eyes when using the AF-C setting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF-A automatically switches focus modes\u003c\/strong\u003e\u003cbr\u003eIn AF-A mode, according to such changes as sudden subject movement and brightness as detected throughout the shooting frame, the camera automatically switches between AF-S mode (Single AF: locks focus while the shutter button is pressed halfway) and AF-C mode (Continuous AF: keeps focusing on subjects while the shutter button is pressed halfway). \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, natural Touch Focus and Touch Pad AF\u003c\/strong\u003e\u003cbr\u003eWith Touch Focus you can simply touch the LCD at the point of the image you want to focus on, so you can intuitively focus on subjects even at the edge of the frame, without reframing, for both still shots and movies. When using the viewfinder, use Touch Pad AF to shift focus smoothly and easily, simply by sliding your finger across the LCD screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShoot at 24fps24 with AF\/AE tracking\u003c\/strong\u003e\u003cbr\u003eThe powerful combination of the Exmor RS 1.0-type image sensor and the BIONZ X image processing engine enables continuous shooting with AF\/AE tracking at up to approx. 24fps for up to 23325 frames. Key moments and fast action can be reliably captured.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUpgraded continuous shooting operability\u003c\/strong\u003e\u003cbr\u003eContinuously shot images can be displayed in the groups in which they were shot, and shots can be deleted or protected with one quick operation. Camera operability while data is being written to the memory card has also been improved; There is now full access to the Fn Menu and the menu button, and settings can be changed. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilent shooting for sensitive situations\u003c\/strong\u003e\u003cbr\u003eYou can mute the camera's shutter sound in noise-sensitive settings, such as gatherings in quiet restaurants or cafes. The shutter sound can be muted even during continuous shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnti-distortion shutter\u003c\/strong\u003e\u003cbr\u003eFast data readout from the Exmor RS image sensor noticeably reduces distortion in images of fast-moving subjects such as a golf club being swung quickly. The Anti-distortion electronic shutter achieves shutter speeds as fast as 1\/32000 sec.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for movies\u003c\/strong\u003e\u003cbr\u003eFast Hybrid AF also delivers precision tracking when shooting 4K movies27. Phase-detection AF is effective over the same wide area as with still images, contributing to smoother focusing. AF drive speed and AF tracking sensitivity are also adjustable, so focus transitions can be tuned to match the scene and your creative intention.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movies27 recorded at full pixel readout\u003c\/strong\u003e\u003cbr\u003eWhen shooting 4K (QFHD resolution: 3840 x 2160) movies with full pixel readout without pixel binning, the camera collects approx. 1.7 times as much information as is required for basic 4K movie output. This oversampling effect results in images of outstanding resolution with reduced moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupports the needs of HDR movie production\u003c\/strong\u003e\u003cbr\u003eThe RX100 VI serves a wide range of HDR production needs, with S-Log3, as well as S-Log2 gamma curves for colour grading in post-production, and with HLG (Hybrid Log-Gamma) recording capability, the RX100 VI makes it easy to immediately enjoy, without extra processing, HDR images, simply by connecting the camera to a HLG-compatible Sony TV via a USB cable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuper slow motion up to 40x slower\u003c\/strong\u003e\u003cbr\u003eThe stacked CMOS sensor enables an extra-high frame rate of up to 960fps. Shooting at 200 mm telephoto, it's possible to record impressive close-up super slow motion footage. Shooting frame rate and recording setting can be set independently for 4x to 40x super slow motion footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMovie support for professional workflows\u003c\/strong\u003e\u003cbr\u003eFor more advanced shooting and production, the RX100 VI supports and is compatible with various movie functions typically found in equipment for professional use, including Picture Profile, Gamma Display Assist, Zebra, clean HDMI output, TC\/UB, Rec Control, Marker functions and Proxy recording for simple net-based sharing and transferring to smartphones.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Shutter feature for easy shooting\u003c\/strong\u003e\u003cbr\u003eFor the first time in the RX series, the shutter can be operated by touching the LCD monitor, which now swings up 180° and down around 90°. Operation is intuitive and convenient, especially when shooting scenes from high or low angles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtend still-frame capacity up to 30%\u003c\/strong\u003e\u003cbr\u003eWith the camera body power switched ON, the LCD monitor can be automatically switched OFF (either 2, 5 or 10 seconds after its last operation) to save power. Using this function can boost the maximum number of still frames that can be shot by up to about 30%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOne-push Access EVF\u003c\/strong\u003e\u003cbr\u003eDepressing the viewfinder pop-up switch on the side of the body makes the viewfinder instantly available with just a single action, and the viewfinder can be instantly retracted when not in use.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXGA OLED Tru-Finder™\u003c\/strong\u003e\u003cbr\u003eThe retractable Tru-Finder electronic viewfinder's sharp resolution (2.35-milliion-dot-equivalent), bright self-illumination and high contrast are excellent for previewing shots and adjusting settings accordingly. EVF eyepiece optics are treated with ZEISS® T* Coating to reduce unwanted reflections and ensure corner-to-corner visibility. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTactile and smooth control interface\u003c\/strong\u003e\u003cbr\u003eA lens-mounted control ring permits pro-style manual controls such as selection of shutter speed, aperture and more for added creative control. Additionally, the zoom lever has been redesigned for maximum operability of the zoom lens, which is now controlled in two steps by the inclination of the zoom lever.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu your way\u003c\/strong\u003e\u003cbr\u003eWith My Menu, you can register menu items for instant recall and customize menus. The menu screen has been redesigned and you can make button assignments28 for up to 30 functions to retool the camera interface according to your shooting preferences. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLocation Information Link via Bluetooth® \u003c\/strong\u003e\u003cbr\u003eLocation Information Link makes the most of the RX100 VI. The camera can be paired with the Imaging Edge Mobile app30 on a compatible mobile device to acquire location data, record it on still images and correct camera date\/time and location.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOne-touch remote\/One-touch sharing\u003c\/strong\u003e\u003cbr\u003eWith one-touch remote, a smartphone or tablet functions as a viewfinder\/remote control. One-touch sharing transfers photos\/videos to the device. Just install the Imaging Edge Mobile app30 via Wi-Fi® on an NFC-enabled Android™ device, then touch the device to the camera to connect them. QR code compatibility allows connection with non-NFC smartphones.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConvenient on-location rating and sorting\u003c\/strong\u003e\u003cbr\u003eRatings from 1 to 5 stars can be retained when images are imported into PlayMemories Home or the new Sony imaging software suite running on a PC, and this function and an image protect function can be assigned to a custom button. In-camera ratings and protection can be applied, reviewed and changed while you're on location or travelling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge™ Remote, Viewer and Edit\u003c\/strong\u003e\u003cbr\u003eElevate your photography with Imaging Edge desktop applications. Use \"Remote\" to control and monitor shooting live on your PC screen; \"Viewer\" to quickly preview, rate and select photos from large image libraries; and \"Edit\" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files and manage your productions more efficiently.31\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWorks with iMovie and Final Cut Pro X\u003c\/strong\u003e\u003cbr\u003eThis product is compatible with Final Cut Pro X and iMovie.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture One (for Sony)\u003c\/strong\u003e\u003cbr\u003eCapture One Express (for Sony) is a free award-winning image editing software that provides high-end image quality RAW development, easy management of your image files, and powerful editing tools. 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What’s more, Eye AF track faces without getting diverted by other subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture the details, even in dim light\u003c\/strong\u003e\u003cbr\u003eThanks to its 20.1 million pixel Exmor RS™ 1.0-type stacked CMOS image sensor with integral memory, the ZV-1F can capture clear video with little noise even when shooting in dimly lit locations. While shooting in Intelligent Auto mode, you can now shoot video with the background blurred to the maximum possible extent, allowing the main subject to be captured more clearly and giving your videos extra impact.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch-controlled step zoom\u003c\/strong\u003e\u003cbr\u003eWith just a touch of the LCD panel, you can easily zoom in to the view of your preference. 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The camera can be charged via its USB Type-C® port, as well as from a mobile battery, giving you plenty of options for powering on through a shoot.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43159660331079,"sku":"210000010549","price":598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/jxmyjjlywqrgyzkdsgvy.jpg?v=1788334401"},{"product_id":"sony-a7-v-mirrorless-camera-with-fe-28-70mm-f-3-5-5-6-oss-ii-lens-ilce7m5mb","title":"Sony a7 V Mirrorless Camera with FE 28-70mm f\/3.5-5.6 OSS II Lens (ILCE7M5MB)","description":"\u003cstrong\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/strong\u003e\u003cbr\u003eAn enhanced partially stacked Exmor RS CMOS image sensor features 33.0 megapixels and high-speed circuitry above and below the sensing layer. Readout is approximately 4.5x faster providing a maximum shutter speed of 1\/16000 sec., blackout-free bursts at up to 30fps with full AF\/AE tracking, and video recording at 4K 120p. It delivers up to an unprecedented 16 stops of dynamic range with smooth gradations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR2 processing engine which integrates the AI processing unit of the latest α™ series delivers vast improvements in image and sound quality, and overall operation. It incorporates AI-based Real-time Recognition AF and Real-time Tracking, plus accurate, stable colour reproduction. In an upgrade from its predecessor, the α7 V includes a lightweight RAW format, while user interface, networking and file management functions have all been refined.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLifelike imagery\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eExcellent image quality\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe new 33.0 effective megapixels sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations from shadows to highlights enable highly effective HDR processing when needed, and effective noise reduction applied at all sensitivities achieves high resolution throughout the ISO 100–51200 still and movie range.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDeep learning-based light source estimation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEnjoy improved auto white balance (AWB) performance, thanks to deep learning technology for light source colour estimation. The α7 V offers more accurate, stable white balance in settings that can be challenging for conventional AWB systems, such as those that include a mix of skin tones, vegetation, shade and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eComposite RAW support\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eComposite RAW shooting captures multiple RAW images that can be composited on a computer. The enhanced [NR Shooting] setting produces low-noise images while maintaining high resolution even at mid to high sensitivities. 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Up to 7.5-step central and 6.5-step peripheral stabilization allow handheld shooting with no need to boost sensitivity. Use compatible lenses with built-in stabilization for even more effective shake suppression, including when shooting at telephoto focal lengths.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eMore efficient, lightweight RAW format\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lightweight RAW format achieves high image quality in smaller files that are easier to manage. 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If the subject cannot be recognized or subject recognition AF is OFF, Sony’s original algorithm processes colour, pattern and spatial data at high speed for reliable focus and tracking. If [Touch Tracking] is engaged, simply touch a subject on the monitor to instantly select it for tracking.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e75918 AF points in a high-density focal plane phase-detection AF system cover approximately 94% of the image area for precise focusing. The BIONZ XR2 engine processes the large amount of data from the image sensor in real time to ensure ideal focus even in challenging situations, such as when shooting small subjects or night scenes.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFlexible focus area settings\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V now offers XS, S, M, L and XL focus area spot sizes. 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Simply set the shape and size via the touch-sensitive monitor.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePrecise AF in low light\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe latest AF algorithms achieve high AF precision down to light levels as low as EV-4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens) so that AF is precise and reliable even in low light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpeed\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eBlackout-free continuous shooting at up to 30fps\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eHigh-speed bursts at up to 30fps with uncompromised AF\/AE tracking are now possible when using the electronic shutter, and there is no viewfinder blackout when shooting stills. Up to 60 AF\/AE calculations per second mean that you can capture fleeting moments with confidence, even when shooting fast, unpredictable action or portraits where expressions can change in an instant.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePre-Capture for those pre-shutter release moments\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eCapture that decisive moment, even if it’s in the past. With this feature, half-pressing the shutter button to set focus enables the camera to capture a series of images, starting from up to one second before the shutter button is fully deployed.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSpeed boost for critical action shots\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eUse one-button Continuous Shooting Speed Boost to temporarily change the continuous shooting speed at any time while shooting a continuous burst—making sure you never miss that key moment. This function is best used when you can roughly predict the timing of the desired shot, and it’s now available even while shooting single frames.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSmooth, detailed video\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e7K oversampled 4K 60p recording with full pixel readout and no pixel binning\u003cbr\u003eThe new BIONZ XR2 processor and Exmor RS sensor enable full pixel readout with no pixel binning when recording full-frame. This allows 3.3x the data required for 4K (QFHD: 3840 x 2160) to be compressed into spectacularly detailed 4K 60p images with minimal moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eIn-camera audio noise reduction\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Audio Noise Reduction function digitally reduces continuous noise. 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A variety of formats are supported, including 4:2:2 10-bit recording, Long GOP and All Intra.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eStable Active Mode handheld shooting\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eMake the most of smooth handheld movie shooting thanks to Active Mode optical image stabilization, which now supports 4K 120p recording. The stabilization unit, gyro sensors and image stabilization algorithms enable the camera to precisely detect and correct for movement. Stabilization is even more effective when the body is used with a compatible stabilized lens.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eExtreme stabilization with Dynamic active Mode\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Dynamic active Mode adds electronic stabilization to the optical stabilization system for even greater effect. This improves stabilization approximately 30% more than just Active Mode, making it possible to shoot smooth, stable images even when running around with the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for creative possibilities\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e4-axis monitor maximizes shooting flexibility\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 4-axis multi-angle monitor adjusts upward by 98°, downward by 40° and sideways by 180°, and when open, it can rotate up to 270º. Its 3.2-type 2.1-million-dot (3:2 aspect ratio) touch sensitive display panel has a wide colour gamut and provides clear viewing even in bright conditions. [Monitor Low Bright] reduces brightness and battery drain when the camera has not been used for a pre-settable amount of time.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame and rear cover. The grip and front cover are manufactured as a single unit for high rigidity, while the mount is attached by six screws for extra strength. This provides maximum durability on shoots requiring a variety of large, heavy lenses, like super-telephoto lenses.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e3.68 million-dot Quad-VGA OLED electronic viewfinder\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 3.68 million-dot (approx.) Quad-VGA OLED electronic viewfinder delivers clear viewing to ensure clarity in the widest possible range of shooting environments. You can adjust brightness and colour temperature for optimum viewing in any situation and set the finder frame rate to [Standard] (60fps) or [High] (120fps).\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eRefinements throughout the camera’s body achieve outstanding dust and moisture resistance. External seams and the battery cover feature a sealed structure that effectively prevents intrusion of dust and moisture, maximizing reliability even in challenging outdoor conditions.38\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEffective heat dissipation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEffective heat dissipation allows 4K 60p 4:2:0 8bit video to be recorded continuously for around 90 minutes. A unique Σ (sigma) shaped graphite component built into the image stabilization unit allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while conducting heat away for efficient heat dissipation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, stable connectivity\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eAdvanced Wi-Fi for wireless transfers and remote tethering\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11ax) with 2x2 MIMO support provides high-speed wireless communication that has been significantly improved over the α7 IV. Communication on the 5 GHz and 6 GHz bands offers maximum speed and stability with minimum interference for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEasy live streaming\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V offers live streaming at up to 4K 30p via a direct USB (UVC\/UAC) computer connection and via a wired or wireless LAN network. When streaming via LAN, it’s possible to broadcast 4K (3840 x 2160) 30p video while simultaneously recording the same content to an internal memory card. RTMP, RTMPS and SRT protocols are supported.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eCreators’ App\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA smartphone application for file transfer, remote shooting, cloud storage management and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eImaging Edge Desktop\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA desktop application that enhances the quality and efficiency of production work such as remote shooting and RAW development.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eMonitor and Control\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA mobile app for visual content creators that enables wireless monitoring, high-precision exposure adjustment and focus control via smartphone or tablets, or a Mac.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCamera Authenticity Solution (paid service)\u003c\/strong\u003e\u003cbr\u003eAddressing concerns about fake images generated by AI, this system verifies image\/video authenticity using unique meta-information from Sony cameras. This enables confirmation that an image was taken with a specific camera, accurately identifies real subjects and ensures transparency in editing history per the C2PA format.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmental consideration and accessibility\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecycled materials in cameras and digital camera products\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eOur Road to Zero plan aims to achieve a zero environmental footprint by 2050. We use a fully recyclable, durable material, SORPLAS™, as much as possible to reduce environmental stress without compromising performance or functionality. More than 20% of the α7 V is made from recyclable plastic. Additionally, Sony Group manufacturing facilities run on 100% renewable energy.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe are working toward the use of non-plastic packaging materials that provide ample protection against shock and impact. We ship the α7 V in a plastic-free package made of an Original Blended Material that can be recycled as paper. We also use plant-based non-woven fabrics product bags to further reduce the plastic use and minimize environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe want everyone to enjoy shooting with the α7 V. It comes with specialized accessibility features, such as a Screen Reade that reads most menu screen text aloud, a menu magnifier, and a [Mode Dial Control Set] function. Other advanced features like AI-based Real-time Recognition AF and intuitive touch operation for subject tracking also support a wide range of users.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43162508329031,"sku":"210000017975","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/dlqvorc5gsohohkfou7v.jpg?v=1788421926"},{"product_id":"sony-a6400-e-mount-camera-with-aps-c-sensor-ilce-6400-with-e-18-135mm-f3-5-5-6-oss-lens-black","title":"Sony a6400 Mirrorless Camera with 18-135mm f\/3.5-5.6 Lens (Black)","description":"\u003cstrong\u003eInnovation in service to your creativity\u003c\/strong\u003e\u003cbr\u003eUnleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReasons to choose this model\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eSpeedy, reliable autofocus\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF, Real-time Tracking\u003c\/li\u003e\n\u003cli\u003eIncredible image quality\u003c\/li\u003e\n\u003cli\u003e4K movies and pro-level features\u003c\/li\u003e\n\u003cli\u003eSmart operability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cstrong\u003eReliable AF for great action shots\u003c\/strong\u003e\u003cbr\u003eThe camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e425 phase-detection AF points\u003c\/strong\u003e\u003cbr\u003eDensely distributed focus points blanket around 84% of the image area, aiding subject capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e0.02 sec3 AF speed\u003c\/strong\u003e\u003cbr\u003eThe camera's Fast Hybrid AF system combines the best of phase-detection AF and contrast-detection AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking ability\u003c\/strong\u003e\u003cbr\u003eWhen subjects are in motion, AF points densely positioned around the subject are activated for accurate tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast continuous shooting with AF\/AE at up to 11fps\u003c\/strong\u003e\u003cbr\u003eNever miss a moment of the action thanks to fast internal processing and a high-capacity buffer memory. Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag, and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilent continuous shooting at up to 8fps\u003c\/strong\u003e\u003cbr\u003eWhen your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF\/AE tracking, even in AF-C mode, with Real-time Eye AF or with Real-time Tracking, expanding your range of shooting options.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmart subject-tracking\u003c\/strong\u003e\u003cbr\u003eNewly adopted AI-based subject recognition technology processes a vast amount of data to detect and track even rapidly moving subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSophisticated eye recognition and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate eye recognition\u003c\/strong\u003e\u003cbr\u003eEnhanced Real-time Eye AF7 reliably recognizes human faces and focuses precisely on a person's eyes. There's no need for special settings – just press the shutter button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen AF-C is set, Real-time Eye AF7 maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit, or the subject is facing downwards. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose your subject's left eye or right eye\u003c\/strong\u003e\u003cbr\u003eNow you can choose Left Eye, Right Eye, or Auto from the menu in advance, leaving you free to pay more attention to composition. These selections can be assigned to custom buttons, allowing you to quickly toggle between choices while mid-shoot. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking for subjects on the move\u003cbr\u003e\u003cbr\u003eReal-time Tracking8 reliably maintains focus\u003c\/strong\u003e\u003cbr\u003eFor sporting events and other situations where your subjects are moving quickly, keeping them in constant focus can make all the difference between catching an important, dramatic moment or missing it.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new subject-recognition algorithm holds onto moving subjects\u003c\/strong\u003e\u003cbr\u003eA newly developed subject recognition algorithm processes spatial information based on color, subject distance (depth), pattern (brightness), and face and eye information at high speed in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeamless transitions from body to face and eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen shooting a distant person in motion, the tracking system captures the whole body, and the focus area will seamlessly change between the face and the eyes according to the condition of the subject. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimply touch and track\u003c\/strong\u003e\u003cbr\u003eOnce Touch Tracking is set in the menu, select your subject simply by touching the monitor. For either stills or movies, the camera will begin to auto-track the subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnjoy beautiful, remarkably detailed images\u003c\/strong\u003e\u003cbr\u003eThanks to the large sensor and the latest image-processing engine, you can shoot whatever you encounter in your everyday life, with beautifully crisp and clear images and natural colors, even in low-light settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA 24.2 megapixel sensor plus enhanced image processing engine\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor features copper wiring and enhanced circuit processing that aid in boosting light collection efficiency. In conjunction with the image processing engine, this helps achieve superior image resolution and more natural depiction of textures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCleaner images even in dim light\u003c\/strong\u003e\u003cbr\u003eImproved noise suppression has led to cleaner image quality, even in dark scenes where high-sensitivity shooting is required. The native ISO sensitivity has increased to a maximum ISO 32000 (with expanded ISO sensitivity at a maximum ISO 102400 for stills). Noise reduction is particularly effective in the frequently used medium-to-high sensitivity range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural-looking images that match what you see\u003c\/strong\u003e\u003cbr\u003eImage-processing algorithms inherited from full-frame cameras have led the way to more lifelike color reproduction. Human skin tones look more natural, and reproduction of plant colors has also been improved.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movies and pro-level features\u003cbr\u003eCreative movie production\u003c\/strong\u003e\u003cbr\u003eFrom full-pixel readout without pixel binning enabling high-resolution 4K movie recording to HDR (HLG)2 and S-Log\/S-Gamut10 options and Slow \u0026amp; Quick Motion recording11, the α6400 is loaded with advanced capabilities to support your movie-making creativity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K recording\u003c\/strong\u003e\u003cbr\u003eSuper 35 mm format recording with 2.4x12 oversampling results in 4K movies (QFHD: 3840 x 2160) with extraordinary image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for movies\u003c\/strong\u003e\u003cbr\u003eSmooth, steady focus is in your control with high-performance AF tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log and HLG\u003c\/strong\u003e\u003cbr\u003eThe camera provides a variety of options for picture profiles, including S-Log and HDR (HLG)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate time-lapse movies\u003c\/strong\u003e\u003cbr\u003eNewly introduced interval shooting, which is continuous shooting with a pause of 1-60 seconds between still shots, can be carried out within the camera. This can then be used to create time-lapse movies13 on a PC using the Viewer app from the Imaging EdgeTM desktop applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVlog with useful features\u003c\/strong\u003e\u003cbr\u003eIf you're shooting vlogs, the 180-degree tiltable LCD monitor is useful for framing your own shots. For sound recording, in addition to the external microphone jack there is also an optional XLR adapter (available separately) to facilitate the use of pro-level microphones to give you better audio quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTake advantage of various movie functions\u003c\/strong\u003e\u003cbr\u003eMovies in slow motion (up to 5x) and quick motion (up to 60x)11 can be recorded in the camera, without post-processing on a PC. Alternatively, 120fps high-speed shooting1 of Full HD video can be used to create high-quality slow-motion footage in post-production. Proxy movie recording allows easier editing and previewing, and Photo Capture lets you extract stills from recorded movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA high-resolution LCD monitor with handy touch-screen functions\u003c\/strong\u003e\u003cbr\u003eThe 3.0-type, 180-degree tiltable LCD screen does more than just display the scene in front of you -- it gives you quick control over a number of the camera's functions, with a variety of intuitive touch operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Pad provides smooth focus-area selection\u003c\/strong\u003e\u003cbr\u003eThe Touch Pad function allows you to smoothly move the current focus position while you're looking through the viewfinder. Simply slide your finger across the monitor until you find the desired point you want to focus on.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Focus and Touch Shutter\u003c\/strong\u003e\u003cbr\u003eWhen you want to shift the focus, even to the periphery of the frame, Touch Focus does it with a simple touch to the monitor. With Touch Shutter, you can set the focus and trip the shutter with a single touch.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Tracking turns on Real-time Tracking at any time\u003c\/strong\u003e\u003cbr\u003eWith the Touch Tracking function you can simply touch the monitor to activate Real-time Tracking for either stills or movies. The camera will instantly lock onto the target subject and keep it in constant focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet up your camera just the way you like\u003c\/strong\u003e\u003cbr\u003eAn array of customization features, inherited from full-frame models, gives you greater flexibility and control over how your camera operates.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomized buttons put frequent operations at your fingertips\u003c\/strong\u003e\u003cbr\u003eEach of the camera's eight keys and controls can be assigned to any of 89 functions and operations, with different operations depending on whether you're shooting still images or movies, or in replay mode. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu and My Dial features put you in control\u003c\/strong\u003e\u003cbr\u003eMy Dial lets you assign frequently used functions to the control dial and control wheel for faster access when you're shooting. My Menu allows registration of up to 30 different menu items for quick access to menu items you use often.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualized setup screen for customization\u003c\/strong\u003e\u003cbr\u003eOn the custom settings screen, an illustration showing the camera's operable components shows you at a glance which button or switch you're assigning. When you're setting up the function menu, you can view the structure of the actual function screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge desktop applications\u003c\/strong\u003e\u003cbr\u003eElevate your photography with the Imaging Edge desktop applications. Use “Remote” to control and monitor shooting live on your PC screen; “Viewer” to quickly preview, rate, and select photos from large image libraries; and “Edit” to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture One for Sony\u003c\/strong\u003e\u003cbr\u003eCapture One Express (for Sony) is a free award-winning editing software that provides RAW development, easy management and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43165331816519,"sku":"210000005166","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/nuhphby5xibvt6u1059i.jpg?v=1788505774"},{"product_id":"sony-a6400-aps-c-mirrorless-camera-body-only-ilce6400-b","title":"Sony a6400 Mirrorless Camera (Body Only)","description":"\u003cstrong\u003eInnovation in service to your creativity\u003c\/strong\u003e\u003cbr\u003eUnleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReasons to choose this model\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eSpeedy, reliable autofocus\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF, Real-time Tracking\u003c\/li\u003e\n\u003cli\u003eIncredible image quality\u003c\/li\u003e\n\u003cli\u003e4K movies and pro-level features\u003c\/li\u003e\n\u003cli\u003eSmart operability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cstrong\u003eReliable AF for great action shots\u003c\/strong\u003e\u003cbr\u003eThe camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e425 phase-detection AF points\u003c\/strong\u003e\u003cbr\u003eDensely distributed focus points blanket around 84% of the image area, aiding subject capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e0.02 sec3 AF speed\u003c\/strong\u003e\u003cbr\u003eThe camera's Fast Hybrid AF system combines the best of phase-detection AF and contrast-detection AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking ability\u003c\/strong\u003e\u003cbr\u003eWhen subjects are in motion, AF points densely positioned around the subject are activated for accurate tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast continuous shooting with AF\/AE at up to 11fps\u003c\/strong\u003e\u003cbr\u003eNever miss a moment of the action thanks to fast internal processing and a high-capacity buffer memory. 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There's no need for special settings – just press the shutter button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen AF-C is set, Real-time Eye AF7 maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit, or the subject is facing downwards. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose your subject's left eye or right eye\u003c\/strong\u003e\u003cbr\u003eNow you can choose Left Eye, Right Eye, or Auto from the menu in advance, leaving you free to pay more attention to composition. These selections can be assigned to custom buttons, allowing you to quickly toggle between choices while mid-shoot. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking for subjects on the move\u003cbr\u003e\u003cbr\u003eReal-time Tracking8 reliably maintains focus\u003c\/strong\u003e\u003cbr\u003eFor sporting events and other situations where your subjects are moving quickly, keeping them in constant focus can make all the difference between catching an important, dramatic moment or missing it.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new subject-recognition algorithm holds onto moving subjects\u003c\/strong\u003e\u003cbr\u003eA newly developed subject recognition algorithm processes spatial information based on color, subject distance (depth), pattern (brightness), and face and eye information at high speed in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeamless transitions from body to face and eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen shooting a distant person in motion, the tracking system captures the whole body, and the focus area will seamlessly change between the face and the eyes according to the condition of the subject. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimply touch and track\u003c\/strong\u003e\u003cbr\u003eOnce Touch Tracking is set in the menu, select your subject simply by touching the monitor. For either stills or movies, the camera will begin to auto-track the subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnjoy beautiful, remarkably detailed images\u003c\/strong\u003e\u003cbr\u003eThanks to the large sensor and the latest image-processing engine, you can shoot whatever you encounter in your everyday life, with beautifully crisp and clear images and natural colors, even in low-light settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA 24.2 megapixel sensor plus enhanced image processing engine\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor features copper wiring and enhanced circuit processing that aid in boosting light collection efficiency. In conjunction with the image processing engine, this helps achieve superior image resolution and more natural depiction of textures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCleaner images even in dim light\u003c\/strong\u003e\u003cbr\u003eImproved noise suppression has led to cleaner image quality, even in dark scenes where high-sensitivity shooting is required. The native ISO sensitivity has increased to a maximum ISO 32000 (with expanded ISO sensitivity at a maximum ISO 102400 for stills). Noise reduction is particularly effective in the frequently used medium-to-high sensitivity range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural-looking images that match what you see\u003c\/strong\u003e\u003cbr\u003eImage-processing algorithms inherited from full-frame cameras have led the way to more lifelike color reproduction. Human skin tones look more natural, and reproduction of plant colors has also been improved.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movies and pro-level features\u003cbr\u003eCreative movie production\u003c\/strong\u003e\u003cbr\u003eFrom full-pixel readout without pixel binning enabling high-resolution 4K movie recording to HDR (HLG)2 and S-Log\/S-Gamut10 options and Slow \u0026amp; Quick Motion recording11, the α6400 is loaded with advanced capabilities to support your movie-making creativity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K recording\u003c\/strong\u003e\u003cbr\u003eSuper 35 mm format recording with 2.4x12 oversampling results in 4K movies (QFHD: 3840 x 2160) with extraordinary image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for movies\u003c\/strong\u003e\u003cbr\u003eSmooth, steady focus is in your control with high-performance AF tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log and HLG\u003c\/strong\u003e\u003cbr\u003eThe camera provides a variety of options for picture profiles, including S-Log and HDR (HLG)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate time-lapse movies\u003c\/strong\u003e\u003cbr\u003eNewly introduced interval shooting, which is continuous shooting with a pause of 1-60 seconds between still shots, can be carried out within the camera. This can then be used to create time-lapse movies13 on a PC using the Viewer app from the Imaging EdgeTM desktop applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVlog with useful features\u003c\/strong\u003e\u003cbr\u003eIf you're shooting vlogs, the 180-degree tiltable LCD monitor is useful for framing your own shots. For sound recording, in addition to the external microphone jack there is also an optional XLR adapter (available separately) to facilitate the use of pro-level microphones to give you better audio quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTake advantage of various movie functions\u003c\/strong\u003e\u003cbr\u003eMovies in slow motion (up to 5x) and quick motion (up to 60x)11 can be recorded in the camera, without post-processing on a PC. Alternatively, 120fps high-speed shooting1 of Full HD video can be used to create high-quality slow-motion footage in post-production. Proxy movie recording allows easier editing and previewing, and Photo Capture lets you extract stills from recorded movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA high-resolution LCD monitor with handy touch-screen functions\u003c\/strong\u003e\u003cbr\u003eThe 3.0-type, 180-degree tiltable LCD screen does more than just display the scene in front of you -- it gives you quick control over a number of the camera's functions, with a variety of intuitive touch operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Pad provides smooth focus-area selection\u003c\/strong\u003e\u003cbr\u003eThe Touch Pad function allows you to smoothly move the current focus position while you're looking through the viewfinder. Simply slide your finger across the monitor until you find the desired point you want to focus on.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Focus and Touch Shutter\u003c\/strong\u003e\u003cbr\u003eWhen you want to shift the focus, even to the periphery of the frame, Touch Focus does it with a simple touch to the monitor. With Touch Shutter, you can set the focus and trip the shutter with a single touch.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Tracking turns on Real-time Tracking at any time\u003c\/strong\u003e\u003cbr\u003eWith the Touch Tracking function you can simply touch the monitor to activate Real-time Tracking for either stills or movies. The camera will instantly lock onto the target subject and keep it in constant focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet up your camera just the way you like\u003c\/strong\u003e\u003cbr\u003eAn array of customization features, inherited from full-frame models, gives you greater flexibility and control over how your camera operates.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomized buttons put frequent operations at your fingertips\u003c\/strong\u003e\u003cbr\u003eEach of the camera's eight keys and controls can be assigned to any of 89 functions and operations, with different operations depending on whether you're shooting still images or movies, or in replay mode. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu and My Dial features put you in control\u003c\/strong\u003e\u003cbr\u003eMy Dial lets you assign frequently used functions to the control dial and control wheel for faster access when you're shooting. 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The resulting images can be combined in 4K high resolution into a time-lapse movie on a PC, or viewed with a simple variable-speed preview function on the camera.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167910363207,"sku":"210000007068","price":948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/mlcrtqpv3xjojqbtrl3s.jpg?v=1788594920"},{"product_id":"sony-a7s-iii-full-frame-mirrorless-camera-body-only-black-ilce7sm3b","title":"Sony A7S III Full-frame Mirrorless Camera - Body Only - Black - ILCE7SM3B","description":"\u003cstrong\u003eFor visual trailblazers\u003c\/strong\u003e\u003cbr\u003eWith extreme full-frame movie performance including high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p, fast and dependable autofocusing, and extra-strong image stabilization, the α7S III again raises the bar for movie makers.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLarge pixels deliver high sensitivity and low noise\u003c\/strong\u003e\u003cbr\u003eThe new full-frame 12.1-megapixel back-illuminated Exmor RTM CMOS image sensor packs major innovations in light-gathering, wiring and output optimization. These deliver blazing doubled readout speeds, superb image quality throughout the whole sensitivity range, 15-stop wide dynamic range, and reduced rolling shutter, with the sensor also providing focal-plane phase-detection AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUp to 8x more powerful BIONZ XRTM image processor\u003c\/strong\u003e\u003cbr\u003eAlong with the new sensor and its unprecedented speed, the BIONZ XR image processing engine has also been newly developed and packs up to 8x more processing power. With a future-oriented architecture, it delivers high quality images faster for superlative still and video expression, as well as dramatically improved camera interface responsiveness.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStunning AF performance even at 4K 120p\u003c\/strong\u003e\u003cbr\u003eThe new Exmor R full-frame image sensor and revolutionary BIONZ XR image-processing engine deliver always-active pinpoint AF for astonishing detail in both space and time, and stunning 4K movies even at 120 frames per second or in slow motion. With the resolution and depth of field only possible from a full-frame sensor, the results are spectacular.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e10-bit 4:2:2 recording\u003c\/strong\u003e\u003cbr\u003eRecord right on the camera with the amazing richness of 10-bit depth and 4:2:2 color sampling, for far greater flexibility in image grading, post-processing and compositing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAll-Intra encoding available\u003c\/strong\u003e\u003cbr\u003eAs well as Long GOP, All-Intra encoding is now provided. 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With advanced light-gathering and output optimization, the 12.1-megapixel full-frame sensor achieves low noise throughout the sensitivity range, and can capture usable images in near-total darkness.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log3 gamma, S-Gamut3.Cine gamut as on pro camcorders\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve and S-Gamut3.Cine color gamut, shared with pro camcorders, provide wider dynamic range and easier color matching for smoother post-production workflows. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHLG (Hybrid Log-Gamma)\u003c\/strong\u003e\u003cbr\u003eHLG (Hybrid Log Gamma) simplifies HDR production, producing footage for HLG-compatible BRAVIA TVs on the camera with no complex post-production, and smooth gradations from the 10-bit color depth.\u003cbr\u003e[1] High flexibility to fine-tune images as desired (color grading required)\u003cbr\u003e[2] Instant high-quality image (color grading not required)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage quality improvements\u003c\/strong\u003e\u003cbr\u003eThe new BIONZ XR image processing engine delivers improvements in color reproduction, stability against different light sources, natural tonal gradation and roll-off, and reduced rolling shutter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e16-bit RAW HDMI output\u003c\/strong\u003e\u003cbr\u003eFor demanding post-production workflows, 16-bit RAW output is available via HDMI connection to compatible external recorders while XAVC HS 4K, XAVC S 4K, or XAVC S-I 4K, and proxy files are simultaneously captured in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEfficient editing through proxy recording\u003c\/strong\u003e\u003cbr\u003eWhile recording high-bitrate 4K movies, HD proxies (in 8 or 10-bit depth) can be generated in-camera. 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A simple touch can temporarily activate AF even during manual focus operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF for movies\u003c\/strong\u003e\u003cbr\u003eReal-time Eye AF uses AI to ensure pinpoint focusing precision for eyes, with performance now improved by 30% on profile or partially-obscured faces. Tenacious eye tracking lets you concentrate on composition even with a shallow focus depth. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Tracking with intuitive touch operation\u003c\/strong\u003e\u003cbr\u003eReal-time Tracking analyzes subject color, pattern, depth, and face information to track the subject. Touch Tracking intuitively and automatically tracks a subject touched on the LCD screen. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-body 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eA highly accurate image stabilization unit and gyro-sensor are provided, delivering 5-axis optical image stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigital audio interface for clear sound recording\u003c\/strong\u003e\u003cbr\u003eA digital audio interface added to the Multi Interface (MI) Shoe allows direct 24-bit input. Available settings are 48 kHz\/16-bit 2-ch, and by using the optional XLR-K3M adaptor kit, 48 kHz\/24-bit 2-ch and 48 kHz\/24-bit 4-ch.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUnique heat dissipation, for dependable recording\u003c\/strong\u003e\u003cbr\u003eA unique Sony Σ (sigma) shaped graphite heatsink is built into the image-stabilization unit. This dissipates heat 5x more effectively for extended recording time, without interfering with image stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMovie-shooting comfort\u003c\/strong\u003e\u003cbr\u003eResponding to feedback from professional users, the MOVIE button has been moved to the top face for improved operability in any shooting position. Mode dial ordering and speed of switching have also been improved.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh ISO sensitivity\u003c\/strong\u003e\u003cbr\u003eWith an amazingly wide standard ISO range of 80–102400 (expandable to 40–409600 for stills), the α7S III offers incredible creative opportunities. The newly-developed image sensor and image processing algorithms produce even cleaner images and more natural textures than the previous α7S II model, even when shooting in near total darkness.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for stills\u003c\/strong\u003e\u003cbr\u003eThe Fast Hybrid AF system combines speed and precision. With 759 focal plane phase-detection sensors and 425 contrast-detection points distributed across most of the image area, the α7S III quickly finds and tracks your subject throughout the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding continuous shooting performance\u003c\/strong\u003e\u003cbr\u003eUse your choice of mechanical or electronic shutter for continuous burst shooting, with AF\/AE tracking, at up to 10 fps. Capture decisive moments with over 1,000 frames of continuous uncompressed RAW shooting possible.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHighly-sensitive AF for low-light focusing\u003c\/strong\u003e\u003cbr\u003eAF algorithm advances have allowed the α7S III to achieve autofocus in lighting conditions as dim as EV-6, where subjects are barely even visible with the naked eye.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStill-image quality advances through new sensor and engine\u003c\/strong\u003e\u003cbr\u003eThe newly-developed image sensor and image processing engine deliver improvements in color reproduction, particularly of skin tones, and texture depiction in still images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew HEIF format and HLG image capture modes\u003c\/strong\u003e\u003cbr\u003eThe HEIF image file format is supported, offering better image quality and greater compression efficiency than JPEG, plus 10-bit color. High Dynamic Range still images can also be captured in HLG mode for viewing on compatible TVs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo CFexpress Type A-compatible media slots\u003c\/strong\u003e\u003cbr\u003eBoth card slots support both ultra-fast CFexpress Type A cards, allowing high-bitrate recording and fast buffer clearance, and SDXC UHS-II cards. Parallel and Relay recording are also available.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVari-angle LCD monitor for comfortable movie shooting\u003c\/strong\u003e\u003cbr\u003eThe variable-angle 1.44 million-dot 3.0-type touch screen features a side-open design, for flexible positioning and improved visibility when mounting on gimbals or rigs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e9.44 million-dot high-definition electronic viewfinder\u003c\/strong\u003e\u003cbr\u003eThe new EVF offers resolution, contrast and color unlike anything in its class. It also offers world-leading 0.9x finder magnification, a 41 ° diagonal field of view, and a 25-mm-high eyepoint.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced operability\u003c\/strong\u003e\u003cbr\u003eThe menu structure has been redesigned to reflect feedback from both pro photographers and videographers. Camera settings are now more intuitive and the camera is more responsive to setting changes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew menu structure\u003c\/strong\u003e\u003cbr\u003eBased on requests from our most demanding professional users, major improvements have been made to the menu structure, for improved at-a-glance readability and reduced menu navigation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive touch operation\u003c\/strong\u003e\u003cbr\u003eThe menu screen can be operated by touch, while the playback screen features swiping, and pinch-to-zoom. Operability of the touch functions when shooting has also been improved.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5 GHz24 Wi-Fi compatible\u003c\/strong\u003e\u003cbr\u003eAs well as 2.4 GHz, 5 GHz Wi-Fi® connectivity is provided for remote operation, wireless preview, and faster and more stable data transfer of both still images and video.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWired LAN connectivity\u003c\/strong\u003e\u003cbr\u003eFor complex, interference-prone environments, or higher bandwidth needs, 1000BASE-T wired LAN connectivity is available by connecting a compatible USB-Ethernet adaptor cable to the camera's USB Type C® port.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRemote preview and shooting\u003c\/strong\u003e\u003cbr\u003eEither wired or wireless remote shooting is available from a PC, or from a mobile device with Imaging Edge MobileTM installed, for more efficient workflows and shooting in challenging environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge DesktopTM\u003c\/strong\u003e\u003cbr\u003eElevate your photography with Imaging Edge Desktop applications. Use \"Remote\" to control and monitor shooting live on your PC screen; \"Viewer\" to quickly preview, rate, and select photos from large image libraries; and \"Edit\" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture One for Sony\u003c\/strong\u003e\u003cbr\u003eCapture One Express (for Sony) is free award-winning editing software that provides RAW development, easy management, and powerful editing tools. Capture One Pro (for Sony) is also available for even more editing tools and tethered shooting capability.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167910428743,"sku":"210000007171","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/wba98pt3cuxnva9hakgi.jpg?v=1788594924"},{"product_id":"sony-alpha-1-mirrorless-camera-body-only-ilce1-b","title":"Sony Alpha 1 Mirrorless Camera (Body Only) (ILCE1\/B)","description":"\u003cstrong\u003eThe α mission\u003c\/strong\u003e\u003cbr\u003eThe α mission is to give creators the power to realize their dreams. The α1 is its most potent expression to date.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e50 MP at 30fps\u003c\/strong\u003e\u003cbr\u003eThe latest Sony technology delivers unprecedented speed and resolution for new creative possibilities and workflow. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e50.1 megapixels at up to 30 frames\/second\u003c\/strong\u003e\u003cbr\u003eThe α1 offers an extraordinary combination of high resolution and blazing speed. Ultra-fast readout from the 50.1-MP sensor allows continuous bursts at up to 30fps with AF and AE tracking using the electronic shutter. Perfect for sports or any situation where the critical action is over in an instant.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBlackout-free for an uninterrupted view\u003c\/strong\u003e\u003cbr\u003eAn interrupted blackout-free view of the subject lets you respond instantly and seamlessly. The EVF is updated at 240fps to minimize latency during continuous shooting.\u003cbr\u003e(A) Blackout-free Shooting (B) Shooting with blackouts\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilent, vibration-free shutter\u003c\/strong\u003e\u003cbr\u003eA silent electronic shutter provides greater opportunities for shooting sports and other subjects where noise is not tolerated. Vibration-free operation contributes to high image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnti-distortion Shutter\u003c\/strong\u003e\u003cbr\u003eFast sensor readout minimizes still-image distortion when using the electronic shutter. The BIONZ XRTM engine and a large buffer achieve about 1.5x less distortion than the α9 II.\u003cbr\u003e[1] Conventional electronic shutter [2] Anti-distortion shutter\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlicker-free electronic and mechanical shutters\u003c\/strong\u003e\u003cbr\u003eAnother world-first: flicker-free electronic and mechanical shutters. You get flicker-free shooting under fluorescent\/artificial lighting with all the benefits of the electronic shutter.\u003cbr\u003eAnti-flicker [1] ON [2] OFF\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame stacked 50.1-MP Exmor RS™ CMOS sensor with integral memory\u003c\/strong\u003e\u003cbr\u003eA stacked architecture in this back-illuminated 50.1-MP full-frame image sensor contributes to high resolution and speed. Separate pixel and circuit layers and advanced A\/D conversion mean faster processing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAll-new architecture and BIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eThe new BIONZ XR engine features advanced architecture that delivers 8x greater processing power. The result is outstanding image quality as well as improved camera interface response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlash sync with electronic shutter\u003c\/strong\u003e\u003cbr\u003eFor the first time in an α camera, electronic shutter flash sync is possible thanks to high readout speed from the stacked CMOS sensor. All electronic shutter advantages remain available for flash shooting\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual driven shutter drive for flash sync up to 1\/400 s.\u003c\/strong\u003e\u003cbr\u003eThe world’s first dual driven shutter system allows flash sync up to 1\/400 s., making it easier to capture dynamic action, and opening the door to new creative possibilities.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking resolution and image quality\u003c\/strong\u003e\u003cbr\u003eThe new 50.1-MP Exmor RS CMOS sensor delivers high resolution and sensitivity with low noise, plus up to 15 stops of dynamic range. A new image processing engine achieves even better colour accuracy than previous models.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide ISO 100–32000 sensitivity range\u003c\/strong\u003e\u003cbr\u003eDespite the sensor’s high pixel count, a sensitive back-illuminated structure with gapless on-chip lenses and an AR coated seal glass allows a standard ISO range of ISO 100–32000, expandable to ISO 50–102400.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003cbr\u003eUp to 16 images shot with precise in-body image stabilization control can be combined via computer software to create photos with up to 199 million pixels for extraordinary resolution, colour, and atmosphere.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of “looks” that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5-axis optical in-body image stabilization for a 5.5-step advantage\u003c\/strong\u003e\u003cbr\u003eA precision stabilization unit and gyro sensors plus the latest image stabilization algorithms deliver a 5.5-step shutter speed advantage, maximizing the quality of high-resolution images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF for birds\u003c\/strong\u003e\u003cbr\u003eHigh-level subject recognition technology now makes it possible for Sony’s Real-time Eye AF function to track and accurately focus on bird eyes, even if the bird suddenly takes flight or the framing changes. This innovative function easily meets the many challenges of bird photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved Real-time Eye AF for animals\u003c\/strong\u003e\u003cbr\u003ePrimarily designed for cats and dogs, this feature employs advanced subject recognition technology to reliably track and focus on animal eyes. It even works if the animal’s face is upside-down.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF\u003c\/strong\u003e\u003cbr\u003eCombining state-of-the-art AI technology and evolved Fast Hybrid AF algorithms, Real-time Eye AF in the α1 tracks and focuses on human eyes with approximately 30% greater precision than the α9 II.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Tracking\u003c\/strong\u003e\u003cbr\u003eSelect a subject, half-press the shutter, and the camera will track and maintain focus automatically. Turn on AF face\/eye priority for seamless AI-based tracking of human, animal, or bird eyes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide, fast, precise AF tracking\u003c\/strong\u003e\u003cbr\u003eThe α1 features focal plane phase-detection AF that is sensitive, fast, and precise. The 50.1-MP sensor and BIONZ XR engine provide 759 selectable phase-detection points covering about 92% of the image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNext-generation 8K 30p recording\u003c\/strong\u003e\u003cbr\u003eThe new image sensor and BIONZ XR engine in the α1 deliver 8K 30p movie recording capability for extraordinary realism. Four times the resolution of 4K with full Real-time Tracking and Real-time Eye AF functionality. 8K footage is also ideally suited to flexible 4K editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movies at a high 120fps frame rate\u003c\/strong\u003e\u003cbr\u003eThe α1 supports high frame-rate internal 4K movie recording at up to 120fps, for smooth, expressive slow-motion playback at up to 5x. 10-bit 4:2:2 chroma subsampling can be used with Long-GOP or Intra (All-I) compression for outstanding image quality, while the new image sensor and BIONZ XR engine minimize image distortion.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K with full sensor readout, no pixel binning, and 5.8K oversampling\u003c\/strong\u003e\u003cbr\u003eIn the Super 35 mode, approximately 2.3x the amount of data required for QFHD 4K is acquired through full-frame readout with no pixel binning, for beautifully imagery that is rich in detail.\u003cbr\u003e(A) 2.3 times information.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e10-bit 4:2:2 chroma subsampling\u003c\/strong\u003e\u003cbr\u003e10-bit depth, 4:2:2 chroma subsampling, a high-efficiency MPEG-H HEVC\/H.265 codec, intra-frame coding, and more, support flexible editing and a variety of delivery formats.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF and Real-time Tracking for movies\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine features significantly improved detection, accurately tracking human eyes at a wider range of head angles. Also available for 8K and 4K 120p recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log for compatibility with pro cine cameras\u003c\/strong\u003e\u003cbr\u003eS-Log2 and S-Log3 are included. S-Log3 provides smooth 10-bit gradations and a dynamic range of 15+ stops. S-Gamut, S-Gamut3, and S-Gamut3.Cine colour spaces supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e10-bit 4:2:2 HLG (Hybrid Log-Gamma) support\u003c\/strong\u003e\u003cbr\u003eHigh-dynamic-range HLG movies support the wide-gamut BT.2020 colour space, and can be directly played on an HDR (HLG) compatible TV. 10-bit HLG recordings reproduce fine gradation and detail.\u003cbr\u003e[1] High flexibility to fine-tune images as desired (colour grading required) [2] Instant high-quality image (colour grading not required)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e16-bit RAW output\u003c\/strong\u003e\u003cbr\u003eThe α1 allows 16-bit RAW output to an external recorder via HDMI for improved post-production flexibility. RAW output via HDMI is available while recording 4K to internal card media.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigital audio interface for superior sound\u003c\/strong\u003e\u003cbr\u003eA digital audio interface delivers outstanding audio quality with compatible audio devices connected via the Multi Interface Shoe. Pristine digital audio is delivered directly to the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeat-dissipating structure for extended recording\u003c\/strong\u003e\u003cbr\u003eA newly developed heat-dissipating structure prevents overheating during continuous recording without increasing body size. Record 8K\/30p or 4K\/60p video continuously for up to 30 minutes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe cinematic S-Cinetone look\u003c\/strong\u003e\u003cbr\u003eThe α1 includes the same S-Cinetone colour matrix that produces beautiful colour and skin tones in the VENICE, FX6, and other Cinema Line cameras. S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin colour, plus soft colours and gorgeous highlights, responding to a growing need for more expressive depth.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e“Active Mode” image stabilization\u003c\/strong\u003e\u003cbr\u003eA new Active Mode dedicated to movie shooting makes 5-axis optical image stabilization highly effective for handheld shooting. It uses the BIONZ XR engine’s real-time processing capability to apply optimum compensation in all formats, including 4K. All of this is realized without compromising the compact size and mobility of the α system.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-performance electronic viewfinder\u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot (approx.) OLED viewfinder in the α1 offers the highest resolution in the industry at this time. It features 0.90x magnification with a 41 ° FOV for a clear, wide view, and an updated structure that results in a 25-mm-high eyepoint. A 240fps refresh rate with UXGA FOV is another world-first, for a clear view of fast action.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePanning shots with electronic shutter\u003c\/strong\u003e\u003cbr\u003eUsing electronic shutter at low shutter speeds can reduce display response, making it difficult to follow fast subjects. Turn [Low Frame Rate Limit] ON to improve display response and allow panning shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeamlessly switch full-frame and APS-C formats\u003c\/strong\u003e\u003cbr\u003eM and S size images have the same number of pixels and AF area in the full-frame and APS-C modes, so you can switch seamlessly between full-frame [M:21MP] and APS-C [M:21MP] while shooting the same scene.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeparate settings for stills and movies\u003c\/strong\u003e\u003cbr\u003eA subset of the settings now change according to the selected mode. This is ideal when you want to use different aperture, shutter speed, and other settings for shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew menu structure\u003c\/strong\u003e\u003cbr\u003eAnother feature requested by professional photographers and videographers: a revised menu structure for easier navigation, and touch-responsive menu operation for more intuitive control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable functions\u003c\/strong\u003e\u003cbr\u003e164 Functions are assignable to 17 custom keys as well as the front and rear dials. Independent function sets can be assigned for stills, movies and playback.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch menu control\u003c\/strong\u003e\u003cbr\u003eTouch-responsive main and function menus with menu tabs on the left of the display, and related parameter groups and parameters on the right, make for easy navigation and tracking control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-reliability mechanical shutter\u003c\/strong\u003e\u003cbr\u003eShutter vibration is minimized while allowing continuous bursts at up to 10fps. The new shutter unit with advanced motor, brake, and dampers is good for more than 500,000 cycles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo CFexpress Type A-compatible media slots\u003c\/strong\u003e\u003cbr\u003eDual media slots support UHS-I and UHS-II SDXC\/SDHC cards as well as new CFexpress Type A cards for higher overall capacity and faster read\/write speeds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity Z-series battery for extended recording\u003c\/strong\u003e\u003cbr\u003eShoot up to 530 stills per charge. Components and circuitry have also been designed to optimize power use. Get more capacity with two Z batteries in the VG-C4EM grip.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved dust- and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003eSealing is provided at all body seams and the battery cover. The media slots have a double sliding cover and lock that keep water out. A lens lock button and mount cushion help too.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003cbr\u003eA light, rigid magnesium alloy enhances the durability of the top, front, and rear covers as well as the internal frame. 6 lens mount attachment screws add even more strength and rigidity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIndustry’s fastest built-in Wi-Fi supports 2x2 MIMO\u003c\/strong\u003e\u003cbr\u003eBuilt-in wireless LAN allows communication on the 2.4-GHz and 5-GHz bands, the latter with 2x2 MIMO support (IEEE 802.11a\/b\/g\/n\/ac). Dual antennas ensure reliable communication.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperSpeed USB 10-Gbps (USB 3.2) Type-C® connector\u003c\/strong\u003e\u003cbr\u003eA USB Type-C® connector that supports fast USB 3.2 SuperSpeed USB 10-Gbps data transfer, making fast PC Remote (tethered) data transfer available for smooth handling of large files.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e1000BASE-T Ethernet for fast communication\u003c\/strong\u003e\u003cbr\u003eA built-in connector for wired 1000BASE-T connection enables fast, stable data transfers at gigabit speeds. FTPS is supported, allowing SSL or TLS encryption for greater security.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile FTP connectivity\u003c\/strong\u003e\u003cbr\u003eFTP still and movie uploads as well as remote camera control can be accomplished via wireless LAN, fast wired LAN, or a USB-tethered smartphone. File types for transfer can be specified.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFTP transfer of still and movie files\u003c\/strong\u003e\u003cbr\u003eStills and movies can be transferred to a remote FTP server via wireless LAN, high-speed wired LAN, or a wired smartphone connection. Wireless data throughput is about 3.5x faster than the α9 II.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile remote (tethered) shooting functions\u003c\/strong\u003e\u003cbr\u003eThe Imaging Edge Desktop “Remote” application can be used for PC Remote (tethered) shooting via a wireless LAN or wired USB connection. Remote control from a mobile device is also possible.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLossless compressed RAW\u003c\/strong\u003e\u003cbr\u003eThe α1 includes efficient lossless compression in addition to compressed and uncompressed RAW.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew “Light” JPEG size\u003c\/strong\u003e\u003cbr\u003eA new “Light” JPEG size setting results in smaller files than the “Standard” setting, allowing faster delivery for news and sports photographers who depend on speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e10-bit HEIF for smoother gradations\u003c\/strong\u003e\u003cbr\u003eHEIF format can deliver smooth 10-bit gradations for more realistic reproduction of skies and portrait subjects. Advanced compression reduces file size for improved workflow efficiency.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eImaging Edge Mobile now allows transfer of RAW files and files that use lossless compression. It can also remotely control Touch Tracking and Touch Focus for convenient AF operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTransfer \u0026amp; Tagging add-on\u003c\/strong\u003e\u003cbr\u003eThe Transfer \u0026amp; Tagging add-on (Ver. 1.3 or later) can automatically covert voice memos attached to image files to text captions, or transfer the files to an FTP server from a mobile device.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRemote Camera Tool\u003c\/strong\u003e\u003cbr\u003eRemotely change camera settings and shoot from a computer connected via LAN cable. A number of refinements for the α1: faster transfer, touch response, dual slot and HEIF support, and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge™ Remote, Viewer, and Edit Desktop Apps\u003c\/strong\u003e\u003cbr\u003eElevate your photography with Imaging Edge desktop applications. Use “Remote” to control and monitor shooting live on your PC screen; “Viewer” to quickly preview, rate, and select photos from large image libraries; and “Edit” to develop RAW data into high-quality photos for delivery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge™ Webcam\u003c\/strong\u003e\u003cbr\u003eThe Imaging Edge Webcam application makes it easy to use your Sony camera as a high-quality webcam, with wide compatibility, for impressive live streaming and conferencing.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167913705543,"sku":"210000007777","price":6198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/qmjlazbmzhh3hdxfbc1b.jpg?v=1788594941"},{"product_id":"sony-zv-e1-full-frame-interchangeable-lens-vlog-camera-body-only-black","title":"Sony ZV-E1 Full Frame Interchangeable Lens Vlog Camera - Body Only (Black)","description":"\u003cstrong\u003eExpressive imagery that emphasizes your subject\u003c\/strong\u003e\u003cbr\u003eSony’s cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. And with up to 8x more processing power, the latest BIONZ XR performs extremely fast real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose from a variety of lenses to express yourself\u003c\/strong\u003e\u003cbr\u003eBecause it features Sony’s E-mount, the ZV-E1 can be used with all E-mount lenses including the superlative G Master series with stunning resolution and world-class bokeh. A choice of focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/strong\u003e\u003cbr\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlight roll-off in portraits, while the Soft Skin Effect smoothes out small wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasize your main subject, a press of the Bokeh Switch creates impressive full-frame bokeh in the background.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFraming Stabilizer maintains a constant subject position\u003c\/strong\u003e\u003cbr\u003eThe Framing Stabilizer feature automatically keeps the subject’s position in the frame constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology works with the camera’s Dynamic active Mode image stabilization to reliably keep the subject in the frame during handheld shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate memorable imagery with Cinematic Vlog Setting\u003c\/strong\u003e\u003cbr\u003eCinematic Vlog Setting provides an intuitive way to create scenes that look like feature movies. By choosing a Look, Moode and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Setting includes “Look” options such as S-Cinetone that can enhance skin tones, “Mood” options that can emphasize specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced by the use of a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDynamic active Mode stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision stabilization unit and gyro sensors built into the camera, plus optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera’s 5-axis optical in-body image stabilization system in a new Dynamic active Mode. The Dynamic active Mode is approximately 30% more effective than the Active Mode20 provided in previous models. This makes it easier than ever to shoot smooth, stable vlog footage while moving around for bold, dynamic expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Auto Framing for movies\u003c\/strong\u003e\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognizing a subject and initializing tracking, any other subject can be selected for tracking by touching it on the camera’s monitor or the Creators’ App on a smartphone.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI plus leading technology achieves precision focus\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognize a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognize insects, cars, trains, and airplanes as subjects. With Real-time Tracking, the recognized subject can be tracked in real time at high speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTenacious Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1’s AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject-recognition performance has improved greatly, offering higher tracking reliability from the moment the function is initiated and making it more useful in a wider range of shooting situations. Even people wearing helmets or masks, or animals facing away from the camera, can be accurately detected and tracked in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMultiple Face Recognition\u003c\/strong\u003e\u003cbr\u003eWith this feature the camera will automatically adjust bokeh and focus on multiple recognized faces in group shots, so you don’t have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuppress image shifts while focusing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 includes a Breathing Compensation function that minimizes focus breathing—changes in angle of view caused by changes in the lens’s focus—that can occur when focusing while recording movies. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Showcase Setting for product review videos\u003c\/strong\u003e\u003cbr\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product held in front of the lens and then back to your face when the product is moved away. Product Showcase Setting can be turned on or off simply by pressing the dedicated button provided.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntelligent 3-Capsule Microphone\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 features a high-performance 3-capsule microphone with variable directivity that is capable of picking up clear audio in outdoor situations where wind and environmental noise can be a problem. The microphone is designed to clearly capture the voice of your main subject, and depending on your shoot you can set the microphone’s directivity to Front, Rear, All Directions or Auto.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSlow and Quick Motion \u003c\/strong\u003e\u003cbr\u003eFor astonishing slow motion, S\u0026amp;Q modes record every detail using bit rates up to 600 Mbps (4:2:2 10-bit, XAVC S-I 60p), or up to 240 fps capture (Full HD) for 10x slower playback. S\u0026amp;Q modes let you capture fresh new perspectives on dynamic sport and other action.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative zoom control\u003c\/strong\u003e\u003cbr\u003eThe zoom lever located on top of the grip not only controls compatible powered zoom lenses, but also allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the full precision and speed of the camera’s phase-detection AF system is realized even during digital zoom operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePicture Profile with imported LUT files\u003c\/strong\u003e\u003cbr\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera, so colour correction in post processing can be minimized or eliminated altogether.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/strong\u003e\u003cbr\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, with even-better colour reproduction than S-Gamut, and S-Gamut3.Cine, a colour space that has been designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine, which has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmallest and lightest in the world in its class\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 is the world’s most compact, lightweight vlog camera with a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting as well as for gimbal and drone mounting, for extraordinary mobility that gives vloggers new capabilities for creative expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible ISO for greater exposure setting freedom\u003c\/strong\u003e\u003cbr\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the brightness of the scene, while aperture and shutter speed are set manually. ISO can be set to AUTO or manually set between 640 and 102400 (160 and 409600 in expanded ISO mode) as required for optimum exposure.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimple operation for stress-free shooting\u003c\/strong\u003e\u003cbr\u003eThe side-opening vari-angle LCD screen and the positioning of major controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from just about any angle, while the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other controls on the camera’s top panel are laid out for easy access and operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuick access to frequently used menu items\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed and other essential shooting parameters via a list-style main menu. Display of this menu can be assigned to a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimized for movies and stills are available.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive touch operations\u003c\/strong\u003e\u003cbr\u003eSwiping the left or right edge of the monitor display reveals touch-function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons that have been added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConvenient features for confident shooting\u003c\/strong\u003e\u003cbr\u003eShoot with confidence while the ZV-E1 backs you up with a range of helpful features. These include a recording lamp on the front of the camera, so you can clearly see when recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only required footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZ-series battery\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 uses Sony’s high-capacity Z battery. For even better power performance the image processing engine, image sensor, and related circuitry have been designed to optimize power economy under all shooting conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptional accessories to make the most of vlogging\u003c\/strong\u003e\u003cbr\u003eYou can boost your vlog’s sound with an optional external microphone, attached easily to the ZV-E1’s microphone jack. And smooth, one-handed operation is yours with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. The grip features easily accessible zoom and still\/movie shooting controls, and it can also be used as a tripod.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-quality live streaming\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 makes it possible to do live streaming at 4K 30p, with UVC\/UAC support. Connected to a personal computer or smartphone via USB, the camera can function as a 4K (2160p) webcam. Add a new dimension to online meetings, live events or even simple conversations with family and friends, as you take advantage of features like narrow depth of field, optical zoom, the Intelligent 3-Capsule Microphone, Face Priority AE and Eye AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, stable smartphone connectivity\u003c\/strong\u003e\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App on a smartphone has been greatly improved, as transfers continue in the background even if the smartphone display sleeps or a different app is launched. Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally friendly packaging\u003c\/strong\u003e\u003cbr\u003eThe outer packaging of the ZV-E1 employs Sony’s “Original Blend Material” consisting of bamboo, sugar cane, and recycled paper. It contains no plastics. This special material produces recyclable packaging of high quality and durability that has low environmental impact.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecycled materials\u003c\/strong\u003e\u003cbr\u003eNo non-recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS material. SORPLAS and other recyclable materials are used in camera bodies as much as possible40, reducing stress on the environment without compromising performance or functionality in any way. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUpgrade from 4K 60p to 4K 120p\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 offers in-camera 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. When using the XAVC S format, up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167915507783,"sku":"210000011406","price":2498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/Qh9aEJfH6IdDvjG6H17QsQ.jpg?v=1789760829"},{"product_id":"sony-zv-e1-full-frame-interchangeable-lens-vlog-camera-with-fe-28-60mm-f4-5-6-lens-black","title":"Sony ZV-E1 Full Frame Interchangeable Lens Vlog Camera with FE 28-60mm f4-5.6 Lens (Black)","description":"\u003cstrong\u003eExpressive imagery that emphasizes your subject\u003c\/strong\u003e\u003cbr\u003eSony’s cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. And with up to 8x more processing power, the latest BIONZ XR performs extremely fast real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose from a variety of lenses to express yourself\u003c\/strong\u003e\u003cbr\u003eBecause it features Sony’s E-mount, the ZV-E1 can be used with all E-mount lenses including the superlative G Master series with stunning resolution and world-class bokeh. A choice of focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/strong\u003e\u003cbr\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlight roll-off in portraits, while the Soft Skin Effect smoothes out small wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasize your main subject, a press of the Bokeh Switch creates impressive full-frame bokeh in the background.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFraming Stabilizer maintains a constant subject position\u003c\/strong\u003e\u003cbr\u003eThe Framing Stabilizer feature automatically keeps the subject’s position in the frame constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology works with the camera’s Dynamic active Mode image stabilization to reliably keep the subject in the frame during handheld shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate memorable imagery with Cinematic Vlog Setting\u003c\/strong\u003e\u003cbr\u003eCinematic Vlog Setting provides an intuitive way to create scenes that look like feature movies. By choosing a Look, Moode and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Setting includes “Look” options such as S-Cinetone that can enhance skin tones, “Mood” options that can emphasize specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced by the use of a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDynamic active Mode stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision stabilization unit and gyro sensors built into the camera, plus optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera’s 5-axis optical in-body image stabilization system in a new Dynamic active Mode. The Dynamic active Mode is approximately 30% more effective than the Active Mode20 provided in previous models. This makes it easier than ever to shoot smooth, stable vlog footage while moving around for bold, dynamic expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Auto Framing for movies\u003c\/strong\u003e\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognizing a subject and initializing tracking, any other subject can be selected for tracking by touching it on the camera’s monitor or the Creators’ App on a smartphone.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI plus leading technology achieves precision focus\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognize a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognize insects, cars, trains, and airplanes as subjects. With Real-time Tracking, the recognized subject can be tracked in real time at high speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTenacious Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1’s AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject-recognition performance has improved greatly, offering higher tracking reliability from the moment the function is initiated and making it more useful in a wider range of shooting situations. Even people wearing helmets or masks, or animals facing away from the camera, can be accurately detected and tracked in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMultiple Face Recognition\u003c\/strong\u003e\u003cbr\u003eWith this feature the camera will automatically adjust bokeh and focus on multiple recognized faces in group shots, so you don’t have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuppress image shifts while focusing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 includes a Breathing Compensation function that minimizes focus breathing—changes in angle of view caused by changes in the lens’s focus—that can occur when focusing while recording movies. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Showcase Setting for product review videos\u003c\/strong\u003e\u003cbr\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product held in front of the lens and then back to your face when the product is moved away. Product Showcase Setting can be turned on or off simply by pressing the dedicated button provided.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntelligent 3-Capsule Microphone\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 features a high-performance 3-capsule microphone with variable directivity that is capable of picking up clear audio in outdoor situations where wind and environmental noise can be a problem. The microphone is designed to clearly capture the voice of your main subject, and depending on your shoot you can set the microphone’s directivity to Front, Rear, All Directions or Auto.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSlow and Quick Motion \u003c\/strong\u003e\u003cbr\u003eFor astonishing slow motion, S\u0026amp;Q modes record every detail using bit rates up to 600 Mbps (4:2:2 10-bit, XAVC S-I 60p), or up to 240 fps capture (Full HD) for 10x slower playback. S\u0026amp;Q modes let you capture fresh new perspectives on dynamic sport and other action.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative zoom control\u003c\/strong\u003e\u003cbr\u003eThe zoom lever located on top of the grip not only controls compatible powered zoom lenses, but also allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the full precision and speed of the camera’s phase-detection AF system is realized even during digital zoom operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePicture Profile with imported LUT files\u003c\/strong\u003e\u003cbr\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera, so colour correction in post processing can be minimized or eliminated altogether.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/strong\u003e\u003cbr\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, with even-better colour reproduction than S-Gamut, and S-Gamut3.Cine, a colour space that has been designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine, which has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmallest and lightest in the world in its class\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 is the world’s most compact, lightweight vlog camera with a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting as well as for gimbal and drone mounting, for extraordinary mobility that gives vloggers new capabilities for creative expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible ISO for greater exposure setting freedom\u003c\/strong\u003e\u003cbr\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the brightness of the scene, while aperture and shutter speed are set manually. ISO can be set to AUTO or manually set between 640 and 102400 (160 and 409600 in expanded ISO mode) as required for optimum exposure.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimple operation for stress-free shooting\u003c\/strong\u003e\u003cbr\u003eThe side-opening vari-angle LCD screen and the positioning of major controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from just about any angle, while the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other controls on the camera’s top panel are laid out for easy access and operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuick access to frequently used menu items\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed and other essential shooting parameters via a list-style main menu. Display of this menu can be assigned to a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimized for movies and stills are available.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive touch operations\u003c\/strong\u003e\u003cbr\u003eSwiping the left or right edge of the monitor display reveals touch-function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons that have been added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConvenient features for confident shooting\u003c\/strong\u003e\u003cbr\u003eShoot with confidence while the ZV-E1 backs you up with a range of helpful features. These include a recording lamp on the front of the camera, so you can clearly see when recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only required footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZ-series battery\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 uses Sony’s high-capacity Z battery. For even better power performance the image processing engine, image sensor, and related circuitry have been designed to optimize power economy under all shooting conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptional accessories to make the most of vlogging\u003c\/strong\u003e\u003cbr\u003eYou can boost your vlog’s sound with an optional external microphone, attached easily to the ZV-E1’s microphone jack. And smooth, one-handed operation is yours with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. The grip features easily accessible zoom and still\/movie shooting controls, and it can also be used as a tripod.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-quality live streaming\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 makes it possible to do live streaming at 4K 30p, with UVC\/UAC support. Connected to a personal computer or smartphone via USB, the camera can function as a 4K (2160p) webcam. Add a new dimension to online meetings, live events or even simple conversations with family and friends, as you take advantage of features like narrow depth of field, optical zoom, the Intelligent 3-Capsule Microphone, Face Priority AE and Eye AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, stable smartphone connectivity\u003c\/strong\u003e\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App on a smartphone has been greatly improved, as transfers continue in the background even if the smartphone display sleeps or a different app is launched. Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally friendly packaging\u003c\/strong\u003e\u003cbr\u003eThe outer packaging of the ZV-E1 employs Sony’s “Original Blend Material” consisting of bamboo, sugar cane, and recycled paper. It contains no plastics. This special material produces recyclable packaging of high quality and durability that has low environmental impact.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecycled materials\u003c\/strong\u003e\u003cbr\u003eNo non-recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS material. SORPLAS and other recyclable materials are used in camera bodies as much as possible40, reducing stress on the environment without compromising performance or functionality in any way. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUpgrade from 4K 60p to 4K 120p\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 offers in-camera 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. When using the XAVC S format, up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167915540551,"sku":"210000011501","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/glf-BzwxyvqA0fGL0FKQHQ.jpg?v=1789760832"},{"product_id":"sony-alpha-a7c-ii-full-frame-interchangeable-lens-hybrid-camera-body-only-black","title":"Sony Alpha a7C II Full-frame Interchangeable Lens Hybrid Camera - Body Only (Black)","description":"\u003cstrong\u003eFor stills, movies, and the creator in you\u003c\/strong\u003e\u003cbr\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both still and movies, it’s the essential tool for capturing the world the way you want to.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAT A GLANCE\u003c\/strong\u003e\u003cbr\u003eAll your favorite features in the box\u003cul\u003e\n\u003cli\u003eBig vision wherever you go\u003c\/li\u003e\n\u003cli\u003eHigh performance movie making\u003c\/li\u003e\n\u003cli\u003eSmarter, faster AF\u003c\/li\u003e\n\u003cli\u003eDesigned for ease of use\u003c\/li\u003e\n\u003cli\u003eBroad connectivity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate color reproduction\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealize your vision with Creative Look\u003c\/strong\u003e\u003cbr\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows4, to create shareable stills and movies in-camera without the need for post-production editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively compensate for up to 7.0-steps5 of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore than 70 E-mount lenses offer boundless creativity\u003c\/strong\u003e\u003cbr\u003eThe α7C II is compatible with Sony's extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe technology to bring your creative vision to life\u003c\/strong\u003e\u003cbr\u003eEnjoy high-quality movie recording capabilities no matter when or where you're shooting. The α7C II offers 4K 60p\/50p movie capture, S-Cinetone™ for a cinematic look straight out of the camera, and Log shooting for flexible post processing, all within a remarkably compact, lightweight body that's compatible with gimbal or drone-mounted shooting.\u003cbr\u003e\u003cbr\u003eOutstanding 4K movie recording up to 60p\/50p\u003cbr\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003cbr\u003e\u003cbr\u003eS-Cinetone™ to easily create a cinematic look\u003cbr\u003eUtilizing the same color science from Sony's highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003cbr\u003e\u003cbr\u003eAdvanced movie recording for simpler post-production\u003cbr\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression9, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003cbr\u003e\u003cbr\u003eLog recording for powerful creative possibilities\u003cbr\u003eThe α7C II boasts an S-Log gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude10. S-Gamut and S-Gamut.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003cbr\u003e\u003cbr\u003eActive Mode image stabilization supports handheld movie shooting\u003cbr\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilization unit, advanced gyro sensors, and an optimized image stabilization algorithm work together for exceedingly smooth, stable movie footage. In addition to this in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003cbr\u003e\u003cbr\u003eStay focused with Real-time Tracking\u003cbr\u003eSelect a subject and let Real-time Tracking do the work for you — the camera automatically detects and tracks the subject, keeping the focus with a high level of accuracy.\u003cbr\u003e\u003cbr\u003eBreathing compensation for consistent angle of view\u003cbr\u003eWith the breathing compensation function turned on, the α7C II employs Sony's original Clear Image Zoom technology to suppress focus breathing, allowing you to shoot movies with more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003cbr\u003e\u003cbr\u003eMetadata facilitates editing workflow\u003cbr\u003eMetadata embedded in recorded footage can be used by Sony's Catalyst Browse\/Prepare\/Prepare Plugin software, significantly speeding up post-production. Shot marks can be easily added to clips during or after recording to mark favorite scenes, allowing you to quickly locate them during playback in the camera or editing with compatible software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmarter, faster AF\u003c\/strong\u003e\u003cbr\u003eAI processing unit for advanced subject recognition\u003cbr\u003eThe α7C II is equipped with an AI processing unit specifically dedicated to processing significant amounts of data, enabling more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003eHuman pose estimation for accurate subject recognition\u003cbr\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003cbr\u003e\u003cbr\u003eReliable recognition of a wider range of subjects\u003cbr\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also comes with bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003cbr\u003e\u003cbr\u003eTenacious Real-time Tracking\u003cbr\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003cbr\u003e\u003cbr\u003eAI-based Auto Framing for movies\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App17 on a smartphone.\u003cbr\u003e\u003cbr\u003eShooting responsibly when using face registration\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for ease of use\u003c\/strong\u003e\u003cbr\u003eHigh dot-density electronic viewfinder for clear display\u003cbr\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for bright, clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimal display motion blur when tracking and shooting moving subjects.\u003cbr\u003e\u003cbr\u003eIntuitive touch control menus\u003cbr\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBroad connectivity\u003c\/strong\u003e\u003cbr\u003eStable smartphone connectivity\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003eStream top-quality live content\u003cbr\u003eConnected to a personal computer or smartphone via USB, the α7C II can function as a 4K (2160) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and leave streaming events.\u003cbr\u003e\u003cbr\u003eCreators’ Cloud Platform\u003cbr\u003eCreators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally-minded\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero Plan\u003cbr\u003eSony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of the α7C II at every stage of its life cycle, from product development, through supply chain production, and packaging.\u003cbr\u003e\u003cbr\u003eRecycled materials in cameras and digital camera products\u003cbr\u003eOnly recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS™ material, SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003cbr\u003e\u003cbr\u003eAccessible technology on α cameras\u003cbr\u003eSony's α cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43167915802695,"sku":"210000012374","price":2498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/ccUTNMRUPk84j9WWuWzDeA.jpg?v=1789760839"},{"product_id":"sony-a6100-aps-c-mirrorless-camera-with-e-pz-16-50mm-f-3-5-5-6-oss-ii-lens-ilce6100kb","title":"Sony a6100 APS-C Mirrorless Camera with E PZ 16-50mm f\/3.5-5.6 OSS II Lens (ILCE6100KB)","description":"\u003cstrong\u003eCapture your world, share your vision\u003c\/strong\u003e\u003cbr\u003eCapture special moments and portraits to remember and share. Thanks to stunning image quality and speed based on technology developed for our full-frame models, you can leave the hard work to the camera. The α6100 ensures you'll never miss an instant.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking at high speed\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Tracking\u003cbr\u003eFollow your subject with reliable precision\u003c\/strong\u003e\u003cbr\u003eKeeping active subjects in constant, steady focus is absolutely vital to capturing every important moment, whether you're covering a sporting event or documenting everyday life. Sony's sophisticated AI-based subject-tracking algorithms won't let you down, processing massive volumes of spatial data at high speed and in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF for human\u003c\/strong\u003e\u003cbr\u003eReal-time Eye AF provides continuous eye tracking when shooting portraits in motion. You can prioritize either the left or the right eye, and it works even when the face is partially hidden, backlit, or facing downward.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF for animal\u003c\/strong\u003e\u003cbr\u003eSony's innovative eye-detection algorithms have been adapted to animal2 as well as human, to give you sharply focused pet portraits and beautiful wildlife shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAutofocus you can rely on\u003cbr\u003eWide AF area, super-fast acquisition speed and persistent tracking\u003c\/strong\u003e\u003cbr\u003eThe camera's wide AF coverage is based on dense arrays of 425 phase-detection points and 425 contrast-detection points, for greatly increased detection accuracy. Fast performance from the latest-generation processing engine helps achieve a remarkable 0.02-second AF acquisition speed, while advanced algorithms work to predict your subject's future location.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast continuous shooting at up to 11 frames per second, with AF\/AE\u003c\/strong\u003e\u003cbr\u003eImpressively speedy internal processing and the high-capacity buffer memory mean you can fire off continuous shots at up to 11 fps with after-view or 8 fps4 for real-time preview, with minimal display lag. You can take around 77 shots in JPEG (Standard) format in one continuous burst.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilent continuous shooting at up to 8 fps\u003c\/strong\u003e\u003cbr\u003eSilent shooting is helpful in situations where noise would be distracting, such as at live performances or when taking animal portraits. The α6100 can shoot continuously without shutter noise at up to 8 fps with AF\/AE tracking, even in AF-C mode, and with Real-time Eye AF or with Real-time Tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUncompromising image quality\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior image resolution and natural-looking textures\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor uses copper wiring for better conductivity and enhanced circuit processing to help optimize light-collection efficiency. In conjunction with the latest-generation image processing engine, this enables better image resolution and natural-looking textures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCleaner images in dimly lit settings\u003c\/strong\u003e\u003cbr\u003eImproved noise suppression produces cleaner images in dark settings where high-sensitivity shooting is required. The native ISO sensitivity reaches a maximum ISO 32000, with expanded ISO sensitivity up to ISO 51200 for stills. Noise reduction is particularly effective in the frequently used medium-to-high sensitivity range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLifelike skin tones\u003c\/strong\u003e\u003cbr\u003eThe skin tone feature inherited from our latest, highly acclaimed full-frame cameras captures the natural beauty of human skin tones, helping you take portraits that look their best.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealistic color reproduction\u003c\/strong\u003e\u003cbr\u003eNatural-looking images with improved color reproduction better match what you see in real life, with more vibrant colors of flowers and similar objects as well as suppression of jaggies and false colors.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExpressive movie-making for anyone\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for movies\u003cbr\u003ePhase-detection AF and contrast-detection AF working together\u003c\/strong\u003e\u003cbr\u003eFast Hybrid AF brings high speed, accuracy and tracking performance to meet the stringent autofocus demands of 4K movies. More effective use of the focal plane phase-detection system enables more stable AF, while the contrast-detection AF system contributes to overall accuracy. Smooth, steady focus is maintained even when an object crosses in front of your subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K movie recording\u003c\/strong\u003e\u003cbr\u003eFull pixel readout, with no pixel binning, processes approximately 2.4 times as much information as is required for 4K (QFHD: 3840 x 2160) recording8, to produce movies with extraordinary detail, depth, and realism.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Tracking for movies\u003c\/strong\u003e\u003cbr\u003eThe camera's Touch Tracking feature provides smooth, continuous focus tracking of your subject, and it can be activated with a simple touch of the display screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExpand your movie-making options\u003c\/strong\u003e\u003cbr\u003eThe camera can directly record movies in slow motion (up to 5x) and quick motion (up to 60x), without the need for PC post-processing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExternal mic input for high-quality audio\u003c\/strong\u003e\u003cbr\u003eThe α6100 is equipped with an external microphone jack, giving you greater options for audio, to suit serious movie shooting and high-quality vlogging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose your own shooting style\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelf-framing made easy\u003c\/strong\u003e\u003cbr\u003eIt's easy to frame yourself for vlog recording and selfie shots thanks to the camera's LCD monitor, which tilts upward through a full 180 degrees.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible low-angle shooting\u003c\/strong\u003e\u003cbr\u003eThe monitor tilts upward by 180° and downward by 74°, letting you more easily frame up your subject when shooting from low or high angles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConvenient Touch Tracking and Touch Focus features\u003c\/strong\u003e\u003cbr\u003eOnce you have set Touch Tracking in the menu you can select your subject simply by touching the monitor. Whether you're taking stills or movies, the camera will begin auto-tracking. The Touch Focus feature is also simple to use – just touch the appropriate point on the monitor to set the focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible, personalized control settings\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable controls for your convenience\u003c\/strong\u003e\u003cbr\u003eYou can set up your α6100 for maximum convenience by assigning up to eight of its keys and controls to any of 89 different shooting and playback operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu feature for quick access\u003c\/strong\u003e\u003cbr\u003eThe camera's My Menu feature lets you register up to 30 different menu items for quick access to operations that you use often.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUser-interface customization\u003c\/strong\u003e\u003cbr\u003eThe custom settings screen illustrates the position of camera control keys and buttons, so you can confirm function assignments at a glance. Also, you can view function menu options while you're customizing the function menu, for easier setup.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging EdgeTM desktop applications\u003c\/strong\u003e\u003cbr\u003eElevate your photography with the Imaging Edge desktop applications. Use \"Remote\" to control and monitor live shooting from your PC; \"Viewer\" to quickly preview, rate, and select photos from large image libraries; and \"Edit\" to develop RAW data into high-quality photos for delivery. 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Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag, and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilent continuous shooting at up to 8fps\u003c\/strong\u003e\u003cbr\u003eWhen your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF\/AE tracking, even in AF-C mode, with Real-time Eye AF or with Real-time Tracking, expanding your range of shooting options.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmart subject-tracking\u003c\/strong\u003e\u003cbr\u003eNewly adopted AI-based subject recognition technology processes a vast amount of data to detect and track even rapidly moving subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSophisticated eye recognition and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate eye recognition\u003c\/strong\u003e\u003cbr\u003eEnhanced Real-time Eye AF7 reliably recognizes human faces and focuses precisely on a person's eyes. There's no need for special settings – just press the shutter button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen AF-C is set, Real-time Eye AF7 maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit, or the subject is facing downwards. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose your subject's left eye or right eye\u003c\/strong\u003e\u003cbr\u003eNow you can choose Left Eye, Right Eye, or Auto from the menu in advance, leaving you free to pay more attention to composition. These selections can be assigned to custom buttons, allowing you to quickly toggle between choices while mid-shoot. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking for subjects on the move\u003cbr\u003e\u003cbr\u003eReal-time Tracking8 reliably maintains focus\u003c\/strong\u003e\u003cbr\u003eFor sporting events and other situations where your subjects are moving quickly, keeping them in constant focus can make all the difference between catching an important, dramatic moment or missing it.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new subject-recognition algorithm holds onto moving subjects\u003c\/strong\u003e\u003cbr\u003eA newly developed subject recognition algorithm processes spatial information based on color, subject distance (depth), pattern (brightness), and face and eye information at high speed in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeamless transitions from body to face and eye tracking\u003c\/strong\u003e\u003cbr\u003eWhen shooting a distant person in motion, the tracking system captures the whole body, and the focus area will seamlessly change between the face and the eyes according to the condition of the subject. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimply touch and track\u003c\/strong\u003e\u003cbr\u003eOnce Touch Tracking is set in the menu, select your subject simply by touching the monitor. For either stills or movies, the camera will begin to auto-track the subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnjoy beautiful, remarkably detailed images\u003c\/strong\u003e\u003cbr\u003eThanks to the large sensor and the latest image-processing engine, you can shoot whatever you encounter in your everyday life, with beautifully crisp and clear images and natural colors, even in low-light settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA 24.2 megapixel sensor plus enhanced image processing engine\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor features copper wiring and enhanced circuit processing that aid in boosting light collection efficiency. In conjunction with the image processing engine, this helps achieve superior image resolution and more natural depiction of textures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCleaner images even in dim light\u003c\/strong\u003e\u003cbr\u003eImproved noise suppression has led to cleaner image quality, even in dark scenes where high-sensitivity shooting is required. The native ISO sensitivity has increased to a maximum ISO 32000 (with expanded ISO sensitivity at a maximum ISO 102400 for stills). Noise reduction is particularly effective in the frequently used medium-to-high sensitivity range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural-looking images that match what you see\u003c\/strong\u003e\u003cbr\u003eImage-processing algorithms inherited from full-frame cameras have led the way to more lifelike color reproduction. Human skin tones look more natural, and reproduction of plant colors has also been improved.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movies and pro-level features\u003cbr\u003eCreative movie production\u003c\/strong\u003e\u003cbr\u003eFrom full-pixel readout without pixel binning enabling high-resolution 4K movie recording to HDR (HLG)2 and S-Log\/S-Gamut10 options and Slow \u0026amp; Quick Motion recording11, the α6400 is loaded with advanced capabilities to support your movie-making creativity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K recording\u003c\/strong\u003e\u003cbr\u003eSuper 35 mm format recording with 2.4x12 oversampling results in 4K movies (QFHD: 3840 x 2160) with extraordinary image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for movies\u003c\/strong\u003e\u003cbr\u003eSmooth, steady focus is in your control with high-performance AF tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log and HLG\u003c\/strong\u003e\u003cbr\u003eThe camera provides a variety of options for picture profiles, including S-Log and HDR (HLG)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate time-lapse movies\u003c\/strong\u003e\u003cbr\u003eNewly introduced interval shooting, which is continuous shooting with a pause of 1-60 seconds between still shots, can be carried out within the camera. This can then be used to create time-lapse movies13 on a PC using the Viewer app from the Imaging EdgeTM desktop applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVlog with useful features\u003c\/strong\u003e\u003cbr\u003eIf you're shooting vlogs, the 180-degree tiltable LCD monitor is useful for framing your own shots. For sound recording, in addition to the external microphone jack there is also an optional XLR adapter (available separately) to facilitate the use of pro-level microphones to give you better audio quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTake advantage of various movie functions\u003c\/strong\u003e\u003cbr\u003eMovies in slow motion (up to 5x) and quick motion (up to 60x)11 can be recorded in the camera, without post-processing on a PC. Alternatively, 120fps high-speed shooting1 of Full HD video can be used to create high-quality slow-motion footage in post-production. Proxy movie recording allows easier editing and previewing, and Photo Capture lets you extract stills from recorded movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA high-resolution LCD monitor with handy touch-screen functions\u003c\/strong\u003e\u003cbr\u003eThe 3.0-type, 180-degree tiltable LCD screen does more than just display the scene in front of you -- it gives you quick control over a number of the camera's functions, with a variety of intuitive touch operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Pad provides smooth focus-area selection\u003c\/strong\u003e\u003cbr\u003eThe Touch Pad function allows you to smoothly move the current focus position while you're looking through the viewfinder. Simply slide your finger across the monitor until you find the desired point you want to focus on.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Focus and Touch Shutter\u003c\/strong\u003e\u003cbr\u003eWhen you want to shift the focus, even to the periphery of the frame, Touch Focus does it with a simple touch to the monitor. With Touch Shutter, you can set the focus and trip the shutter with a single touch.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Tracking turns on Real-time Tracking at any time\u003c\/strong\u003e\u003cbr\u003eWith the Touch Tracking function you can simply touch the monitor to activate Real-time Tracking for either stills or movies. The camera will instantly lock onto the target subject and keep it in constant focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet up your camera just the way you like\u003c\/strong\u003e\u003cbr\u003eAn array of customization features, inherited from full-frame models, gives you greater flexibility and control over how your camera operates.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomized buttons put frequent operations at your fingertips\u003c\/strong\u003e\u003cbr\u003eEach of the camera's eight keys and controls can be assigned to any of 89 functions and operations, with different operations depending on whether you're shooting still images or movies, or in replay mode. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu and My Dial features put you in control\u003c\/strong\u003e\u003cbr\u003eMy Dial lets you assign frequently used functions to the control dial and control wheel for faster access when you're shooting. My Menu allows registration of up to 30 different menu items for quick access to menu items you use often.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualized setup screen for customization\u003c\/strong\u003e\u003cbr\u003eOn the custom settings screen, an illustration showing the camera's operable components shows you at a glance which button or switch you're assigning. When you're setting up the function menu, you can view the structure of the actual function screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge desktop applications\u003c\/strong\u003e\u003cbr\u003eElevate your photography with the Imaging Edge desktop applications. Use “Remote” to control and monitor shooting live on your PC screen; “Viewer” to quickly preview, rate, and select photos from large image libraries; and “Edit” to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture One for Sony\u003c\/strong\u003e\u003cbr\u003eCapture One Express (for Sony) is a free award-winning editing software that provides RAW development, easy management and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43170349809735,"sku":"210000021027","price":1198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/tuo6niddbanucthellus.jpg?v=1788679259"},{"product_id":"sony-a6100-aps-c-mirrorless-camera-with-16-50mm-and-55-210mm-lens-kit-ilce6100xb","title":"Sony a6100 APS-C Mirrorless Camera with 16-50mm and 55-210mm Lens Kit (ILCE6100XB)","description":"\u003cstrong\u003eCapture your world, share your vision\u003c\/strong\u003e\u003cbr\u003eCapture special moments and portraits to remember and share. Thanks to stunning image quality and speed based on technology developed for our full-frame models, you can leave the hard work to the camera. The α6100 ensures you'll never miss an instant.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePersistent tracking at high speed\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Tracking\u003cbr\u003eFollow your subject with reliable precision\u003c\/strong\u003e\u003cbr\u003eKeeping active subjects in constant, steady focus is absolutely vital to capturing every important moment, whether you're covering a sporting event or documenting everyday life. Sony's sophisticated AI-based subject-tracking algorithms won't let you down, processing massive volumes of spatial data at high speed and in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF for human\u003c\/strong\u003e\u003cbr\u003eReal-time Eye AF provides continuous eye tracking when shooting portraits in motion. You can prioritize either the left or the right eye, and it works even when the face is partially hidden, backlit, or facing downward.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Eye AF for animal\u003c\/strong\u003e\u003cbr\u003eSony's innovative eye-detection algorithms have been adapted to animal2 as well as human, to give you sharply focused pet portraits and beautiful wildlife shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAutofocus you can rely on\u003cbr\u003eWide AF area, super-fast acquisition speed and persistent tracking\u003c\/strong\u003e\u003cbr\u003eThe camera's wide AF coverage is based on dense arrays of 425 phase-detection points and 425 contrast-detection points, for greatly increased detection accuracy. Fast performance from the latest-generation processing engine helps achieve a remarkable 0.02-second AF acquisition speed, while advanced algorithms work to predict your subject's future location.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast continuous shooting at up to 11 frames per second, with AF\/AE\u003c\/strong\u003e\u003cbr\u003eImpressively speedy internal processing and the high-capacity buffer memory mean you can fire off continuous shots at up to 11 fps with after-view or 8 fps4 for real-time preview, with minimal display lag. You can take around 77 shots in JPEG (Standard) format in one continuous burst.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSilent continuous shooting at up to 8 fps\u003c\/strong\u003e\u003cbr\u003eSilent shooting is helpful in situations where noise would be distracting, such as at live performances or when taking animal portraits. The α6100 can shoot continuously without shutter noise at up to 8 fps with AF\/AE tracking, even in AF-C mode, and with Real-time Eye AF or with Real-time Tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUncompromising image quality\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior image resolution and natural-looking textures\u003c\/strong\u003e\u003cbr\u003eThe APS-C sensor uses copper wiring for better conductivity and enhanced circuit processing to help optimize light-collection efficiency. In conjunction with the latest-generation image processing engine, this enables better image resolution and natural-looking textures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCleaner images in dimly lit settings\u003c\/strong\u003e\u003cbr\u003eImproved noise suppression produces cleaner images in dark settings where high-sensitivity shooting is required. The native ISO sensitivity reaches a maximum ISO 32000, with expanded ISO sensitivity up to ISO 51200 for stills. Noise reduction is particularly effective in the frequently used medium-to-high sensitivity range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLifelike skin tones\u003c\/strong\u003e\u003cbr\u003eThe skin tone feature inherited from our latest, highly acclaimed full-frame cameras captures the natural beauty of human skin tones, helping you take portraits that look their best.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealistic color reproduction\u003c\/strong\u003e\u003cbr\u003eNatural-looking images with improved color reproduction better match what you see in real life, with more vibrant colors of flowers and similar objects as well as suppression of jaggies and false colors.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExpressive movie-making for anyone\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF for movies\u003cbr\u003ePhase-detection AF and contrast-detection AF working together\u003c\/strong\u003e\u003cbr\u003eFast Hybrid AF brings high speed, accuracy and tracking performance to meet the stringent autofocus demands of 4K movies. More effective use of the focal plane phase-detection system enables more stable AF, while the contrast-detection AF system contributes to overall accuracy. Smooth, steady focus is maintained even when an object crosses in front of your subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 4K movie recording\u003c\/strong\u003e\u003cbr\u003eFull pixel readout, with no pixel binning, processes approximately 2.4 times as much information as is required for 4K (QFHD: 3840 x 2160) recording8, to produce movies with extraordinary detail, depth, and realism.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch Tracking for movies\u003c\/strong\u003e\u003cbr\u003eThe camera's Touch Tracking feature provides smooth, continuous focus tracking of your subject, and it can be activated with a simple touch of the display screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExpand your movie-making options\u003c\/strong\u003e\u003cbr\u003eThe camera can directly record movies in slow motion (up to 5x) and quick motion (up to 60x), without the need for PC post-processing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExternal mic input for high-quality audio\u003c\/strong\u003e\u003cbr\u003eThe α6100 is equipped with an external microphone jack, giving you greater options for audio, to suit serious movie shooting and high-quality vlogging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose your own shooting style\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelf-framing made easy\u003c\/strong\u003e\u003cbr\u003eIt's easy to frame yourself for vlog recording and selfie shots thanks to the camera's LCD monitor, which tilts upward through a full 180 degrees.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible low-angle shooting\u003c\/strong\u003e\u003cbr\u003eThe monitor tilts upward by 180° and downward by 74°, letting you more easily frame up your subject when shooting from low or high angles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConvenient Touch Tracking and Touch Focus features\u003c\/strong\u003e\u003cbr\u003eOnce you have set Touch Tracking in the menu you can select your subject simply by touching the monitor. Whether you're taking stills or movies, the camera will begin auto-tracking. The Touch Focus feature is also simple to use – just touch the appropriate point on the monitor to set the focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible, personalized control settings\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable controls for your convenience\u003c\/strong\u003e\u003cbr\u003eYou can set up your α6100 for maximum convenience by assigning up to eight of its keys and controls to any of 89 different shooting and playback operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMy Menu feature for quick access\u003c\/strong\u003e\u003cbr\u003eThe camera's My Menu feature lets you register up to 30 different menu items for quick access to operations that you use often.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUser-interface customization\u003c\/strong\u003e\u003cbr\u003eThe custom settings screen illustrates the position of camera control keys and buttons, so you can confirm function assignments at a glance. Also, you can view function menu options while you're customizing the function menu, for easier setup.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging EdgeTM desktop applications\u003c\/strong\u003e\u003cbr\u003eElevate your photography with the Imaging Edge desktop applications. Use \"Remote\" to control and monitor live shooting from your PC; \"Viewer\" to quickly preview, rate, and select photos from large image libraries; and \"Edit\" to develop RAW data into high-quality photos for delivery. 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Don’t allow a single detail to be missed, with the go-anywhere α7CR.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 61.0-megapixel Exmor R image sensor\u003c\/strong\u003e\u003cbr\u003eThe back-illuminated sensor’s noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine minimizes processing latency while boosting movie and still image processing power, delivering natural gradations, realistic colour, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh sensitivity and high dynamic range with low noise\u003c\/strong\u003e\u003cbr\u003eAdvanced imaging technology allows sensitivity settings from ISO 100 to ISO 32000 for stills and movies. Dynamic range at lower sensitivities is a wide 15 stops for smooth, realistic gradations from deep shadows to highlights.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and colour reproduction\u003c\/strong\u003e\u003cbr\u003eThe advanced AI processing unit achieves accurate white balance even where the subject is in shade. Skin tones, foliage and other materials are reproduced with natural colours in almost any lighting, with lifelike gradations such as highlight roll-off in portraits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms effectively detect and correct camera shake, providing a huge 7.0-step advantage for hand-held shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting uses the precision in-body image stabilization system to capture multiple pixel-shifted images that are later composited on a PC to achieve overwhelming resolution in a single image. 16-image composites with approximately 240.8 million pixels (19008 x 12672 pixels) can be produced from data that is equivalent to approximately 963.2 million pixels.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnti-flicker shooting\u003c\/strong\u003e\u003cbr\u003eFlicker from artificial light is automatically detected, and the timing and speed of the mechanical or electronic shutter is finely controlled to minimise its effects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and HEIF\u003c\/strong\u003e\u003cbr\u003eThree sizes (L\/M\/S) of lossless RAW compression include M and S outputs to the same resolution (26MP\/15MP) for full-frame and APS-C, for seamless workflows. The Light mode for JPEG and HEIF images produces easy-to-share images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of “looks” that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLenses that bring out the maximum resolution performance of the α7CR\u003c\/strong\u003e\u003cbr\u003eSony’s lineup of optically advanced E-mount lenses features more than 70 models, including the G Master series that blends breathtaking resolution with exquisite bokeh, and the G Lens series with excellent image quality and smooth bokeh. While taking full advantage of the resolution and rendering potential of Sony’s acclaimed E-mount bodies, these fine lenses are compact and lightweight, ideally matching E-mount bodies to create remarkably compact, mobile systems for a wide range of photographic and videographic applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports recognition of human subjects using learned human form and pose data, and also recognition of non-human subjects such as animals, insects, and vehicles. This improves the performance of Real-time Recognition AF and Real-time Tracking, and makes Fast Hybrid AF subject acquisition and tracking more precise and reliable over a wider area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman pose estimation using a skeleton-based model\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the α7CR can use subject form data to accurately recognize movement, providing a significant improvement in human eye recognition. Human pose estimation technology recognizes not just eyes, but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecognition of a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports recognition of more subject types including the eyes of an even wider range of grazing and small animals and birds. A new combined Animal\/Bird setting eliminates switching. The whole or the leading end of Cars\/Trains and Airplanes, and the heads of Insects, are also recognized.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTenacious Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking can be activated by specifying the subject and half-pressing the shutter button. The camera automatically tracks the subject, letting the user concentrate on framing and composition. Subject recognition performance and tracking reliability have been greatly improved across a wider range of shooting situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide, high-density AF reliably captures subjects\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine and updated algorithms achieve notably improved Fast Hybrid AF performance. Up to 693 phase detection points cover approx. 79% of the image area, accurately acquiring focus even when the subject is small. The α7CR includes both phase-detection and contrast-detection AF to ensure fast, stable focus acquisition even in single AF (AF-S) mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-precision AF works even in dark scenes with EV –4.0\u003c\/strong\u003e\u003cbr\u003eThe latest AF algorithm enables AF shooting in low-light conditions, at EV –4.0 (AF-S, ISO 100 equivalent, F2.0 lens) even in dark scenes and indoors, and features a useful Focus Priority mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-time DMF\u003c\/strong\u003e\u003cbr\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus bracketing to capture the best shot\u003c\/strong\u003e\u003cbr\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF\/AE continuous shooting at up to 8fps\u003c\/strong\u003e\u003cbr\u003eContinuous shooting with AF\/AE tracking is possible at up to 8fps with the mechanical shutter, or 7fps during silent shooting, capturing even momentary movements or expression changes in exquisite detail. The power of the BIONZ XR engine allows continuous shooting of over 1,000 JPEG images, letting you capture every vital moment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMobility for high-definition movie recording\u003c\/strong\u003e\u003cbr\u003eThe α7CR offers highly detailed 4K movie capture with 6.2K oversampling, plus the mobility required for gimbal or drone mounted shooting. It also features S-Cinetone for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode image stabilization, breathing compensation, and many more refinements.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 4K 60\/50p recording\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR processing engine and updated algorithms achieve notably improved movie image quality. As well as focus support, the camera’s advanced AI processing unit is also used to achieve accurate white balance, even in tricky situations where the subject is in shade. Skin tones, foliage, and other materials are reproduced with consistently natural colour in just about any type of lighting, and gradations such as highlight roll off in portraits are remarkably lifelike.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e6.2k oversampled video, for stunning 4K imagery\u003c\/strong\u003e\u003cbr\u003e4K movie recording is possible in full frame and Super 35 mm formats. With full pixel readout without pixel binning, approx.y 2.6 times the required data can be condensed into 4K with high resolution and detail, and minimal moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Cinetone makes it easy to create a cinematic look\u003c\/strong\u003e\u003cbr\u003eSony’s S-Cinetone picture profile delivers more faithful colour reproduction and skin tones, with natural mid-tones essential to healthy-looking skin, plus soft colours and gorgeous highlights, giving creators a cinematic look without the need for colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLog recording and LUT\u003c\/strong\u003e\u003cbr\u003eThe α7CR has an S-Log3 gamma curve to maximize its 14+ stops of latitude. S-Gamut3 and S-Gamut3. Cine colour gamut settings are also provided for further post processing control, and user-selected LUTs (Look Up Table) can be applied to preview how processed footage will look.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eActive Mode image stabilization supports handheld movie shooting\u003c\/strong\u003e\u003cbr\u003eActive Mode provides precision stabilization for movie shooting with advanced gyro sensors and an optimized algorithm. Camera shake is precisely detected and compensated for, with additional stabilization provided via compatible lenses24 in sync with the camera body.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Tracking also supports focus during movie shooting\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognizing, tracking, and focusing on the eyes of a specified subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, stable transfers to smartphone\u003c\/strong\u003e\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or another application is launched.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, high-quality live streaming\u003c\/strong\u003e\u003cbr\u003eConnected to a PC or smartphone via USB, the α7CR can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to great effect for online meetings and live-streaming along with advanced AF functions such as Real-time Recognition AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators’ Cloud\u003c\/strong\u003e\u003cbr\u003eCreators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s Road to Zero Plan\u003c\/strong\u003e\u003cbr\u003eSony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of this product at every stage of its life cycle: from product development through supply chain, production, and packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is transitioning to the use of non-plastic packaging materials that provide ample protection against shock and impact. Plant-based non-woven fabrics are used for product bags. All of this helps to minimize environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAssistive Technology on Alpha cameras\u003c\/strong\u003e\u003cbr\u003eOur Alpha cameras include visual and mobility accessible technology.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43170349875271,"sku":"210000021029","price":3398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/t-4xWehL-FbtKmqNE9oQ1g.jpg?v=1789762498"},{"product_id":"sony-a7c-ii-mirrorless-camera-silver-ilce7cm2s","title":"Sony a7C II Mirrorless Camera (Silver) (ILCE7CM2S)","description":"\u003cstrong\u003eFor stills, movies, and the creator in you\u003c\/strong\u003e\u003cbr\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both still and movies, it’s the essential tool for capturing the world the way you want to.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAT A GLANCE\u003c\/strong\u003e\u003cbr\u003eAll your favorite features in the box\u003cul\u003e\n\u003cli\u003eBig vision wherever you go\u003c\/li\u003e\n\u003cli\u003eHigh performance movie making\u003c\/li\u003e\n\u003cli\u003eSmarter, faster AF\u003c\/li\u003e\n\u003cli\u003eDesigned for ease of use\u003c\/li\u003e\n\u003cli\u003eBroad connectivity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate color reproduction\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealize your vision with Creative Look\u003c\/strong\u003e\u003cbr\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows4, to create shareable stills and movies in-camera without the need for post-production editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively compensate for up to 7.0-steps5 of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore than 70 E-mount lenses offer boundless creativity\u003c\/strong\u003e\u003cbr\u003eThe α7C II is compatible with Sony's extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe technology to bring your creative vision to life\u003c\/strong\u003e\u003cbr\u003eEnjoy high-quality movie recording capabilities no matter when or where you're shooting. The α7C II offers 4K 60p\/50p movie capture, S-Cinetone™ for a cinematic look straight out of the camera, and Log shooting for flexible post processing, all within a remarkably compact, lightweight body that's compatible with gimbal or drone-mounted shooting.\u003cbr\u003e\u003cbr\u003eOutstanding 4K movie recording up to 60p\/50p\u003cbr\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003cbr\u003e\u003cbr\u003eS-Cinetone™ to easily create a cinematic look\u003cbr\u003eUtilizing the same color science from Sony's highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003cbr\u003e\u003cbr\u003eAdvanced movie recording for simpler post-production\u003cbr\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression9, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003cbr\u003e\u003cbr\u003eLog recording for powerful creative possibilities\u003cbr\u003eThe α7C II boasts an S-Log gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude10. S-Gamut and S-Gamut.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003cbr\u003e\u003cbr\u003eActive Mode image stabilization supports handheld movie shooting\u003cbr\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilization unit, advanced gyro sensors, and an optimized image stabilization algorithm work together for exceedingly smooth, stable movie footage. In addition to this in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003cbr\u003e\u003cbr\u003eStay focused with Real-time Tracking\u003cbr\u003eSelect a subject and let Real-time Tracking do the work for you — the camera automatically detects and tracks the subject, keeping the focus with a high level of accuracy.\u003cbr\u003e\u003cbr\u003eBreathing compensation for consistent angle of view\u003cbr\u003eWith the breathing compensation function turned on, the α7C II employs Sony's original Clear Image Zoom technology to suppress focus breathing, allowing you to shoot movies with more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003cbr\u003e\u003cbr\u003eMetadata facilitates editing workflow\u003cbr\u003eMetadata embedded in recorded footage can be used by Sony's Catalyst Browse\/Prepare\/Prepare Plugin software, significantly speeding up post-production. Shot marks can be easily added to clips during or after recording to mark favorite scenes, allowing you to quickly locate them during playback in the camera or editing with compatible software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmarter, faster AF\u003c\/strong\u003e\u003cbr\u003eAI processing unit for advanced subject recognition\u003cbr\u003eThe α7C II is equipped with an AI processing unit specifically dedicated to processing significant amounts of data, enabling more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003eHuman pose estimation for accurate subject recognition\u003cbr\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003cbr\u003e\u003cbr\u003eReliable recognition of a wider range of subjects\u003cbr\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also comes with bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003cbr\u003e\u003cbr\u003eTenacious Real-time Tracking\u003cbr\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003cbr\u003e\u003cbr\u003eAI-based Auto Framing for movies\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App17 on a smartphone.\u003cbr\u003e\u003cbr\u003eShooting responsibly when using face registration\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for ease of use\u003c\/strong\u003e\u003cbr\u003eHigh dot-density electronic viewfinder for clear display\u003cbr\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for bright, clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimal display motion blur when tracking and shooting moving subjects.\u003cbr\u003e\u003cbr\u003eIntuitive touch control menus\u003cbr\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBroad connectivity\u003c\/strong\u003e\u003cbr\u003eStable smartphone connectivity\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003eStream top-quality live content\u003cbr\u003eConnected to a personal computer or smartphone via USB, the α7C II can function as a 4K (2160) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and leave streaming events.\u003cbr\u003e\u003cbr\u003eCreators’ Cloud Platform\u003cbr\u003eCreators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally-minded\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero Plan\u003cbr\u003eSony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of the α7C II at every stage of its life cycle, from product development, through supply chain production, and packaging.\u003cbr\u003e\u003cbr\u003eRecycled materials in cameras and digital camera products\u003cbr\u003eOnly recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS™ material, SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003cbr\u003e\u003cbr\u003eAccessible technology on α cameras\u003cbr\u003eSony's α cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43170349908039,"sku":"210000021030","price":2498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/MbUWIlCa1ICiLfZ_5gcMBw.jpg?v=1789762501"},{"product_id":"sony-a7c-ii-mirrorless-camera-with-fe-28-60mm-f-4-5-6-lens-silver-ilce7cm2ls","title":"Sony a7C II Mirrorless Camera with FE 28-60mm f\/4-5.6 Lens (Silver) (ILCE7CM2LS)","description":"\u003cstrong\u003eFor stills, movies, and the creator in you\u003c\/strong\u003e\u003cbr\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both still and movies, it’s the essential tool for capturing the world the way you want to.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAT A GLANCE\u003c\/strong\u003e\u003cbr\u003eAll your favorite features in the box\u003cul\u003e\n\u003cli\u003eBig vision wherever you go\u003c\/li\u003e\n\u003cli\u003eHigh performance movie making\u003c\/li\u003e\n\u003cli\u003eSmarter, faster AF\u003c\/li\u003e\n\u003cli\u003eDesigned for ease of use\u003c\/li\u003e\n\u003cli\u003eBroad connectivity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.01 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate color reproduction\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealize your vision with Creative Look\u003c\/strong\u003e\u003cbr\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows4, to create shareable stills and movies in-camera without the need for post-production editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively compensate for up to 7.0-steps5 of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore than 70 E-mount lenses offer boundless creativity\u003c\/strong\u003e\u003cbr\u003eThe α7C II is compatible with Sony's extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe technology to bring your creative vision to life\u003c\/strong\u003e\u003cbr\u003eEnjoy high-quality movie recording capabilities no matter when or where you're shooting. The α7C II offers 4K 60p\/50p movie capture, S-Cinetone™ for a cinematic look straight out of the camera, and Log shooting for flexible post processing, all within a remarkably compact, lightweight body that's compatible with gimbal or drone-mounted shooting.\u003cbr\u003e\u003cbr\u003eOutstanding 4K movie recording up to 60p\/50p\u003cbr\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003cbr\u003e\u003cbr\u003eS-Cinetone™ to easily create a cinematic look\u003cbr\u003eUtilizing the same color science from Sony's highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003cbr\u003e\u003cbr\u003eAdvanced movie recording for simpler post-production\u003cbr\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression9, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003cbr\u003e\u003cbr\u003eLog recording for powerful creative possibilities\u003cbr\u003eThe α7C II boasts an S-Log gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude10. S-Gamut and S-Gamut.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003cbr\u003e\u003cbr\u003eActive Mode image stabilization supports handheld movie shooting\u003cbr\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilization unit, advanced gyro sensors, and an optimized image stabilization algorithm work together for exceedingly smooth, stable movie footage. In addition to this in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003cbr\u003e\u003cbr\u003eStay focused with Real-time Tracking\u003cbr\u003eSelect a subject and let Real-time Tracking do the work for you — the camera automatically detects and tracks the subject, keeping the focus with a high level of accuracy.\u003cbr\u003e\u003cbr\u003eBreathing compensation for consistent angle of view\u003cbr\u003eWith the breathing compensation function turned on, the α7C II employs Sony's original Clear Image Zoom technology to suppress focus breathing, allowing you to shoot movies with more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003cbr\u003e\u003cbr\u003eMetadata facilitates editing workflow\u003cbr\u003eMetadata embedded in recorded footage can be used by Sony's Catalyst Browse\/Prepare\/Prepare Plugin software, significantly speeding up post-production. Shot marks can be easily added to clips during or after recording to mark favorite scenes, allowing you to quickly locate them during playback in the camera or editing with compatible software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmarter, faster AF\u003c\/strong\u003e\u003cbr\u003eAI processing unit for advanced subject recognition\u003cbr\u003eThe α7C II is equipped with an AI processing unit specifically dedicated to processing significant amounts of data, enabling more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003eHuman pose estimation for accurate subject recognition\u003cbr\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003cbr\u003e\u003cbr\u003eReliable recognition of a wider range of subjects\u003cbr\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also comes with bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003cbr\u003e\u003cbr\u003eTenacious Real-time Tracking\u003cbr\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003cbr\u003e\u003cbr\u003eAI-based Auto Framing for movies\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App17 on a smartphone.\u003cbr\u003e\u003cbr\u003eShooting responsibly when using face registration\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for ease of use\u003c\/strong\u003e\u003cbr\u003eHigh dot-density electronic viewfinder for clear display\u003cbr\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for bright, clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimal display motion blur when tracking and shooting moving subjects.\u003cbr\u003e\u003cbr\u003eIntuitive touch control menus\u003cbr\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBroad connectivity\u003c\/strong\u003e\u003cbr\u003eStable smartphone connectivity\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003eStream top-quality live content\u003cbr\u003eConnected to a personal computer or smartphone via USB, the α7C II can function as a 4K (2160) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and leave streaming events.\u003cbr\u003e\u003cbr\u003eCreators’ Cloud Platform\u003cbr\u003eCreators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally-minded\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero Plan\u003cbr\u003eSony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of the α7C II at every stage of its life cycle, from product development, through supply chain production, and packaging.\u003cbr\u003e\u003cbr\u003eRecycled materials in cameras and digital camera products\u003cbr\u003eOnly recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS™ material, SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003cbr\u003e\u003cbr\u003eAccessible technology on α cameras\u003cbr\u003eSony's α cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43170349940807,"sku":"210000021031","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/OprhrgSstGFArHYn6h6uEQ.jpg?v=1789762503"},{"product_id":"sony-zv-e1-mirrorless-camera-body-white-ilczve1-w","title":"Sony ZV-E1 Mirrorless Camera Body (White) (ILCZVE1\/W)","description":"\u003cstrong\u003eExpressive imagery that emphasizes your subject\u003c\/strong\u003e\u003cbr\u003eSony’s cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. And with up to 8x more processing power, the latest BIONZ XR performs extremely fast real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose from a variety of lenses to express yourself\u003c\/strong\u003e\u003cbr\u003eBecause it features Sony’s E-mount, the ZV-E1 can be used with all E-mount lenses including the superlative G Master series with stunning resolution and world-class bokeh. A choice of focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/strong\u003e\u003cbr\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlight roll-off in portraits, while the Soft Skin Effect smoothes out small wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasize your main subject, a press of the Bokeh Switch creates impressive full-frame bokeh in the background.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFraming Stabilizer maintains a constant subject position\u003c\/strong\u003e\u003cbr\u003eThe Framing Stabilizer feature automatically keeps the subject’s position in the frame constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology works with the camera’s Dynamic active Mode image stabilization to reliably keep the subject in the frame during handheld shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate memorable imagery with Cinematic Vlog Setting\u003c\/strong\u003e\u003cbr\u003eCinematic Vlog Setting provides an intuitive way to create scenes that look like feature movies. By choosing a Look, Moode and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Setting includes “Look” options such as S-Cinetone that can enhance skin tones, “Mood” options that can emphasize specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced by the use of a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDynamic active Mode stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision stabilization unit and gyro sensors built into the camera, plus optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera’s 5-axis optical in-body image stabilization system in a new Dynamic active Mode. The Dynamic active Mode is approximately 30% more effective than the Active Mode20 provided in previous models. This makes it easier than ever to shoot smooth, stable vlog footage while moving around for bold, dynamic expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Auto Framing for movies\u003c\/strong\u003e\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognizing a subject and initializing tracking, any other subject can be selected for tracking by touching it on the camera’s monitor or the Creators’ App on a smartphone.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI plus leading technology achieves precision focus\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognize a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognize insects, cars, trains, and airplanes as subjects. With Real-time Tracking, the recognized subject can be tracked in real time at high speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTenacious Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1’s AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject-recognition performance has improved greatly, offering higher tracking reliability from the moment the function is initiated and making it more useful in a wider range of shooting situations. Even people wearing helmets or masks, or animals facing away from the camera, can be accurately detected and tracked in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMultiple Face Recognition\u003c\/strong\u003e\u003cbr\u003eWith this feature the camera will automatically adjust bokeh and focus on multiple recognized faces in group shots, so you don’t have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuppress image shifts while focusing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 includes a Breathing Compensation function that minimizes focus breathing—changes in angle of view caused by changes in the lens’s focus—that can occur when focusing while recording movies. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Showcase Setting for product review videos\u003c\/strong\u003e\u003cbr\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product held in front of the lens and then back to your face when the product is moved away. Product Showcase Setting can be turned on or off simply by pressing the dedicated button provided.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntelligent 3-Capsule Microphone\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 features a high-performance 3-capsule microphone with variable directivity that is capable of picking up clear audio in outdoor situations where wind and environmental noise can be a problem. The microphone is designed to clearly capture the voice of your main subject, and depending on your shoot you can set the microphone’s directivity to Front, Rear, All Directions or Auto.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSlow and Quick Motion \u003c\/strong\u003e\u003cbr\u003eFor astonishing slow motion, S\u0026amp;Q modes record every detail using bit rates up to 600 Mbps (4:2:2 10-bit, XAVC S-I 60p), or up to 240 fps capture (Full HD) for 10x slower playback. S\u0026amp;Q modes let you capture fresh new perspectives on dynamic sport and other action.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative zoom control\u003c\/strong\u003e\u003cbr\u003eThe zoom lever located on top of the grip not only controls compatible powered zoom lenses, but also allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the full precision and speed of the camera’s phase-detection AF system is realized even during digital zoom operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePicture Profile with imported LUT files\u003c\/strong\u003e\u003cbr\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera, so colour correction in post processing can be minimized or eliminated altogether.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/strong\u003e\u003cbr\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, with even-better colour reproduction than S-Gamut, and S-Gamut3.Cine, a colour space that has been designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine, which has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmallest and lightest in the world in its class\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 is the world’s most compact, lightweight vlog camera with a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting as well as for gimbal and drone mounting, for extraordinary mobility that gives vloggers new capabilities for creative expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible ISO for greater exposure setting freedom\u003c\/strong\u003e\u003cbr\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the brightness of the scene, while aperture and shutter speed are set manually. ISO can be set to AUTO or manually set between 640 and 102400 (160 and 409600 in expanded ISO mode) as required for optimum exposure.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimple operation for stress-free shooting\u003c\/strong\u003e\u003cbr\u003eThe side-opening vari-angle LCD screen and the positioning of major controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from just about any angle, while the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other controls on the camera’s top panel are laid out for easy access and operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuick access to frequently used menu items\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed and other essential shooting parameters via a list-style main menu. Display of this menu can be assigned to a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimized for movies and stills are available.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive touch operations\u003c\/strong\u003e\u003cbr\u003eSwiping the left or right edge of the monitor display reveals touch-function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons that have been added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConvenient features for confident shooting\u003c\/strong\u003e\u003cbr\u003eShoot with confidence while the ZV-E1 backs you up with a range of helpful features. These include a recording lamp on the front of the camera, so you can clearly see when recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only required footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZ-series battery\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 uses Sony’s high-capacity Z battery. For even better power performance the image processing engine, image sensor, and related circuitry have been designed to optimize power economy under all shooting conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptional accessories to make the most of vlogging\u003c\/strong\u003e\u003cbr\u003eYou can boost your vlog’s sound with an optional external microphone, attached easily to the ZV-E1’s microphone jack. And smooth, one-handed operation is yours with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. The grip features easily accessible zoom and still\/movie shooting controls, and it can also be used as a tripod.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-quality live streaming\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 makes it possible to do live streaming at 4K 30p, with UVC\/UAC support. Connected to a personal computer or smartphone via USB, the camera can function as a 4K (2160p) webcam. Add a new dimension to online meetings, live events or even simple conversations with family and friends, as you take advantage of features like narrow depth of field, optical zoom, the Intelligent 3-Capsule Microphone, Face Priority AE and Eye AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, stable smartphone connectivity\u003c\/strong\u003e\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App on a smartphone has been greatly improved, as transfers continue in the background even if the smartphone display sleeps or a different app is launched. Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally friendly packaging\u003c\/strong\u003e\u003cbr\u003eThe outer packaging of the ZV-E1 employs Sony’s “Original Blend Material” consisting of bamboo, sugar cane, and recycled paper. It contains no plastics. This special material produces recyclable packaging of high quality and durability that has low environmental impact.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecycled materials\u003c\/strong\u003e\u003cbr\u003eNo non-recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS material. SORPLAS and other recyclable materials are used in camera bodies as much as possible40, reducing stress on the environment without compromising performance or functionality in any way. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUpgrade from 4K 60p to 4K 120p\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 offers in-camera 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. When using the XAVC S format, up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43170349973575,"sku":"210000021032","price":2498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/wXEOj51B914EJ0bVY55d6g.jpg?v=1789762504"},{"product_id":"sony-zv-e1-mirrorless-camera-with-fe-28-60mm-f-4-5-6-lens-white-ilczve1l-w","title":"Sony ZV-E1 Mirrorless Camera with FE 28-60mm f\/4-5.6 Lens (White) (ILCZVE1L\/W)","description":"\u003cstrong\u003eExpressive imagery that emphasizes your subject\u003c\/strong\u003e\u003cbr\u003eSony’s cutting-edge technologies answer the demands of vloggers for uncompromising image expression. The CMOS Exmor R full-frame sensor delivers wide latitude, low noise, gorgeous full-frame bokeh, and high sensitivity. And with up to 8x more processing power, the latest BIONZ XR performs extremely fast real-time image processing and supports 4K 60p, 120p-upgradable recording, with improvements in gradation rendering, colour reproduction and low-noise imaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose from a variety of lenses to express yourself\u003c\/strong\u003e\u003cbr\u003eBecause it features Sony’s E-mount, the ZV-E1 can be used with all E-mount lenses including the superlative G Master series with stunning resolution and world-class bokeh. A choice of focal lengths ranging from 12 mm to 1200 mm gives users comprehensive creative control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/strong\u003e\u003cbr\u003eThe colours and textures of human skin and foliage are rendered consistently, even in challenging lighting conditions. Improved gradation rendering produces better skin tones and highlight roll-off in portraits, while the Soft Skin Effect smoothes out small wrinkles and blemishes and adds clarity around the eyes and mouth. When you want to emphasize your main subject, a press of the Bokeh Switch creates impressive full-frame bokeh in the background.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFraming Stabilizer maintains a constant subject position\u003c\/strong\u003e\u003cbr\u003eThe Framing Stabilizer feature automatically keeps the subject’s position in the frame constant, which can be particularly useful when walking alongside the subject. Advanced AI-based subject recognition technology works with the camera’s Dynamic active Mode image stabilization to reliably keep the subject in the frame during handheld shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate memorable imagery with Cinematic Vlog Setting\u003c\/strong\u003e\u003cbr\u003eCinematic Vlog Setting provides an intuitive way to create scenes that look like feature movies. By choosing a Look, Moode and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Setting includes “Look” options such as S-Cinetone that can enhance skin tones, “Mood” options that can emphasize specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. The overall cinematic feel is further enhanced by the use of a 24 fps frame rate and the widescreen Cinemascope aspect ratio (2.35:1) with black bands above and below the image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDynamic active Mode stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision stabilization unit and gyro sensors built into the camera, plus optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera’s 5-axis optical in-body image stabilization system in a new Dynamic active Mode. The Dynamic active Mode is approximately 30% more effective than the Active Mode20 provided in previous models. This makes it easier than ever to shoot smooth, stable vlog footage while moving around for bold, dynamic expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Auto Framing for movies\u003c\/strong\u003e\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to keep the subject in a prominent position when shooting movies. The framing is continually adjusted so that the recorded footage looks like the subject was being followed by an experienced camera operator, even though the camera is mounted on a tripod. In addition to the camera automatically recognizing a subject and initializing tracking, any other subject can be selected for tracking by touching it on the camera’s monitor or the Creators’ App on a smartphone.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI plus leading technology achieves precision focus\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the ZV-E1 can accurately recognize a subject to focus on. In addition to people, animals and birds, the AI unit now makes it possible to recognize insects, cars, trains, and airplanes as subjects. With Real-time Tracking, the recognized subject can be tracked in real time at high speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTenacious Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1’s AI-based Real-time Tracking will leave you free to concentrate on framing and composition. Subject-recognition performance has improved greatly, offering higher tracking reliability from the moment the function is initiated and making it more useful in a wider range of shooting situations. Even people wearing helmets or masks, or animals facing away from the camera, can be accurately detected and tracked in real time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMultiple Face Recognition\u003c\/strong\u003e\u003cbr\u003eWith this feature the camera will automatically adjust bokeh and focus on multiple recognized faces in group shots, so you don’t have to worry that only people in the foreground are in focus while the faces of people in the back are out of focus. No manual aperture adjustment is required, so you can go with the flow of the moment to capture natural expressions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuppress image shifts while focusing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 includes a Breathing Compensation function that minimizes focus breathing—changes in angle of view caused by changes in the lens’s focus—that can occur when focusing while recording movies. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view when focusing, making it possible to achieve smooth, dramatic focusing effects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct Showcase Setting for product review videos\u003c\/strong\u003e\u003cbr\u003eThe Product Showcase Setting makes it easy to shoot product review videos. The camera will smoothly switch focus from your face to a product held in front of the lens and then back to your face when the product is moved away. Product Showcase Setting can be turned on or off simply by pressing the dedicated button provided.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntelligent 3-Capsule Microphone\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 features a high-performance 3-capsule microphone with variable directivity that is capable of picking up clear audio in outdoor situations where wind and environmental noise can be a problem. The microphone is designed to clearly capture the voice of your main subject, and depending on your shoot you can set the microphone’s directivity to Front, Rear, All Directions or Auto.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSlow and Quick Motion \u003c\/strong\u003e\u003cbr\u003eFor astonishing slow motion, S\u0026amp;Q modes record every detail using bit rates up to 600 Mbps (4:2:2 10-bit, XAVC S-I 60p), or up to 240 fps capture (Full HD) for 10x slower playback. S\u0026amp;Q modes let you capture fresh new perspectives on dynamic sport and other action.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative zoom control\u003c\/strong\u003e\u003cbr\u003eThe zoom lever located on top of the grip not only controls compatible powered zoom lenses, but also allows Clear Image Zoom to be used with unpowered zoom and prime lenses with less image degradation. Real-time Recognition AF, Real-time Tracking, and focus area settings remain active while zooming digitally or with Clear Image Zoom, ensuring that the full precision and speed of the camera’s phase-detection AF system is realized even during digital zoom operations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePicture Profile with imported LUT files\u003c\/strong\u003e\u003cbr\u003eCustom user LUT files (.cube format) can be imported into the camera and assigned to Picture Profiles. This makes it easy to use LUTs to create specific looks when shooting in modes other than preset looks. The look is recorded in-camera, so colour correction in post processing can be minimized or eliminated altogether.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced movie recording modes: 10-bit 4:2:2\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while providing greater editing freedom.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Gamut3.Cine\/S-Log3 and S-Gamut3\/S-Log3\u003c\/strong\u003e\u003cbr\u003eS-Log3 offers enhanced reproduction of shadow to mid-tone (18% grey) gradations. Colour spaces include S-Gamut3, with even-better colour reproduction than S-Gamut, and S-Gamut3.Cine, a colour space that has been designed to provide a look similar to scanned cinema film. The combination of S-Gamut3.Cine, which has a slightly wider colour gamut than DCI-P3 digital cinema, and S-Log3 allows easier colour grading for the DCI-P3 or 709 video colour space.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmallest and lightest in the world in its class\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 is the world’s most compact, lightweight vlog camera with a full-frame CMOS sensor and lens interchangeability. Its small size and light weight make it ideal for handheld shooting as well as for gimbal and drone mounting, for extraordinary mobility that gives vloggers new capabilities for creative expression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible ISO for greater exposure setting freedom\u003c\/strong\u003e\u003cbr\u003eFlexible ISO is an S-Log3 shooting mode that allows ISO sensitivity to change according to the brightness of the scene, while aperture and shutter speed are set manually. ISO can be set to AUTO or manually set between 640 and 102400 (160 and 409600 in expanded ISO mode) as required for optimum exposure.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimple operation for stress-free shooting\u003c\/strong\u003e\u003cbr\u003eThe side-opening vari-angle LCD screen and the positioning of major controls have been designed for convenient shooting of selfies and vlogs. The LCD screen makes it easy to check framing while shooting from just about any angle, while the REC button, Still\/Movie\/S\u0026amp;Q selector, custom buttons and other controls on the camera’s top panel are laid out for easy access and operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuick access to frequently used menu items\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 provides quick access to frequently used items such as frame rate, shutter speed and other essential shooting parameters via a list-style main menu. Display of this menu can be assigned to a custom button so that parameters can be quickly checked and edited prior to shooting. Separate main menus optimized for movies and stills are available.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive touch operations\u003c\/strong\u003e\u003cbr\u003eSwiping the left or right edge of the monitor display reveals touch-function icons at the top that control the shooting mode, Cinematic Vlog Setting, and more. Additionally, the function (Fn) menu can be displayed by swiping up on the monitor. Other refinements include exposure compensation and white balance touch-control icons that have been added to the existing F-stop, shutter speed, and ISO icons at the bottom of the monitor display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003eSealing is provided around all buttons and dials, while all body seams incorporate a tongue-and-groove structure for double protection. Effective sealing throughout the body contributes to outstanding resistance to dust and moisture in challenging outdoor conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConvenient features for confident shooting\u003c\/strong\u003e\u003cbr\u003eShoot with confidence while the ZV-E1 backs you up with a range of helpful features. These include a recording lamp on the front of the camera, so you can clearly see when recording is in progress. There is also a self-timer for movie shooting, with a countdown indicator prominently displayed in the centre of the screen, making it easier to record only required footage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZ-series battery\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 uses Sony’s high-capacity Z battery. For even better power performance the image processing engine, image sensor, and related circuitry have been designed to optimize power economy under all shooting conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptional accessories to make the most of vlogging\u003c\/strong\u003e\u003cbr\u003eYou can boost your vlog’s sound with an optional external microphone, attached easily to the ZV-E1’s microphone jack. And smooth, one-handed operation is yours with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. The grip features easily accessible zoom and still\/movie shooting controls, and it can also be used as a tripod.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-quality live streaming\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 makes it possible to do live streaming at 4K 30p, with UVC\/UAC support. Connected to a personal computer or smartphone via USB, the camera can function as a 4K (2160p) webcam. Add a new dimension to online meetings, live events or even simple conversations with family and friends, as you take advantage of features like narrow depth of field, optical zoom, the Intelligent 3-Capsule Microphone, Face Priority AE and Eye AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, stable smartphone connectivity\u003c\/strong\u003e\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App on a smartphone has been greatly improved, as transfers continue in the background even if the smartphone display sleeps or a different app is launched. Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally friendly packaging\u003c\/strong\u003e\u003cbr\u003eThe outer packaging of the ZV-E1 employs Sony’s “Original Blend Material” consisting of bamboo, sugar cane, and recycled paper. It contains no plastics. This special material produces recyclable packaging of high quality and durability that has low environmental impact.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecycled materials\u003c\/strong\u003e\u003cbr\u003eNo non-recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS material. SORPLAS and other recyclable materials are used in camera bodies as much as possible40, reducing stress on the environment without compromising performance or functionality in any way. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUpgrade from 4K 60p to 4K 120p\u003c\/strong\u003e\u003cbr\u003eThe ZV-E1 offers in-camera 4K recording at up to 120 frames per second. Extraordinarily smooth 5x (max.) slow-motion imagery at QFHD resolution with autofocus provides new expressive capability. When using the XAVC S format, up to 10x slow motion with Full HD resolution is possible at 240 fps (24p recording), providing fresh perspectives on dynamic sports and other types of action.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43170350006343,"sku":"210000021033","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/y027JpHNSKjjLljpC5X3Jg.jpg?v=1789762506"},{"product_id":"sony-zv-e10-ii-mirrorless-camera-body-black-zve10m2b","title":"Sony ZV-E10 II Mirrorless Camera Body (Black) (ZVE10M2B)","description":"\u003cstrong\u003eExmor R™ CMOS sensor\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II features Sony’s most advanced sensor technology in an APS-C back-illuminated Exmor R CMOS image sensor with approximately 26.0 megapixels.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest BIONZ XR™ image processing engine\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine delivers extraordinary detail and sharpness and packs a standard ISO range that extends from 100 to 32000. Thanks to the high-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K 60p footage (QFHD: 3840 x 2160).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInterchangeable lenses to capture your vision\u003c\/strong\u003e\u003cbr\u003eFrom the G Master™ series, which blends splendid resolution with exquisite bokeh, to the G Lens™ series with first-class image quality, the ZV-E10 II is compatible with a wide range of E-mount lenses from Sony. The ZV-E10 II lens kit comes with the versatile E PZ 16–50 mm F3.5–5.6 OSS II zoom lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate the look in-camera\u003c\/strong\u003e\u003cbr\u003eThe Creative Look function makes it simple to create expressive moods for stills and movies in-camera, offering 10 presets that can be used as they are or customized. Try the My Image Style function for further expressive versatility. When shooting in the Intelligent Auto or Scene Selection mode, it allows the background bokeh, brightness and colour tone to be easily adjusted via icons on the touch screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCinematic expression\u003c\/strong\u003e\u003cbr\u003eCinematic Vlog Setting provides an intuitive way to create cinematic vlog footage without having to deal with complex camera settings. Take advantage of “Looks” such as S-Cinetone™ that enhances skin tones, or “Moods” that emphasize specific colours to create cinematic vlog footage to match the scene and your vision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine and optimized algorithms produce notably improved AF performance. A high-density array of 759 focal plane phase­-detection AF points7 ensures consistently smooth, precise focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClear, beautiful skin tones\u003c\/strong\u003e\u003cbr\u003eThe camera consistently depicts colours and textures of human skin no matter the lighting. With upgraded gradation rendering capabilities, it captures better looking skin tones and highlight roll-off in portraits, while skin tones are independently optimized for stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture those fleeting moments\u003c\/strong\u003e\u003cbr\u003eWith up to 120fps capture in clear XAVC-S Full HD quality, you can record amazing motion sequences with the S and Q mode at 5x slow motion (24p playback). Time-lapse sequences can be created in-camera and the exposure interval can be set from 1 second to 60 seconds. Continuous still shooting with the camera's electronic shutter is possible at up to 11fps with full AF\/AE tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable handheld shooting\u003c\/strong\u003e\u003cbr\u003eActive Mode electronic image stabilization employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilization without sacrificing mobility, even when shooting 4K. With compatible lenses, breathing compensation automatically compensates for minor angle-of-view shifts when the lens focus changes, delivering distraction-free, rack focusing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntelligent three-capsule microphone\u003c\/strong\u003e\u003cbr\u003eAn advanced three-capsule microphone offers excellent pickup and noise reduction performance, making it easier than ever to record clear, high-quality audio. Select Auto or choose from Front, Rear or All Directions settings to match a variety of recording situations and environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced audio for shooting and editing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II is supplied with a windscreen to significantly reduce noise when shooting in outdoor situations. For more versatile audio capture, digital audio interfaces are supported by the camera’s Multi Interface (Ml) Shoe, enabling direct transfer of high-quality digital audio with minimal degradation to the camera from external microphones, such as the optional ECM series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p\/10-bit 4:2:2 All-Intra\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II supports a range of recording formats, including 10-bit 4:2:2 video and All-Intra compression at up to 4K 60p. Metadata can be imported, enabling efficient post-production in software like Catalyst Browse, Catalyst Prepare\/Plugin and Master Cut.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log3 gamma for extra wide dynamic range\u003c\/strong\u003e\u003cbr\u003eThe wide dynamic range of S-Log3 recording can bring out the best in captured footage, allowing powerful post-processing flexibility for truly refined movie imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVertical format supported\u003c\/strong\u003e\u003cbr\u003eThe layout of the shooting information shown on the display automatically switches to match horizontal or vertical orientations, seamlessly matching your needs in any situation. Easily shoot for any social media format.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch operation for vertical, horizontal or selfie shots\u003c\/strong\u003e\u003cbr\u003eA vari-angle LCD monitor facilitates shooting from just about any angle. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and more. The function (Fn) menu can be displayed by swiping up on the monitor.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eC1 (Custom 1) and Background Defocus\u003c\/strong\u003e\u003cbr\u003eThe C1 (Custom 1) button can be assigned to a frequently used function for quick one-touch access. For instance, its default setting Background Defocus allows you to easily and instantly increase the amount of background blur to emphasize a main subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomization for efficient vlogging\u003c\/strong\u003e\u003cbr\u003eThe Product Showcase button makes it easy to shoot product videos by smoothly switching focus to a product. A quick menu of frequently used functions can be assigned to the Fn (Function) button. In viewing mode, the Smartphone Transfer (Send to Smartphone) button calls up the display for transferring images to a smartphone\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLive streaming and simple sharing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II supports 5 GHz Wi-Fi, making it ideal for wireless live streaming. The SuperSpeed USB 5 Gbps (USB 3.2) Type-C® port also allows high-speed wired transfer to a smartphone or PC for easy post-production and sharing on social media platforms.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators’ Cloud platform\u003c\/strong\u003e\u003cbr\u003eThe Creators’ Cloud platform supports creative work, from shooting to production, by combining advanced camera technology from Sony with cloud-based Al. Explore web, mobile and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators’ App\u003c\/strong\u003e\u003cbr\u003eCreators’ App is a smartphone application that allows you to connect cameras from Sony to the cloud, enhancing functionality and convenience in shooting and sharing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh battery capacity allows extended shooting\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II uses a high-capacity NP-FZ100 battery, allowing continuous movie recording18 for up to 195 minutes per charge. Quick charging is possible with USB PD (Power Delivery). During live streaming (USB streaming), power can also be supplied from an external computer via a USB cable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight and comfortable to hold\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II measures just 67.5 mm (2 3\/4 in) high by 114.8 mm (4 5\/8 in) wide by 54.2 mm (2 1\/4 in) deep with a body that weighs just 292 grams (approx. 10.3 oz)—a remarkable achievement for a camera that uses a high-capacity NP-FZ100 battery. Its hold and feel are enhanced by a specially shaped and textured grip.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s Road to Zero plan\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero environmental plan was launched in 2010 with the goal of achieving a zero environmental footprint. Our Green Management 2025 plan defines intermediate targets and progress on the way to the ultimate zero-footprint goal. Measures have been taken to reduce the environmental footprint of this product at every stage of its life cycle: from product development through supply chain, production and packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is working towards the use of non-plastic packaging materials that provide ample protection against shock and impact. Plant-based nonwoven fabrics are used for product bags. All of this helps to minimize environmental stress.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43170350104647,"sku":"210000021038","price":1198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/PEMzS1gYe7GwFcrn34y5Yw.jpg?v=1789762511"},{"product_id":"sony-zv-e10-ii-mirrorless-camera-body-white-zve10m2w","title":"Sony ZV-E10 II Mirrorless Camera Body (White) (ZVE10M2W)","description":"\u003cstrong\u003eExmor R™ CMOS sensor\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II features Sony’s most advanced sensor technology in an APS-C back-illuminated Exmor R CMOS image sensor with approximately 26.0 megapixels.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest BIONZ XR™ image processing engine\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine delivers extraordinary detail and sharpness and packs a standard ISO range that extends from 100 to 32000. Thanks to the high-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K 60p footage (QFHD: 3840 x 2160).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInterchangeable lenses to capture your vision\u003c\/strong\u003e\u003cbr\u003eFrom the G Master™ series, which blends splendid resolution with exquisite bokeh, to the G Lens™ series with first-class image quality, the ZV-E10 II is compatible with a wide range of E-mount lenses from Sony. The ZV-E10 II lens kit comes with the versatile E PZ 16–50 mm F3.5–5.6 OSS II zoom lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate the look in-camera\u003c\/strong\u003e\u003cbr\u003eThe Creative Look function makes it simple to create expressive moods for stills and movies in-camera, offering 10 presets that can be used as they are or customized. Try the My Image Style function for further expressive versatility. When shooting in the Intelligent Auto or Scene Selection mode, it allows the background bokeh, brightness and colour tone to be easily adjusted via icons on the touch screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCinematic expression\u003c\/strong\u003e\u003cbr\u003eCinematic Vlog Setting provides an intuitive way to create cinematic vlog footage without having to deal with complex camera settings. Take advantage of “Looks” such as S-Cinetone™ that enhances skin tones, or “Moods” that emphasize specific colours to create cinematic vlog footage to match the scene and your vision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine and optimized algorithms produce notably improved AF performance. A high-density array of 759 focal plane phase­-detection AF points7 ensures consistently smooth, precise focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClear, beautiful skin tones\u003c\/strong\u003e\u003cbr\u003eThe camera consistently depicts colours and textures of human skin no matter the lighting. With upgraded gradation rendering capabilities, it captures better looking skin tones and highlight roll-off in portraits, while skin tones are independently optimized for stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture those fleeting moments\u003c\/strong\u003e\u003cbr\u003eWith up to 120fps capture in clear XAVC-S Full HD quality, you can record amazing motion sequences with the S and Q mode at 5x slow motion (24p playback). Time-lapse sequences can be created in-camera and the exposure interval can be set from 1 second to 60 seconds. Continuous still shooting with the camera's electronic shutter is possible at up to 11fps with full AF\/AE tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable handheld shooting\u003c\/strong\u003e\u003cbr\u003eActive Mode electronic image stabilization employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilization without sacrificing mobility, even when shooting 4K. With compatible lenses, breathing compensation automatically compensates for minor angle-of-view shifts when the lens focus changes, delivering distraction-free, rack focusing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntelligent three-capsule microphone\u003c\/strong\u003e\u003cbr\u003eAn advanced three-capsule microphone offers excellent pickup and noise reduction performance, making it easier than ever to record clear, high-quality audio. Select Auto or choose from Front, Rear or All Directions settings to match a variety of recording situations and environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced audio for shooting and editing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II is supplied with a windscreen to significantly reduce noise when shooting in outdoor situations. For more versatile audio capture, digital audio interfaces are supported by the camera’s Multi Interface (Ml) Shoe, enabling direct transfer of high-quality digital audio with minimal degradation to the camera from external microphones, such as the optional ECM series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p\/10-bit 4:2:2 All-Intra\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II supports a range of recording formats, including 10-bit 4:2:2 video and All-Intra compression at up to 4K 60p. Metadata can be imported, enabling efficient post-production in software like Catalyst Browse, Catalyst Prepare\/Plugin and Master Cut.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log3 gamma for extra wide dynamic range\u003c\/strong\u003e\u003cbr\u003eThe wide dynamic range of S-Log3 recording can bring out the best in captured footage, allowing powerful post-processing flexibility for truly refined movie imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVertical format supported\u003c\/strong\u003e\u003cbr\u003eThe layout of the shooting information shown on the display automatically switches to match horizontal or vertical orientations, seamlessly matching your needs in any situation. Easily shoot for any social media format.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch operation for vertical, horizontal or selfie shots\u003c\/strong\u003e\u003cbr\u003eA vari-angle LCD monitor facilitates shooting from just about any angle. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and more. The function (Fn) menu can be displayed by swiping up on the monitor.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eC1 (Custom 1) and Background Defocus\u003c\/strong\u003e\u003cbr\u003eThe C1 (Custom 1) button can be assigned to a frequently used function for quick one-touch access. For instance, its default setting Background Defocus allows you to easily and instantly increase the amount of background blur to emphasize a main subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomization for efficient vlogging\u003c\/strong\u003e\u003cbr\u003eThe Product Showcase button makes it easy to shoot product videos by smoothly switching focus to a product. A quick menu of frequently used functions can be assigned to the Fn (Function) button. In viewing mode, the Smartphone Transfer (Send to Smartphone) button calls up the display for transferring images to a smartphone\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLive streaming and simple sharing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II supports 5 GHz Wi-Fi, making it ideal for wireless live streaming. The SuperSpeed USB 5 Gbps (USB 3.2) Type-C® port also allows high-speed wired transfer to a smartphone or PC for easy post-production and sharing on social media platforms.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators’ Cloud platform\u003c\/strong\u003e\u003cbr\u003eThe Creators’ Cloud platform supports creative work, from shooting to production, by combining advanced camera technology from Sony with cloud-based Al. Explore web, mobile and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators’ App\u003c\/strong\u003e\u003cbr\u003eCreators’ App is a smartphone application that allows you to connect cameras from Sony to the cloud, enhancing functionality and convenience in shooting and sharing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh battery capacity allows extended shooting\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II uses a high-capacity NP-FZ100 battery, allowing continuous movie recording18 for up to 195 minutes per charge. Quick charging is possible with USB PD (Power Delivery). During live streaming (USB streaming), power can also be supplied from an external computer via a USB cable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight and comfortable to hold\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II measures just 67.5 mm (2 3\/4 in) high by 114.8 mm (4 5\/8 in) wide by 54.2 mm (2 1\/4 in) deep with a body that weighs just 292 grams (approx. 10.3 oz)—a remarkable achievement for a camera that uses a high-capacity NP-FZ100 battery. Its hold and feel are enhanced by a specially shaped and textured grip.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s Road to Zero plan\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero environmental plan was launched in 2010 with the goal of achieving a zero environmental footprint. Our Green Management 2025 plan defines intermediate targets and progress on the way to the ultimate zero-footprint goal. Measures have been taken to reduce the environmental footprint of this product at every stage of its life cycle: from product development through supply chain, production and packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is working towards the use of non-plastic packaging materials that provide ample protection against shock and impact. Plant-based nonwoven fabrics are used for product bags. All of this helps to minimize environmental stress.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43170350137415,"sku":"210000021039","price":1198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/FYIur3VZtytRO_6TzR7Adg.jpg?v=1789762512"},{"product_id":"used-sony-rx10-iv","title":"Used Sony RX10 IV","description":"\u003cp class=\"ym-used__grade-line\"\u003e\u003cstrong\u003eExcellent grade.\u003c\/strong\u003e It looks and works like new. Under a close look you might find the faintest sign that it has been out of the box; that is all.\u003c\/p\u003e\n\u003ch3\u003eWhat’s included\u003c\/h3\u003e\u003cp class=\"ym-used__photos-note\"\u003eThe photos are of this exact unit, and what’s pictured is what’s included. Want the full rundown on this one? Text or call us at \u003ca href=\"tel:+13307587005\"\u003e330-758-7005\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp class=\"ym-used__warranty\"\u003eInspected and tested by our staff in Boardman, Ohio. Covered by our 45-day used-gear warranty, with the same support as new.\u003c\/p\u003e\n\u003cp class=\"ym-used__one\"\u003eOne of a kind — when it’s gone, it’s gone. \u003ca href=\"\/collections\/used\"\u003eHow we grade used gear →\u003c\/a\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48946910920775,"sku":"210000022485","price":1399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/dht5jotbufuy65ez4miy.jpg?v=1790266950"}],"url":"https:\/\/ymcamera.com\/collections\/sony-cameras.oembed","provider":"YM Camera","version":"1.0","type":"link"}