{"title":"Lenses","description":null,"products":[{"product_id":"nikon-nikkor-z-180-600mm-f-5-6-6-3-vr","title":"Nikon NIKKOR Z 180-600mm f\/5.6-6.3 VR Lens","description":"\u003cstrong\u003eGo the distance.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSo much reach. So much versatility.\u003c\/strong\u003e\u003cbr\u003eCapture thrilling photos and videos of wildlife, sports, aircraft and more with Nikon’s farthest reaching zoom lens for Z series mirrorless cameras. Comfortable and balanced for quick handheld shooting. Durable and weather sealed for rough conditions. Sharp and clear across the entire 180-600mm zoom range, and compatible with teleconverters for up to 2x more reach.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExpand your capabilities.\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 180-600mm f\/5.6-6.3 VR takes you far beyond the reach of standard and telephoto zoom lenses, making the most distant shots suddenly possible.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePowerful 180mm-600mm range.\u003c\/strong\u003e\u003cbr\u003eAt its widest setting, the NIKKOR Z 180-600mm f\/5.6-6.3 VR is great for locating your subject. With a mere quarter turn of the zoom ring, you can reach all the way to 600mm for tight framing with beautiful background compression.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComfortable handheld shooting.\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 180-600mm f\/5.6-6.3 VR is among the lightest super-telephoto zoom lenses in its class*, and since it doesn’t expand\/retract, it handles the same at every zoom position.\u003cbr\u003e\u003cem\u003e*According to Nikon research of comparable full-frame mirrorless lenses as of June, 2023.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShort-throw internal zoom.\u003c\/strong\u003e\u003cbr\u003eAn all-internal design eliminates extending\/retracting, improving handling, with only a 70° turn needed to go from 180mm to 600mm. The design also prevents dust or moisture from entering those moving parts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile close focusing.\u003c\/strong\u003e\u003cbr\u003eWith a minimum focus distance of just 4.27 ft at the 180mm zoom position and a large 0.25x reproduction ratio, you can turn an unexpected close encounter into a once-in-a-lifetime photo or video.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUp to 5.5 stops of VR.\u003c\/strong\u003e\u003cbr\u003eBuilt-in optical Vibration Reduction (VR) provides a stabilization effect equivalent to a shutter speed of 5.5 stops* faster, reducing camera blur when panning to track fast-moving subjects.\u003cbr\u003e\u003cem\u003e*Based on CIPA Standard; in [Normal] mode at the telephoto end when attached to a full-frame\/FX-format camera.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSharp in low light.\u003c\/strong\u003e\u003cbr\u003eBuilt-in optical VR image stabilization also allows you to shoot at slower shutter speeds to gather more light at dusk, dawn or in a dense forest.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuiet, accurate autofocus.\u003c\/strong\u003e\u003cbr\u003eReliably track your subjects without mechanical lens noise, crucial for skittish wildlife and video recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePairs great with Z teleconverters.\u003c\/strong\u003e\u003cbr\u003eIncrease your reach by 2x (up to 1200mm) or 1.4x (up to 840mm) with Nikon’s Z series teleconverters (sold separately).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePicks up where the 70-180mm leaves off.\u003c\/strong\u003e\u003cbr\u003eUse both lenses together to cover the entire focal length range from 70-600mm with consistent performance and operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eIF Lens\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. Thus, IF NIKKORS do not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. These lenses will be designated with the abbreviation IF on the lens barrel.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eStepping Motor\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eNIKKOR Z lenses use a stepping motor for fast, accurate, smooth, quiet autofocus with reduced wobbling. This quiet drive system makes the lenses ideal for use when shooting video.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eED (Extra-Low Dispersion) Glass\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAn optical glass developed by Nikon that is used with normal optical glass in telephoto lenses to obtain optimum correction of chromatic aberrations.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eVibration Reduction\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA Nikon in-lens technology that improves image stability by automatically compensating for camera shake. Lenses that offer VR will feature the abbreviation VR on the lens barrel.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFluorine Coat\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003ePhotographers need gear that can withstand the elements. Nikon’s fluorine coat effectively repels dust, water droplets, grease or dirt, ensuring easy removal even when they adhere to the lens surface. Nikon’s fluorine coat endures a high frequency of lens surface wiping and its anti-reflective effect also contributes to the capture of clear images.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eAspherical Lens\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. Aspherical lenses minimize coma and other types of lens aberrations, even when used at the widest aperture. They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the centre of the lens.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eA\/M\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA\/M stands for Auto-Priority Manual Mode. This mode also enables an easy transition from autofocus to manual during AF operation. However, mode switch sensitivity has been altered to reduce the possibility of sudden unintentional switching to manual focus while shooting.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eElectromagnetic Diaphragm Mechanism\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":43111851622471,"sku":"210000011981","price":2196.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/xs81mp5kebfxarjpvbbr.jpg?v=1787160952"},{"product_id":"nikon-nikkor-z-24-70mm-f-2-8-s-ii","title":"Nikon NIKKOR Z 24-70mm f\/2.8 S II Lens","description":"Uncompromising Optical Performance.\u003cbr\u003eMeet the most versatile lens in the Z series stable. A powerful mid-range zoom that's indispensable for a wide range of photo and video applications, from landscapes and street photography to full-length and environmental portraits, all with stunning clarity,high resolution and natural bokeh. Elevated by a new Multi-Focus System, next generation lens flare correction and advanced S-Line features and functionality, the NIKKOR Z 24-70mm f\/2.8 S is a must-have lens that marks the sweet spot of performance, precision and optical superiority.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Line\u003c\/strong\u003e\u003cbr\u003eAt the top of the ever-expanding NIKKOR Z lens lineup, S-Line lenses push Nikon's tradition of optical excellence and innovation to unprecedented new heights. Superior performance and resolution. Sophisticated features and operability. Specialized technologies and reliability enhancements. All while taking full advantage of the monumental Nikon Z mount and adhering to the strictest image quality and build standards.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior Colour and Sharpness\u003c\/strong\u003e\u003cbr\u003eImpressive aberration correction—virtually zero flare, ghosting, coma or chromatic, spherical and axial aberration, even at the far edges of the frame. Plus dirt, dust and water-repelling safeguards.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBright. Fast. Stunning.\u003cbr\u003eThe dazzling depth of an f\/2.8\u003c\/strong\u003e\u003cbr\u003eWith an f\/2.8 constant maximum aperture, exposure is consistent across the entire zoom range. Wide open, subjects pop from beautifully blurred backgrounds. The speed and brightness of the NIKKOR Z 24-70mm f\/2.8 S enables sharper images handheld at fast shutter speeds—a necessity for capturing portraits. The benefits also extend to video, where bokeh can be used as a storytelling aid to draw out subjects in a way that other lenses simply can't.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMulti-Focus System\u003c\/strong\u003e\u003cbr\u003eFinely detailed, high resolution photography can sometimes be susceptible to lens aberrations, such as colour fringing, especially at close ranges. The NIKKOR Z 24-70mm f\/2.8 S incorporates an all-new multi-focusing system, consisting of two AF drive units precisely synchronized to deliver fast, accurate autofocusing and drastically reduce aberrations across the entire zoom range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptimal Anti-Reflective Performance\u003c\/strong\u003e\u003cbr\u003eWhen subjects are backlit, incidental light can streak across the frame causing unwanted ghosting, reflections and flaring. To counteract these anomalies and ensure crisp, clean images, the NIKKOR Z 24-70mm f\/2.8 S employs two of Nikon's most advanced lens coatings: Nano Crystal Coat for eliminating incidental light from a diagonal direction and new ARNEO Coat for eliminating incidental light from a vertical direction.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, Fast and Quiet Autofocus\u003c\/strong\u003e\u003cbr\u003eNikon's Stepping Motor (STM) provides smooth, fast and quiet autofocusing whether shooting stills or video. Where camera noise is distracting or prohibited—street photography, weddings, ceremonies, press conferences and video productions—STM is a silent partner.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA Video Virtuoso\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 24-70mm f\/2.8 S epitomizes Z series' steadfast reliability on set or on location with its versatile coverage and enhanced usability geared towards filmmakers of every kind. Cover the basics without switching lenses—from wide establishing shots that set the scene, to medium shots that highlight the subject, to tight close-ups that reveal the details—all at a beautiful f\/2.8 aperture. Adjust focus with minimal shifting of the angle of view (known as focus breathing); experience smooth aperture, focus or exposure control via the S Line's signature control ring and near-silent autofocus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuild and Reliability\u003cbr\u003eAdvanced NIKKOR Z features and functionality\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Information Panel\u003c\/strong\u003e\u003cbr\u003eA built-in Organic EL lens information panel allows quick, convenient confirmation of aperture, focus distance and depth-of-field, even in dark situations. Additionally, the panel features an expandable depth-of-field scale for determining the minimum and maximum distances at any given f\/stop—excellent for maximizing hyperfocal distance for stills or video.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable Control Ring\u003c\/strong\u003e\u003cbr\u003eIn addition to a dedicated manual focus ring, the control ring can be used for quiet aperture control (great for iris transitions during video recording or situations where complete silence is critical) or exposure compensation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and Drip Resistant\u003c\/strong\u003e\u003cbr\u003eExtensively sealed to keep dust and moisture out, especially around all moving parts of the lens barrel, for worry-free durability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual Detect 5 Axis VR\u003c\/strong\u003e\u003cbr\u003eUses Z cameras' superior in-camera image stabilization system for up to 5 stops of pitch, roll, yaw, X and Y shake correction when used with Z cameras that feature in-camera VR. Additional electronic VR (e-VR) during video capture.*Based on CIPA Standard\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe front line of an imaging revolution\u003c\/strong\u003e\u003cbr\u003eDesigned and optimized to take full advantage of the Z system's larger mount, Z lenses gather substantially more light, providing even illumination and improved sharpness from the center of the frame to the far edges. Autofocusing is fast and quiet. Video recording is clean and smooth with highly minimized focus breathing and reduced wobbling. Intuitive on-lens controls can be customized to your individual shooting style and so much more. Z lenses are designed with a sense of consistency that combines reliability and beauty with next-dimension optical performance for complete freedom in image creation.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":43111851884615,"sku":"210000017027","price":2796.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/aj2p9qatr8rnolei8p5i.jpg?v=1787160953"},{"product_id":"nikon-nikkor-z-mc-105mm-f-2-8-vr-s","title":"Nikon NIKKOR Z MC 105mm f\/2.8 VR S Lens","description":"\u003cstrong\u003eYour vision. Beyond the ordinary.\u003c\/strong\u003e\u003cbr\u003eAll around are tiny unseen worlds—textures, shapes, colors...micro details. We need only to look closer. The NIKKOR Z MC 105mm f\/2.8 VR S takes us there, and it does so with striking clarity. The first NIKKOR Z lens with a 1:1 reproduction ratio, it fills the frame with the edge-to-edge sharpness and the overwhelming image quality that has become a hallmark of premium S-Line lenses. Whether you’re shooting wedding details, jewelry, food, flowers, products, nature, wildlife or even portraits, it takes your vision into the extraordinary.\u003cbr\u003e \u003cdiv\u003e\u003cstrong\u003eQuality you can see. Literally.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe NIKKOR Z MC 105mm f\/2.8 VR S bears the S-Line designation, reserved for premium NIKKOR Z lenses with the most advanced optics, beautiful bokeh, superior resolution and high contrast.\u003c\/div\u003e\u003cdiv\u003eThe small picture.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eGo 1:1 with the world.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eA true 1:1 maximum reproduction ratio means objects appear at life size through the NIKKOR Z MC 105mm f\/2.8 VR S. Boldly capture details invisible to the naked eye with this macro lens. Plus, the 105mm mid-telephoto focal length lets you capture these details from a safe distance—ideal for insects and other wildlife.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eTechnically speaking, amazing.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eExploring new worlds comes with some risks. For macro shooting, that commonly means color fringing at the edges of high-contrast subjects. The NIKKOR Z MC 105mm f\/2.8 VR S'S innovative optical design, powered by a new multi-focus system, virtually eliminates chromatic aberrations for clearer, sharper images with no color fringing.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eLive on the edge.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eWhen you’re filling the frame with fine details, sharpness counts, even at the edges. The NIKKOR Z MC 105mm f\/2.8 VR S compensates for field curvature, ensuring clarity and sharpness across the entire frame. It's ideal for reproducing printed artwork, documents, signage and more.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eTwo lenses in one.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe NIKKOR Z MC 105mm f\/2.8 VR S doubles as a superb portrait lens. Its 105mm mid-telephoto focal length is in the sweet spot for portrait work. Its f\/2.8 maximum aperture lets you separate your subject from a softly blurred background. And its 5-axis image stabilization when used with a compatible Z series camera is ideal for in-the-moment handheld shooting.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eUnshakable confidence.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003ePursue insects, plants and other nature handheld in the field. With 4.5 stops* of VR and 5-axis compensation when paired with a compatible Z series mirrorless camera, the NIKKOR Z MC 105mm f\/2.8 VR S lets you be spontaneous and confident all at once.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eGet closer.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eGet as close as 0.96 ft. (0.29m) from your subject with full AF performance. An innovative new multi-focus system powered by an ultra-quiet stepping motor (STM) smoothly focuses from close-range to infinity with outstanding accuracy and silent operation.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eSensitive to detail.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe NIKKOR Z MC 105mm f\/2.8 VR S is fine-tuned for close-distance focusing. A new autofocus algorithm accounts for minute distance changes that alter the effective aperture, maximizing the resolving power of the S-Line optics.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eKeep your focus tight.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eWhen working at close distances, flip the limiter switch to prevent focus searching by constraining the autofocus range from 0.3m to 0.5m. Turn it off and enjoy the NIKKOR Z MC 105mm f\/2.8 VR S's full focusing range from close-up to infinity.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eBeautiful, beautiful bokeh.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe NIKKOR Z MC 105mm f\/2.8 VR S isn’t only about the technical; it’s focused on aesthetics and style, too. Wide open at f\/2.8, it creates a beautifully artistic background blur, or bokeh effect—gentle, soft and round without discernible edges and no “onion rings” or spirals.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eA flare for the dramatic.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eDon’t back down to dramatic backlit situations. Nikon’s two innovative anti-reflective coatings, Nano Crystal Coat and ARNEO Coat, keep images sharp and clear by minimizing ghost and flare effects. Boldly shoot directly into harsh light sources with confidence.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eStack your shots.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eUse the NIKKOR Z MC 105mm f\/2.8 VR S on a Z series camera with the Focus Shift Mode, and create hyper-detailed images that would be impossible to achieve with optics alone. (Requires third party image stacking software.)\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003eArtistry. Built in.\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eTake a longer, beautiful look.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe NIKKOR Z MC 105mm f\/2.8 VR S bears the S-Line designation, reserved for premium NIKKOR Z lenses with the most advanced optics, beautiful bokeh, superior resolution and high contrast.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eNext generation. Z design.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eMark of excellence. S-Line badge.\u003c\/strong\u003e\u003cbr\u003eDenotes premium NIKKOR Z lenses with the most advanced optics, beautiful bokeh, superior resolution and high contrast.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cem\u003eARNEO Coat\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eAn anti-reflective coating developed by Nikon and used in conjunction with Nano Crystal Coat to further reduce ghost and flare effects caused by incident light entering the lens vertically. This allows for the outstandingly clear capture of images even when a light source is located within the frame.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003eFluorine Coat\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003ePhotographers need gear that can withstand the elements. Nikon’s fluorine coat effectively repels dust, water droplets, grease or dirt, ensuring easy removal even when they adhere to the lens surface. Nikon’s fluorine coat endures a high frequency of lens surface wiping and its anti-reflective effect also contributes to the capture of clear images.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003eStepping Motor\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eNIKKOR Z lenses use a stepping motor for fast, accurate, smooth, quiet autofocus with reduced wobbling. This quiet drive system makes the lenses ideal for use when shooting video.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003eElectromagnetic Diaphragm Mechanism\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting. With conventional D\/G type lenses, the diaphragm blades are operated by mechanical linkage levers.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003eED (Extra-Low Dispersion) Glass\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eAn optical glass developed by Nikon that is used with normal optical glass in telephoto lenses to obtain optimum correction of chromatic aberrations.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003eNano Crystal Coat\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eAn anti-reflective coating developed by Nikon that virtually eliminates internal lens element reflections across a wide range of wavelengths. Nano Crystal Coat solves ghost effects caused by red light and effectively reduces ghost and flare caused by light entering the lens diagonally.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003eAspherical Lens\u003c\/div\u003e\u003cul\u003e\u003cli\u003eA lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. Aspherical lenses minimize coma and other types of lens aberrations, even when used at the widest aperture. They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the centre of the lens.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003eIF Lens\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. Thus, IF NIKKORS do not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. These lenses will be designated with the abbreviation IF on the lens barrel.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003eSuper Integrated Coating\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eNikon Super Integrated Coating is Nikon's term for its multilayer coating of the optical elements in NIKKOR lenses.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003eVibration Reduction\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eA Nikon in-lens technology that improves image stability by automatically compensating for camera shake. Lenses that offer VR will feature the abbreviation VR on the lens barrel.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e*Based on CIPA Standard: this value is achieved when attached to a FX-format camera with the camera’s VR function set to “NORMAL”, and when zoom is set to the maximum telephoto position.\u003c\/em\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cem\u003eThe lens incorporates an electromagnetic diaphragm mechanism. The following cameras are compatible with this lens: Z 5, Z 50, Z 7II, Z 7, Z 6II, Z 6.\u003c\/em\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cem\u003eLCD, Video and Photo Gallery images are for illustrative purposes only.\u003c\/em\u003e\u003c\/div\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":43111851917383,"sku":"210000008097","price":1046.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/u3mhz1ireremvz1sx7sv.jpg?v=1787160954"},{"product_id":"nikon-nikkor-z-24-120mm-f4-0-s","title":"Nikon NIKKOR Z 24-120mm f\/4 S Lens","description":null,"brand":"Nikon","offers":[{"title":"Default Title","offer_id":43111852146759,"sku":"210000008985","price":1096.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/embvqg1uuy60rd2iguib.jpg?v=1787160956"},{"product_id":"canon-rf-70-200mm-f2-8l-is-usm","title":"Canon RF 70-200mm f\/2.8 L IS USM Lens","description":"Complete the RF F2.8 lens trinity with the addition of the RF 70-200mm F2.8 L IS USM lens. Designed to complement the EOS R system, this impressive L-series lens offers a telephoto zoom focal length that helps you get closer to faraway subjects. As Canon’s lightest and shortest 70-200mm f\/2.8 lens^ ever, the RF 70-200mm F2.8 L IS USM is engineered to make traveling more comfortable, offering a compact and portable design that’s easy to pack and carry wherever you go. Coupled with a large f\/2.8 maximum aperture for sharp, bright images and videos, even in low-light settings, Canon’s Nano USM technology for fast and virtually silent AF and up to 5 stops* of shake correction, the RF 70-200mm F2.8 L IS USM will quickly become a favorite among portrait, wedding and sports photographers.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eHighlight Feature\u003c\/strong\u003e\u003c\/em\u003e\u003cul\u003e\n\u003cli\u003eHigh Image Quality and Bright f\/2.8 Aperture Telephoto Zoom RF L Lens.\u003c\/li\u003e\n\u003cli\u003eCompact and Lightweight.\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization with up to 5 Stops* of Shake Correction.\u003c\/li\u003e\n\u003cli\u003eHigh Speed, Smooth and Quiet Auto Focus with Dual Nano USM.\u003c\/li\u003e\n\u003cli\u003eMinimum Focusing Distance of 2.3 ft.\/0.7m.\u003c\/li\u003e\n\u003cli\u003eControl Ring for Direct Setting Changes.\u003c\/li\u003e\n\u003cli\u003e12 pin Communication System.\u003c\/li\u003e\n\u003cli\u003eDust- and Water-resistant with Fluorine Coating.\u003c\/li\u003e\n\u003cli\u003eTwo Aspherical Elements, One Super UD and One UD Lens.\u003c\/li\u003e\n\u003c\/ul\u003e* Based on CIPA (Camera \u0026amp; Imaging Products Association) standards. Testing performed at a focal length of 200mm using the EOS R camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh Image Quality and Bright f\/2.8 Aperture Telephoto Zoom RF L Lens\u003c\/strong\u003e\u003cbr\u003eFeaturing an incredibly bright zoom with an f\/2.8 maximum aperture – that stays constant throughout the zoom – 17 elements in 13 groups and a 9-blade aperture system, The RF 70–200mm F2.8 L IS USM lens is engineered to deliver sharp images with beautiful background blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and Lightweight\u003c\/strong\u003e\u003cbr\u003eWeighing nearly 1 pound lighter than its EF-series predecessor, the RF 70-200mm F2.8 L IS USM is Canon’s shortest and lightest 70-200mm f\/2.8 lens ever^. Ideal for portrait, wildlife, sports photography and more, the RF 70-200mm F2.8 L IS USM is an essential lens you will want to have in your bag.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical Image Stabilization with up to 5 Stops* of Shake Correction\u003c\/strong\u003e\u003cbr\u003eThe RF 70-200mm F2.8 L IS USM lens is designed to work in conjunction with an EOS R series camera, with both the camera and the lens sharing data to dramatically reduce camera-shake blur, regardless of the situation, whether shooting video or stills. With up to 5 stops* of stabilization, it delivers impressively clear results.\u003cbr\u003e* Based on CIPA (Camera \u0026amp; Imaging Products Association) standards. Testing performed at a focal length of 200mm using the EOS R camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh Speed, Smooth and Quiet Auto Focus with Dual Nano USM\u003c\/strong\u003e\u003cbr\u003eThe RF 70-200mm F2.8 L IS USM lens uses two NANO USM focus motors, which is a first for Canon autofocus lenses. Close-focus performance is enhanced thanks to the RF 70-200mm F2.8 L IS USM lens’ floating optical system. A high degree of quietness, power saving, and high-speed operation can be achieved without sacrificing the compact size of the lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMinimum Focusing Distance of 2.3 ft.\/0.7m\u003c\/strong\u003e\u003cbr\u003eThe RF 70-200mm F2.8 L IS USM lens uses two NANO USM focus motors, which is a first for Canon autofocus lenses. Close-focus performance is enhanced thanks to the RF 70-200mm F2.8 L IS USM lens’ floating optical system. A high degree of quietness, power saving, and high-speed operation can be achieved without sacrificing the compact size of the lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMinimum Focusing Distance of 2.3 ft.\/0.7m.\u003c\/strong\u003e\u003cbr\u003eWith a minimum focusing distance of 2.3 ft.\/0.7m, and a maximum magnification of .23x, the RF 70-200mm F2.8 L IS USM lens excels in a variety of shooting situations. Whether closing in on the details of an object or capturing an unforgettable moment during a wedding ceremony, the RF 70-200mm F2.8 L IS USM lens provides incredible versatility with just the turn of the zoom ring.\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eControl Ring for Direct Setting Changes.\u003c\/strong\u003e\u003cbr\u003eThe RF 70-200mm F2.8 L IS USM lens has a separate, independent control ring that is located towards the back of the lens, which can be programmable for immediate exposure adjustments during still and video shooting. With the control ring, you can directly adjust settings such as shutter speed, lens aperture, exposure compensation and more. For photographers and moviemakers who would prefer a silent control ring, the clicking mechanism can be removed by a Canon service provider for a fee.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e12 pin Communication System.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e\u003cstrong\u003eHigh-speed Communication with the Camera\u003c\/strong\u003e\u003cbr\u003eDesigned to quickly process data, the RF 70-200mm F2.8 L IS USM lens features the 12 pin communication system inherent in all RF lenses. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Information Display\u003c\/strong\u003e\u003cbr\u003eAs part of the EOS R system, the RF 70-200mm F2.8 L IS USM lens works with an EOS R series camera to display the lens information right in the viewfinder – making it easy to confirm the lens's focal length without looking away from the subject at hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-camera Digital Lens Optimizer\u003c\/strong\u003e\u003cbr\u003eThe EOS R system's 12 pin communication system enables the Digital Lens Optimizer, which works in-camera to combat aberrations and image deterioration, especially in the edges of the image frame when shooting at a large aperture. Data from the RF 70-200mm F2.8 L IS USM lens is transferred automatically to the camera body, facilitating near immediate correction for clear, detailed images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and Water-resistant with Fluorine Coating.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and Weather-resistant\u003c\/strong\u003e\u003cbr\u003eFor reliable performance even when weather conditions get difficult, the RF 70-200mm F2.8 L IS USM lens features a dust- and weather-resistant construction in the lens mount, switch panel and all rings. Sealing is applied to lens joining sections, and switch panels to help prevent water and dust from entering into the lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e\u003cbr\u003eThe RF 70-200mm F2.8 L IS USM lens features fluorine coatings on the front and rearmost surfaces to help prevent dirt and dust from sticking to the lens, making it easy to clean smudges and fingerprints off.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh Reliability and Durability for Professional Use\u003c\/strong\u003e\u003cbr\u003eThe 70-200mm F2.8 L IS USM lens is engineered to endure the rigors of professional use. Constructed to be rugged, refined and precise, it can be operated intuitively so concentration can remain on the subject at hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVibration Shock Resistance\u003c\/strong\u003e\u003cbr\u003eEngineered to accommodate its optical system, the RF 70-200mm F2.8 L IS USM lens features L series level vibration shock resistance in the lens barrel, helping to maintain focus and settings even in turbulent situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo Aspherical Elements, One Super UD and One UD Lens.\u003c\/strong\u003e\u003cbr\u003eThe RF 70-200mm F2.8 L IS USM lens features an optical design built specifically for the RF mount. This includes two aspheric lenses that correct distortions, plus one UD element and one Super UD element to reduce chromatic aberration and achieve high image quality across the board. Strategically placed coatings and a 9-blade aperture help ensure superlative quality images with sharp detail, gorgeous color and minimized distortion throughout the zoom range.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119228616775,"sku":"210000006119","price":2799.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/a683dqyxlnqcoyvwgd8z.jpg?v=1787339855"},{"product_id":"canon-rf-100-400mm-f5-6-8-is-usm","title":"Canon RF 100-400mm f\/5.6-8 IS USM Lens","description":"\u003cdiv\u003ePerfect for wildlife, sports, travel and more, the RF100-400mm F5.6-8 IS USM is a compact, lightweight telephoto lens for EOS R Series cameras, offering a versatile zoom range that brings subjects closer with ease. The RF100-400mm F5.6-8 IS USM is similar in size to the EF 70-300mm F4.5-5.6 IS II USM lens, and not only reaches to 400mm, but also has fast Nano USM focusing and up to 6 stops of Coordinated IS when used in combination with an EOS R series camera featuring In-body Image Stabilization, like the EOS R5 and EOS R6, or 5.5 stops with an EOS R\/RP camera. Using a single Ultra Low Dispersion lens element towards the front of the lens group corrects chromatic aberration throughout the entire zoom range, making your images look crisp and colorful with minimal color blur. The RF100-400mm F5.6-8 IS USM lens can also accept both the RF1.4x and RF2x tele extenders giving you the effective maximum focal length of 560mm and 800mm respectively. With a control ring that allows for quick setting changes, including shutter speed and aperture, the RF100-400mm F5.6-8 IS USM lens puts quality, convenience and control in your hands.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003e Features\u003c\/strong\u003e\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003eCompact, lightweight and high-image quality RF tele zoom lens, with a versatile zoom range of 100-400mm.\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilizer with up to 5.5 Stops* of shake correction.\u003c\/li\u003e\n\u003cli\u003eUp to 6 stops of shake correction** when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS).\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 2.89 feet at 200mm and maximum magnification of 0.41x at 400mm.\u003c\/li\u003e\n\u003cli\u003eHigh speed, smooth and quiet autofocus with Canon’s Nano USM.\u003c\/li\u003e\n\u003cli\u003e9-blade circular aperture for beautiful bokeh.\u003c\/li\u003e\n\u003cli\u003eControl Ring for direct setting changes.\u003c\/li\u003e\n\u003cli\u003eCompatible with optional Canon Extenders RF1.4x and RF2x.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003e\n\u003cstrong\u003e\u003cem\u003e*  Based on CIPA (Camera \u0026amp; Imaging Products Associations) standards. Testing performed at focal length of 400mm, using \u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003ethe EOS R camera.\u003c\/em\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003e\u003cem\u003e** Based on CIPA (Camera \u0026amp; Imaging Products Associations) standards. Testing performed at focal length of 400mm, using \u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003ethe EOS R5 camera.\u003c\/em\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cem\u003e^   A focal length range of 140mm (wide) through 560mm (tele) is possible to be achieved using the Extender RF1.4x.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003e\u003cem\u003e^^ A focal length range of 200mm (wide) through 800mm (tele) is possible to be achieved using the Extender RF2x. \u003c\/em\u003e\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eCompact, lightweight and high-image quality RF tele zoom lens, with a versatile zoom range of 100-400mm.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe travel-friendly size and weight (similar in size to the EF 70-300ｍｍ F4.5-5.6 IS II USM lens but a bit lighter) of this lens makes it easier for it to be attached with a camera around your neck while walking around for an extended time and also allows room for more lenses in a camera backpack.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eOptical Image Stabilizer with up to 5.5 Stops* of shake correction.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eBecause RF lenses are designed specifically for the RF Mount found on EOS R series cameras, the lens and camera combine to share Image Stabilization data, helping to dramatically reduce the effect of camera shake that can occur when working handheld. This applies when capturing both stills and video with up to 5 stops of stabilization* for accurate and clear content.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eUp to 6 stops of shake correction** when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS).\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThis IS enabled lens can provide even more steadiness when shooting, up to 6 stops of coordinated IS, if paired with an EOS R Series camera featuring In-Body Image Stabilization, such as the EOS R5 and EOS R6, to further help you capture impressively clear results with slower shutter speeds.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eMinimum focusing distance of 2.89 feet at 200mm and maximum magnification of 0.41x at 400mm.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eWith a minimum focusing distance of 2.89 feet at 200mm, the RF100-400mm F5.6-8 IS USM lens is capable of capturing sharp and detailed images from various distances. Especially noteworthy is the lens’s close-up capabilities at the 400mm zoom setting — at its minimum focus distance, at 400mm, you can fill the frame with a subject about the size of a credit card providing outstanding versatility and strikingly sharp images.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eHigh speed, smooth and quiet autofocus with Canon’s Nano USM.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eWith any Canon EOS R-series camera, expect swift and positive autofocus. The Nano USM focus system is especially advantageous to video users, because of its combination of quiet operation and outstanding smoothness of focus changes during actual recording.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003e9-blade circular aperture for beautiful bokeh.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eGetting a smooth and natural looking out-of-focus background blur isn’t a problem for this lens as it has a 9-blade circular aperture which separates your subject from the background, while also providing a beautiful backdrop that's visually appealing in itself.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eControl Ring for direct setting changes.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe RF100-400mm F5.6-8 IS USM lens incorporates a Control Ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, ISO, exposure compensation and more. Located towards the front of the lens it effectively adds a third dial to EOS R and RP cameras, and a fourth dial to cameras such as EOS R5 and R6 cameras. With a tactile, easily distinguished surface and a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder, the control ring adds outstanding connection to any shooting scenario. For photographers and movie makers who would prefer a silent control ring, the clicking mechanism can be removed at a Canon Factory Service Center location for a fee.anon Extenders RF1.4x^ and RF2x^^.\u003c\/div\u003e\u003cdiv\u003eTo help get you even closer to the subject, attach the compatible optional Canon RF extenders to the RF100-400mm F5.6-8 IS USM and get the equivalent of 560mm focal length coverage with the Extender RF1.4x, or 800mm using the Extender RF2x. In fact, the RF100-400mm F5.6-8 IS USM is the first non-L-series Canon lens with tele extender compatibility, helping transform the lens into an incredibly powerful telephoto combination, with relatively modest additional size and weight.  This added flexibility and versatility helps make the RF100-400mm F5.6-8 IS USM an amazing option for nature photography and more.\u003c\/div\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119228747847,"sku":"210000008738","price":749.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/fa0cu3w6nxb9hdz7d1oq.jpg?v=1787339859"},{"product_id":"canon-rf-24-70mm-f2-8l-is-usm","title":"Canon RF 24-70mm f\/2.8 L IS USM Lens","description":"Experience the possibilities with the RF 24-70mm F2.8 L IS USM lens. Designed for the EOS R full-frame mirrorless camera system, this compact L-series lens combines a bright f\/2.8 maximum aperture with a standard focal length zoom range, making it a versatile, all-purpose lens for all types of photography ventures. From portraits and landscapes, to travel and everyday moments, the RF 24-70mm F2.8 L IS USM is engineered to cover a range of subjects extending from 0.69 ft.\/0.21m (wide) to 1.25 ft.\/0.38m (telephoto). Enjoy enhanced video performance, especially when tracking moving subjects, thanks to Canon’s Nano USM technology for accurate and silent AF, and reduced focus breathing for more seamless focus transitions. Plus, you can ensure your images stay sharp and steady — whether shooting handheld or in poorly-lit situations — with up to 5 stops* of shake correction. For an added layer of protection, the RF 24-70mm F2.8L IS USM also features a dust- and weather-resistant construction with a fluorine coating, helping keep this powerful lens safeguarded wherever you go.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e• High Image Quality and Bright f\/2.8 Aperture Zoom RF L Lens.\u003cbr\u003e• Optical Image Stabilization of up to 5 Stops* of Shake Correction.\u003cbr\u003e• High Speed, Smooth and Quiet Auto Focus with Nano USM.\u003cbr\u003e• Min. Focusing Distance of 0.69 ft.\/0.21m (Wide), 1.25 ft.\/0.38m (Tele).\u003cbr\u003e• Control Ring for Direct Setting Changes.\u003cbr\u003e• 12 pin Communication System.\u003cbr\u003e• Three Aspherical Elements and Three UD Elements.\u003cbr\u003e• Air Sphere Coating (ASC) Minimizes Lens Flare and Ghosting.\u003cbr\u003e• Dust- and Weather-resistant with Flourine Coating.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119228846151,"sku":"210000005862","price":2499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/snjhzzlphwyvpgb8xpgq.jpg?v=1787339860"},{"product_id":"canon-rf28-70mm-f2-8-is-stm","title":"Canon RF 28-70mm f\/2.8 IS STM Lens","description":"\u003cstrong\u003eRF28-70mm F2.8 IS STM\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe RF28-70mm F2.8 IS STM lens is our new lens that is perfect for both still and video content creators who may have a smaller budget but want high quality. This lens is now the smallest, lightest, RF zoom lens with extremely high image quality (equal that of an L-series lens). For still image creators this light and compact lens weighing in at just over one pound will be a “take anywhere” kind of lens. Offering a fast F2.8 aperture throughout the zoom range, photographers can work in low light situations or take creative control and blur the foreground and background with wide apertures not available on standard kit lenses.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact size and weight for everyday carry\u003c\/strong\u003e\u003cbr\u003eThis lens accomplishes the incredible feat of being a fixed aperture zoom lens that you can actually carry around all day without wearing your arm out. One size-reduction feature is the image stabilization unit that has been completely redesigned for this lens. Additionally, the collapsible design and the smaller focus element due to the optical system make the lens lightweight and portable. Taking advantage of the benefit of electronic distortion correction, this large-aperture zoom lens with a fixed F2.8 aperture achieves both high image quality across the entire screen and a compact optical system.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-image quality and optical design\u003c\/strong\u003e\u003cbr\u003eThere is a lot that contributes to the optical quality of this lens, and it starts with two Ultra-low Dispersion (UD) elements (marked as dark green). The large-diameter UD lens at the front is a unique configuration previously found only in L lenses. This configuration effectively corrects chromatic aberration, reduces the weight of the front lens group, and contributes to ease of use by suppressing the change in the center of gravity felt by the user when changing the zoom range. Two glass-molded aspherical lenses (marked as light green) are effectively placed to achieve high rendering performance with suppression of various aberrations and compact size. The lens provides clear, high-resolution images from the maximum aperture. This design also features dust- and weather-resistant construction (another L-series feature).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAction!\u003c\/strong\u003e\u003cbr\u003eThis lens is for more than just still shots, your video adventures and productions will benefit as well. The leadscrew-type STM focusing motor is extremely quiet and the 28mm-70mm zoom range is great for vlogging at home, or filming on the street. Focus breathing is also well controlled with this lens, lending even more professionalism to your productions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile zoom range\u003c\/strong\u003e\u003cbr\u003eA 28mm-70mm zoom range provides a surprising amount of focal lengths to choose from, perfect for a full day adventure, or even inside the house where you can close up to your favorite subjects!\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e\u003cbr\u003eCombining 5.5 stops of in-lens image stabilization with in-body image stabilization achieves a coordinated control of 7.5 stops, making Hand-held shooting in low-light conditions possible. In addition, a tripod can be used with the image stabilization function turned on.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBokeh\u003c\/strong\u003e\u003cbr\u003eEven with a zoom lens, the foreground and background can be blurred softly and significantly. This F2.8 lens provides rich bokeh at every focal length. The ability to open the aperture also allows for faster shutter speeds, preventing blurring of the subject.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119229009991,"sku":"210000014773","price":1149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/zmltxnv0kcraqthbe0z1.jpg?v=1787339865"},{"product_id":"canon-rf-70-200mm-f2-8-l-is-usm-z-white","title":"Canon RF 70-200mm F2.8 L IS USM Z","description":"Expanding the Hybrid RF Zoom lens series, we are proud to introduce the RF70-200mm F2.8 L IS USM Z lens – an internal zooming and focusing model, supporting the use of RF Extender 1.4x and 2x throughout the 70-200 zoom range. this lens is an incredible telephoto zoom solution for many different applications. An optional, dedicated Power Zoom Adapter PZ-E2 transforms the video operation possibilities with its smooth and versatile zooming. Even in low light, this lens will excel for weddings and events, photojournalism, portraiture, studio work, and video creation. Available in black, or white thermal barrier paint.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding Optical Performance with Consistent F2.8 Maximum Aperture\u003c\/strong\u003e\u003cbr\u003eBy taking advantage of the large diameter RF mount and short back focus, the RF70-200mm F2.8 L IS USM Z is able to achieve a maximum aperture of F2.8 throughout its entire zoom range. This enables you to continuously shoot up to the frequently used 200mm without switching lenses, opening a world of possibilities for both photo and movie shooting. But, why stop there when we don’t have to? This new lens is compatible with both RF1.4x and RF2.0x Extenders for even more range of 280mm and 400mm respectively.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupports Optional Canon Power Zoom Adapters\u003c\/strong\u003e\u003cbr\u003eThe RF70-200mm F2.8 L IS USM Z crosses the worlds of photography and movies. The optional Power Zoom Adapters PZ-E2 and PZ-E2B enable smooth, high-precision zoom control during movie shooting, that can even be operating remotely with the Canon Camera Connect and EOS Utility apps. Plus, attachment and detaching can be managed without the use of a special tool. The Power Zoom Adapter PZ-E2B comes equipped with a 20-pin port for compatibility with cinema or broadcast lens accessories such as the Digital Zoom Demand ZSD-300D or the Digital Focus Demand FPD-400D. This lens and Power Zoom Adapter combination makes unassisted single-person video shooting operation easy and within reach.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEleven Aperture Blades for Rich Bokeh\u003c\/strong\u003e\u003cbr\u003eWith eleven aperture blades and a large F2.8 aperture, the RF70-200mm F2.8 L IS USM Z produces a beautiful, almost circular bokeh effect — even when stopped-down, thanks to an 11-blade aperture. The wide aperture also allows for faster shutter speeds in low light situations and helps prevent subject blurs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIris Ring for Precise Lens Aperture Control\u003c\/strong\u003e\u003cbr\u003eThe RF70-200mm F2.8 L IS USM Z is equipped with an iris ring (for aperture control). This allows videographers and photographers to manually control exposure adjustment and the degree of background blur while shooting, with click-less, smooth operation — similar to the operability in a cinema lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose-focusing of 1.6 ft., Max. Magnification 0.2x\u003c\/strong\u003e\u003cbr\u003eWith a minimum focusing distance of approximately 1.6 ft.\/0.49m, the RF70-200mm F2.8 L IS USM Z lens helps you get close to your subjects. The maximum magnification of 0.3x at 200mm allows you to capture subtle details more expansively and clearly. Focus shifts during zooming are minimal — plus, it supports focus breathing correction3, in which the camera digitally corrects for changes in angle of view caused by focus movement during video recording, especially during closeup shooting.\u003cbr\u003e\u003cem\u003e* When attached to an EOS R-series camera with focus breathing correction. Available in movie recording mode only.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical Image Stabilization\u003c\/strong\u003e\u003cbr\u003eFor consistently sharp results, the RF70-200mm F2.8 L IS USM Z features built-in optical Image Stabilization, providing enhanced shake reduction for up to 5.5 stops of shake correction. When paired with an EOS R-series camera that has In- Body Image Stabilization (IBIS), the Coordinated IS allows for up to 7.5 stops of correction4 at the center of the image. This means more reliable handheld performance and clear detail in low-light situations, without having to increase the ISO or slow your shutter speed . Additionally, an IS Mode switch is available for quickly switching between the three IS Modes available. Mode 1 for capturing stationary subjects correcting shake in all directions, Mode 2 for panning with moving subjects correcting shake only in one direction, and Mode 3 for irregularly moving subjects where IS calculations start when the shutter button is pressed halfway but the stabilization is only activated when fully pressing the shutter button – making it easier to follow the subject.\u003cbr\u003e\u003cem\u003e* CIPA 2024 standards. In the yaw\/pitch\/roll directions at a focal length of 200 mm using an EOS R1.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano USM Maintains Focus While Zooming\u003c\/strong\u003e\u003cbr\u003eThe RF70-200mm F2.8 L IS USM Z Features a focus drive system with two nano USM motors, powering both the autofocus unit, and a “floating” optics assembly which move independently to ensure maximum image quality. Nano USM motors provides quiet and smooth AF, especially useful during movie recording. In addition, the Nano USM maintains focus while zooming to suppress aberration fluctuations during high-speed burst or movie shooting .\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent Handling\u003c\/strong\u003e\u003cbr\u003eWith its Internal zooming, internal focusing, fixed length lens barrel design and balanced center of gravity, the RF70-200mm F2.8 L IS USM Z provides excellent handling for any shooting style and is especially advantageous when using accessories for shooting video . The lens comes with a tripod mount that can be easily attached and detached with a lock release button, without the need of a special tool. Also available is the LH-E1 lens holder (bundled), which supports the lens when combining with a rig.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDurable and Dependable Build\u003c\/strong\u003e\u003cbr\u003eThe RF70-200mm F2.8 L IS USM Z boasts amazing durability and endurance you’d expect from an L-series lens. The lens barrel does not move during zooming or focusing; both are achieved entirely internally. Weather-resistant sealing is applied to areas such as the operation rings and switch panel to help prevent water and dust from entering the unit. Fluorine coating is applied on the front lens to prevent water, oil and other surface residue like fingerprints from sticking to the lens, which facilitates quick and easy wiping without the use of solvents. This dust- and water-resistant design allows for outstanding performance even in inclement weather conditions.","brand":"Canon","offers":[{"title":"White","offer_id":43142527385671,"sku":"210000015024","price":3199.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":43142527418439,"sku":"210000015026","price":3199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/by1wwvljbm3cmxntlcho.jpg?v=1787339866"},{"product_id":"canon-rf-28-70mm-f2-l-usm","title":"Canon RF 28-70mm f\/2 L USM Lens","description":"The RF 28–70mm F2 L USM is an incredibly bright L series zoom lens designed to bring unparalleled performance to Canon’s EOS R full-frame mirrorless camera system. Stellar image quality is delivered from corner to corner thanks to the combination of a large 54mm diameter mount and short back focus distance. A rugged design and consistent f\/2 brightness throughout its zoom range make the RF 28–70mm F2 L USM ideal for portraits, wedding photography, landscapes, nightscapes and more. It’s made for photographers and moviemakers who want a bright view, sharp detail, gorgeous blur and the professional performance of Canon’s L series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBright, Constant f\/2 USM Zoom Lens\u003c\/strong\u003e\u003cbr\u003eFor a stunningly bright f\/2 aperture throughout the zoom range, look no further than the amazing RF 28–70mm F2 L USM. It is the world's first autofocus zoom lens compatible with 35mm full frame sensors to have a maximum f\/2 aperture*. Thanks to the large-diameter RF mount and short back focus design, the RF 28–70mm F2 L USM also features a balanced and comfortable size for unfettered operation, amazing performance in low-light areas and sharp images with gorgeous background blur at various focal lengths.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eL Series Lens with High Image Quality\u003cbr\u003eHigh Image Quality at f\/2 that Rivals the EF 24–70mm f\/2.8 at f\/2.8\u003c\/strong\u003e\u003cbr\u003eThanks to an optical design made possible by the RF mount, the RF 28–70mm F2 L USM lens is able to render image quality at f\/2 that rivals that of the EF 24–70mm f\/2.8 at f\/2.8. With an extra stop of light, this means faster shutter speeds or lower ISOs for enhanced image quality, and marvelous performance when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh Precision and Flexibility to Match Fixed Focal Length Lenses\u003c\/strong\u003e\u003cbr\u003eWith a brilliant optical design and speedy performance, the RF 28–70mm F2 L USM lens delivers the flexibility, performance and image quality of 28mm, 35mm, 50mm and 70mm fixed focal length lenses in one discreet package. Combining the outstanding performance, brightness and versatility of several focal lengths into one lens, the RF 28–70mm F2 L USM lens performs with reassuring consistency, especially in high-pressure situations where quality matters and there’s no time for lens changes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eControl Ring for Direct Setting Changes.\u003c\/strong\u003e\u003cbr\u003eThe RF 28–70mm F2 L USM lens incorporates a control ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R camera’s main dial and quick control dial, the control ring has a tactile, easily distinguished surface and features a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder. For photographers and moviemakers who would prefer a silent control ring, the clicking mechanism can be removed by a Canon service provider for a fee.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eControl Ring for Direct Setting Changes.\u003c\/strong\u003e\u003cbr\u003eThe RF 28–70mm F2 L USM lens incorporates a control ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R camera’s main dial and quick control dial, the control ring has a tactile, easily distinguished surface and features a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder. For photographers and moviemakers who would prefer a silent control ring, the clicking mechanism can be removed by a Canon service provider for a fee.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and Water-resistant with Fluorine Coating.\u003cbr\u003eHigh Reliability and Durability for Professional Use\u003c\/strong\u003e\u003cbr\u003eLike all L series lenses, the RF 28–70mm F2 L USM lens is built to endure the rigors of professional use. Constructed to be rugged, refined and precise, it can be operated intuitively so concentration can remain on the subject at hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVibration Shock Resistance\u003c\/strong\u003e\u003cbr\u003eEngineered to accommodate its optical system, the RF 28–70mm F2 L USM lens features L series level vibration shock resistance in the lens barrel, helping to maintain focus and settings even in turbulent situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and Water-resistant\u003c\/strong\u003e\u003cbr\u003eFor reliable performance even when weather conditions get difficult, the RF 28–70mm F2 L USM lens features dust- and water-resistant construction in the lens mount, switch panel and all rings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e\u003cbr\u003eThe RF 28–70mm F2 L USM lens features fluorine coatings on the front and rearmost surfaces to help prevent dirt and dust from sticking to the lens, making it easy to clean smudges and fingerprints off.\u003cbr\u003e12 pin Communication System.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed Communication with the EOS R Camera\u003c\/strong\u003e\u003cbr\u003eDesigned to quickly process data, the RF 28–70mm F2 L USM features a 12 pin communication system that is the fastest yet for a Canon lens\/camera combination. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Information Display\u003c\/strong\u003e\u003cbr\u003eAnother helpful feature, the EOS R camera can display lens information right in the viewfinder, making it easy to confirm the lens’s focal length without looking away from the subject at hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-camera Digital Lens Optimizer\u003c\/strong\u003e\u003cbr\u003eThe EOS R system’s 12 pin communication system enables the Digital Lens Optimizer, which works in-camera to combat aberrations and image deterioration, especially in the edges of the image frame when shooting at a large aperture. Data from the RF 28–70mm F2 L USM lens is transferred automatically to the camera body, facilitating near immediate correction for clear, detailed images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo UD Elements and One Super UD Element.\u003c\/strong\u003e\u003cbr\u003eThe RF 28–70mm F2 L USM features an all-new optical design built specifically for the RF mount. This includes four aspheric lenses that correct for aberrations, distortions and astigmatism, plus two UD elements and one Super UD element to reduce chromatic aberration and achieve high image quality across the board. Strategically placed coatings and a 9-blade aperture help ensure superlative quality images with sharp detail, gorgeous colour and minimized distortion throughout the zoom range.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119229075527,"sku":"210000004549","price":3199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/znk3cfn3hpzm7aykltgl.jpg?v=1787339867"},{"product_id":"canon-rf-24-105mm-f4-l-is-usm","title":"Canon RF 24-105mm f\/4 L IS USM Lens","description":"Ready for virtually any scenario, the RF 24–105mm F4 L IS USM lens pairs with the EOS R system for all-around impressive performance that’s ideal for landscapes, portraits, travel and more. With its large, 54mm diameter, L series optics, a bright f\/4 maximum aperture and compact size, the RF 24–105mm F4 L IS USM delivers gorgeous, richly detailed photos and video throughout its zoom range, time after time. It’s the first L-series lens to feature Canon’s NANO USM for smooth, fast and nearly silent AF, and it offers amazing 5-stop* Image Stabilization for powerful performance while handheld and in low light. From wide angle to telephoto, on a hike, in the studio and anywhere in between, the RF 24–105mm F4 L IS USM delivers the compact design, excellent optics, and advanced features demanding imagemakers call for.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, High-quality Lens with Broad Zoom Range for the EOS R System.\u003cbr\u003eCompact and Lightweight\u003c\/strong\u003e\u003cbr\u003eA dramatically compact 24–105mm f\/4 lens, the RF 24–105mm F4 L IS USM packs a broad zoom range and a bright maximum aperture into a well-balanced, refined design that balances comfortably on the EOS R camera’s body.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e54mm Large Diameter and Short Back Focus\u003c\/strong\u003e\u003cbr\u003eThe RF mount on the EOS R camera enables large diameter elements throughout the lens, including the rearmost element. This large diameter, coupled with the camera’s short back focus (the distance from the back edge of the lens to the surface of the image sensor), helps increase the flexibility of optical design, resulting in incredible brightness and image quality and contributing to the RF 24–105mm F4 L IS USM’s conveniently compact size without compromising performance.\u003cbr\u003e--\u003cbr\u003e\u003cstrong\u003eIdeal Zoom Range for All-day Photography\u003c\/strong\u003e\u003cbr\u003eWith a zoom range encompassing wide angle, normal and telephoto, the RF 24–105mm F4 L IS USM excels in a variety of shooting situations, offering amazing versatility with the turn of a zoom ring. For example, with the RF 24–105mm F4 L IS USM, the EOS R camera can go from shooting landscapes to interiors and portraits without a single lens change. In countless situations where the light and subject are constantly changing, the RF 24–105mm F4 L IS USM lens is ready to go.\u003cbr\u003e--\u003cbr\u003e\u003cstrong\u003eBright, Constant f\/4 Zoom Lens\u003c\/strong\u003e\u003cbr\u003eThe RF 24–105mm F4 L IS USM lens features 3 aspheric and 1 UD lens element to help correct aberrations, distortion and astigmatism, delivering sharp and dynamic images with excellent detail and contrast across the image frame and throughout the zoom range. Plus, it has a 9-blade circular aperture for beautiful, soft backgrounds.\u003cbr\u003e--\u003cbr\u003e\u003cstrong\u003eFirst L Series Lens with NANO USM\u003cbr\u003eHigh-speed Autofocus with NANO USM for Still Shooting\u003c\/strong\u003e\u003cbr\u003eThe RF 24–105mm F4 L IS USM uses Canon’s NANO USM system for the first time in an L series lens. NANO USM combines conventional ring USM and STM (lead-screw type) AF, and features a diminutive chip-shaped ultrasonic motor that’s engineered to help deliver high-speed, smooth, precise and near-silent operation, plus full time manual focus (when using One-shot AF).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth and Quiet Autofocus for Video Recording\u003c\/strong\u003e\u003cbr\u003eAnother benefit of NANO USM is that it’s nearly silent. This means smooth and silent AF transitions that are ideal for video recording.\u003cbr\u003e--\u003cbr\u003e\u003cstrong\u003eControl Ring for Direct Setting Changes\u003c\/strong\u003e\u003cbr\u003eThe RF 24–105mm F4 L IS USM lens incorporates a control ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R camera’s main dial and quick control dial, the control ring has a tactile, easily distinguished surface and features a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder. For photographers and moviemakers who would prefer a silent control ring, the clicking mechanism can be removed by a Canon service provider for a fee.\u003cbr\u003e--\u003cbr\u003e\u003cstrong\u003eOptical Image Stabilization at up to 5 Stops* of Shake Correction\u003c\/strong\u003e\u003cbr\u003eThe RF 24–105mm F4 L IS USM lens is designed to work in conjunction with the EOS R camera, with both the camera and the lens sharing data to dramatically reduce camera-shake blur, regardless of the situation, whether shooting video or stills. With up to 5 stops* of stabilization, it delivers impressively clear results.\u003cbr\u003e--\u003cbr\u003e\u003cstrong\u003e12 pin Communication System\u003cbr\u003eHigh-speed Communication with the EOS R Camera\u003c\/strong\u003e\u003cbr\u003eDesigned to quickly process data, the RF 24–105mm F4 L IS USM features a 12 pin communication system that is the fastest yet for a Canon lens\/camera combination. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Information Display\u003c\/strong\u003e\u003cbr\u003eAnother helpful feature, the EOS R camera can display lens information right in the viewfinder, making it easy to confirm the lens’s focal length without looking away from the subject at hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-camera Digital Lens Optimizer\u003c\/strong\u003e\u003cbr\u003eThe EOS R system’s 12 pin communication system enables the Digital Lens Optimizer, which works in-camera to combat aberrations and image deterioration, especially in the edges of the image frame when shooting at a large aperture. Data from the RF 24–105mm F4 L IS USM lens is transferred automatically to the camera body, facilitating near immediate correction for clear, detailed images.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119229108295,"sku":"210000004553","price":1399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/x7llwc9hq85wrjptbwxj.jpg?v=1787339868"},{"product_id":"canon-rf-200-800mm-f6-3-9-is-usm","title":"Canon RF 200-800mm f\/6.3-9 IS USM Lens","description":"The RF200-800mm F6.3-9 IS USM is a versatile lens, combining powerful telephoto capability and Image Stabilization in a portable design that many users may be able to hand-hold. The lens weighs about 4.5 pounds, and its Image Stabilization delivers up to 5.5 stops of shake-correction, for steadiness whether you’re handholding, or working with a monopod. The RF 200-800mm F6.3-9 IS USM can help elevate your content whether it’s wildlife, birds and nature, or outdoor sports such as surfing, golf, baseball, motorsports, and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eWorld’s first AF super-telephoto zoom lens with telephoto end of 800mm1\u003c\/li\u003e\n\u003cli\u003ePowerful telephoto capabilities, with zoom range from 200mm through 800mm.\u003c\/li\u003e\n\u003cli\u003eCompatible with Extender RF1.4x and Extender RF2x, at all focal lengths.\u003c\/li\u003e\n\u003cli\u003eLightweight and compact design for a super-telephoto 4x zoom lens with an 800mm telephoto end — allows for  comfortable handheld shooting and excellent mobility.\u003c\/li\u003e\n\u003cli\u003eOptimized optical design takes advantage of the RF mount to maintain high image quality through the zoom range in a compact super-telephoto zoom lens.\u003c\/li\u003e\n\u003cli\u003eEquipped with Nano USM for quiet and smooth AF during movie recording that also supports focus breathing correction\u003c\/li\u003e\n\u003cli\u003eOptical IS with image stabilization effect of 5.5 stops and support for Coordinated Control IS with cameras equipped with IBIS for blur correction even during handheld shooting.\u003c\/li\u003e\n\u003cli\u003eDust- and water-resistant design along with white paint as a heat countermeasure provide for high dependability and durability.\u003c\/li\u003e\n\u003cli\u003eExcellent operability with smooth and balanced zoom operation, a focus\/control ring, and two conveniently located Lens Function Buttons.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119229206599,"sku":"210000012666","price":2149.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/u85snkg17chbuwxmjeuj.jpg?v=1787339870"},{"product_id":"canon-rf-85mm-f1-4-l-vcm","title":"Canon RF 85mm f\/1.4 L VCM Lens","description":"The RF85mm F1.4 L VCM is a unique L-series lens for both still-image and video enthusiasts. It boasts a medium-telephoto focal length, a blazing fast f\/1.4 maximum aperture, and top-notch optical design. On a full-frame camera, it offers one of the most common focal lengths for portraits, a timeless choice. The video side really shines with a dedicated manual iris ring and a silent VCM (Voice Coil Motor) for smooth focus. And guess what? Focus breathing is minimal on this versatile lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003e* This product emits low level magentic flux. If you use an implantable cardiac pacemaker or other medical device and feel abnormalities, please keep away from this product and consult your doctor.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIncredible feature set from an incredible lens\u003c\/strong\u003e\u003cbr\u003eThis lens has a lot going for it. You already know about the new VCM and Iris control ring, but there is so much more. You can attach filters to this lens with a front 67mm screw thread allows for screw-on filters. You also have a control ring and a control button both of which you can assign functions to. This lens is also dust and weather resistant, has one aspheric lenses, and ASC (Air Sphere Coating) to reduce ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTime to focus on focusing\u003c\/strong\u003e\u003cbr\u003eThe RF85mm F1.4 L VCM is part of a series of “hybrid” lenses that focus on video performance as much as still photography. One of these features is a change to how the focus system works. There is a VCM (Voice Coil Motor) that powers the focus unit. This focus motor works at an incredible speed and in near silence. One important note about the VCM is that it requires power to hold its position, so when the camera is off, or the lens is not attached to a camera, you may hear and feel slight movement. This is normal, and there is extra cushioning inside the lens to help prevent damage in this situation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent image quality\u003c\/strong\u003e\u003cbr\u003eAgain, thanks to the Canon RF lens mount, the RF85mm F1.4 L VCM lens offers great optical quality. Its optical design includes one UD lens and one aspheric lens as well as Air Sphere Coating (ASC) to reduce ghosting, and Fluorine coating on the front and rear lens surfaces to help mitigate smudges. On top of that, this lens features the same dust- and water-resistance found on L-series lenses with seals around the Control ring, focus ring, zoom ring, operation panel, and lens mount.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLet’s get moving on the conversation about videos!\u003c\/strong\u003e\u003cbr\u003eThis lens is part of a family of “hybrid” lenses that focus on video creation as much as still photography. To that end, this lens features a manual iris control ring so you can smoothly change the aperture from f\/1.4 to f\/16 during video capture. Thanks to advancements in lens design, focus breathing on this lens is extremely minimal, and backlit images are sharp. Combine all of these features, and you’ve got a great video lens in your hands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGet close\u003c\/strong\u003e\u003cbr\u003eWith a minimum focus distance of just under 2.5 feet, an f\/1.4 aperture, and a uniquely portrait look you can capture some really compelling imagery that is sure to capture attention.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119229272135,"sku":"210000017164","price":1649.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/e231queo53mfzzzynzuf.jpg?v=1787339872"},{"product_id":"canon-rf-100-500mm-f4-5-7-1l-is-usm","title":"Canon RF 100-500mm f\/4.5-7.1 L IS USM Lens","description":"The RF100-500mm F4.5-7.1 L IS USM super-telephoto zoom lens delivers a superb combination of cutting-edge performance, compact construction and brilliant resolving power specifically designed for the EOS R system. The versatile range of 100mm to 500mm is ideal for sports, wildlife, and even aviation photography while maintaining a compact, travel-ready size and weight. The lens features one Super UD and six UD lenses.  Fluorine coated front and rear lens elements provide resistance to dirt, moisture and oils, while L-series construction with dust and weather resistance provides reliability even in challenging conditions. With its built-in, 3-mode, and up-to 5-stop optical image stabilization system, and high-speed Dual Nano USM autofocus motors, the RF100-500mm F4.5-7.1 L IS USM will prove its superb optical performance, over and over again.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119229304903,"sku":"210000007050","price":2999.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/izd6mwqgde5rppsieqq7.jpg?v=1787339873"},{"product_id":"canon-rf-35mm-f-1-4-l-vcm-lens","title":"Canon RF 35mm f\/1.4 L VCM Lens","description":"The RF35mm F1.4 L VCM is an entirely new L-series lens, targeting a wide range of still-image and video shooters, with a combination of very moderate wide-angle coverage, a fast f\/1.4 maximum aperture, and excellent optical design. 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You also have a control ring and a control button both of which you can assign functions to. This lens is also dust and weather resistant, has two aspheric lenses, and ASC (Air Sphere Coating) to reduce ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTime to Focus on Focusing\u003c\/strong\u003e\u003cbr\u003eThe RF35mm F1.4 L VCM is part of a series of “hybrid” lenses that focus on video performance as much as still photography. One of these new features is a change to how the focus system works. There is a Nano USM that controls the floating focus unit, and a new VCM (Voice Coil Motor) that powers the rear focus unit. These focus motors work in tandem for incredible speed in near silence. One important note about the VCM is that it requires power to hold its position, so when the camera is off, or the lens is not attached to a camera, you may hear and feel slight movement. This is normal, and there is extra cushioning inside the lens to help prevent damage in this situation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent Image Quality\u003c\/strong\u003e\u003cbr\u003eAgain, thanks to the Canon RF lens mount, the RF35mm F1.4 L VCM lens offers great optical quality. Its optical design includes two UD lenses and two aspheric lenses as well as Air Sphere Coating (ASC) to reduce ghosting, and Fluorine coating on the front and rear lens surfaces to help mitigate smudges. On top of that, this lens features the same dust- and water-resistance found on L-series lenses with seals around the Control ring, focus ring, zoom ring, operation panel, and lens mount.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIt’s Showtime!\u003c\/strong\u003e\u003cbr\u003eThis lens is part of a new family of “hybrid” lenses that focus on video creation as much as still photography. To that end, this lens features a manual iris control ring so you can smoothly change the aperture from f\/1.4 to f\/16 during video capture.  Thanks to advancements in lens design, focus breathing on this lens is extremely minimal, and backlit images are sharp.  Combine all of these features, and you’ve got a great video lens in your hands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGet Close\u003c\/strong\u003e\u003cbr\u003eWith a minimum focus distance of just under 11 inches , and an f\/1.4 aperture you can capture some really compelling imagery that is unlike anything else.\u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eThe latest L-Series hybrid lens featuring an iris ring for manual iris control during video capture.\u003c\/li\u003e\n\u003cli\u003eA Nano USM is used for floating focus and a Voice Coil Motor (VCM) for rear focus which allows for quiet independant or synchronized actuation at high speed, great for video.\u003c\/li\u003e\n\u003cli\u003eImproved durability and weather-resistant construction for use in harsh environments helps ensure reliability and dependability.\u003c\/li\u003e\n\u003cli\u003eIncredibly minimal focus breathing.\u003c\/li\u003e\n\u003cli\u003eAir Sphere Coating (ASC) helps significantly reduce lens ghosting and flare.\u003c\/li\u003e\n\u003cli\u003eThis lens features 2 UD elements to minimize chromatic abberration, and 2 aspheric lenses for incredible quality from edge-to-edge.\u003c\/li\u003e\n\u003cli\u003eComes with attachable rear filter holder.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119229337671,"sku":"210000014170","price":1549.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/og9ewp7vo7xvzfjzgeyr.jpg?v=1787339874"},{"product_id":"canon-rf-85mm-f1-2-l-usm","title":"Canon RF 85mm f\/1.2 L USM Lens","description":"\u003cem\u003e\u003cstrong\u003eRF 85mm F1.2 L USM\u003c\/strong\u003e\u003c\/em\u003e\u003cul\u003e\u003cli\u003eWith its fixed 85mm focal length and wide f\/1.2 maximum aperture, the RF 85mm F1.2 L USM lens is ideal for photographing portraits, weddings, fashion and more, and great for low-light situations and producing beautiful, soft backgrounds. It gives you fast autofocus speed, and works great with the Eye Detection AF feature found in the EOS R and EOS RP cameras to provide impressive focus on a subject’s eye. All this and more, including Blue Spectrum Refractive Optics (BR) to help reduce chromatic aberration and Air Sphere Coating to help minimize flaring and ghosting, combine to give you a lens you’ll want among your favorites.\u003c\/li\u003e\u003c\/ul\u003e\u003cbr\u003e\u003cstrong\u003eHigh Image Quality and Bright f\/1.2 Aperture L Lens for EOS R System Cameras\u003c\/strong\u003e\u003cbr\u003eAn incredibly bright fixed focal length lens, the RF 85mm F1.2 L USM distinguishes itself by maintaining incredibly high image quality, edge to edge, even wide open at its f\/1.2 maximum aperture. With 13 elements in 9 groups and a 9-blade aperture system, it can deliver sharp and detailed images with gorgeous background blur and remarkable consistency.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBlue Spectrum Refractive Optics (BR) Reduces Chromatic Aberration\u003c\/strong\u003e\u003cbr\u003eThanks to our BR optics (Blue Spectrum Refractive Optics), the RF 85mm F1.2 L USM helps capture beautiful detailed photos with minimal chromatic aberration, while also providing stunning resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMinimum Focusing Distance of 2.79 ft.\/0.85m\u003c\/strong\u003e\u003cbr\u003eWith a minimum focusing distance of 2.79 ft.\/0.85m and a maximum magnification of approx. 0.12x, the RF 85mm F1.2 L USM is capable of capturing sharp and detailed images from various distances. Whether you're shooting portraits, still life or close ups, the RF 85mm F1.2 L USM can easily provide sharp images with minimal distortion.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eControl Ring for Direct Setting Changes\u003c\/strong\u003e\u003cbr\u003eThe RF 85mm F1.2 L USM lens incorporates a control ring on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R series cameras’ main dial and quick control dial, the control ring has a tactile, easily distinguished surface and features a clicking mechanism that provides tangible feedback for confident use while looking through the viewfinder. 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This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Information Display\u003c\/strong\u003e\u003cbr\u003eAs part of the EOS R system, the RF 85mm F1.2 L USM lens works with an EOS R series camera so that its lens information is displayed right in the viewfinder, making it easy to confirm the lens’s focal length without looking away from the subject at hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-camera Digital Lens Optimizer\u003c\/strong\u003e\u003cbr\u003eThe EOS R system’s 12 pin communication system enables the Digital Lens Optimizer, which works in-camera to combat aberrations and image deterioration, especially in the edges of the image frame when shooting at a large aperture. Data from the RF 85mm F1.2 L USM lens is transferred automatically to the camera body, facilitating near immediate correction for clear, detailed images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and Weather-resistant with Fluorine Coating\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eHigh Reliability and Durability for Professional Use\u003c\/strong\u003e\u003cbr\u003eLike all L series lenses, the RF 85mm F1.2 L USM lens is built to endure the rigors of professional use. Constructed to be rugged, refined and precise, it can be operated intuitively so concentration can remain on the subject at hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVibration Shock Resistance\u003c\/strong\u003e\u003cbr\u003eEngineered to accommodate its optical system, the RF 85mm F1.2 L USM lens features L series level vibration shock resistance in the lens barrel, helping to maintain focus and settings even in turbulent situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and Weather-resistant\u003c\/strong\u003e\u003cbr\u003eFor reliable performance even when weather conditions get difficult, the RF 85mm F1.2 L USM lens features dust- and weather-resistant construction in the lens mount, switch panel and all rings. Sealing is applied to lens joining sections, and switch panels to help prevent water and dust from entering into the lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine Coating\u003c\/strong\u003e\u003cbr\u003eThe RF 85mm F1.2 L USM lens features fluorine coatings on the front and rearmost surfaces to help prevent dirt and dust from sticking to the lens, making it easy to clean off smudges and fingerprints.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAir Sphere Coating (ASC) Minimizes Lens Flare and Ghosting\u003c\/strong\u003e\u003cbr\u003eThe RF 85mm F1.2 L USM lens features our Air Sphere Coating (ASC), which significantly reduces the occurrence of lens flare and ghosting regardless of focal length or the angle of light. This helps provide clean results with minimal distractions and aberrations.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119229468743,"sku":"210000005532","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/f1x7c4sc59ce46yme2ug.jpg?v=1787339877"},{"product_id":"canon-rf-16mm-f2-8-stm","title":"Canon RF 16mm f\/2.8 STM Lens","description":"Compact, versatile, speedy and affordable, the new RF16mm F2.8 STM lens is a terrific complement to any EOS R series digital camera. Offering an ultra-wide angle of view and a bright f\/2.8 aperture, it's an excellent choice whether taking interior photos in tight spaces, seeking out the perfect landscape, or as the perfect webcam lens when used in combination with an EOS camera and EOS Webcam Utility on a video call. With a 16mm F2.8 lens, you can experiment with enhancing perspectives, capturing starscapes, or with the close focusing distance of 5.11 inches, get up close to your subject while still keeping the background more visible. Video users will find this ultra-wide lens a natural for vlogging, especially with its supremely light weight.\u003cbr\u003e\u003cbr\u003eWith its remarkable combination of optical excellence and refined performance, all in a small package that's easy to bring most anywhere, the RF16mm F2.8 STM is a stellar companion to any EOS R series digital camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eCanon’s first ultra wide-angle, fixed focal length RF lens.\u003c\/li\u003e\n\u003cli\u003eHigh image quality and bright, fixed f\/2.8 maximum aperture.\u003c\/li\u003e\n\u003cli\u003eA stepping motor (gear-type STM) that provides smooth and quiet continuous AF during video recording.\u003c\/li\u003e\n\u003cli\u003eSupremely lightweight and compact, for an ultra-wide lens for full-frame cameras.\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 5.11 inches and maximum magnification of 0.26x.\u003c\/li\u003e\n\u003cli\u003eControl\/Focusing Ring can directly adjust numerous settings.\u003c\/li\u003e\n\u003cli\u003eCircular 7-blade aperture helps deliver beautiful, soft backgrounds.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003e\u003cstrong\u003eCanon’s first ultra wide-angle, fixed focal length RF lens.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eA fixed ultra-wide angle lens changes how you see your image before you even press the shutter button. Your enhanced perspective and expansive views create a unique and engaging look of each photo. Whether you are capturing an awe-inspiring starscape,  portraits with fun and unique distortion or simply a group selfie while on vacation, the combination of the open f\/2.8 lens and ultra wide-angle 16mm field of view makes this a light weight and versatile lens to pack anywhere you go.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eHigh image quality and bright, fixed f\/2.8 maximum aperture.\u003cspan style=\"white-space:pre\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eA bright f\/2.8 lens combined with the full-frame sensor of each EOS R series digital camera allows for fast shutter speeds in low light with less noise and the ability to beautifully blur the background in close-up shooting or video recording.\u003c\/div\u003e\u003cbr\u003e\u003cstrong\u003eA stepping motor (gear-type STM) that provides smooth and quiet continuous AF during video recording.\u003c\/strong\u003e\u003cbr\u003eUsing a stepping motor in the RF16mm F2.8 STM lens aids in natural focus while following a subject using Servo AF in still photography, or clean transitions when repositioning to another subject with Movie Servo AF in video applications. Canon’s STM focus motors are especially renowned for their smoothness in focus changes during live video recording, as well as brisk AF during still-image shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupremely lightweight and compact, for an ultra-wide lens for full-frame cameras.\u003c\/strong\u003e\u003cbr\u003eThe compact size and light weight of the lens makes it an ideal companion on long hikes and excursions. It is also handy for a day out in the city and when you want to be creative with multiple prime lenses.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMinimum focusing distance of 5.11 inches and maximum magnification of 0.26x.\u003c\/strong\u003e\u003cbr\u003eGetting close to your subject with the RF16mm F2.8 STM lens means purposefully distorting your subject, creating an enjoyable new look while also keeping more of the background in frame for visual interest.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eControl\/Focusing Ring can directly adjust numerous settings.\u003c\/strong\u003e\u003cbr\u003eThe RF16mm F2.8 STM lens incorporates a control\/focus ring on the lens barrel. As a Control Ring, it can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the end of the lens, the control\/focus ring has a tactile, easily distinguished surface and provides tangible feedback for confident use while looking through the viewfinder.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCircular 7-blade aperture helps deliver beautiful, soft backgrounds.\u003c\/strong\u003e\u003cbr\u003eYou'll have no problem when shooting close-up images in getting that creative, fun and pleasantly smooth out-of-focus background blur we all love with the circular 7-blade aperture. Subjects will stand out, and the background provides a beautiful backdrop that's visually appealing in itself.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119235072071,"sku":"210000008739","price":319.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/nmzvassewoovfw1ncjdi.jpg?v=1787340552"},{"product_id":"canon-rf-15-35mm-f2-8l-is-usm","title":"Canon RF 15-35mm f\/2.8 L IS USM Lens","description":"Expand your field of view with the RF 15-35mm F2.8 L IS USM lens. This wide-angle, L-series lens is a dynamic addition to the EOS R series line-up, offering a bright f\/2.8 maximum aperture and 15-35mm focal length that helps capture landscapes, architecture and other wide-angled subjects in full view. Equipped with Canon’s Nano USM technology for quiet and smooth focusing, and up to 5 stops* of shake correction, the RF 15-35mm F2.8 L IS USM allows for clear shots in a variety of lighting conditions — even at night or in dark settings. Experiment with different angles and perspectives, with a minimum focusing distance of 0.92 ft.\/0.28 m. For reliable performance during tricky weather conditions, this lens is expertly sealed around its panels, switch and lens mount to prevent water and dust from entering into the lens. When it comes to raising your photography game, turn to the RF 15-35mm F2.8 L IS USM to deliver impressive results.\u003cbr\u003e\u003cbr\u003e• High Image Quality and Bright f\/2.8 Wide-angle Zoom RF L Lens.\u003cbr\u003e• Optical Image Stabilization of up to 5 Stops* of Shake Correction.\u003cbr\u003e• High Speed, Smooth and Quiet Auto Focus with Nano USM.\u003cbr\u003e• Minimum Focusing Distance of 0.92 ft.\/0.28m.\u003cbr\u003e• Control Ring for Direct Setting Changes.\u003cbr\u003e• 12 pin Communication System.\u003cbr\u003e• Three Aspherical Elements and Two UD Elements.\u003cbr\u003e• Dust- and Weather-resistant with Flourine Coating.\u003cbr\u003e• Air Sphere Coating (ASC) Minimizes Lens Flare and Ghosting.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119235792967,"sku":"210000005861","price":2399.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/dprz20hwdpnxllkx17ea.jpg?v=1787340554"},{"product_id":"canon-rf-50mm-f1-8-stm","title":"Canon RF 50mm f\/1.8 STM Lens","description":"Some items like your keys or wallet you just take everywhere you go because you just never know. For anyone with an EOS R series camera, add the RF50mm F1.8 STM lens to that list. As part of the EOS R System, it’s nice and compact thanks to its RF mount so you can shoot – and get a great shot – anywhere and anytime. Size isn’t all though. As a fixed focal length lens, it lets you be creative with composition and can be used for a wide range of scenes from snapshots to portraits, landscapes to low-light situations and more. Those images will stand out, too, just like you intend whether on social media, or when sharing or printing, thanks to impressive optical features like a PMo aspherical lens to suppress aberrations, Super Spectra coating to reduce flaring and ghosting, and a large f\/1.8 aperture for low-light shooting and beautiful bokeh. Pick it up and use it one time and you’ll see for yourself, and you won’t be able to leave the house without it.\u003cbr\u003e\u003cbr\u003e•    Compact, Lightweight Fixed 50mm Focal Length Lens.  \u003cbr\u003e•    Large F\/1.8 Aperture for Low-Light Photography and Creative Background Blur. \u003cbr\u003e•    A Stepping Motor (Gear-Type STM) Provides Smooth and Quiet Continuous AF During Video Recording, As Well As When Shooting Photos.  \u003cbr\u003e•    Control Ring for Direct Setting Changes**. \u003cbr\u003e•    Optimized Lens Placement and Coatings Help Deliver Outstanding Color Balance, While Minimizing Ghosting and Flare.  \u003cbr\u003e•    Circular 7-Blade Aperture Helps Deliver Beautiful, Soft Backgrounds.  \u003cbr\u003e•    Minimum Focusing Distance of 0.98 Ft. and Maximum Magnification of 0.25x. \u003cbr\u003e•    12-Pin Communication System.  \u003cbr\u003e•    Up To 7 Stops* Of Shake Correction with EOS R Series Cameras with In-Body Image Stabilizer.\u003cbr\u003e\u003cbr\u003eDisclaimers:\u003cbr\u003e*Based on CIPA (Camera \u0026amp; Imaging Products Association) standards. Testing performed at a focal length of 50mm using the EOS R5 camera.\u003cbr\u003e**The Control ring can also serve as the Focusing ring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, Lightweight Fixed 50mm Focal Length Lens.\u003c\/strong\u003e\u003cbr\u003eBeing bulky or inconvenient to carry is never a concern with the RF50mm F1.8 STM lens. Its compact size makes it appealing to bring on any trip or excursion and is quite handy to have around, too, with its 50mm fixed focal length letting you be creative with composition and because the 50mm focal length is similar to what the actual human eye sees, it provides a great representation to capture impressive portraits, landscapes, food photos and more. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLarge F\/1.8 Aperture for Low-Light Photography and Creative Background Blur.\u003c\/strong\u003e\u003cbr\u003eThe f\/1.8 aperture provides you with a number of benefits and options for your photography, including being able to shoot with faster shutter speeds in low light, helping to decrease the effects of camera shake for a more steady shot, reducing the amount of noise in your image, and the ability to beautifully blur the background or foreground depending on your creative taste. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA Stepping Motor (Gear-Type STM) Provides Smooth and Quiet Continuous AF During Video Recording, As Well As When Shooting Photos.\u003c\/strong\u003e\u003cbr\u003eThe RF50mm F1.8 STM lens uses a gear-type stepping motor to provide smooth and quiet autofocus when shooting both still and video, so focusing appears seamless while following a subject with Servo AF, or Movie Servo AF.  Focus racks will have clean transitions when repositioning to another subject, or when focusing from foreground to background.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eControl Ring for Direct Setting Changes**.\u003c\/strong\u003e\u003cbr\u003eStandard on all RF lenses, the control ring on the lens barrel enables you to adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the front of the lens and effectively adding a third dial to the EOS R and EOS RP, and a fourth dial for EOS R5 and EOS R6 cameras, the control ring has a tactile, easily distinguished surface so you can grasp and make any setting changes quickly. This ring can also be easily switched to function as a focus ring with the focus\/control switch located on the side of the lens, so you can adjust the focus to your desired preference.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptimized Lens Placement and Coatings Help Deliver Outstanding Colour Balance, While Minimizing Ghosting and Flare.\u003c\/strong\u003e\u003cbr\u003eSince you’ll be carrying this lens with you quite often you’ll want something that provides great results. The large diameter and short back focus inherent in all RF lenses helps with image quality while a carefully placed single PMo aspherical lens helps to reduce aberrations at the periphery of the image, with lens coatings further assisting by helping to reduce flaring and ghosting, so your images are clear, vivid and inspiring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCircular 7-Blade Aperture Helps Deliver Beautiful, Soft Backgrounds.\u003c\/strong\u003e\u003cbr\u003eYou’ll have no problem getting that creative, fun and pleasant out-of-focus background blur we all love with the circular 7-blade aperture, so your subject stands out and the background provides a beautiful backdrop that’s visually appealing in itself. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMinimum Focusing Distance of 0.98 Ft. and Maximum Magnification of 0.25x.\u003c\/strong\u003e\u003cbr\u003eCapture amazing shots wherever you are and whatever your subject, even at a close distance of 0.98 ft. at a maximum magnification of 0.25x, making this not just an ideal lens for everyday casual shooting but for more intricate shots like food, flowers and smaller subjects you really want to show off.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e12-pin Communication System.\u003c\/strong\u003e\u003cbr\u003eDesigned to quickly process data, the 12-pin communication system inherent in all RF lenses helps accelerates autofocusing and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUp To 7 Stops* Of Shake Correction with EOS R Series Cameras with In-Body Image Stabilizer.\u003c\/strong\u003e\u003cbr\u003eWhen combined with an EOS R Series camera with In-Body Image Stabilizer, you can experience the benefits of high-precision 5-axis image stabilization even without Optical Image Stabilization so you can capture amazingly clear and steady results while shooting handheld photos or videos, even in low-light situations like indoors or night scenes, without having to significantly increase the ISO or grab a tripod.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119235825735,"sku":"210000007514","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/mjvugqfzx0ti92qok6zg.jpg?v=1787340555"},{"product_id":"canon-rf-85mm-f2-macro-is-stm","title":"Canon RF 85mm f\/2 Macro IS STM Lens","description":"The RF85mm F2 Macro IS STM medium telephoto lens expands on the versatility of bright, macro, IS equipped prime lenses built for the EOS R system. With a focal length of 85 millimetres and a bright, maximum aperture of f\/2 for beautiful bokeh, this versatile lens is a great choice for portraits and street photography, as well as low light scenes or during concerts, and with the addition of macro capability, even close-up and macro photography will provide stellar results. The RF85mm F2 Macro IS STM is a lightweight, affordable lens that boasts high image quality and an impressive optical image stabilization system offering up to 5 stops of shake correction ideal for low-light scenes or when recording video, and featuring Hybrid IS enables stabilization when focusing on macro, close-range subjects. Like the RF35mm F1.8 Macro IS USM, it also includes half-size macro functionality allowing for a minimum focusing distance as close as 1.15 ft. With a built-in customizable control ring and a fast 12-pin communication system, the RF85mm F2 Macro IS STM is an ideal travel companion for your portrait, macro, low-light, and video needs.   ","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119235956807,"sku":"210000007046","price":639.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/msycsodyqx3xeu5ojged.jpg?v=1787340559"},{"product_id":"canon-rf-15-30mm-f4-5-6-3-is-stm","title":"Canon RF 15-30mm f\/4.5-6.3 IS STM Lens","description":"The RF15-30mm F4.5-6.3 IS STM ultra wide-angle zoom lens is a superb choice for video content creation and still image shooting, with features that help enhance both!  On full-frame cameras, the 15mm ultra-wide focal length creates an incredible super-wide look, and the coverage all the way up to 30mm let's you take images of tight interior spaces all the way to broad landscapes.  This lens works great on APS-C sensor cameras too, like the EOS R7 and R10, giving you the full-frame equivalent focal range of 24-48mm. Even though this lens is lightweight at only 0.9 lbs, it feels solid in your hands, and has great optical performance with two Ultra-low Dispersion glass elements and one Aspherical element for sharp images, and crisp video.  If you switch over to manual focusing The RF15-30mm F4.5-6.3 IS STM also has a unique close focusing feature that lets you focus almost to the surface of the lens at the 15mm zoom setting for creating some really unique images.\u003cbr\u003e\u003cbr\u003eThe RF15-30mm F4.5-6.3 IS STM also comes with built-in Optical Image Stabilization to enhance your low-light shooting abilities by providing up to 5.5 stops* of shake correction, and up to 7 stops with coordinated IS. This lens is a great combination of portability, usability, price point, and exciting visual potential.  Whether you are shooting stills or video, and are attaching it to a full-frame camera, or an APS-C camera, this lens deserves your attention, and a spot in your camera bag.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRF ultra wide-angle zoom lens for EOS R series cameras\u003c\/strong\u003e\u003cbr\u003eUltra wide-angle coverage changes the way you see the world — whether you shoot video, landscapes, interiors, travel, or simply creative images that leverage lens effects. The combination of 15mm coverage, with a full-frame camera, is a direct line to making the ordinary visually extraordinary, and on an APS-C size image sensor camera you get an focal length equivalent to approx. 24-48mm coverage for a very useful wide to standard-angle range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent image quality\u003c\/strong\u003e\u003cbr\u003eHighlights include two UD (Ultra-low Dispersion) glass elements, one aspheric element, and Canon SSC (Super Spectra Coating) to minimize ghosting and flare.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical image stabilization - up to 5.0 stops* of shake correction\u003c\/strong\u003e\u003cbr\u003eOptical image stabilization - up to 5.0 stops* of shake correction. Up to 7.0 stops of shake correction when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGet in close\u003c\/strong\u003e\u003cbr\u003eWith a Minimum focus distance of approx. 11 In.\/0.28m (5.1 In.\/0.13m in manual focus at 15mm zoom position.) You can combine the visual power of wide-angle coverage with excellent close-focusing and open up a whole new way of seeing small, nearby subjects. It's yet another way to add drama to your video and still images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLead Screw-type STM\u003c\/strong\u003e\u003cbr\u003eCanon's stepping motor (STM) technology is especially effective at producing smooth, quiet autofocus during video recording, even in low light. This lens is a perfect choice for multi-media content creation with quiet autofocus. And, STM focus drive provides responsive, quick - and exceptionally quiet - AF during still-image shooting, as well.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImpressively compact and light\u003c\/strong\u003e\u003cbr\u003eComing in under one pound (approx. 0.9 lbs.\/390g.) you can certainly carry this versatile zoom lens almost anywhere, and at only about 3.5 inches long, it is easy to stand or sit in front of this lens while holding it with one hand for selfies, vlogging, and so much more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*Based on CIPA (Camera \u0026amp; Imaging Products Association) standards. Testing performed using the EOS R, R5, and R3 cameras.\u003cbr\u003e† Prices and specifications subject to change without notice. Actual prices are determined by individual dealers and may vary.\u003c\/em\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119236284487,"sku":"210000010309","price":539.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/l6mijgboknajix5anddn.jpg?v=1787340569"},{"product_id":"canon-rf-24-105mm-f2-8-l-is-usm-z","title":"Canon RF 24-105mm f\/2.8 L IS USM Z Lens","description":"The RF24-105mm F2.8 L IS USM Z is an incredible standard zoom solution for many different applications with its constant f\/2.8 max aperture, full-frame coverage, and its ability to zoom past the traditional 70mm road-block to a true portrait-length 105mm. An optional, dedicated Power Zoom Adapter  PZ-E2 transforms the video operation possibilities with its smooth and versatile zooming. Even in low  light, this lens will excel for weddings and events, photojournalism, portraiture, studio work, and video creation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eExcellent optical performance with consistent f\/2.8 maximum aperture throughout the zoom range of 24–105mm.\u003c\/li\u003e\n\u003cli\u003eSupports either of two optional Canon Power Zoom Adapters, enabling smooth, high- precision zoom control during movie shooting.\u003c\/li\u003e\n\u003cli\u003eEleven aperture blades, for super-smooth out-of-focus foregrounds and backgrounds.\u003c\/li\u003e\n\u003cli\u003eIris ring (aperture control) for extremely precise lens aperture control adjustment and degree of bokeh with clickless, smooth operation.\u003c\/li\u003e\n\u003cli\u003eClose-focusing to under 1.5 feet (0.45m) at all focal lengths; maximum magnification 0.29x at the 105mm zoom setting.\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization up to 5.5 stops of shake correction and Coordinated Control IS up to 8.0 stops with cameras equipped with IBIS.\u003c\/li\u003e\n\u003cli\u003eNano USM maintains focus while zooming to suppress aberration fluctuations during high- speed burst or movie shooting.\u003c\/li\u003e\n\u003cli\u003eExcellent handling for any shooting style with included tripod mount, featuring lock release button for easy attachment and detachment.\u003c\/li\u003e\n\u003cli\u003eDurable and reliable design with dust- and water-resistant structure and lens fluorine coating.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119236415559,"sku":"210000012668","price":3199.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/sfjrmwydxnpylqufjtim.jpg?v=1787340570"},{"product_id":"canon-rf-35mm-f1-8-macro-is-stm","title":"Canon RF 35mm f\/1.8 Macro IS STM Lens","description":"A wide-angle macro lens, the RF 35mm F1.8 Macro IS STM opens a broad level of imaginative new possibilities for photographers and moviemakers looking for a compact and versatile lens. Designed for use with the EOS R camera, it packs a large 54mm diameter for high image quality in a compact and lightweight form that’s easy to bring around. A 0.5x magnification ratio and a close focusing distance of 0.56 ft.\/0.71m enable flexible macro photography that’s powered by up to 5 stops* of image stabilization for confident use handheld. The RF 35mm F1.8 Macro IS STM is an ideal and lightweight companion capable of high-quality, creative photos and video anywhere, anytime.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact Macro Lens with 0.5x Magnification Ratio.\u003cbr\u003e2.47 in. Length, Approx. 10.8 oz. Weight\u003c\/strong\u003e\u003cbr\u003eAt just 2.47 inches long and approx. 10.8 oz., the RF 35mm F1.8 Macro IS STM makes for a lightweight and comfortable, all-day lens. It’s ideal for capturing a variety of subjects and is an excellent complement to the EOS R camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMaximum Magnification Ratio of 0.5x\u003c\/strong\u003e\u003cbr\u003eWith its maximum magnification ratio of 0.5x, the RF 35mm F1.8 Macro IS STM is remarkably versatile in operation. Whether shooting landscapes, the details of a painting or anything in between, the RF 35mm F1.8 Macro IS STM is both an able walk-around lens and a highly effective lens for macro photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMinimum Focusing Distance of 0.56 ft.\/0.17m.\u003c\/strong\u003e\u003cbr\u003eA close focusing distance of 0.56 ft.\/0.17m opens up a world of possibilities for creative expression. Whether capturing flowers, insects or closing in on the details of an object, the RF 35mm F1.8 Macro IS STM lens provides incredible versatility. Combined with 5 stops* of Image Stabilization, the RF 35mm F1.8 Macro IS STM offers admirable performance whether you’re shooting handheld or on a tripod.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical Image Stabilization at up to 5 Stops* of Shake Correction\u003c\/strong\u003e\u003cbr\u003eThe RF 35mm F1.8 Macro IS STM lens is designed to work in conjunction with the EOS R camera, with both the camera and the lens sharing data to dramatically reduce camera-shake blur, regardless of the situation, whether shooting video or stills. With up to 5 stops* of stabilization, it delivers impressively clear results.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e12 pin Communication System.\u003cbr\u003eHigh-speed Communication with the Camera\u003c\/strong\u003e\u003cbr\u003eDesigned to quickly process data, the RF 35mm F1.8 Macro IS STM features a 12 pin communication system that is the fastest yet for a Canon lens\/camera combination. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Information Display\u003c\/strong\u003e\u003cbr\u003eAnother helpful feature, the EOS R camera can display lens information right in the viewfinder, making it easy to confirm the lens’s focal length without looking away from the subject at hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-camera Digital Lens Optimizer\u003c\/strong\u003e\u003cbr\u003eThe EOS R system’s 12 pin communication system enables the Digital Lens Optimizer, which works in-camera to combat aberrations and image deterioration, especially in the edges of the image frame when shooting at a large aperture. Data from the RF 35mm F1.8 Macro IS STM lens is transferred automatically to the camera body, facilitating near immediate correction for clear, detailed images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompatible with Canon’s Macro Twin Lites and Macro Ring Lites.\u003c\/strong\u003e\u003cbr\u003eFor brilliant close-up photography, the RF 35mm F1.8 Macro IS STM is compatible with Canon’s Macro range of Speedlite flashes, including Macro Twin Lites and Macro Ring Lites, for studio-quality, controlled close-up lighting in various situations.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119236546631,"sku":"210000004582","price":539.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/ob1dfyralywi9lauazy8.jpg?v=1787340573"},{"product_id":"canon-rf-24-240mm-f4-6-3-is-usm","title":"Canon RF 24-240mm f\/4-6.3 IS USM Lens","description":"\u003cstrong\u003eCompact, Lightweight 10x Zoom RF Lens\u003c\/strong\u003e\u003cbr\u003eWith a high-magnification of 10x optical zoom and offering coverage from 24mm wide-angle to 240mm telephoto, the RF 24–240mm F4-6.3 IS USM is a perfect all-in-one travel lens that can be used for any number of shooting scenarios. From landscapes to snapshots and videos, and anything else that catches your eye, the RF 24–240mm F4-6.3 IS USM range is highly adaptable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh Image Quality and Bright f\/4-6.3 Lens Aperture\u003c\/strong\u003e\u003cbr\u003eWith an incredibly bright focal length lens, the RF 24-240mm F4-6.3 IS USM distinguishes itself by maintaining incredibly high image quality, edge to edge, even wide open at its f\/6.3 maximum aperture. With 21 elements in 15 groups and a 7-blade aperture system, it can deliver sharp and detailed images with gorgeous background blur and remarkable consistency.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical Image Stabilization with up to 5 Stops* of Shake Correction\u003c\/strong\u003e\u003cbr\u003eThe RF 24–240mm F4-6.3 IS USM lens is designed to work in conjunction with the EOS R series cameras, with both the camera and the lens sharing data to dramatically reduce camera-shake blur, regardless of the situation, whether shooting video or stills. With up to 5 stops* of stabilization, it delivers impressively clear results.\u003cbr\u003e\u003cem\u003e* Based on CIPA (Camera \u0026amp; Imaging Products Association) standards. Testing performed using the EOS R mirrorless camera at a focal length of 240mm. The number of stops may vary based on the camera model used.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh Speed, Smooth and Quiet Auto Focus with Nano USM\u003c\/strong\u003e\u003cbr\u003eThe RF 24-240mm F4-6.3 IS USM uses Canon's NANO USM system which combines conventional ring USM AF, and features a diminutive chip-shaped ultrasonic motor that's engineered to help deliver high-speed, smooth, precise and near-silent operation, plus full time manual focus (when using One-shot AF).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFirst Canon Lens with Dynamic IS for Full-frame Cameras**\u003c\/strong\u003e\u003cbr\u003eHelping to deliver a wide range of image stabilization correction, the RF 24-240mm F4-6.3 IS USM lens is the first Canon lens that features Dynamic IS for full-frame cameras**. The built-in Image Stabilization helps enhance performance, even in low-light situations, and is especially effective when recording videos.\u003cbr\u003e\u003cem\u003e**  This function is effective during Movie Mode. \u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMinimum Focusing Distance of 1.64 ft.\/0.50m (Wide), 2.56 ft.\/0.78m (Tele.)\u003c\/strong\u003e\u003cbr\u003eFeaturing a minimum focusing distance of 1.64 ft.\/0.50m (Wide) and 2.56 ft.\/0.78m (Telephoto) with a maximum magnification of approx. 0.26x*, the RF 24-240mm F4-6.3 IS USM is capable of capturing sharp and detailed images from nearly any distance. Whether you’re shooting videos, still images of landscapes, close ups, or a range of scenes while traveling, the RF 24-240mm F4-6.3 IS USM can easily provide sharp images with minimal distortion.\u003cbr\u003e\u003cem\u003e*at 240mm.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eControl Ring for Direct Setting Changes***\u003c\/strong\u003e\u003cbr\u003eThe RF 24-240mm F4-6.3 IS USM lens incorporates a control\/focus ring*** on the lens barrel that can directly adjust numerous settings including shutter speed, aperture, exposure compensation and more. Located towards the end of the lens, the control\/focus ring has a tactile, easily distinguished surface and provides tangible feedback for confident use while looking through the viewfinder. The RF 24-240mm F4-6.3 IS USM lens does not have the clicking mechanism as the previous RF lenses have, providing smooth focusing and exposure control while recording videos.\u003cbr\u003e\u003cem\u003e*** The Control ring is the same as the Focusing ring\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e12 pin Communication System \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eHigh-speed Communication with the Camera\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eDesigned to quickly process data, the RF 24-240mm F4-6.3 IS USM features a 12 pin communication system that is the fastest yet for a Canon lens\/camera combination. This accelerates AF, Image Stabilization, the Digital Lens Optimizer and more, helping to simplify complex operations and provide a quick and reliable user experience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eLens Information Display\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eAnother helpful feature, the EOS R series cameras can display lens information right in the viewfinder, making it easy to confirm the lens’s focal length without looking away from the subject at hand.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eIn-camera Digital Lens Optimizer\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe EOS R system’s 12 pin communication system enables the Digital Lens Optimizer, which works in-camera to combat aberrations and image deterioration, especially in the edges of the image frame when shooting at a large aperture. Data from the RF 24-240mm F4-6.3 IS USM lens is transferred automatically to the camera body, facilitating near immediate correction for clear, detailed images.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119236579399,"sku":"210000007213","price":949.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/w37bnyfmun8xtfare0uo.jpg?v=1787340575"},{"product_id":"canon-rf-50mm-f1-4-l-vcm-lens","title":"Canon RF 50mm f\/1.4 L VCM Lens","description":"The RF50mm F1.4 L VCM is part of the expanding Hybrid lens series, targeting a wide range of still-image and video shooters, with a combination of wide-angle coverage, a fast F1.4 maximum aperture, and excellent image quality. On a full frame camera this lens gives you a Standard-angle look which has for decades been the most \"all-purpose\" focal length for photos and videos. On the video side, this lens really shines with a dedicated manual Iris ring, and a linear focus motor called a VCM (Voice Coil Motor) that is virtually silent. The VCM works in tandem with a Nano USM (Ultrasonic Motor) on the floating focus unit for incredibly fast autofocus. And finally, focus breathing is barely noticeable on this incredibly versatile lens , minimizing distractions for your viewer, and keeping your imagery and story as the priority.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIncredible Feature Set From an Incredible Lens Series\u003c\/strong\u003e\u003cbr\u003eThis lens has a lot going for it. You already know about the VCM and Iris control ring, but there is so much more. You can attach filters to this lens in two ways, a front 67mm screw thread allows for screw-on filters, and in the back of the lens is a cut gel filter holder (bundled). You also have a control ring and a control button both of which you can assign functions to. This lens is also dust and weather resistant, has two aspheric lenses, and ASC (Air Sphere Coating), SSC (Super Spectra Coating), and Fluorine Coating to significantly reduce ghosting and flare.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent Image Quality\u003c\/strong\u003e\u003cbr\u003eAgain, thanks to the Canon RF lens mount, the RF50mm F1.4 L VCM lens offers great optical quality. Its optical design includes two UD lenses and one aspherical lens as well as Air Sphere Coating (ASC), and Super Spectra Coating (SSC) to reduce ghosting, and Fluorine coating on the front and rear lens surfaces to help mitigate smudges. On top of that, this lens features the same dust- and water-resistance found on every L-series lens with seals around the Control ring, focus ring, zoom ring, operation panel, and lens mount.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIt’s Showtime!\u003c\/strong\u003e\u003cbr\u003eThis lens is part of a new family of “hybrid” lenses that focus on video creation as much as still photography. To that end, this lens features a manual iris control ring so you can smoothly change the aperture from F1.4 to F16 during video capture. Thanks to advancements in lens design, focus breathing on this lens is extremely minimal, and backlit images are sharp. Combine all of these features, and you’ve got a great video lens in your hands.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLet’s Focus\u003c\/strong\u003e\u003cbr\u003eThe RF50mm F1.4 L VCM is part of a series of “hybrid” lenses that focus on video performance as much as still photography. 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This is normal, and there is extra cushioning inside the lens to help prevent damage in this situation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGet Close\u003c\/strong\u003e\u003cbr\u003eWith a minimum focus distance of just 9.4 inches , and an F1.4 aperture you can capture some really compelling imagery that is unlike anything else.","brand":"Canon","offers":[{"title":"Default Title","offer_id":43119236677703,"sku":"210000015020","price":1449.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/brajxmqiybugozqroioy.jpg?v=1787340577"},{"product_id":"canon-rf-24mm-f1-4-l-vcm","title":"Canon RF 24mm f\/1.4 L VCM Lens","description":"The RF24mm F1.4 L VCM is part of the expanding Hybrid lens series, targeting a wide range of still-image and video shooters, with a combination of wide-angle coverage, a fast F1.4 maximum aperture, and excellent optical design. 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You also have a control ring and a control button both of which you can assign functions to. This lens is also dust and weather resistant, has two aspheric lenses, and ASC (Air Sphere Coating), SSC (Super Spectra Coating), and Fluorine Coating to significantly reduce ghosting and flare.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent Image Quality\u003c\/strong\u003e\u003cbr\u003eAgain, thanks to the Canon RF lens mount, the RF24mm F1.4 L VCM lens offers great optical quality. Its optical design includes two UD lenses and one aspherical lens as well as Air Sphere Coating (ASC), and Super Spectra Coating (SSC) to reduce ghosting, and Fluorine coating on the front and rear lens surfaces to help mitigate smudges. 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Aspherical lens elements correct these distortions by continuously changing the refractive index from the centre of the lens.\u003cbr\u003e\u003cbr\u003eNano Crystal Coat\u003cbr\u003eAn anti-reflective coating developed by Nikon that virtually eliminates internal lens element reflections across a wide range of wavelengths. Nano Crystal Coat solves ghost effects caused by red light and effectively reduces ghost and flare caused by light entering the lens diagonally.\u003cbr\u003e\u003cbr\u003eElectromagnetic Diaphragm Mechanism\u003cbr\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting. With conventional D\/G type lenses, the diaphragm blades are operated by mechanical linkage levers.\u003cbr\u003e\u003cbr\u003eIF Lens\u003cbr\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. 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When carried along with the NIKKOR Z 24-70mm f\/2.8 S II, you'll benefit from a combined weight savings of 1.1 lbs (492 g) compared to the previous generation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt rugged.\u003c\/strong\u003e\u003cbr\u003eWhen your work takes you into difficult, dangerous places, have full confidence that your equipment will be ready when you are.\u003cbr\u003e\u003cbr\u003eThe NIKKOR Z 70-200mm f\/2.8 VR S II's internal zoom design, extensive environmental seals and hydrophobic fluorine coating on the front element mean you can shoot confidently, whatever the conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMultiple L-Fn buttons.\u003c\/strong\u003e\u003cbr\u003eMultiple L-Fn and L-Fn2 buttons can be assigned to various functions to suit your workflow. 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The NIKKOR Z 24-70mm f\/2.8 S incorporates an all-new multi-focusing system, consisting of two AF drive units precisely synchronized to deliver fast, accurate autofocusing and drastically reduce aberrations across the entire zoom range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptimal Anti-Reflective Performance\u003c\/strong\u003e\u003cbr\u003eWhen subjects are backlit, incidental light can streak across the frame causing unwanted ghosting, reflections and flaring. To counteract these anomalies and ensure crisp, clean images, the NIKKOR Z 24-70mm f\/2.8 S employs two of Nikon’s most advanced lens coatings: Nano Crystal Coat for eliminating incidental light from a diagonal direction and new ARNEO Coat for eliminating incidental light from a vertical direction.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, Fast and Quiet Autofocus\u003c\/strong\u003e\u003cbr\u003eNikon’s Stepping Motor (STM) provides smooth, fast and quiet autofocusing whether shooting stills or video. Where camera noise is distracting or prohibited—street photography, weddings, ceremonies, press conferences and video productions—STM is a silent partner.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA Video Virtuoso\u003cbr\u003eA lens capable of covering the shot list\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 24-70mm f\/2.8 S epitomizes Z series’ steadfast reliability on set or on location with its versatile coverage and enhanced usability geared towards filmmakers of every kind. Cover the basics without switching lenses—from wide establishing shots that set the scene, to medium shots that highlight the subject, to tight close-ups that reveal the details—all at a beautiful f\/2.8 aperture. 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Superior aberration suppression. And the most comprehensive optical VR image stabilization in the history of NIKKOR interchangeable lenses. The NIKKOR Z 70-200mm f\/2.8 VR S sets an impressive new standard for fast telephoto zoom lenses optimized for the next generation of Nikon's advanced mirrorless cameras.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Line\u003cbr\u003eNIKKOR quality at its absolute best.\u003c\/strong\u003e\u003cbr\u003eAt the top of the ever-expanding NIKKOR Z lens lineup, S-Line lenses push Nikon’s tradition of optical excellence and innovation to unprecedented new heights. Superior performance and resolution. Sophisticated features and operability. Specialized technologies and reliability enhancements. 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The nine rounded aperture blades of the NIKKOR Z 85mm f\/1.8 S give defocused points of light a soft, round consistent shape. Plus, the transition from tack-sharp foreground to dreamy background is smooth and natural.\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003eGreat for Documentaries, Interviews and More\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003eThe artistic qualities, natural perspective, quiet autofocus and smooth aperture control of the NIKKOR Z 85mm f\/1.8 S make it outstanding for video work in documentaries, interviews, B-roll footage and anywhere you want to isolate your subject from the background. 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Beyond its incredible flexibility and convenience, the NIKKOR Z 24-200mm f\/4-6.3 VR is designed to take full advantage of the Z mount's impressive light-gathering capability, so photos and videos are sharp, clear and evenly illuminated throughout the entire frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTravel light without missing a shot.\u003c\/strong\u003e\u003cbr\u003eAt just 570 g, the compact NIKKOR Z 24-200mm f\/4-6.3 VR is the perfect grab and go lens for all-day versatility and convenience. From stunning wide landscapes to close-ups of the animals that inhabit them, every shot is captured with staggering resolution, impressive clarity and minimal distortion.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEven more reach with DX crop mode.\u003c\/strong\u003e\u003cbr\u003eThe already impressive 200mm reach of the NIKKOR Z 24-200mm f\/4-6.3 VR can be effectively extended to an amazing 300mm when used on a DX camera like the Z 50 or by setting your FX camera to DX crop mode.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding optics for true to life images.\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 24-200mm f\/4-6.3 VR is loaded with advanced Nikon lens technologies to capture photos and videos just as you see them with minimal distortion and exceptional clarity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, fast and quiet autofocus.\u003c\/strong\u003e\u003cbr\u003ePowered by an ultra-quiet stepping motor and enhanced by the additional light gathered by the Z Mount, focusing is fast, silent and accurate. Great for stills; even better for video.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRock steady VR.\u003c\/strong\u003e\u003cbr\u003eWith up to 5.0 stops* of built-in optical Vibration Reduction (VR), impeccably sharp handheld photos and videos are no problem, even in low light. Paired with the 5 Axis In-Body VR (IBIS) of Full Frame Z Series cameras, image stabilization is further enhanced, and with the DX format Z 50, the NIKKOR Z 24-200mm f\/4-6.3 VR provides 2 Axis optical image stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautifully reproduced night scenes.\u003c\/strong\u003e\u003cbr\u003ePoint light sources like stars or lights in a cityscape have a tendency to \"smear\" in dark scenes, requiring time-consuming post-processing to correct. The NIKKOR Z 24-200mm f\/4-6.3 VR automatically combats this anomaly with faithful point light reproduction, accurately capturing fine details around small light sources throughout the entire frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVideo versatility.\u003c\/strong\u003e\u003cbr\u003eWith its vast zoom range, the NIKKOR Z 24-200mm f\/4-6.3 VR is an extremely versatile lens for video enthusiasts. Autofocusing and subject tracking are smooth and silent with virtually no focus breathing. The customizable, clickless control ring offers quick and quiet access to your most used camera settings. Plus, it accepts 67mm filters such as neutral density filters for greater creative exposure control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and drip resistant.\u003c\/strong\u003e\u003cbr\u003eExtensively sealed to keep dust and moisture out, especially around all moving parts of the lens barrel, for worry-free durability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable control ring.\u003c\/strong\u003e\u003cbr\u003eThe control ring can be used for quiet aperture control (great for iris transitions during video recording or situations where complete silence is critical), exposure compensation or ISO adjustments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eARNEO Coat\u003c\/strong\u003e\u003cbr\u003eAn anti-reflective coating developed by Nikon and used in conjunction with Nano Crystal Coat to further reduce ghost and flare effects caused by incident light entering the lens vertically. This allows for the outstandingly clear capture of images even when a light source is located within the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine Coat\u003c\/strong\u003e\u003cbr\u003ePhotographers need gear that can withstand the elements. Nikon’s fluorine coat effectively repels dust, water droplets, grease or dirt, ensuring easy removal even when they adhere to the lens surface. Nikon’s fluorine coat endures a high frequency of lens surface wiping and its anti-reflective effect also contributes to the capture of clear images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStepping Motor\u003c\/strong\u003e\u003cbr\u003eNIKKOR Z lenses use a stepping motor for fast, accurate, smooth, quiet autofocus with reduced wobbling. This quiet drive system makes the lenses ideal for use when shooting video.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eElectromagnetic Diaphragm Mechanism\u003c\/strong\u003e\u003cbr\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting. With conventional D\/G type lenses, the diaphragm blades are operated by mechanical linkage levers.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eED (Extra-Low Dispersion) Glass\u003c\/strong\u003e\u003cbr\u003eAn optical glass developed by Nikon that is used with normal optical glass in telephoto lenses to obtain optimum correction of chromatic aberrations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAspherical Lens\u003c\/strong\u003e\u003cbr\u003eA lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. 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These lenses will be designated with the abbreviation IF on the lens barrel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuper Integrated Coating\u003c\/strong\u003e\u003cbr\u003eNikon Super Integrated Coating is Nikon's term for its multilayer coating of the optical elements in NIKKOR lenses.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVibration Reduction\u003c\/strong\u003e\u003cbr\u003eA Nikon in-lens technology that improves image stability by automatically compensating for camera shake. 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A large f\/1.4 aperture that cuts through low light and creates dramatic shallow depth of field. Consistent image quality up close or at a distance, wide open or stopped down. All in a comfortable, lightweight design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSee the whole picture.\u003c\/strong\u003e\u003cbr\u003eWide enough for landscapes and interiors, environmental portraits and street shots, the 35mm angle of view evokes our natural eyesight, putting your viewer in the moment. This lens has a 52mm equivalent field of view on an APS-C size\/DX-format camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile f\/1.4 aperture.\u003c\/strong\u003e\u003cbr\u003eBeautifully blurred backgrounds and edge-to-edge clarity. Dial-in the depth and sharpness simply by adjusting the aperture setting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA closeness you can feel.\u003c\/strong\u003e\u003cbr\u003eGet close to your subject and open the aperture. Focus is drawn to the eyes, while the surrounding elements softly fade into a dreamy blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePainterly bokeh.\u003c\/strong\u003e\u003cbr\u003eBackground objects can be transformed into compositional elements; points of light into smooth, soft circles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLow-light freedom.\u003c\/strong\u003e\u003cbr\u003eCreate in whatever light is available. Capture more detail at lower ISO settings and use faster shutter speeds to prevent motion blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA workhorse for video.\u003c\/strong\u003e\u003cbr\u003eLightweight and optimally balanced, the NIKKOR Z 35mm f\/1.4 lens is ideal for gimbals and cages. Its versatile angle of view can cover everything from tight closeups to wide establishing shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuppressed focus breathing.\u003c\/strong\u003e\u003cbr\u003eMaintain a consistent angle of view as you pull focus or track a moving subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, silent autofocus.\u003c\/strong\u003e\u003cbr\u003eCapture pristine audio without the distraction of operational noises, thanks to the STM lens drive.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClickless control ring.\u003c\/strong\u003e\u003cbr\u003eSmoothly and precisely adjust your aperture setting or ISO sensitivity while recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose working distance.\u003c\/strong\u003e\u003cbr\u003eFill your frame, reveal the fine details and textures or comfortably record video in tight spaces. 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They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the center of the lens\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStepping Motor\u003c\/strong\u003e\u003cbr\u003eNIKKOR Z lenses use a stepping motor for fast, accurate, smooth, quiet autofocus with reduced wobbling. This quiet drive system makes the lenses ideal for use when shooting video.\u003cbr\u003e\u003cbr\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. Thus, IF NIKKORS do not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. These lenses will be designated with the abbreviation IF on the lens barrel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eElectromagnetic Diaphragm Mechanism\u003c\/strong\u003e\u003cbr\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":43125467054151,"sku":"210000014275","price":626.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/qftpz3uieqjkx0riclpv.jpg?v=1787586197"},{"product_id":"nikon-nikkor-z-14-24mm-f2-8-s","title":"Nikon NIKKOR Z 14-24mm f\/2.8 S Lens","description":"\u003cstrong\u003eThe ultimate ultra-wide zoom.\u003c\/strong\u003e\u003cbr\u003eThe views through the NIKKOR Z 14-24mm f\/2.8 S are simply epic. Ultra-wide perspectives that challenge our sense of scale. Clarity that transports you. A level of detail you have to see to believe. All in the shortest, lightest and most versatile 14-24mm f\/2.8 constant aperture zoom available. Optimized for landscapes, cityscapes, night skies, architecture, interiors and environmental portraits—this is the lens for taking it all in.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe world's shortest, lightest f\/2.8 ultra-wide zoom*.\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 14-24mm f\/2.8 S is smaller and lighter than any comparable lens. It's easier on your back, arms and tripod. It takes up less room in your bag, so you'll be more likely to take it everywhere you go. And it's superbly balanced on a Z camera for composing in the moment.\u003cbr\u003e\u003cstrong\u003e\u003cem\u003e*Among interchangeable zoom lenses for full-frame (Nikon FX-format) digital cameras with interchangeable lenses with a focal range beginning at 14 mm or lower, and a constant maximum aperture of f\/2.8 throughout the zoom range, available as of September 16, 2020. Statement based on Nikon research.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOut of the shadows.\u003c\/strong\u003e\u003cbr\u003eCompose with dramatic backlighting from the sun and other light sources. Anti-reflective Nano Crystal Coat (N) and ARNEO (A) coatings virtually eliminate flare, ghosting and coma by suppressing incidental light coming from any direction.\u003cbr\u003e \u003cdiv\u003e\u003cstrong\u003eTake it all in.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eWith ultra-wide lenses, every millimeter counts. At its widest setting of 14mm, the NIKKOR Z 14-24mm f\/2.8 S covers 115° of view. And it does so with staggering sharpness and clarity across the entire expansive frame—from the center to the far edges.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eMore light. More options.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eGather more light at any zoom position with a fast f\/2.8 constant aperture and your Z camera's Vibration Reduction image stabilization. In low-light, illuminate subjects with longer exposures or sharpen them with faster shutter speeds. This is compositional freedom.\u003c\/div\u003e\u003cbr\u003e\u003cstrong\u003eThe stars of the show.\u003c\/strong\u003e\u003cbr\u003eMany wide lenses misshape pinpoint lights like stars. Not the NIKKOR Z 14-24mm f\/2.8 S. Advancements of the Z Mount and the use of Aspherical elements keep point-light sources like stars and city lights round, sharp and clear, free of sagittal coma and flare.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBrilliant. By design.\u003c\/strong\u003e\u003cbr\u003eNikon's Z Mount has opened new possibilities for optical design. The NIKKOR Z 14-24mm f\/2.8 S takes advantage of them all. From its compact size and extreme resolving power to its integrated filter slot and distortion control, this is a next generation lens in every way.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePlays well with filters.\u003c\/strong\u003e\u003cbr\u003eUnlike conventional ultra-wide zooms, the NIKKOR Z 14-24mm f\/2.8 S uses standard 112mm screw-in filters with the included HB-97 lens hood. And for added creativity, it's equipped with a filter slot at the rear element that lets you slide in trimmable filter sheets and gels.\u003cbr\u003e \u003cdiv\u003e\u003cstrong\u003eSay \"action.\"\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe NIKKOR Z 14-24mm f\/2.8 S is ideal for video work. Use its ultra-wide perspective for establishing shots, interiors and drawing your viewer into the scene. The autofocus stepping motor and powered aperture mechanism operate in near silence. Even a hot shoe mic mounted on the camera won't pick up focusing noise. And focus breathing has been all but eliminated, so you can smoothly change focus without noticeably affecting the shot's angle of view.\u003cbr\u003e \u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eGo. Wherever the road takes you.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe NIKKOR Z 14-24mm f\/2.8 S is designed for the great outdoors. 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This quiet drive system makes the lenses ideal for use when shooting video.\u003cbr\u003e\u003cbr\u003eElectromagnetic Diaphragm Mechanism\u003cbr\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting. With conventional D\/G type lenses, the diaphragm blades are operated by mechanical linkage levers.\u003cbr\u003e\u003cbr\u003eED (Extra-Low Dispersion) Glass\u003cbr\u003eAn optical glass developed by Nikon that is used with normal optical glass in telephoto lenses to obtain optimum correction of chromatic aberrations.\u003cbr\u003e \u003cbr\u003eNano Crystal Coat\u003cbr\u003eAn anti-reflective coating developed by Nikon that virtually eliminates internal lens element reflections across a wide range of wavelengths. Nano Crystal Coat solves ghost effects caused by red light and effectively reduces ghost and flare caused by light entering the lens diagonally.\u003cbr\u003e\u003cbr\u003eAspherical Lens\u003cbr\u003eA lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. Aspherical lenses minimize coma and other types of lens aberrations, even when used at the widest aperture. They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the center of the lens.\u003cbr\u003e\u003cbr\u003eIF Lens\u003cbr\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. 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Better.\u003c\/strong\u003e\u003cbr\u003eWith the largest diameter of any mirrorless system, Z mount unlocks new capabilities for lenses—larger rear elements that deliver more light to the sensor, more beautiful bokeh, suppressed focus breathing and faster camera-to-lens communication.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDramatic focus transitions\u003c\/strong\u003e\u003cbr\u003eEnable linear focusing for controlled, accurate manual focus pulling, or let the camera do the work with near-silent Eye-Detect AF. Focus breathing is highly suppressed, so you won’t notice an apparent change to field of view when moving focus from one subject to another.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAutofocus as decisive as the moment.\u003c\/strong\u003e\u003cbr\u003eThere’s no second chance for once-in-a-lifetime moments. Nikon’s Multi-Focus System uses dual STM stepping motors moving in sync for flawless precision, even when shooting wide open at f\/1.2 where mere millimeters matter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTextures you can almost feel.\u003c\/strong\u003e\u003cbr\u003eWith such outstanding resolution, the NIKKOR Z 85mm f\/1.2 S captures the fine textures of skin, hair and fabric with lifelike precision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Line:\u003cbr\u003eThe very best.\u003c\/strong\u003e\u003cbr\u003eAs an S-Line lens, NIKKOR Z 85mm f\/1.2 S has the most superb optics, beautiful bokeh, advanced video features and premium weather sealing and professional build quality.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":43125467185223,"sku":"210000011025","price":2896.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/tnqqnfghchqo0ogfj5mh.jpg?v=1787586201"},{"product_id":"nikon-nikkor-z-70-180mm-f-2-8","title":"Nikon NIKKOR Z 70-180mm f\/2.8 Lens","description":"\u003cstrong\u003eMore light. More reach.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEssential f\/2.8 telephoto zoom, smaller than ever.\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 70-180mm f\/2.8 is one of the most popular focal length\/aperture combinations of all time. Enough reach for wildlife, sports and events, but also wide enough for portraits, landscapes and everyday shooting. Beautiful background blur. Outstanding low-light performance. All in a lightweight, compact size—and price—that defies convention.\u003cbr\u003e \u003cdiv\u003e\u003cstrong\u003eThe f\/2.8 difference.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe NIKKOR Z 70-180mm f\/2.8 is twice as bright as an f\/4 lens. 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Its angle of view excels at landscape and wide interior shooting, while its speed makes it superb for environmental portraits with lush, soft backgrounds and low light shots that are sharp and clean with faithful point light reproduction. And the NIKKOR Z 20mm f\/1.8 S is truly cinematic with video enhancements that ensure silent autofocusing without breathing, and smooth aperture and ISO control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Line\u003cbr\u003eNIKKOR quality at its absolute best.\u003c\/strong\u003e\u003cbr\u003eAt the top of the ever-expanding NIKKOR Z lens lineup, S-Line lenses push Nikon’s tradition of optical excellence and innovation to unprecedented new heights. Superior performance and resolution. Sophisticated features and operability. Specialized technologies and reliability enhancements. 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And optical advancements of the Z mount and S-Line render point-light sources sharper than ever without the usual diamond-shaped distortion—perfect for environmental portraits, nightscapes and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEdge-to-Edge Brightness.\u003c\/strong\u003e\u003cbr\u003eOne of the many advantages of the larger Z mount is its ability to retain even illumination, especially at the corners of the frame. This results in bright, even exposures with minimal vignetting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMulti-Focus System\u003c\/strong\u003e.\u003cbr\u003eFinely detailed high resolution photography can sometimes be susceptible to lens aberrations, such as color fringing, especially at close ranges. 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The NIKKOR Z 28mm f\/2.8 divides that work between two focus groups and two high-speed, ultra-quiet stepping motors moving in sync with each other—a first for a non S-line Z lens. This multi-focus system focuses faster,  but it also reduces distortion at the frame edges and close range scenes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable control.\u003c\/strong\u003e\u003cbr\u003eThe control ring can be customized for the way you shoot. Use it for precise manual focusing or to adjust aperture, ISO or exposure compensation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVideo savvy.\u003c\/strong\u003e\u003cbr\u003eA classic 28mm is an outstanding video lens. The NIKKOR Z 28mm f\/2.8 greatly suppresses focus breathing to prevent angle-of-view shifts during recording. Make smooth iris adjustments that create a natural shift in brightness. And all the while, the dual stepping motors are operating in near silence to preserve your audio integrity.\u003cbr\u003e\u003cbr\u003eStepping Motor\u003cbr\u003eNIKKOR Z lenses use a stepping motor for fast, accurate, smooth, quiet autofocus with reduced wobbling. This quiet drive system makes the lenses ideal for use when shooting video.\u003cbr\u003e\u003cbr\u003eAspherical Lens\u003cbr\u003eA lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. Aspherical lenses minimize coma and other types of lens aberrations, even when used at the widest aperture. They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the center of the lens.\u003cbr\u003e\u003cbr\u003eIF Lens\u003cbr\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. Thus, IF NIKKORS do not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. These lenses will be designated with the abbreviation IF on the lens barrel.\u003cbr\u003e\u003cbr\u003eSuper Integrated Coating\u003cbr\u003eNikon Super Integrated Coating is Nikon's term for its multilayer coating of the optical elements in NIKKOR lenses.\u003cbr\u003e\u003cbr\u003eElectromagnetic Diaphragm Mechanism\u003cbr\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":43125467447367,"sku":"210000009183","price":276.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/srvfwtrdo2vvnxwe21up.jpg?v=1787586209"},{"product_id":"nikon-nikkor-z-400mm-f2-8-tc-vr-s","title":"Nikon NIKKOR Z 400mm f\/2.8 TC VR S Lens","description":"\u003cstrong\u003eA new pinnacle of performance for sports, action and wildlife shooters.\u003c\/strong\u003e\u003cbr\u003eFor those who bring us legendary moments from the field, we present the ultimate lens for the job. The reach to put you in the middle of the action, plus a built-in teleconverter to get even closer. The speed, versatility and accuracy of an f\/2.8 aperture to ensure you don't need a second chance. Masterpiece optics that capture intense moments with immense details. All in a balanced, lightweight, brilliantly designed lens made possible by Nikon's Z mount. Pair it with the Z 9, and you have the most formidable sports, action and wildlife kit in Nikon history.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eWARNING:\u003c\/strong\u003e Do not use this product if you have a pacemaker or other medical device. The magnet or magnets in this product could cause medical devices to malfunction.\u003c\/em\u003e\u003cbr\u003e \u003cdiv\u003e\u003cstrong\u003eBuilt-in 1.4x teleconverter.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eWithout ever taking your eyes off your subject, breaking posture or losing focus position, flip the smooth teleconverter switch and transform the NIKKOR Z 400mm f\/2.8 TC VR S to a 560mm f\/4 lens. Extra reach is right at your fingertips.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eThe speed and versatility of f\/2.8.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eShoot wide open at 400mm to freeze action with faster shutter speeds, isolate your subject against a compressed background, gather more light indoors or outdoors under lights or just to create truly spectacular bokeh.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eThe speed and silence of Silky Swift VCM.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eNikon’s new Silky Swift Voice Coil Motor (VCM) uses magnets instead of gears to move the lens focus groups. This design simultaneously delivers higher initial speed, higher accuracy and the smoothest, most silent operation of any Nikon AF drive system. Additionally, vibration within the mechanism has been reduced with an innovative guide bar and minimal space between moving parts, allowing for maximum speed during autofocus.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eAbsolute accuracy.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe NIKKOR Z 400mm f\/2.8 TC VR S uses a specialized sensor often seen in high-precision robotics, an optical ABS (absolute) encoder, to detect and communicate lens position information with extreme accuracy—key to fast, accurate autofocusing.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eGroundbreaking anti-glare performance.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eExperience the highest anti-reflection performance and backlight tolerance in NIKKOR® history. Nikon's innovative Meso Amorphous Coat blocks the utmost limit of incident light from any direction, while ARNEO Coat adds extra protection against vertical incident light. Shoot into direct sunlight with virtually no ghosting or flare.\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003ePowerful optical VR gives you the edge.\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003eEven the smallest vibrations can soften details. Nikon's powerful in-lens optical VR compensates for vibrations—an effect equivalent to shooting at a shutter speed up to 5.5 stops* faster. When used with the Z 9, Synchro VR combines the in-lens and in-camera VR image stabilization systems for maximum results.\u003c\/div\u003e\u003cdiv\u003e\u003cem\u003e*Based on CIPA Standard; in NORMAL mode; this value is achieved when attached to a mirrorless camera equipped with a 35mm film size image sensor.\u003c\/em\u003e\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eImmense details for intense moments.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eLight dispersion is the enemy of sharpness. The NIKKOR Z 400mm f\/2.8 TC VR S combats it with six specialized lens elements: Two Extra-low Dispersion (ED) and one Super ED glass elements, two lightweight Fluorite (FL) elements and a Short-wavelength Refractive (SR) element. Colour fringing, coma and chromatic aberration are all but eliminated.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eS-Line optics. Ultimate image quality.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003ePerhaps no lens embodies Nikon's pursuit of optical excellence more than the NIKKOR Z 400mm f\/2.8 TC VR S. Bearing the S-Line designation, it combines the most superb optics, precision design and robust weather-sealing.\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003eOutstanding for video.\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003eFocus breathing is suppressed to maintain a consistent angle-of-view as focus position moves. Use the click-less control ring to make iris adjustments that create a natural shift in brightness. And all the while, the Silky Swift VCM is operating in near silence to preserve your audio integrity.\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003eBuilt for hardworking pros.\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003e20% lighter.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eApproximately 6.5 pounds and a full 20% lighter than our F-mount 400mm f\/2.8 prime lens. And it includes a built-in teleconverter.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eSmooth panning.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eThe center of gravity is at the tripod ring for smoother panning on monopods and tripods and more stable handheld shooting.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eCarry-on approved.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eCarefully designed to meet airline carry-on size requirements. Keep it safely with you—and out of checked baggage—when flying.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eAdvanced weather sealing.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eRubber gaskets keep dust, dirt and moisture out of all moving parts, including the lens mount. The barrel is robust magnesium alloy, and an ideal balance of strength and low weight. The front and rear elements have Nikon's nonstick Fluorine Coat, which repels oil, moisture and smudges and easily wipes clean. This is a lens built for foul weather, dusty sporting events and the road less traveled. Perfect dustproof and waterproof performance is not guaranteed under all conditions.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eNo-look controls.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eEvery button and switch on the NIKKOR Z 400mm f\/2.8 TC VR S is carefully placed for comfortable, no-look operation. Activate the 2 Fn buttons, a new Fn ring, the Memory Set button, control ring, focus ring and teleconverter switch without breaking shooting posture or taking your eye off the viewfinder.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eRecall stored focus positions.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eWhen you know where the action will occur, like the moment a bird on a perch spreads it's wings, you can save a focus position with the Memory Set button. As your subject approaches the decisive moment, instantly snap back to the saved position by rotating the Fn ring—a comfortable, no-look action to ensure you land the shot.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cstrong\u003eBrilliant. By design.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eRecall it. Fn ring.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cdiv\u003eTwist to recall your saved focus position. Release to return to normal operation.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eSilky Swift VCM\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eThe Silky Swift VCM is utilized for NIKKOR Z lenses as an AF drive motor. This system simultaneously achieves higher speed, higher accuracy and quieter operation. Each of these factors far surpasses conventional systems, and as for the “quietness” specifically, drive sound is intensively suppressed to an almost-silent level. Even heavy lenses can be controlled accurately at high speed, with minimal noise or vibration, enabling users to reliably capture sharply focused images. Extremely quiet AF operation is specifically advantageous for shooting in places where silence is required and for video recording. WARNING: Do not use this product if you have a pacemaker or other medical device. The magnet or magnets in this product could cause medical devices to malfunction.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eED (Extra-Low Dispersion) Glass\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eAn optical glass developed by Nikon that is used with normal optical glass in telephoto lenses to obtain optimum correction of chromatic aberrations.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eShort-Wavelength Refractive Lens\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eSR is a high- and specialized-dispersion glass lens that refracts light with wavelengths shorter than that of blue. By controlling short-wavelength light, the lens is able to achieve highly precise chromatic aberration compensation so that the colours in your images are more accurately reproduced. It also allows for more flexible optical designs, which allows for compact, lighter lenses to be designed.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eFluorite Lens Element\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eFluorite (FL), a lightweight mono-crystal optical material, has excellent optical properties while reducing overall lens weight to improve balance and handling, especially useful in longer focal length lenses.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eVibration Reduction\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eA Nikon in-lens technology that improves image stability by automatically compensating for camera shake. Lenses that offer VR will feature the abbreviation VR on the lens barrel.\u003c\/li\u003e\u003c\/ul\u003e\u003cem\u003e\u003cstrong\u003eMeso Amorphous Coat\u003c\/strong\u003e\u003c\/em\u003e\u003cul\u003e\u003cli\u003eMeso Amorphous Coat* realizes the highest anti-reflection performance in NIKKOR history. Meso Amorphous Coat provides an effect superior to that of Nano Crystal Coat for diagonal incident light, and an effect equivalent or superior to ARNEO Coat for vertical incident light. With its superb performance, ghost and flare caused by incident light from various directions are noticeably reduced, delivering clear images even under harsh conditions.  *With this coating system, amorphous particles, that are even smaller than nano particles, are utilized to create even more gaps within the coating to form an ultra-fine mesoporous structure, attaining a lower refractive index. In addition, a higher-precision base coat is employed to further enhance the anti-reflection effect.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eFluorine Coat\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003ePhotographers need gear that can withstand the elements. Nikon’s fluorine coat effectively repels dust, water droplets, grease or dirt, ensuring easy removal even when they adhere to the lens surface. Nikon’s fluorine coat endures a high frequency of lens surface wiping and its anti-reflective effect also contributes to the capture of clear images.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eARNEO Coat\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eAn anti-reflective coating developed by Nikon and used in conjunction with Nano Crystal Coat to further reduce ghost and flare effects caused by incident light entering the lens vertically. This allows for the outstandingly clear capture of images even when a light source is located within the frame.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eIF Lens\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. Thus, IF NIKKORS do not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. These lenses will be designated with the abbreviation IF on the lens barrel.\u003c\/li\u003e\u003c\/ul\u003e\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eElectromagnetic Diaphragm Mechanism\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\u003cul\u003e\u003cli\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting.\u003c\/li\u003e\u003c\/ul\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":43125467480135,"sku":"210000009907","price":14196.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/fkbpk2zojctozhwkv50a.jpg?v=1787586210"},{"product_id":"nikon-nikkor-z-50mm-f-1-4","title":"Nikon NIKKOR Z 50mm f\/1.4 Lens","description":"\u003cstrong\u003eMake every shot stand out.\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 50mm f\/1.4 lens is a classic focal length ideal for portraits, landscapes, street photography, snapshots and close-ups. A large f\/1.4 aperture that can soften backgrounds, isolate subjects, cut through low light and freeze fast motion. Image quality that elevates every photo and video. All in a comfortable, fast prime lens designed for any Z series camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCaptivating natural perspective.\u003c\/strong\u003e\u003cbr\u003eCapture scenes just as you see them with an immersive human-eye field of view. Draw your audience into the moment as if they were actually there.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful blur.\u003c\/strong\u003e\u003cbr\u003eOpen the large f\/1.4 aperture and transform out-of-focus foreground and background elements into a smooth, painterly blur that accentuates your subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEdge-to-edge clarity.\u003c\/strong\u003e\u003cbr\u003eClose down the aperture of the NIKKOR Z 50mm f\/1.4 lens to create immersive images with sharp details across the frame. Depict landscapes, architecture and fine textures with lifelike accuracy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate in any light.\u003c\/strong\u003e\u003cbr\u003eThe combination of Nikon’s large Z mount and an f\/1.4 aperture lens unlocks exciting possibilities for low light. Use faster shutter speeds and lower ISO, minimizing noise and motion blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlattering portraits.\u003c\/strong\u003e\u003cbr\u003eThe 50mm focal length renders faces naturally, without distorting any features. Frame attractive close-ups and waist-up shots with striking subject separation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA classic look for video.\u003c\/strong\u003e\u003cbr\u003eRecord interviews, product demos, medium shots and close-ups that feel natural and immersive with the NIKKOR Z 50mm f\/1.4 lens. Dial in the depth of field to give your footage exactly the look you want.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBalanced handling.\u003c\/strong\u003e\u003cbr\u003eLightweight and stable when using a gimbal or cage.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuppressed focus breathing.\u003c\/strong\u003e\u003cbr\u003eMaintain a consistent angle of view as you pull focus or track a moving subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNoiseless operation.\u003c\/strong\u003e\u003cbr\u003eTrack moving subjects in silence with the STM-powered autofocus system. Adjust aperture and ISO mid-shot with the clickless control ring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLinear manual focus.\u003c\/strong\u003e\u003cbr\u003eAdjust the rotation range of the focus ring for precision focus pulls. (Requires compatible Nikon Z series mirrorless camera.)\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose focusing.\u003c\/strong\u003e\u003cbr\u003eAt close distances, shallow depth of field becomes even more pronounced. Get as close as 14.5 inches (0.37 meters) from your subject to fill the frame with dramatic compositions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight.\u003c\/strong\u003e\u003cbr\u003eGreat for taking the camera out quickly and snapping photos on the go.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDurable.\u003c\/strong\u003e\u003cbr\u003eDesigned carefully considering dust and drip-resistant performance*.\u003cbr\u003e\u003cem\u003e*Thorough dust and moisture-resistance is not guaranteed in all situations.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitively designed.\u003c\/strong\u003e\u003cbr\u003eErgonomic handling with a knurled control ring and a rubber-coated focus ring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eAspherical Lens\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eA lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. Aspherical lenses minimize coma and other types of lens aberrations, even when used at the widest aperture. They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the center of the lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eElectromagnetic Diaphragm Mechanism\u003c\/strong\u003e\u003cbr\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInternal Focusing\u003c\/strong\u003e\u003cbr\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. Thus, IF NIKKORS do not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. These lenses will be designated with the abbreviation IF on the lens barrel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStepping Motor\u003c\/strong\u003e\u003cbr\u003eNIKKOR Z lenses use a stepping motor for fast, accurate, smooth, quiet autofocus with reduced wobbling. This quiet drive system makes the lenses ideal for use when shooting video.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMulti Focus System\u003c\/strong\u003e\u003cbr\u003eIn 1967, Nikon developed the world's first focusing system that effectively suppressed aberrations by moving multiple lens groups (Close-Range Correction System). The multi-focusing system is the evolution of that AF system with which the positions of multiple focusing groups are very precisely controlled, each by its own focusing unit, all of which work together. This system effectively suppresses various types of aberration, even with scenes captured at close distances where aberrations are generally more likely to occur. This enables superior image-formation performance from maximum aperture, regardless of the focal length or shooting distance. It also contributes to faster AF. The multi-focusing system is effective even with fast lenses.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":43125467578439,"sku":"210000014636","price":596.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/ihgmcdj980oeik1gsahh.jpg?v=1787586214"},{"product_id":"nikon-nikkor-z-35mm-f1-8-s","title":"Nikon NIKKOR Z 35mm f\/1.8 S Lens","description":"\u003cstrong\u003eA wider world of possibilities.\u003c\/strong\u003e\u003cbr\u003e35mm prime. A desert-island lens for many. Wide enough to nail the view. Shallow enough to draw out subjects. Fast enough to make the impossible possible. And so sharp...just utter unwavering sharpness. In reimagining this classic lens for the new Z system, we may very well have perfected it.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePerception redefined\u003c\/strong\u003e\u003cbr\u003eBreakthrough Z system performance\u003cbr\u003eEmpowered by the Z system's larger mount, shorter flange distance, raw imaging power and video capabilities, the NIKKOR Z 35mm f\/1.8 S will redefine your perceptions of what an f\/1.8 lens can do.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide-open sharpness\u003c\/strong\u003e\u003cbr\u003eEpic definition and resolution from the center of the frame to the edges, even at its f\/1.8 maximum aperture. No need to stop this lens down.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, accurate focus\u003c\/strong\u003e\u003cbr\u003eThe larger Z Mount delivers more light to a Z camera's powerful PDAF system for extremely high focusing accuracy and speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe undistorted truth\u003c\/strong\u003e\u003cbr\u003eAn improved optical formula for virtually zero flare, ghosting, coma or chromatic, spherical and axial aberration, even at the far edges of the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eJack of all situations\u003c\/strong\u003e\u003cbr\u003eVersatile 35mm angle of view\u003cbr\u003eFew lenses are as versatile as a fast 35mm prime. Ideal for landscapes, street photography, weddings, environmental portraits and more. A favorite among filmmakers for its human-eye perspective. Brilliant in low-light. Lightweight and portable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDreamy backgrounds\u003c\/strong\u003e\u003cbr\u003eA 9-blade rounded diaphragm and f\/1.8 aperture combine with the larger mount and shorter flange distance to produce a stunning round bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful establishing shots\u003c\/strong\u003e\u003cbr\u003eHuman eye-perspective puts viewers at the heart of the shot, whether it's an interview, tutorial video or product demo. Near-silent autofocus is powered by a new stepping motor.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShines in low light\u003c\/strong\u003e\u003cbr\u003eDraws peak performance from a Z camera's outstanding low light capabilities. Captures point-of-light sources like streetlights with uncanny sharpness and minimal spherical aberration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe front line of an imaging revolution\u003c\/strong\u003e\u003cbr\u003eNext-generation Z design and optics\u003cbr\u003eZ lenses, perfectly matched to Z camera bodies, are designed with a sense of consistency that combines reliability and beauty with next-dimension optical performance for freedom in image creation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDurable \u0026amp; lightweight\u003c\/strong\u003e\u003cbr\u003eExtensively sealed against dust and moisture, especially around all moving parts of the barrel. Compact, lightweight and ideally balanced on a Z camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew Customizable Control Ring\u003c\/strong\u003e\u003cbr\u003eCan be used for manual focusing (default), aperture control (great for iris transitions during video recording) or exposure compensation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew Dual Detect 5 Axis VR\u003c\/strong\u003e\u003cbr\u003eUses the Z cameras' superior in-camera image stabilization system for up to 5 stops of pitch, roll, yaw, X and Y shake correction. Additional electronic VR (e-VR) during video capture.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eThe lens incorporates an electromagnetic diaphragm mechanism. The following cameras are compatible with this lens: Z 7, Z 6.\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eStepping Motor\u003cbr\u003eNIKKOR Z lenses use a stepping motor for fast, accurate, smooth, quiet autofocus with reduced wobbling. This quiet drive system makes the lenses ideal for use when shooting video.\u003cbr\u003e\u003cbr\u003eED (Extra-Low Dispersion) Glass\u003cbr\u003eAn optical glass developed by Nikon that is used with normal optical glass in telephoto lenses to obtain optimum correction of chromatic aberrations.\u003cbr\u003e\u003cbr\u003eAspherical Lens\u003cbr\u003eA lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. Aspherical lenses minimize coma and other types of lens aberrations, even when used at the widest aperture. They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the centre of the lens.\u003cbr\u003e\u003cbr\u003eNano Crystal Coat\u003cbr\u003eAn anti-reflective coating developed by Nikon that virtually eliminates internal lens element reflections across a wide range of wavelengths. Nano Crystal Coat solves ghost effects caused by red light and effectively reduces ghost and flare caused by light entering the lens diagonally.\u003cbr\u003e\u003cbr\u003eElectromagnetic Diaphragm Mechanism\u003cbr\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting. With conventional D\/G type lenses, the diaphragm blades are operated by mechanical linkage levers.\u003cbr\u003e\u003cbr\u003eIF Lens\u003cbr\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. Thus, IF NIKKORS do not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. These lenses will be designated with the abbreviation IF on the lens barrel.\u003cbr\u003e\u003cbr\u003eSuper Integrated Coating\u003cbr\u003eNikon Super Integrated Coating is Nikon's term for its multilayer coating of the optical elements in NIKKOR lenses.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":43125467709511,"sku":"210000004463","price":796.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/onwisudg8uwopjltccuo.jpg?v=1787586217"},{"product_id":"nikon-nikkor-z-14-30mm-f4-s","title":"Nikon NIKKOR Z 14-30mm f\/4 S Lens","description":"\u003cstrong\u003ePerspective that awakens the imagination\u003c\/strong\u003e.\u003cbr\u003eThe ultra-wide zoom. A travel and landscape photographers' go-to lens for establishing a sense of place and pushing perspective. Capable of scenic photography that's consistently sharp throughout the entire frame. Video so clean and smooth it rivals real life and elevates the look and feel of camera movement. And for the first time in a full-frame ultra-wide lens, the creative and practical flexibility of attachable filters. The possibilities are as wide-reaching as the 14-30mm field of view. This is a lens that embodies the spirit of Z.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA next-generation ultra-wide angle zoom\u003cbr\u003eBreakthrough performance and capabilities\u003c\/strong\u003e\u003cbr\u003eA compact 14 to 30mm zoom range with a fixed f\/4 aperture and outstanding image quality. Experience edge-to-edge sharpness even when shooting wide open. Shoot stills or video in near-silence. This is an essential lens for travel, adventure, events, video and everything in between.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior optical performance\u003c\/strong\u003e\u003cbr\u003eImpressive aberration correction—virtually zero flare, ghosting, coma or chromatic, spherical and axial aberration, even at the far edges of the frame. Plus dirt, dust and water-repelling safeguards.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA small lens for big ideas\u003cbr\u003e14-30mm full-frame perspective\u003c\/strong\u003e\u003cbr\u003eSmoothly go from an ultra-wide 14mm view to a more natural perspective of 30mm. Capture subjects less than a foot away with fully-immersive backgrounds and expansive vistas with detail and sharpness from corner to far-reaching corner. The NIKKOR Z 14-30mm f\/4 S is perfect for adding depth and drama to stills and video and its outstanding portability makes it an ideal partner for compact Z series cameras.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFixed f\/4 aperture\u003c\/strong\u003e\u003cbr\u003eThe large-diameter Z Mount gathers more light, especially at the frame edges. Shoot wide open while maintaining high image quality across the entire zoom range without affecting exposure. The 14-30mm f\/4 exemplifies what's possible with NIKKOR Z lenses.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpace-saving design\u003c\/strong\u003e\u003cbr\u003eA retractable lens mechanism collapses the lens down to a mere 3.5 inches and locks it in place for safe and minimal packing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, quiet autofocus\u003c\/strong\u003e\u003cbr\u003eNikon’s Stepping Motor (STM) provides smooth, fast and quiet autofocusing. Where camera noise is an issue—weddings, ceremonies and in video production—STM is a silent partner.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWorld’s first* 14mm filter-attachable lens\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 14-30mm f\/4 S’s front lens element is nearly flat, making it the first filter-attachable 14mm full frame NIKKOR lens. This advancement in optical design makes it possible to add an 82mm circular polarizer to dramatically reduce reflections for the purpose of enhancing colors and increasing contrast. Add a neutral-density filter to reduce light intensity and decrease shutter speed—perfect for emphasizing motion blur or for video applications where large apertures need to be used in daylight.\u003cbr\u003e\u003cem\u003e*Among FX-format (full-frame) compatible interchangeable lenses for digital cameras, available as of January 8, 2019. Based on Nikon research.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet the scene\u003cbr\u003eAn essential video lens\u003c\/strong\u003e\u003cbr\u003eCreate beautifully detailed establishing shots that draw the viewer in. Focus as close as approx. 11 inches for story-telling context in wide, tight interiors. This is an indispensable lens with an essential angle of view for serious videographers and filmmakers. The NIKKOR Z 14-30mm f\/4 S's small, agile design feels as at home in a hand as it does in a rig. Either way, Z's advanced 5-axis VR and additional electronic VR image stabilization effectively eliminate unwanted camera shake and vibration. The new quiet stepping motor ensures smooth, clean focusing; focus breathing has been virtually eliminated for a consistent view as you zoom in or out.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable Control Ring\u003c\/strong\u003e\u003cbr\u003eCan be used for manual focusing (default), aperture control (great for iris transitions during video recording) or exposure compensation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and Drip Resistant\u003c\/strong\u003e\u003cbr\u003eExtensively sealed to keep dust and moisture out, especially around all moving parts of the lens barrel, for worry-free durability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual Detect 5 Axis VR\u003c\/strong\u003e\u003cbr\u003eUses the Z cameras' superior in-camera image stabilization system for up to 5 stops of pitch, roll, yaw, X and Y shake correction. 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Nano Crystal Coat solves ghost effects caused by red light and effectively reduces ghost and flare caused by light entering the lens diagonally.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eElectromagnetic Diaphragm Mechanism\u003c\/strong\u003e\u003cbr\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting. With conventional D\/G type lenses, the diaphragm blades are operated by mechanical linkage levers.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIF Lens\u003c\/strong\u003e\u003cbr\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. Thus, IF NIKKORS do not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. These lenses will be designated with the abbreviation IF on the lens barrel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine Coat\u003c\/strong\u003e\u003cbr\u003ePhotographers need gear that can withstand the elements. Nikon’s fluorine coat effectively repels dust, water droplets, grease or dirt, ensuring easy removal even when they adhere to the lens surface. 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Breakthrough autofocus. Liberating distortion and glare control. Weatherproof build. All empowered by Nikon's revolutionary Z Mount, a system that shines with fast lenses. Dream it, and the NIKKOR Z 50mm f\/1.2 S will do it.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellence in optics.\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 50mm f\/1.2 S bears the S-Line designation reserved for premium NIKKOR Z lenses with the most advanced optics, superior performance and finest craftsmanship.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture their eyes.\u003c\/strong\u003e\u003cbr\u003eStaring back at you in every photo and video will be clarity, depth and flawless focus. This is a lens designed for maximum impact and image quality. How will it change the way you shoot?\u003cbr\u003e \u003cdiv\u003e\u003cstrong\u003eOwn the light.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eSome of the most difficult—and rewarding—shots involve backlighting. The NIKKOR Z 50mm f\/1.2 S excels in these situations. Anti-reflective Nano Crystal Coat (N) and ARNEO (A) coatings virtually eliminate flare, ghosting and coma by suppressing incidental light coming from any direction.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eDramatic depth.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eIsolate your subject with crystalline sharpness that gradually falls off into a dreamlike defocus blur. The extremely shallow depth of field of f\/1.2 is enhanced by a 9 rounded blade diaphragm, creating an ideal bokeh effect.\u003cbr\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eAutofocus. Redefined.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eRather than moving one large group of lens elements back and forth, the NIKKOR Z 50mm f\/1.2 S's multi-focus system moves two smaller groups half the distance. 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When silence is golden, like shooting stills on a movie or recording video, you can operate without making a sound.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise\u003c\/strong\u003e\u003cbr\u003eWhen shooting at f\/1.2, the focal plane is impossibly thin, but the NIKKOR Z 50mm f\/1.2 S can handle it. Its AF system locks on and provides fast continuous adjustments to keep your subject in sharp focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast\u003c\/strong\u003e\u003cbr\u003eWith two groups of lens elements moving in precise synchronization, the NIKKOR Z 50mm f\/1.2 S is able to focus faster, especially at wide aperture settings where the focal plane is very thin.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEye-Detect AF. As you wish.\u003c\/strong\u003e\u003cbr\u003eActivate your Z camera's Eye-Detect AF mode and prepare to be amazed. The speed and precision of the NIKKOR Z 50mm f\/1.2 S's multi-focus system are put on display as the camera locks on to your subject's eye and tracks it across the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVideo gets cinematic.\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 50mm f\/1.2 S is a video creator's prime. Its exceptional image quality produces stunning 4K footage. Its natural field of view is ideal for interviews, interiors and first-person perspectives. Create beautiful iris transitions across its vast depth of field range with the clickless control ring. As lighting changes, smoothly adjust ISO or exposure to maintain an even shot. Change focus without noticeably affecting the shot's angle of view or causing focus breathing. And because the NIKKOR Z 50mm f\/1.2 S operates in near silence, you can use your Z camera's outstanding autofocus during video recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNo need to check the forecast.\u003c\/strong\u003e\u003cbr\u003eThe NIKKOR Z 50mm f\/1.2 S is extensively sealed to keep out dust and moisture, especially around the moving parts of the lens barrel. A little water won't hurt a Z camera or lens, so go out and make the most of that rainy day.\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eThe lens is not guaranteed to be dust- and drip-resistant in all situations and under all conditions\u003c\/em\u003e\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQuick check. 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Nano Crystal Coat solves ghost effects caused by red light and effectively reduces ghost and flare caused by light entering the lens diagonally.\u003cbr\u003e\u003cbr\u003eAspherical Lens\u003cbr\u003eA lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. Aspherical lenses minimize coma and other types of lens aberrations, even when used at the widest aperture. They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the center of the lens.\u003cbr\u003e\u003cbr\u003eIF Lens\u003cbr\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. 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The following cameras are compatible with this lens: Z 5, Z 50, Z 7, Z 6.\u003cbr\u003eLCD, Video and Photo Gallery images are for illustrative purposes only.\u003c\/em\u003e\u003c\/strong\u003e","brand":"Nikon","offers":[{"title":"Default Title","offer_id":43125467775047,"sku":"210000007334","price":2146.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/wjpzdganafwzakw2xeey.jpg?v=1787586219"},{"product_id":"nikon-nikkor-z-17-28mm-f2-8","title":"Nikon NIKKOR Z 17-28mm f\/2.8 Lens","description":"\u003cstrong\u003eUltra wide, fast and bright\u003c\/strong\u003e.\u003cbr\u003eA thrilling 17-28mm zoom range. A coveted f\/2.8 aperture with all its spectacular low-light, speed and depth of field capabilities. Liberating in close working spaces. Exhilarating in vast open spaces. Light and tough enough to take anywhere. The definition of an f\/2.8 lens just got wider.\u003cbr\u003e\u003cbr\u003e17-28mm\u003cbr\u003eUltra-Wide Zoom\u003cbr\u003e\u003cbr\u003ef\/2.8\u003cbr\u003eConstant Aperture\u003cbr\u003e\u003cbr\u003e450g\u003cbr\u003eLightweight\u003cbr\u003e\u003cbr\u003e4.0 in\u003cbr\u003eCompact Size\u003cbr\u003e\u003cbr\u003e7.56 in.\u003cbr\u003eClose Focusing\u003cbr\u003e\u003cbr\u003eUniversal\u003cbr\u003eWorks With All Z Cameras\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA storyteller's lens.\u003c\/strong\u003e\u003cbr\u003eWhen you want to put your audience right in the moment, to surround them with a vast landscape or a grand interior, to convey more about your subject than simply how they look, reach for the NIKKOR Z 17-28mm f\/2.8 and capture the big picture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-wide versatility.\u003c\/strong\u003e\u003cbr\u003eOn a full-frame camera, the NIKKOR Z 17-28mm f\/2.8 goes from an ultra-wide 17mm view that's great for vlogging, epic vistas and indoor work to the highly cinematic 28mm view—a favorite among filmmakers and street photographers for it's wide but natural look.\u003cbr\u003e\u003cbr\u003eThe depth and drama of f\/2.8.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautifully blurred backgrounds.\u003c\/strong\u003e\u003cbr\u003ePoints of light are rendered as circular bokeh, and your subject stands out with almost three dimensional clarity in videos and stills.\u003cbr\u003ewide angle photo of a room of books floor to ceiling, taken with the NIKKOR Z 17-28mm f\/2.8 lens\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore detail in low light.\u003c\/strong\u003e\u003cbr\u003eOpen the f\/2.8 fixed aperture and create dramatic wide shots in dimly lit interiors or outside after the sun has set—including epic starscapes—across the entire 17–28mm zoom range.\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003eOutstanding for video.\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003eWith an expansive ultra-wide zoom range, suppressed focus breathing, near-silent autofocus and a 9-rounded-blade iris that can be smoothly opened and closed using the click-less control ring, the NIKKOR Z 17-28mm f\/2.8 is outstanding for videos of all types, from vlogs to cinematic films.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eGimbal-friendly.\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe lens' light weight, compact size works great with lightweight travel tripods, gimbals, sliders and video rigs. Plus, the zooming occurs internally, so the balance of the lens remains consistent.\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003e\u003cstrong\u003eUnique perspectives.\u003c\/strong\u003e\n\u003c\/div\u003e\u003cdiv\u003eAn ultra-wide zoom challenges our sense of scale, making close objects seem larger than life. Take full advantage of the effect by getting as close as 7.56 inches from your subject.\u003c\/div\u003e\u003cbr\u003e\u003cstrong\u003eFast, reliable autofocus.\u003c\/strong\u003e\u003cbr\u003eA high-speed stepping motor that makes minute adjustments with minimal mechanical noise, even when it's tracking the eyes of people and pets.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight and travel-friendly.\u003c\/strong\u003e\u003cbr\u003eOptimized for portability without sacrificing an f\/2.8 fixed maximum aperture. A smaller diameter and over 30% weight savings compared to the prized NIKKOR Z 14-24mm f\/2.8 S.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eResists dust, drips and smudges.\u003c\/strong\u003e\u003cbr\u003eThe entire lens is sealed to prevent dust and water droplets* from getting between you and a great image. The front element features an antifouling coating that resists dirt, fingerprints, and smudges and is easy to clean.\u003cbr\u003e\u003cem\u003e*The lens is not guaranteed to be dust- and drip-resistant in all situations and under all conditions.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA lightweight, affordable f\/2.8 pair.\u003c\/strong\u003e\u003cbr\u003eBuild a lightweight f\/2.8 lens kit with the NIKKOR Z 17-28mm and 28-75mm f\/2.8. Cover all the angles with speed, brightness and spectacular image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTechnology\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIF Lens\u003c\/strong\u003e\u003cbr\u003eA NIKKOR lens in which only the internal lens group shifts during focusing. Thus, IF NIKKORS do not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. These lenses will be designated with the abbreviation IF on the lens barrel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eElectromagnetic Diaphragm Mechanism\u003c\/strong\u003e\u003cbr\u003eAn electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStepping Motor\u003c\/strong\u003e\u003cbr\u003eNIKKOR Z lenses use a stepping motor for fast, accurate, smooth, quiet autofocus with reduced wobbling. This quiet drive system makes the lenses ideal for use when shooting video.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eED (Extra-Low Dispersion) Glass\u003c\/strong\u003e\u003cbr\u003eAn optical glass developed by Nikon that is used with normal optical glass in telephoto lenses to obtain optimum correction of chromatic aberrations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAspherical Lens\u003c\/strong\u003e\u003cbr\u003eA lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. Aspherical lenses minimize coma and other types of lens aberrations, even when used at the widest aperture. They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the center of the lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuper ED Glass\u003c\/strong\u003e\u003cbr\u003eNikon has also developed Super ED glass featuring even lower dispersion properties and extremely high performance in reducing the secondary spectrum, to minimize chromatic aberration even further, as well as other lens aberrations.\u003cbr\u003eLCD, Video and Photo Gallery images are for illustrative purposes only.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":43125467840583,"sku":"210000010457","price":1196.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/r5pyrs5vhfe0mkewiabw.jpg?v=1787586221"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/collections\/gmeohahtx3xeseiugnbf.jpg?v=1790781054","url":"https:\/\/ymcamera.com\/collections\/lenses.oembed","provider":"YM Camera","version":"1.0","type":"link"}