{"title":"Fujifilm Cameras","description":null,"products":[{"product_id":"fujifilm-x100vi-digital-camera-black","title":"Fujifilm X100VI Digital Camera (Black)","description":"Make unforgettable content with FUJIFILM X100VI. Advanced digital imaging technology seamlessly fuses with a classic, tactile dial-based design, putting you in control of your story. X100VI is reminiscent of a time when any aspiring image maker could be found with an analog film camera in their hands; with a press of a button, swap between Fujifilm's built in Film Simulation modes and enjoy a new creative opportunity with REALA ACE. Featuring Fujifilm’s latest X-Trans™ CMOS 5 HR sensor and X-Processor 5, you can create 40.2MP images or video up to 6.2K\/30P, sharing them in the moment or cherishing them for the future. A state-of-the-art AF algorithm, deep learning AI-assisted subject detection and up to 6-stop in-body image stabilization (IBIS) means you make no compromise when choosing the X100VI for your next creative adventure. With the versatility of 1.4x and 2x digital teleconverters, 4-stop internal ND filter, an optically precise 23mmF2 lens, and native Frame.io Camera to Cloud functionality, you can ensure that no moment is forgotten to time with FUJIFILM X100VI. \u003cbr\u003e\u003cbr\u003eEnjoy photography in its purest form with Fujifilm’s X100 Series digital cameras.\u003cbr\u003eUsing a timeless dial-based design, passed down from model to model,\u003cbr\u003ethe stunning 6th-generation X100VI offers an indulgent, tactile image-making experience\u003cbr\u003ethat delivers unforgettable content in every creative moment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe One and Only\u003c\/strong\u003e\u003cbr\u003eHowever you want to create content, the light, portable X100VI will always be ready. Compose using the versatile hybrid viewfinder, flip out the detailed LCD to work at waist level, or preset settings and trust your instincts. Whatever your creative style, this camera ensures no moment is missed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eElegant Design\u003c\/strong\u003e\u003cbr\u003eA design that inspires and motivates, X100VI’s aluminum top-plate, machined dials and tactile exterior encourage creativity every time you pick it up. Offered in Silver and Black finishes as standard, a limited edition version of X100VI celebrating Fujifilm’s 90th anniversary will also be available.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLight Weight, High Performance\u003c\/strong\u003e\u003cbr\u003eWhen light is low and stakes are high, X100VI’s newly developed in-body image stabilization (IBIS) system keeps images sharp and videos stable. The five-axis IBIS mechanism offers up to 6.0* stops of compensation, yet maintains the X100 Series’ characteristic compactness and portability.\u003cbr\u003e\u003cem\u003e*up to 6.0 stops are available when using the LCD or EVF features.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Ultimate Design for Analog Operation\u003c\/strong\u003e\u003cbr\u003eEchoing classic film camera design, the dials on the top-plate of X100VI combine essential functionality with creative freedom. View or change camera settings at any time, with shutter speed, aperture, and ISO controls all instantly accessible – just as they were on X100V.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlat Two-way Tilting LCD\u003c\/strong\u003e\u003cbr\u003eConfidently compose and view images using X100VI’s two-way tilting LCD. Featuring 1.62 million dots for color accuracy and detail, the LCD stores flat against the body to maintain the perfect profile. Framing is now even easier with 45° screen tilt available when holding the camera at high angles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced Hybrid Viewfinder\u003c\/strong\u003e\u003cbr\u003eFrame images your way using X100VI’s hybrid viewfinder. Switch between the EVF, showing what the sensor sees, and OVF, which also shows what’s outside the frame. An OVF Image Display option allows you to view an image after it has been made, either at full screen or in the corner of the viewfinder.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCutting-Edge Image Quality\u003cbr\u003e40MP\u003c\/strong\u003e\u003cbr\u003eThe optically precise 23mmF2 lens, borrowed from the X100V, perfectly complements the 40.2-megapixel sensor, delivering edge-to-edge sharpness across the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGrain Effect\u003c\/strong\u003e\u003cbr\u003eFrom subtle textures to the gritty look of traditional high-ISO film stocks, with X100VI you can easily add natural-looking grain to your photos. Control the strength and size for just the right amount of texture on any image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eColour Chrome Effect\u003c\/strong\u003e\u003cbr\u003eFor highly-saturated subjects, Color Chrome Effect adds depth, detail, and vibrancy in three strengths to red, green, or yellow tones where detail may otherwise be lost. Or use Color Chrome FX Blue to boost the blue tones in an image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSubject Detection Autofocus\u003c\/strong\u003e\u003cbr\u003eX100VI uses X-Processor 5’s subject detection AF to accurately track a range of subjects. Built using deep-learning AI technology, it detects animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones.*\u003cbr\u003e\u003cem\u003e*SUBJECT DETECTION SETTING to be set to BIRD for insect detection, and to AIRPLANE for detecting drones.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUpdated AF Algorithm\u003c\/strong\u003e\u003cbr\u003eX100VI incorporates an impressive autofocus prediction algorithm for reliable focusing even when recording continuously moving subjects. Autofocus enhancements are most notable in Zone AF and low-contrast situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eISO 125 Standard Sensitivity\u003c\/strong\u003e\u003cbr\u003eThe X-Trans CMOS 5 HR sensor in X100VI has a more light-efficient pixel structure. A setting of ISO 125, which on the prior model, X100V, was only an extended sensitivity option, is now available natively on the X100VI.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS\/N Level \/ Low-Light Power\u003c\/strong\u003e\u003cbr\u003eThe high-resolution 40.2-megapixel X-Trans CMOS 5 HR sensor has an enhanced image-processing algorithm that boosts resolution without compromising the signal-to-noise ratio. Astonishing image quality is in the palm of your hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e6.2K\/30p 4:2:2 10-Bit Internal Recording\u003c\/strong\u003e\u003cbr\u003eX100VI offers advanced video performance in a compact, lightweight body. Create movies up to 6.2K internally at 30p in 4:2:2 10-bit color. 4K\/60p and high-speed 1080\/240p are also available, maximizing video flexibility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved Subject Tracking\u003c\/strong\u003e\u003cbr\u003eTrack subjects in your videos with ease. Select AF-C mode with Wide\/Tracking AF, then simply touch the subject on the rear LCD. X100VI will track the object, even in situations where multiple subjects appear in the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompatible with Frame.io Camera to Cloud\u003c\/strong\u003e\u003cbr\u003eX100VI supports Frame.io Camera to Cloud natively. No-accessory-needed integration for Frame.io can deliver photos or video straight to the cloud the moment after they are created.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRich System Expandability\u003cbr\u003eAR-X100\/PRF-49\u003c\/strong\u003e\u003cbr\u003eAccessorize X100VI with optional extras. The lightweight AR-X100 adapter ring is machined from metal and allows 49mm filters to be attached. The PRF-49 offers reassuring protection for the 23mmF2 lens.\u003cbr\u003e\u003cem\u003e*Attach the AR-X100\/LH-X100 adapter ring (designed exclusively for X100 Series), then attach the filter.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWeather-Resistance\u003c\/strong\u003e\u003cbr\u003eUsing the AR-X100 and PRF-49 together make the X100VI weather-resistant. The combination confidently repels dust, moisture, and temperatures down to -10°C (14°F) , so you can keep creating in more challenging conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide Conversion Lens WCL-X100II\u003c\/strong\u003e\u003cbr\u003eA dedicated Wide Conversion Lens* that multiplies the fixed focal length by approximately 0.8x, without any discernible drop in image quality. Once attached, it converts the 23mmF2 lens to 28mm (35mm format equivalent).\u003cbr\u003e\u003cem\u003e*Lens sold separately.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTele Conversion Lens TCL-X100II\u003c\/strong\u003e\u003cbr\u003eA dedicated Tele Conversion Lens* that multiplies the fixed focal length by approximately 1.4x, without any discernible drop in image quality. Once attached, it converts the 23mmF2 lens to 50mm (35mm format equivalent).\u003cbr\u003e\u003cem\u003e*Lens sold separately.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigital TELE-CONV\u003c\/strong\u003e\u003cbr\u003eTo get closer to a subject, the Digital Teleconverter crops in on the sensor, while still delivering sharp, high-resolution results. Two magnifications are available: 1.4x and 2x, providing extra framing options as required.\u003cbr\u003e\u003cem\u003e*The Digital Teleconverter does not operate in all available modes.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt-in ND Filter\u003c\/strong\u003e\u003cbr\u003eIdeal for stills and video use, X100VI has a four-stop ND filter built into the lens. It helps deliver a wide aperture in bright conditions to separate the subject from the background, or extends shutter speeds to emphasize movement.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLi-ion Battery NP-W126S\u003c\/strong\u003e\u003cbr\u003eX100VI is supplied with the NP-W126S rechargeable li-ion battery. Despite the extra functions available on the camera, the battery life remains approximately 450* frames; the same level as that of the previous model, X100V.\u003cbr\u003e\u003cem\u003e*In Economy mode.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Hood LH-X100\u003c\/strong\u003e\u003cbr\u003eCut down the chances of lens flare and glare degrading images by attaching the optional LH-X100*. The lens hood effectively blocks the sun or other light sources to boost image quality and maximize detail.\u003cbr\u003e\u003cem\u003e*AR-X100 is included with LH-X100.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUHS-I Single Card Slot\u003c\/strong\u003e\u003cbr\u003eThe single SD card slot on X100VI keeps image storage simple. Working with SD, SDHC, and SDXC media, the slot is also UHS-I compatible.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupport for FUJIFILM Xapp\u003c\/strong\u003e\u003cbr\u003eX100VI is compatible with the FUJIFILM XApp, offering extended functionality and simple image transfer. Files can be shared between camera and smartphone quickly, while the app also allows the camera to be operated remotely.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43125468954695,"sku":"210000016577","price":1799.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/C65GEv-e8C5OrDsBpSQ8SA.jpg?v=1789761967"},{"product_id":"fujifilm-x100vi-digital-camera-silver","title":"Fujifilm X100VI Digital Camera (Silver)","description":"Make unforgettable content with FUJIFILM X100VI. Advanced digital imaging technology seamlessly fuses with a classic, tactile dial-based design, putting you in control of your story. X100VI is reminiscent of a time when any aspiring image maker could be found with an analog film camera in their hands; with a press of a button, swap between Fujifilm's built in Film Simulation modes and enjoy a new creative opportunity with REALA ACE. Featuring Fujifilm’s latest X-Trans™ CMOS 5 HR sensor and X-Processor 5, you can create 40.2MP images or video up to 6.2K\/30P, sharing them in the moment or cherishing them for the future. A state-of-the-art AF algorithm, deep learning AI-assisted subject detection and up to 6-stop in-body image stabilization (IBIS) means you make no compromise when choosing the X100VI for your next creative adventure. With the versatility of 1.4x and 2x digital teleconverters, 4-stop internal ND filter, an optically precise 23mmF2 lens, and native Frame.io Camera to Cloud functionality, you can ensure that no moment is forgotten to time with FUJIFILM X100VI. \u003cbr\u003e\u003cbr\u003eEnjoy photography in its purest form with Fujifilm’s X100 Series digital cameras.\u003cbr\u003eUsing a timeless dial-based design, passed down from model to model,\u003cbr\u003ethe stunning 6th-generation X100VI offers an indulgent, tactile image-making experience\u003cbr\u003ethat delivers unforgettable content in every creative moment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe One and Only\u003c\/strong\u003e\u003cbr\u003eHowever you want to create content, the light, portable X100VI will always be ready. Compose using the versatile hybrid viewfinder, flip out the detailed LCD to work at waist level, or preset settings and trust your instincts. Whatever your creative style, this camera ensures no moment is missed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eElegant Design\u003c\/strong\u003e\u003cbr\u003eA design that inspires and motivates, X100VI’s aluminum top-plate, machined dials and tactile exterior encourage creativity every time you pick it up. Offered in Silver and Black finishes as standard, a limited edition version of X100VI celebrating Fujifilm’s 90th anniversary will also be available.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLight Weight, High Performance\u003c\/strong\u003e\u003cbr\u003eWhen light is low and stakes are high, X100VI’s newly developed in-body image stabilization (IBIS) system keeps images sharp and videos stable. The five-axis IBIS mechanism offers up to 6.0* stops of compensation, yet maintains the X100 Series’ characteristic compactness and portability.\u003cbr\u003e\u003cem\u003e*up to 6.0 stops are available when using the LCD or EVF features.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Ultimate Design for Analog Operation\u003c\/strong\u003e\u003cbr\u003eEchoing classic film camera design, the dials on the top-plate of X100VI combine essential functionality with creative freedom. View or change camera settings at any time, with shutter speed, aperture, and ISO controls all instantly accessible – just as they were on X100V.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlat Two-way Tilting LCD\u003c\/strong\u003e\u003cbr\u003eConfidently compose and view images using X100VI’s two-way tilting LCD. Featuring 1.62 million dots for color accuracy and detail, the LCD stores flat against the body to maintain the perfect profile. Framing is now even easier with 45° screen tilt available when holding the camera at high angles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced Hybrid Viewfinder\u003c\/strong\u003e\u003cbr\u003eFrame images your way using X100VI’s hybrid viewfinder. Switch between the EVF, showing what the sensor sees, and OVF, which also shows what’s outside the frame. An OVF Image Display option allows you to view an image after it has been made, either at full screen or in the corner of the viewfinder.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCutting-Edge Image Quality\u003cbr\u003e40MP\u003c\/strong\u003e\u003cbr\u003eThe optically precise 23mmF2 lens, borrowed from the X100V, perfectly complements the 40.2-megapixel sensor, delivering edge-to-edge sharpness across the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGrain Effect\u003c\/strong\u003e\u003cbr\u003eFrom subtle textures to the gritty look of traditional high-ISO film stocks, with X100VI you can easily add natural-looking grain to your photos. Control the strength and size for just the right amount of texture on any image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eColour Chrome Effect\u003c\/strong\u003e\u003cbr\u003eFor highly-saturated subjects, Color Chrome Effect adds depth, detail, and vibrancy in three strengths to red, green, or yellow tones where detail may otherwise be lost. Or use Color Chrome FX Blue to boost the blue tones in an image.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSubject Detection Autofocus\u003c\/strong\u003e\u003cbr\u003eX100VI uses X-Processor 5’s subject detection AF to accurately track a range of subjects. Built using deep-learning AI technology, it detects animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones.*\u003cbr\u003e\u003cem\u003e*SUBJECT DETECTION SETTING to be set to BIRD for insect detection, and to AIRPLANE for detecting drones.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUpdated AF Algorithm\u003c\/strong\u003e\u003cbr\u003eX100VI incorporates an impressive autofocus prediction algorithm for reliable focusing even when recording continuously moving subjects. Autofocus enhancements are most notable in Zone AF and low-contrast situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eISO 125 Standard Sensitivity\u003c\/strong\u003e\u003cbr\u003eThe X-Trans CMOS 5 HR sensor in X100VI has a more light-efficient pixel structure. A setting of ISO 125, which on the prior model, X100V, was only an extended sensitivity option, is now available natively on the X100VI.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS\/N Level \/ Low-Light Power\u003c\/strong\u003e\u003cbr\u003eThe high-resolution 40.2-megapixel X-Trans CMOS 5 HR sensor has an enhanced image-processing algorithm that boosts resolution without compromising the signal-to-noise ratio. Astonishing image quality is in the palm of your hand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e6.2K\/30p 4:2:2 10-Bit Internal Recording\u003c\/strong\u003e\u003cbr\u003eX100VI offers advanced video performance in a compact, lightweight body. Create movies up to 6.2K internally at 30p in 4:2:2 10-bit color. 4K\/60p and high-speed 1080\/240p are also available, maximizing video flexibility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved Subject Tracking\u003c\/strong\u003e\u003cbr\u003eTrack subjects in your videos with ease. Select AF-C mode with Wide\/Tracking AF, then simply touch the subject on the rear LCD. X100VI will track the object, even in situations where multiple subjects appear in the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompatible with Frame.io Camera to Cloud\u003c\/strong\u003e\u003cbr\u003eX100VI supports Frame.io Camera to Cloud natively. No-accessory-needed integration for Frame.io can deliver photos or video straight to the cloud the moment after they are created.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRich System Expandability\u003cbr\u003eAR-X100\/PRF-49\u003c\/strong\u003e\u003cbr\u003eAccessorize X100VI with optional extras. The lightweight AR-X100 adapter ring is machined from metal and allows 49mm filters to be attached. The PRF-49 offers reassuring protection for the 23mmF2 lens.\u003cbr\u003e\u003cem\u003e*Attach the AR-X100\/LH-X100 adapter ring (designed exclusively for X100 Series), then attach the filter.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWeather-Resistance\u003c\/strong\u003e\u003cbr\u003eUsing the AR-X100 and PRF-49 together make the X100VI weather-resistant. The combination confidently repels dust, moisture, and temperatures down to -10°C (14°F) , so you can keep creating in more challenging conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide Conversion Lens WCL-X100II\u003c\/strong\u003e\u003cbr\u003eA dedicated Wide Conversion Lens* that multiplies the fixed focal length by approximately 0.8x, without any discernible drop in image quality. Once attached, it converts the 23mmF2 lens to 28mm (35mm format equivalent).\u003cbr\u003e\u003cem\u003e*Lens sold separately.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTele Conversion Lens TCL-X100II\u003c\/strong\u003e\u003cbr\u003eA dedicated Tele Conversion Lens* that multiplies the fixed focal length by approximately 1.4x, without any discernible drop in image quality. Once attached, it converts the 23mmF2 lens to 50mm (35mm format equivalent).\u003cbr\u003e\u003cem\u003e*Lens sold separately.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDigital TELE-CONV\u003c\/strong\u003e\u003cbr\u003eTo get closer to a subject, the Digital Teleconverter crops in on the sensor, while still delivering sharp, high-resolution results. 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Despite the extra functions available on the camera, the battery life remains approximately 450* frames; the same level as that of the previous model, X100V.\u003cbr\u003e\u003cem\u003e*In Economy mode.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Hood LH-X100\u003c\/strong\u003e\u003cbr\u003eCut down the chances of lens flare and glare degrading images by attaching the optional LH-X100*. The lens hood effectively blocks the sun or other light sources to boost image quality and maximize detail.\u003cbr\u003e\u003cem\u003e*AR-X100 is included with LH-X100.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUHS-I Single Card Slot\u003c\/strong\u003e\u003cbr\u003eThe single SD card slot on X100VI keeps image storage simple. Working with SD, SDHC, and SDXC media, the slot is also UHS-I compatible.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupport for FUJIFILM Xapp\u003c\/strong\u003e\u003cbr\u003eX100VI is compatible with the FUJIFILM XApp, offering extended functionality and simple image transfer. 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With its machined aluminum top-plate delivering premium build quality and durability, this compact and high portable addition to the X Series features the latest 40.2-megapixel X-Trans 5 HR imaging sensor with digital teleconverter, up to seven stops of in-body image stabilization, and a customizable Film Simulation dial so you can create, save and instantly recall your own unique recipes. Add in a fully featured electronic viewfinder to compose your way, AI-powered subject detection autofocus, and an all-new XF23mmF2.8 R WR available with the body as a kit and you have all you need to produce outstanding images wherever your photographic journey may take you.\u003cbr\u003e\u003cbr\u003e- CLASSIC STYLE, ULTIMATE FLEXIBILITY: Get the stunning looks of the iconic FUJIFILM X100VI with the added creative flexibility of interchangeable lenses. 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With its machined aluminum top-plate delivering premium build quality and durability, this compact and high portable addition to the X Series features the latest 40.2-megapixel X-Trans 5 HR imaging sensor with digital teleconverter, up to seven stops of in-body image stabilization, and a customizable Film Simulation dial so you can create, save and instantly recall your own unique recipes. Add in a fully featured electronic viewfinder to compose your way, AI-powered subject detection autofocus, and an all-new XF23mmF2.8 R WR available with the body as a kit and you have all you need to produce outstanding images wherever your photographic journey may take you.\u003cbr\u003e\u003cbr\u003e- CLASSIC STYLE, ULTIMATE FLEXIBILITY: Get the stunning looks of the iconic FUJIFILM X100VI with the added creative flexibility of interchangeable lenses. A similar size and weight to the popular fixed lens X100VI, FUJIFILM X-E5 delivers the same analog controls and a film-camera-inspired user experience but gives you the option to switch lenses to suit your creative needs. X-E5 is compatible with over 40 X Mount optics and accessories, including the all-new XF23mmF2.8 R WR, so the perfect image is always within reach.\u003cbr\u003e\u003cbr\u003e- REFINED RANGEFINDER-STYLE DESIGN: With its offset viewfinder, FUJIFILM X-E5 echoes the timeless style of rangefinder film cameras and features a stunning machined aluminum top-plate. Aesthetically beautiful, the top-plate exudes quality and durability thanks to its premium look and feel as well as delivering a precise, angular design. Perfect for those who favor more traditional camera operation, X-E5 offers analog controls for quick, easy access to core functions, while additional features such as the Bluetooth connectivity button - placed on the base like a film rewind button - enhance the camera’s nostalgic feel.\u003cbr\u003e\u003cbr\u003e- DIAL IN YOUR OWN LOOK: A first for X Series cameras, FUJIFILM X-E5 features a customizable Film Simulation dial. Neatly placed under the aluminum top-plate with a circular window providing an easy view of the active mode, the dial provides fast access to Fujifilm’s unique Film Simulation modes that deliver stunning results straight out of camera. 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Quick and easy to use thanks to its classic, dial-based layout, the camera features cutting-edge technology to produce stunning results. This includes a seven-stop in-body image stabilization system, Pixel Shift Multi-Shot mode for 160-megapixel files, three-way tilting LCD with 1.84 million pixels and action-freezing shutter speeds up to 1\/180,000 sec from the electronic shutter. In addition to its versatile suite of stills capabilities, X-T5 is also a highly capable moviemaking machine, recording up to 6.2K in 4:2:2 10-bit color internally – or 12-bit Apple ProRes RAW and Blackmagic RAW via HDMI.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBig resolution, compact dimensions\u003c\/strong\u003e\u003cbr\u003eOffering the ultimate image quality, X-T5 features the class-leading, 40.2-megapixel X-Trans 5 HR CMOS sensor in a compact, lightweight body that maximizes functionality and portability. Imaging\u003cbr\u003eperformance is in no way compromised by the camera’s diminutive proportions. Instead, X-T5’s improved image processing algorithm delivers outstanding results, packed with detail right across the native ISO range, which now extends to ISO 125. The classic X Series design has been retained. Dials predominate, making key functions – including ISO, shutter speed and exposure compensation – quick and easy to set, even with the camera switched off. X-T5 is also comparable in size to the original X-T1, and 50g lighter than X-T4. Despite this notable weight reduction, the XT5 offers a new, 1.84 million dot, three-way tilting LCD and powerful in-body image stabilization. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLong-lasting image making power\u003c\/strong\u003e\u003cbr\u003eX-T5 provides powerful image making performance to ensure it’s ready for action, no matter how fast your subject is moving. A top electronic shutter speed of 1\/180,000 sec and maximum mechanical\u003cbr\u003eshutter speed of 1\/8000 sec will stop any subject in its tracks, while a lag time of just 35 ms gives almost instantaneous response when the shutter release is pressed. Keep a finger down, and X-T5\u003cbr\u003ewill record images at up to 15fps with the mechanical shutter, or 20fps with the electronic shutter. Either way, no important moment will be missed. Of course, when the decisive moment hits, you'll have our legendary color science and hugely popular selection of Film Simulations which digitize some of the industry’s most iconic films and puts them right at your fingertips. X-T5 adds the Nostalgic Negative Film Simulation, making it easier than ever to create images straight out of camera. For those who like to stay out in the field longer, X-T5 offers extended performance from the NP-W235 battery. 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Perfect for those who favor more traditional camera operation, X-E5 offers analog controls for quick, easy access to core functions, while additional features such as the Bluetooth connectivity button - placed on the base like a film rewind button - enhance the camera’s nostalgic feel.\u003cbr\u003e\u003cbr\u003e- DIAL IN YOUR OWN LOOK: A first for X Series cameras, FUJIFILM X-E5 features a customizable Film Simulation dial. Neatly placed under the aluminum top-plate with a circular window providing an easy view of the active mode, the dial provides fast access to Fujifilm’s unique Film Simulation modes that deliver stunning results straight out of camera. Additionally, the dial has three customizable settings, which give users the option to create and save their own recipes for instant recall in the field.\u003cbr\u003e\u003cbr\u003e- CREATE WITH CONFIDENCE: Sometimes the best images are made when lighting is low and, thanks to the in-body image stabilization (IBIS) on FUJIFILM X-E5, you’ll be able to tackle these situations in complete confidence. Providing up to seven stops of benefit at the center of the frame and six stops at the edges, the IBIS system features a new algorithm and upgraded gyro sensor to deliver an improved performance that helps keep crucial images free from camera shake.\u003cbr\u003e\u003cbr\u003e- CUTTING EDGE QUALITY: Image quality is assured with FUJIFILM X-E5 thanks to the latest 40.2-megapixel X-Trans 5 HR sensor and X-Processor 5 imaging engine. This combination brings additional functionality, including a lower base ISO of 125 and deep learning AI-powered subject detection AF across a broader range of subjects. The higher resolution also unlocks a two-step digital teleconverter feature, which crops into the sensor to provide a 1.4x or 2x zoom, giving further in camera flexibility.\u003cbr\u003e\u003cbr\u003e- FULLY FEATURED VIEWFINDER: Thanks to its detailed electronic viewfinder, FUJIFILM X-E5 lets you see every detail when viewing images. As well as providing an accurate preview of the scene, it also provides some additional functions that deliver an experience similar to an optical viewfinder. These include three Surround View modes which allow the selection of a black, semi-transparent or line outline showing the image’s aspect ratio and what is outside of it to better anticipate subjects moving into frame, plus a Simple View option, which emulates the viewfinder from an analog film SLR.","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43125470363719,"sku":"210000016555","price":1699.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/2YTHY6KuQPfR4Jzik9UpDQ.jpg?v=1789761958"},{"product_id":"fujifilm-x-t30-iii-mirrorless-digital-camera-with-xc13-33mm-f3-5-6-3-ois-lens-black","title":"Fujifilm X-T30 III Mirrorless Camera with 13-33mm f\/3.5-6.3 Lens (Black)","description":"Built for your daily life, FUJIFILM X-T30 III blends vintage style with smart features. Quickly switch between 20 Film Simulations or create your own look thanks to a dedicated Film Simulation dial. AI-based autofocus tracks subjects smoothly, and the battery lasts to keep up with your day. A single switch activates Intelligent Auto for simple use, while intuitive manual controls offer full creative freedom. The addition of 6.2K video recording lets you explore new creative avenues beyond still images. Available in your choice of three classic colors to match your vibe and fitted with the new wide-angle XC13-33mm F3.5-6.3 OIS lens, FUJIFILM X-T30 III offers flexibility and performance in a compact, stylish package.\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eBuilt for ease of use with Auto mode to keep you in the moment  \u003c\/li\u003e\n\u003cli\u003eDial in your style with endless creativity powered by 20 built in Film Simulations \u003c\/li\u003e\n\u003cli\u003eTimeless design in a remarkably compact body \u003c\/li\u003e\n\u003cli\u003eStay sharp when it counts with AI-powered subject detection autofocus \u003c\/li\u003e\n\u003cli\u003eExperience the freedom to explore with the new FUJINON XC13-33mmF3.5-6.3 OIS kit lens \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003eBuilt for ease of use with Auto mode to keep you in the moment \u003cbr\u003eSimplicity is at the heart of the X-T30 III experience. Designed to offer a complete set of tools, it places easy-to-understand controls right at your fingertips, encouraging creativity and helping you grow your skills. A single switch gives instant access to Auto mode, where the camera intelligently recognizes the subject adjusting focus and exposure to deliver near flawless results across all scenarios. Need more light? The built-in flash pops up with the flick of a switch to brighten the scene without washing out your subject. FUJIFILM X-T30 III takes the guesswork out, so you can be in the moment and not in the menu, making images you’re proud of every time you pick it up. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDial in your style with endless creativity powered by 20 built in Film Simulations  \u003c\/strong\u003e\u003cbr\u003eFUJIFILM X-T30 III’s dedicated Film Simulation dial puts personalized style within easy reach to create your own style built around Fujifilm's legendary color. Flip through the latest Film Simulations including the vintage amber-tones of NOSTALGIC Neg. or the soft shadows, vibrant highlights, and beautifully muted colors of REALA ACE. Further tailor your images by crafting unique Film Simulation recipes, combining adjustments like Grain Effect, Color Tone, and Highlights, then save them directly to the dial’s FS1-FS3 positions, ready for instant recall. \u003cbr\u003eTimeless design in a remarkably compact body \u003cbr\u003e\u003cbr\u003eMade to fit your lifestyle and sized to go anywhere, measuring just 118.4x82.8x46.8 mm (4.66x3.26x1.84 in) and weighing only 329g (11.6oz), it’s light enough for travel, hiking, or adding more to your everyday memories. Its analog dials and central electronic viewfinder (EVF) give you a satisfying, hands-on feel - and the confidence to create wherever your journey takes you. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStay sharp when it counts with AI-powered subject detection autofocus \u003c\/strong\u003e\u003cbr\u003eCombining a high-quality 26.1MP sensor and new, upgraded processor, FUJIFILM X-T30 III offers noticeable performance improvements in speed, focus, and video capabilities. Its autofocus system powered by deep-learning AI can easily track moving subjects like pets, people, or vehicles automatically. For video creators, FUJIFILM X-T30 III also steps up with enhanced video capabilities, letting you record detail packed movies with smoother color transitions in resolutions up to 6.2K. Thanks to advanced digital stabilization and Portrait Enhancer, it’s easy to create professional-looking footage. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSee the big picture with the new FUJINON XC13-33mmF3.5-6.3 OIS lens \u003c\/strong\u003e\u003cbr\u003eDiscover new creative possibilities with the FUJINON XC13-33mmF3.5-6.3 OIS lens, perfectly paired with FUJIFILM X-T30 III. Its easy-to-use manual zoom control helps you accurately frame every scene, while built-in Optical Image Stabilization (OIS) keeps your handheld photos and videos crisp in low light situations. Get as close as 7.87 inches (20cm) from your subject at any zoom setting, ideal for detailed close-ups without compromise. Plus, its wide-angle setting, similar to a 20mm lens in traditional photography, lets you include more in every frame. Designed for everything from grand landscapes, detailed close-ups, or spontaneous selfies, this lens lets you discover fresh new angles and frame every moment with ease. ","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43125470396487,"sku":"210000017603","price":1149.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/3Zqco5OC-EgesFerzfs2kQ.jpg?v=1789762372"},{"product_id":"fujifilm-x-t30-iii-mirrorless-digital-camera-with-xc13-33mm-f3-5-6-3-ois-lens-silver","title":"Fujifilm X-T30 III Mirrorless Camera with 13-33mm f\/3.5-6.3 Lens (Silver)","description":"Built for your daily life, FUJIFILM X-T30 III blends vintage style with smart features. Quickly switch between 20 Film Simulations or create your own look thanks to a dedicated Film Simulation dial. AI-based autofocus tracks subjects smoothly, and the battery lasts to keep up with your day. A single switch activates Intelligent Auto for simple use, while intuitive manual controls offer full creative freedom. The addition of 6.2K video recording lets you explore new creative avenues beyond still images. 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Designed to offer a complete set of tools, it places easy-to-understand controls right at your fingertips, encouraging creativity and helping you grow your skills. A single switch gives instant access to Auto mode, where the camera intelligently recognizes the subject adjusting focus and exposure to deliver near flawless results across all scenarios. Need more light? The built-in flash pops up with the flick of a switch to brighten the scene without washing out your subject. FUJIFILM X-T30 III takes the guesswork out, so you can be in the moment and not in the menu, making images you’re proud of every time you pick it up. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDial in your style with endless creativity powered by 20 built in Film Simulations  \u003c\/strong\u003e\u003cbr\u003eFUJIFILM X-T30 III’s dedicated Film Simulation dial puts personalized style within easy reach to create your own style built around Fujifilm's legendary color. Flip through the latest Film Simulations including the vintage amber-tones of NOSTALGIC Neg. or the soft shadows, vibrant highlights, and beautifully muted colors of REALA ACE. Further tailor your images by crafting unique Film Simulation recipes, combining adjustments like Grain Effect, Color Tone, and Highlights, then save them directly to the dial’s FS1-FS3 positions, ready for instant recall. \u003cbr\u003eTimeless design in a remarkably compact body \u003cbr\u003e\u003cbr\u003eMade to fit your lifestyle and sized to go anywhere, measuring just 118.4x82.8x46.8 mm (4.66x3.26x1.84 in) and weighing only 329g (11.6oz), it’s light enough for travel, hiking, or adding more to your everyday memories. Its analog dials and central electronic viewfinder (EVF) give you a satisfying, hands-on feel - and the confidence to create wherever your journey takes you. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStay sharp when it counts with AI-powered subject detection autofocus \u003c\/strong\u003e\u003cbr\u003eCombining a high-quality 26.1MP sensor and new, upgraded processor, FUJIFILM X-T30 III offers noticeable performance improvements in speed, focus, and video capabilities. Its autofocus system powered by deep-learning AI can easily track moving subjects like pets, people, or vehicles automatically. For video creators, FUJIFILM X-T30 III also steps up with enhanced video capabilities, letting you record detail packed movies with smoother color transitions in resolutions up to 6.2K. Thanks to advanced digital stabilization and Portrait Enhancer, it’s easy to create professional-looking footage. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSee the big picture with the new FUJINON XC13-33mmF3.5-6.3 OIS lens \u003c\/strong\u003e\u003cbr\u003eDiscover new creative possibilities with the FUJINON XC13-33mmF3.5-6.3 OIS lens, perfectly paired with FUJIFILM X-T30 III. Its easy-to-use manual zoom control helps you accurately frame every scene, while built-in Optical Image Stabilization (OIS) keeps your handheld photos and videos crisp in low light situations. Get as close as 7.87 inches (20cm) from your subject at any zoom setting, ideal for detailed close-ups without compromise. Plus, its wide-angle setting, similar to a 20mm lens in traditional photography, lets you include more in every frame. Designed for everything from grand landscapes, detailed close-ups, or spontaneous selfies, this lens lets you discover fresh new angles and frame every moment with ease. ","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43125470429255,"sku":"210000017607","price":1149.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/QGcg612BXIr2iSV0MfuzFw.jpg?v=1789762376"},{"product_id":"fujifilm-x-t5-mirrorless-digital-camera-body-only-silver","title":"Fujifilm X-T5 Mirrorless Camera (Body Only, Silver)","description":"Comparable in size to the original X-T1 and 50g lighter than its predecessor, X-T5 features the latest high-resolution, 40-megapixel X-Trans 5 HR sensor for simply stunning results. Quick and easy to use thanks to its classic, dial-based layout, the camera features cutting-edge technology to produce stunning results. This includes a seven-stop in-body image stabilization system, Pixel Shift Multi-Shot mode for 160-megapixel files, three-way tilting LCD with 1.84 million pixels and action-freezing shutter speeds up to 1\/180,000 sec from the electronic shutter. In addition to its versatile suite of stills capabilities, X-T5 is also a highly capable moviemaking machine, recording up to 6.2K in 4:2:2 10-bit color internally – or 12-bit Apple ProRes RAW and Blackmagic RAW via HDMI.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBig resolution, compact dimensions\u003c\/strong\u003e\u003cbr\u003eOffering the ultimate image quality, X-T5 features the class-leading, 40.2-megapixel X-Trans 5 HR CMOS sensor in a compact, lightweight body that maximizes functionality and portability. Imaging\u003cbr\u003eperformance is in no way compromised by the camera’s diminutive proportions. Instead, X-T5’s improved image processing algorithm delivers outstanding results, packed with detail right across the native ISO range, which now extends to ISO 125. The classic X Series design has been retained. Dials predominate, making key functions – including ISO, shutter speed and exposure compensation – quick and easy to set, even with the camera switched off. X-T5 is also comparable in size to the original X-T1, and 50g lighter than X-T4. Despite this notable weight reduction, the XT5 offers a new, 1.84 million dot, three-way tilting LCD and powerful in-body image stabilization. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLong-lasting image making power\u003c\/strong\u003e\u003cbr\u003eX-T5 provides powerful image making performance to ensure it’s ready for action, no matter how fast your subject is moving. A top electronic shutter speed of 1\/180,000 sec and maximum mechanical\u003cbr\u003eshutter speed of 1\/8000 sec will stop any subject in its tracks, while a lag time of just 35 ms gives almost instantaneous response when the shutter release is pressed. Keep a finger down, and X-T5\u003cbr\u003ewill record images at up to 15fps with the mechanical shutter, or 20fps with the electronic shutter. Either way, no important moment will be missed. Of course, when the decisive moment hits, you'll have our legendary color science and hugely popular selection of Film Simulations which digitize some of the industry’s most iconic films and puts them right at your fingertips. X-T5 adds the Nostalgic Negative Film Simulation, making it easier than ever to create images straight out of camera. For those who like to stay out in the field longer, X-T5 offers extended performance from the NP-W235 battery. Up to 740 frames can be recorded from a single charge, plus the mechanical shutter provides an estimated 500,000 actuations, delivering long-term accuracy and reliability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate with confidence\u003c\/strong\u003e\u003cbr\u003eThanks to X-T5’s in-body image stabilization (IBIS) system, quality-sapping camera shake will be a thing of the past – even in low-light conditions. The system works in five axes, combatting all types of\u003cbr\u003ecamera movement, and provides up to seven stops of compensation to unlock limitless opportunities. IBIS works in harmony with the camera’s subject detection autofocus, which uses deep-learning AI to expertly track animals, birds, cars, motorcycles, planes and trains. Tracking moving subjects is made easier by the detailed electronic viewfinder (EVF), which uses 3.69 million dots to provide a bright, vibrant display. The EVF offers 0.8x magnification for an easy-to-view image that’s further enhanced by improved suppression of parallax and distortion compared to its predecessor. The 100fps refresh rate, meanwhile, allows virtually blackout-free image making. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIncredible detail when you need it\u003c\/strong\u003e\u003cbr\u003eFollowing in the footsteps of X-H2, find the stunning Pixel Shift Multi-Shot mode in X-T5, delivering detailed files like never before. The feature utilizes the camera’s IBIS system to precisely shift the sensor, automatically recording 20 separate frames with one press of the shutter release. Resulting files are combined using Pixel Shift Combiner software to quadruple the camera’s resolution and produce a detail-rich, 160-megapixel file. Perfect for commercial applications or digital archiving, it’s also ideal for any static subject where image quality is of primary importance. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNot just a stills camera\u003c\/strong\u003e\u003cbr\u003eX-T5’s capabilities are enhanced by its powerful video functions, which complement the camera’s impressive stills performance. Movies can be recorded internally at up to 6.2K\/30p in 4:2:2 10-bit color, plus there’s a 4K HQ mode which oversamples 6.2K footage for superior 4K output. Both F-Log and F-Log2 recording are possible, the latter providing expanded dynamic range of 13+ stops, plus 12-bit Apple ProRes RAW and Blackmagic RAW can be output via HDMI, to Atomos and Blackmagic devices accordingly.\u003cbr\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43125470691399,"sku":"210000016573","price":1999.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/EuNiqW4CXSJONiNy72LZLw.jpg?v=1789761963"},{"product_id":"fujifilm-x-t50-mirrorless-digital-camera-with-xf-16-50mm-f2-8-4-8-r-lm-wr-lens-charcoal-silver","title":"Fujifilm X-T50 Mirrorless Camera with 16-50mm f\/2.8-4.8 Lens (Charcoal Silver)","description":"\u003cdiv style=\"text-align: justify;\"\u003eExperience the joy of Film Simulations with FUJIFILM X-T50 digital camera. The first X Series camera to offer a dedicated, Film Simulation dial, the X-T50 is ideal for any Passionate Creative wishing to easily explore the full potential of Fujifilm’s 20 unique Film Simulations, including the latest REALA ACE mode. The camera shares many features with the iconic X100VI but offers the added versatility of being able to change lenses.\u003cbr\u003e\u003cbr\u003eCommon features include the detail-packed, high resolution 40.2-megapixel X-Trans CMOS 5 HR sensor, video up to 6.2K\/30P, plus a 1.4x and 2x Digital Teleconverter for additional framing versatility, no matter which lens is in use. X-T50’s compact dimensions and modest weight make it the perfect travel companion, with a re-designed handgrip and up to 7.0 stops of in-body image stabilization1 giving the flexibility to leave a tripod at home and the confidence to work hand-held.\u003cbr\u003e\u003cbr\u003eIt’s family friendly too, with easy to use analog controls and the latest autofocus algorithm featuring Deep Learning AI subject tracking - perfect for pin-sharp results on a broad range of subjects. Collaborating is simple too, thanks to X-T50’s native Frame.io Camera to Cloud connectivity, which allows instant sharing of photos and videos the moment they’re created. Wherever your image-making travels may take you, the journey starts here.    1 Based upon CIPA standard in pitch \/ yaw directions, and when coupled with FUJINON XF35mmF1.4 R lens   \u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43125470724167,"sku":"210000017291","price":1999.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/Q-dfLpJGjDrLawekPPAX3A.jpg?v=1789762352"},{"product_id":"fujifilm-x-t30-iii-mirrorless-digital-camera-body-only-black","title":"Fujifilm X-T30 III Mirrorless Camera (Body Only, Black)","description":"Built for your daily life, FUJIFILM X-T30 III blends vintage style with smart features. Quickly switch between 20 Film Simulations or create your own look thanks to a dedicated Film Simulation dial. AI-based autofocus tracks subjects smoothly, and the battery lasts to keep up with your day. A single switch activates Intelligent Auto for simple use, while intuitive manual controls offer full creative freedom. The addition of 6.2K video recording lets you explore new creative avenues beyond still images. 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Flip through the latest Film Simulations including the vintage amber-tones of NOSTALGIC Neg. or the soft shadows, vibrant highlights, and beautifully muted colors of REALA ACE. Further tailor your images by crafting unique Film Simulation recipes, combining adjustments like Grain Effect, Color Tone, and Highlights, then save them directly to the dial’s FS1-FS3 positions, ready for instant recall. \u003cbr\u003eTimeless design in a remarkably compact body \u003cbr\u003e\u003cbr\u003eMade to fit your lifestyle and sized to go anywhere, measuring just 118.4x82.8x46.8 mm (4.66x3.26x1.84 in) and weighing only 329g (11.6oz), it’s light enough for travel, hiking, or adding more to your everyday memories. Its analog dials and central electronic viewfinder (EVF) give you a satisfying, hands-on feel - and the confidence to create wherever your journey takes you. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStay sharp when it counts with AI-powered subject detection autofocus \u003c\/strong\u003e\u003cbr\u003eCombining a high-quality 26.1MP sensor and new, upgraded processor, FUJIFILM X-T30 III offers noticeable performance improvements in speed, focus, and video capabilities. Its autofocus system powered by deep-learning AI can easily track moving subjects like pets, people, or vehicles automatically. For video creators, FUJIFILM X-T30 III also steps up with enhanced video capabilities, letting you record detail packed movies with smoother color transitions in resolutions up to 6.2K. Thanks to advanced digital stabilization and Portrait Enhancer, it’s easy to create professional-looking footage. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSee the big picture with the new FUJINON XC13-33mmF3.5-6.3 OIS lens \u003c\/strong\u003e\u003cbr\u003eDiscover new creative possibilities with the FUJINON XC13-33mmF3.5-6.3 OIS lens, perfectly paired with FUJIFILM X-T30 III. Its easy-to-use manual zoom control helps you accurately frame every scene, while built-in Optical Image Stabilization (OIS) keeps your handheld photos and videos crisp in low light situations. Get as close as 7.87 inches (20cm) from your subject at any zoom setting, ideal for detailed close-ups without compromise. Plus, its wide-angle setting, similar to a 20mm lens in traditional photography, lets you include more in every frame. 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The big-size lever-type shutter release on the front of the camera and a top-mounted film advance knob makes it very easy to operate.  It's ideal for shooting outdoors in wet and snowy conditions and operates up to 35 feet underwater!\u003cbr\u003e \u003cul\u003e\n\u003cli\u003eWaterproof One-Time-Use Camera\u003c\/li\u003e\n\u003cli\u003eTake pictures underwater up to 35ft\u003c\/li\u003e\n\u003cli\u003eIdeal for shooting outdoors in wet or snowy conditions\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43162509115463,"sku":"210000022271","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/qwlovhhuw3oagyg44euy.jpg?v=1788421976"},{"product_id":"fujifilm-x-t50-mirrorless-digital-camera-with-xf-16-50mm-f2-8-4-8-r-lm-wr-lens-silver","title":"Fujifilm X-T50 Mirrorless Camera with 16-50mm f\/2.8-4.8 Lens (Silver)","description":"\u003cdiv style=\"text-align: justify;\"\u003eExperience the joy of Film Simulations with FUJIFILM X-T50 digital camera. 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