{"title":"Sony","description":null,"products":[{"product_id":"sony-np-fz100-rechargeable-battery-pack","title":"Sony NP-FZ100 Battery","description":null,"brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471182919,"sku":"210000003199","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/ufrp6tctpdfcnhsagbs3.jpg?v=1787586323"},{"product_id":"sony-a7-iv-full-frame-mirrorless-interchangeable-lens-camera-body-only","title":"Sony A7 IV Full-frame Mirrorless Interchangeable-Lens Camera - Body Only","description":"\u003cstrong\u003eBeyond basic.\u003cbr\u003eFor a new generation of imagemakers.\u003c\/strong\u003e\u003cbr\u003eWith groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed 33.0‑MP17 back-illuminated CMOS image sens\u003c\/strong\u003e\u003cbr\u003eThe full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording at up to 60p. The sensor also provides improved colour reproducibility, low-noise performance at all sensitivities, 15-stop dynamic range on stills and increased AF precision and focal stability. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processor for up to 8x processing speed\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine, also used in the flagship α1 and α7S III models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF, image recognition and image quality adjustment to minimize processing latency, for greatly increased movie and still processing power. User interface, network and file management processing is distributed in order to deliver fast response regardless of real-time processing load. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful image rendering with low noise\u003c\/strong\u003e\u003cbr\u003eVisible benefits of the powerful new 33.0‑MP sensor and engine go beyond mere numbers. They include soft, natural-looking human skin textures, a stunning level of detail in landscapes and scenery and better colour reproduction, with higher subjective resolution resulting from improved algorithms. The standard sensitivity range of ISO 100-51200 is expandable to ISO 50-204800 for stills and ISO 100-102400 for movies, with low-noise performance throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSet the mood, in-camera, with Creative Look\u003c\/strong\u003e\u003cbr\u003eBroaden your creative palette with a selection of ten Creative Look presets. You can easily impart a particular mood in your still images, movies and live streaming and all preset selections are available in-camera without post-editing, so you can share your vision immediately after shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p recording, 4:2:2 10-bit recording \u003c\/strong\u003e\u003cbr\u003eThe α7 IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording and when recording 4K movies at 30p, full-frame 7K oversampling produces high-resolution, highly detailed 4K. 10-bit 4:2:2 video can be recorded internally, allowing fuller, more natural gradations and greater editing freedom. The XAVC HS file format provides roughly twice the coding efficiency of MPEG-4 AVC\/H.264. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmoother gradation rendering with 10-bit HEIF recording\u003c\/strong\u003e\u003cbr\u003eThe α7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG. Smooth 10-bit gradations provide more realistic reproduction of skies and portrait subjects and the use of 10-bit depth minimizes degradation of image quality when editing. HEIF still images recorded in HLG mode can be played back on a compatible BRAVIA 4K TV via an HDMI connection to display images with an extraordinarily wide dynamic range. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful colour expression made simple, with S-Cinetone\u003c\/strong\u003e\u003cbr\u003eThe α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin colour, plus soft colours and gorgeous highlights. Because it’s in-camera, it’s easy to create a more expressive look for your movie imagery without post-editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/strong\u003e\u003cbr\u003eThe built-in Soft Skin Effect makes skin look more beautiful, softening wrinkles, blemishes and dull patches while preserving liveliness in eye and mouth areas. Complementing the capabilities of the full-frame sensor, this feature can add appeal to live-streamed sessions, as well as enhancing still shots and movies. Four level settings are available, so you can adjust the degree of the effect as you wish. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log for colour matching with professional video equipment\u003c\/strong\u003e\u003cbr\u003eThe α7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range. The S-Gamut3 and S-Gamut3.Cine colour gamut settings make it easy to match α7 IV footage with footage from VENICE digital cinema cameras or Cinema Line cameras like the FX6 and FX3. The native sensitivity when shooting S-Log is ISO 800 and it can be lowered by as much as two stops (ISO 200-640) below the standard range to achieve extra-low noise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical 5-axis in-body image stabilization for 5.5-step compensation \u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s high-precision stabilization unit and gyro sensors work with stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the performance of the camera’s 33.0‑MP sensor. This in-body stabilization allows effective use with a wide range of lenses. The live monitor view shows the stabilized still image while the shutter button is half-pressed, an especially helpful feature when using a telephoto or macro lens and it can be used in conjunction with the MF Assist and Focus Magnifier features.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuffer memory supports continuous shooting and recording\u003c\/strong\u003e\u003cbr\u003eBoth the mechanical and electronic shutters allow continuous shooting at up to 10 fps with AF\/AE tracking. The latest powerful processing engine and increased buffer memory allow faster writing to memory cards, so you can shoot more than 800 uncompressed RAW+JPEG frames (more than 1,600 altogether) or more than 1,000 compressed RAW+JPEG frames (more than 2,000 altogether, up to a full memory card). Increased processing power also allows you to change menu settings even while data is being written to the memory card. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHand-held movie shooting with Active Mode\u003c\/strong\u003e\u003cbr\u003eActive Mode uses the camera’s stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the α7 IV’s compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse\/Prepare software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Hybrid AF with improved speed, precision and tracking \u003c\/strong\u003e\u003cbr\u003eUsing a combination of phase-detection AF and contrast-detection AF, Fast Hybrid AF focuses precisely, even on small subjects or on people posed in front of a night-time background. A wide, dense AF area covers roughly 94% of the image area for both still and movie shooting with 759 phase-detection points, while the contrast-detection AF system uses 425 points. This vast collection of data is analyzed in real time by the latest powerful processing engine to achieve the AF system’s impressive results. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe superior processing power of the BIONZ XR engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy, while faster image processing yields higher accuracy when the subject is looking up, down or sideways. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBird mode for Real-time Eye AF, now available in movies\u003c\/strong\u003e\u003cbr\u003eThe Real-time Eye AF function is now capable of detecting the eyes of birds and tracking them in real time, for both still shots and movies. The BIONZ XR engine runs optimized AF and tracking algorithms to ensure uninterrupted tracking even for birds in flight, whose movement is hard to predict. Once you’ve selected a bird, the camera will automatically detect and precisely track that bird’s eye, whether the bird is perched or in flight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF control through touch operation\u003c\/strong\u003e\u003cbr\u003eTouch Tracking lets you select a subject to track simply by touching the LCD screen, even while using the viewfinder, for more intuitive AF control for both still shots and movies. Easier focus operation is particularly helpful when you’re shooting movies alone or using a gimbal, allowing you to concentrate on composing your shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVisualize depth of field during movie shoots with Focus Map\u003c\/strong\u003e\u003cbr\u003eThe new Focus Map overlays focus information onto a live real-time display to show which areas are in or out of focus. Being able to clearly visualize depth of field in this way makes it easier to quickly set up your ideal focus point and depth of field during rehearsal. As a result, you can use the camera’s excellent video definition and fast lenses to create impressive shots with shallow depth of field. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF Assist for seamless transitions to manual focus\u003c\/strong\u003e\u003cbr\u003eThe AF Assist function, inherited from the Cinema Line FX6, lets you seamlessly switch to and from manual focus during movie shoots. When this feature has been turned on, rotating the focus ring temporarily switches operation from autofocus to manual focus to allow you to deliberately shift your focus to a different subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing Compensation for consistent angle of view when focusing \u003c\/strong\u003e\u003cbr\u003eFor the first time in the α series, the α7 IV provides compensation for focus breathing. Focus breathing is any change in a lens’s angle of view that corresponds to changes in focus. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view, for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest mode-specific menus and customizable Rear dial R\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s menus are specific to either stills or movies and for easier navigation menus are configured to show three levels of hierarchy at once. Separate functions for stills and for movies can be assigned to various buttons and dials, including the new, freely customizable Rear dial R. With controls tailored to whichever shooting mode you are currently using, the flexible access provided by the Rear dial R contributes to greatly enhanced still- and movie-shooting efficiency. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStill\/Movie\/S\u0026amp;Q dial for quick access to hybrid capabilities\u003c\/strong\u003e\u003cbr\u003eBefitting the α7 IV’s status as a true hybrid camera, it comes equipped with a dedicated Still\/Movie\/S\u0026amp;Q dial to instantly switch between movies and stills. The dial switches the menus, functions and custom settings of various controls between still and movie mode and settings such as aperture and shutter speed are also maintained separately for stills and movies. S\u0026amp;Q mode can also be selected, for fast access to slow-motion or quick-motion shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVari-angle LCD monitor for greater freedom when shooting\u003c\/strong\u003e\u003cbr\u003eThe large, side-opening 3.0-type 1.03-megadot touch-panel LCD monitor offers ample brightness for clear viewing in outdoor settings and its 3:2 aspect ratio makes efficient use of the display area. The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting or very low ground-level shots. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCommunication features for easy sharing and distribution \u003c\/strong\u003e\u003cbr\u003eThe α7 IV is equipped with robust wired and wireless communication features for more comfortable sharing and distribution. In-body wireless LAN uses a 5‑GHz band in addition to the 2.4‑GHz band, for fast data transfer. Background FTP transfer of files can be set to occur automatically while shooting continues and a USB Type-C® connector supports fast SuperSpeed USB 10‑Gbps (USB 3.2 Gen 2) data transfer.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.68‑megadot high-definition Quad-VGA OLED viewfinder\u003c\/strong\u003e\u003cbr\u003eThe α7 IV’s Quad-VGA OLED viewfinder provides roughly 1.6 times the resolution of the α7 III viewfinder, with a 37.3 ° FOV and a 23‑mm high eyepoint. With high resolution, improved electronic viewfinder image quality and fogging and dust resistance (including significantly improved internal fogging resistance relative to the α7 III), it is designed for clear and comfortable viewing in a wide range of shooting environments. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant real-time live streaming via USB connection \u003c\/strong\u003e\u003cbr\u003eLive streaming is as easy as connecting to a computer through a USB connection and you can choose from four different output formats, including high-resolution 4K video. You can select whichever configuration is best for current network conditions and the devices used and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHeat management\u003c\/strong\u003e\u003cbr\u003eTo allow extended continuous recording, efficient heat dissipation is provided by Sony’s proprietary Σ (sigma)-shaped thermal mounting. The mounting, which is also used on flagship models, is constructed from a graphite material with excellent thermal conduction properties. This structure allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while heat is efficiently dissipated.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity Z batteries and USB Power Delivery\u003c\/strong\u003e\u003cbr\u003eThe α7 IV relies on a high-capacity Z battery (NP-FZ100), along with external power options that include USB power supplies and AC adapters. Battery drain can be minimized by adding a high-capacity mobile battery for outdoor shooting. A USB charger or mobile battery that supports USB PD can be connected to the camera’s USB Type-C port, for extended recording. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual media slots, with CFexpress Type A support\u003c\/strong\u003e\u003cbr\u003eDual media slots allow you to continue shooting even if one memory card fills up. One of the slots supports high-performance CFexpress Type A cards and both slots support UHS-I and UHS-II SDXC\/SDHC cards. With their fast write speeds, CFexpress Type A cards are particularly suited to high-speed continuous still shooting, as well as high-resolution, high-bitrate 4K movie recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsideration for the environment and resource conservation \u003c\/strong\u003e\u003cbr\u003eSony’s “Road to Zero” environmental plan was launched in 2010 with the ultimate goal of achieving a zero environmental footprint. Currently, nearly all plastic packaging materials for the α7 IV are recycled. Recyclable materials are also used for camera bodies whenever possible, reducing environmental burden without compromising functionality. While retaining state-of-the-art performance, we aim to further reduce energy and resource consumption to reduce the burden on the environment.  \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable, robust engineering\u003c\/strong\u003e\u003cbr\u003eWe have improved the dust and moisture resistance of the α7 IV to provide outstanding reliability, even in challenging outdoor shooting environments. Design refinements include more sealing at body seams and the battery compartment cover (compared to the α7 III), a redesigned lens lock button and extra cushioning around the mount. A lightweight, high-rigidity magnesium alloy used for the camera’s top cover, front cover and internal frame provides excellent durability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Desktop \/ Imaging Edge Mobile\u003c\/strong\u003e\u003cbr\u003eExpand your creative horizons with Imaging Edge Desktop and Imaging Edge Mobile. The Imaging Edge Desktop PC application lets you control and monitor shoots directly from your PC screen, preview photos and develop RAW\/HEIF data into high-quality photos for delivery. Imaging Edge Mobile applications use the Wi-Fi and Bluetooth functionality of the α7 IV to provide a wide variety of convenient shooting and sharing functions.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471215687,"sku":"210000008949","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/swdbgqtd9utxqbewvbvb.jpg?v=1787586324"},{"product_id":"sony-a7-v-mirrorless-camera-body-only-black","title":"Sony A7 V Mirrorless Camera - Body Only - Black","description":"\u003cstrong\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/strong\u003e\u003cbr\u003eAn enhanced partially stacked Exmor RS CMOS image sensor features 33.0 megapixels and high-speed circuitry above and below the sensing layer. Readout is approximately 4.5x faster providing a maximum shutter speed of 1\/16000 sec., blackout-free bursts at up to 30fps with full AF\/AE tracking, and video recording at 4K 120p. It delivers up to an unprecedented 16 stops of dynamic range with smooth gradations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR2 processing engine which integrates the AI processing unit of the latest α™ series delivers vast improvements in image and sound quality, and overall operation. It incorporates AI-based Real-time Recognition AF and Real-time Tracking, plus accurate, stable colour reproduction. In an upgrade from its predecessor, the α7 V includes a lightweight RAW format, while user interface, networking and file management functions have all been refined.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLifelike imagery\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eExcellent image quality\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003eThe new 33.0 effective megapixels sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations from shadows to highlights enable highly effective HDR processing when needed, and effective noise reduction applied at all sensitivities achieves high resolution throughout the ISO 100–51200 still and movie range.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDeep learning-based light source estimation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEnjoy improved auto white balance (AWB) performance, thanks to deep learning technology for light source colour estimation. The α7 V offers more accurate, stable white balance in settings that can be challenging for conventional AWB systems, such as those that include a mix of skin tones, vegetation, shade and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eComposite RAW support\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eComposite RAW shooting captures multiple RAW images that can be composited on a computer. The enhanced [NR Shooting] setting produces low-noise images while maintaining high resolution even at mid to high sensitivities. [Shooting for HDR] captures high dynamic range, with options for the simultaneous capture of 4, 8 or 16 images at 30fps.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eExtended RAW Processing offers enhanced RAW development\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Imaging Edge Desktop application now includes an Extended RAW Processing feature that allows you to take full advantage of the large amount of information in RAW image files for enhanced RAW development, particularly with moving subjects. Use the [Extended NR] for extremely low noise while maintaining full resolution or try [Extended Hi-Res] for 4x the normal pixel count and reduced noise.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e5-axis optical stabilization\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAn advanced optical stabilization unit, gyro sensors, and an enhanced algorithm accurately detect and correct image shake. Up to 7.5-step central and 6.5-step peripheral stabilization allow handheld shooting with no need to boost sensitivity. Use compatible lenses with built-in stabilization for even more effective shake suppression, including when shooting at telephoto focal lengths.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eMore efficient, lightweight RAW format\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lightweight RAW format achieves high image quality in smaller files that are easier to manage. The [Compressed (HQ)] format provides even greater compression in lightweight RAW files while prioritizing image quality, and the [Compressed] format allows for extended shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced subject recognition and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReal-time Recognition AF:7 Human pose estimation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAI processing in the new BIONZ XR2 processing engine improves recognition by approximately 30% over the α7 IV. Human pose estimation technology uses detailed form and pose data to achieve reliable human eye recognition as well as body and head position, even with challenging subjects. The camera can also recognize multiple subjects, meaning it can pick out and track the desired subject in a group.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReal-time Recognition AF:7 Wider subject recognition\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eReal-time Recognition AF supports [Human], [Animal], [Bird], [Insect], [Car\/Train] and [Airplane] recognition, and an [Auto] mode can automatically detect the subject type. The α7 V offers about 30% improved animal recognition and about 50% improved bird recognition. It now also recognizes the eyes of some grazing and small animals in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eReliable Real-time Tracking\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eAI-based Real-time Tracking accurately focuses on and tracks the selected subject when the shutter button is half-pressed. If the subject cannot be recognized or subject recognition AF is OFF, Sony’s original algorithm processes colour, pattern and spatial data at high speed for reliable focus and tracking. If [Touch Tracking] is engaged, simply touch a subject on the monitor to instantly select it for tracking.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e75918 AF points in a high-density focal plane phase-detection AF system cover approximately 94% of the image area for precise focusing. The BIONZ XR2 engine processes the large amount of data from the image sensor in real time to ensure ideal focus even in challenging situations, such as when shooting small subjects or night scenes.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFlexible focus area settings\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V now offers XS, S, M, L and XL focus area spot sizes. The XS size can make focusing easier when foreground objects such as branches are in the way. It is also possible to create a custom focus area of a specified size and even a custom vertical aspect ratio, enabling you to optimize focusing for a wide variety of subjects and scenes. Simply set the shape and size via the touch-sensitive monitor.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePrecise AF in low light\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe latest AF algorithms achieve high AF precision down to light levels as low as EV-4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens) so that AF is precise and reliable even in low light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSpeed\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eBlackout-free continuous shooting at up to 30fps\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eHigh-speed bursts at up to 30fps with uncompromised AF\/AE tracking are now possible when using the electronic shutter, and there is no viewfinder blackout when shooting stills. Up to 60 AF\/AE calculations per second mean that you can capture fleeting moments with confidence, even when shooting fast, unpredictable action or portraits where expressions can change in an instant.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003ePre-Capture for those pre-shutter release moments\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eCapture that decisive moment, even if it’s in the past. With this feature, half-pressing the shutter button to set focus enables the camera to capture a series of images, starting from up to one second before the shutter button is fully deployed.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSpeed boost for critical action shots\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eUse one-button Continuous Shooting Speed Boost to temporarily change the continuous shooting speed at any time while shooting a continuous burst—making sure you never miss that key moment. This function is best used when you can roughly predict the timing of the desired shot, and it’s now available even while shooting single frames.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eSmooth, detailed video\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e7K oversampled 4K 60p recording with full pixel readout and no pixel binning\u003cbr\u003eThe new BIONZ XR2 processor and Exmor RS sensor enable full pixel readout with no pixel binning when recording full-frame. This allows 3.3x the data required for 4K (QFHD: 3840 x 2160) to be compressed into spectacularly detailed 4K 60p images with minimal moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eIn-camera audio noise reduction\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Audio Noise Reduction function digitally reduces continuous noise. Working with the camera’s built-in microphone and external microphones, this function can dramatically reduce wind noise and other continuous environmental noise, including mechanical noise from a power zoom lens. Choose between two settings: [Wind NR] and generic [Noise Cut].\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eHigh frame rate 4K recording at up to 120p\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eInternal 4K recording at up to 120p makes it possible to produce up to 5x slow motion video with outstanding 4K resolution. Frame rates up to 240fps are available when recording at Full HD resolution, allowing up to 10x slow motion playback (24p recording in S\u0026amp;Q mode) for detailed sports analysis and more. A variety of formats are supported, including 4:2:2 10-bit recording, Long GOP and All Intra.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eStable Active Mode handheld shooting\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eMake the most of smooth handheld movie shooting thanks to Active Mode optical image stabilization, which now supports 4K 120p recording. The stabilization unit, gyro sensors and image stabilization algorithms enable the camera to precisely detect and correct for movement. Stabilization is even more effective when the body is used with a compatible stabilized lens.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eExtreme stabilization with Dynamic active Mode\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe Dynamic active Mode adds electronic stabilization to the optical stabilization system for even greater effect. This improves stabilization approximately 30% more than just Active Mode, making it possible to shoot smooth, stable images even when running around with the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for creative possibilities\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e4-axis monitor maximizes shooting flexibility\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 4-axis multi-angle monitor adjusts upward by 98°, downward by 40° and sideways by 180°, and when open, it can rotate up to 270º. Its 3.2-type 2.1-million-dot (3:2 aspect ratio) touch sensitive display panel has a wide colour gamut and provides clear viewing even in bright conditions. [Monitor Low Bright] reduces brightness and battery drain when the camera has not been used for a pre-settable amount of time.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame and rear cover. The grip and front cover are manufactured as a single unit for high rigidity, while the mount is attached by six screws for extra strength. This provides maximum durability on shoots requiring a variety of large, heavy lenses, like super-telephoto lenses.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e3.68 million-dot Quad-VGA OLED electronic viewfinder\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe 3.68 million-dot (approx.) Quad-VGA OLED electronic viewfinder delivers clear viewing to ensure clarity in the widest possible range of shooting environments. You can adjust brightness and colour temperature for optimum viewing in any situation and set the finder frame rate to [Standard] (60fps) or [High] (120fps).\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eRefinements throughout the camera’s body achieve outstanding dust and moisture resistance. External seams and the battery cover feature a sealed structure that effectively prevents intrusion of dust and moisture, maximizing reliability even in challenging outdoor conditions.38\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEffective heat dissipation\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eEffective heat dissipation allows 4K 60p 4:2:0 8bit video to be recorded continuously for around 90 minutes. A unique Σ (sigma) shaped graphite component built into the image stabilization unit allows the image sensor, a major source of heat inside the camera body, to move freely during image stabilization while conducting heat away for efficient heat dissipation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, stable connectivity\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eAdvanced Wi-Fi for wireless transfers and remote tethering\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11ax) with 2x2 MIMO support provides high-speed wireless communication that has been significantly improved over the α7 IV. Communication on the 5 GHz and 6 GHz bands offers maximum speed and stability with minimum interference for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eEasy live streaming\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eThe α7 V offers live streaming at up to 4K 30p via a direct USB (UVC\/UAC) computer connection and via a wired or wireless LAN network. When streaming via LAN, it’s possible to broadcast 4K (3840 x 2160) 30p video while simultaneously recording the same content to an internal memory card. RTMP, RTMPS and SRT protocols are supported.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eCreators’ App\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA smartphone application for file transfer, remote shooting, cloud storage management and more.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eImaging Edge Desktop\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA desktop application that enhances the quality and efficiency of production work such as remote shooting and RAW development.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eMonitor and Control\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eA mobile app for visual content creators that enables wireless monitoring, high-precision exposure adjustment and focus control via smartphone or tablets, or a Mac.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCamera Authenticity Solution (paid service)\u003c\/strong\u003e\u003cbr\u003eAddressing concerns about fake images generated by AI, this system verifies image\/video authenticity using unique meta-information from Sony cameras. This enables confirmation that an image was taken with a specific camera, accurately identifies real subjects and ensures transparency in editing history per the C2PA format.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmental consideration and accessibility\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecycled materials in cameras and digital camera products\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eOur Road to Zero plan aims to achieve a zero environmental footprint by 2050. We use a fully recyclable, durable material, SORPLAS™, as much as possible to reduce environmental stress without compromising performance or functionality. More than 20% of the α7 V is made from recyclable plastic. Additionally, Sony Group manufacturing facilities run on 100% renewable energy.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe are working toward the use of non-plastic packaging materials that provide ample protection against shock and impact. We ship the α7 V in a plastic-free package made of an Original Blended Material that can be recycled as paper. We also use plant-based non-woven fabrics product bags to further reduce the plastic use and minimize environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003eWe want everyone to enjoy shooting with the α7 V. It comes with specialized accessibility features, such as a Screen Reade that reads most menu screen text aloud, a menu magnifier, and a [Mode Dial Control Set] function. Other advanced features like AI-based Real-time Recognition AF and intuitive touch operation for subject tracking also support a wide range of users.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471248455,"sku":"210000017973","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/MkPv7uAt8fxjE1wvQK_r1g.jpg?v=1787601993"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii","title":"Sony FE 24-70mm F2.8 GM II","description":"\u003cstrong\u003eHigh resolution rivals the best primes\u003c\/strong\u003e\u003cbr\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (extra-low dispersion) glass elements, two Super ED glass elements and a floating focus mechanism control chromatic aberration, astigmatism, distortion and coma at all zoom and aperture settings. Nano AR Coating II subdues flare and ghosting for outstanding clarity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStunning G Master bokeh\u003c\/strong\u003e\u003cbr\u003eExquisite F2.8 bokeh extends throughout the zoom range thanks to advanced optical design and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during design and for each lens during manufacture. Two XA elements with 0.01-micron precision suppress onion ring bokeh. Minimum focusing distance is 0.21 metres at 24 mm and 0.30 metres at 70 mm, with max. magnification of 0.32x.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe most compact, lightweight and versatile in its class\u003c\/strong\u003e\u003cbr\u003eThe smallest and lightest F2.8 24–70 mm zoom in its class, this lens offers unprecedented flexibility and freedom. It weighs just 695 grams, 191 grams less than the previous model. Its length has been reduced by 16 mm. Overall volume has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or enthusiast still or movie use in a wide range of situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003c\/strong\u003e\u003cbr\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model3. With a compatible body it can shoot at up to 30 frames per second4. The new aperture unit also contributes to high speed, enabling full AF tracking performance even when shooting with the aperture stopped down.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMovie features refined for visual creators\u003c\/strong\u003e\u003cbr\u003eThe latest lens design technology reduces unwanted image shifts and angle-of-view variations for smooth, expressive movie imagery. XD Linear Motors enhance AF and tracking performance, enabling high-frame-rate recording for exquisite detail. Independent focus and aperture rings are provided, and Linear Response MF ensures direct, linear focus ring response when focusing manually.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent control and reliability in any environment\u003c\/strong\u003e\u003cbr\u003eAn updated dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. A fluorine coating keeps the front element clean. Convenient operation of circular polarizing and variable ND filters (optional) is provided by a special opening in the supplied lens hood. Two customizable focus hold buttons are provided for easy access and convenient control when shooting in any orientation.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh resolution rivals the best primes\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (extra-low dispersion) glass elements, two Super ED glass elements and a floating focus mechanism control aberration, for sharp, clear images at all zoom and aperture settings.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eMinimal flare and ghosting\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eNano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’s design suppresses internal reflections that can reduce clarity when shooting landscapes, sports and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eStunning G Master bokeh\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eBeautiful F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements suppress onion ring bokeh, while ED glass elements prevent colour bleeding for natural-looking circular bokeh. \u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eMinimum focusing distance is 0.21 metres at 24 mm and 0.30 metres at 70 mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close-ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control achieve high AF precision and tracking. Shoot at up to 30 frames per second3 with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eMovie features refined for visual creators\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eAdvanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible α series bodies is also supported.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eSmooth, quiet AF for movies\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eFocus is critical for slow motion, 4K or 8K movies. With α-series bodies this lens reliably acquires focus and smoothly tracks moving subjects. Its four XD Linear Motors and advanced control technology achieve extraordinarily precise AF. Subjects are smoothly tracked, making it possible to leave focusing entirely to the camera.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. It also provides precise repeatability. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies. \u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eSmall, light and versatile\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eThis lens is the smallest and lightest F2.8 24–70 mm zoom in its class6. It weighs just 695 grams (24.6 oz), over 20% less than the previous model. It is 16 mm shorter, and overall volume has been reduced by approximately 18%. Excellent mobility makes it a great choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eZoom smoothness switch\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eZoom ring torque can be adjusted via a two-position switch. With the switch in the Tight position the barrel won’t extend unexpectedly during transportation or when the lens is used on a tripod. The Smooth position provides light zoom operation for flexible, responsive shooting while also making it easy to produce smooth slow zoom for movies.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eAperture click and iris lock switches\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8 to F22 settings.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eCustomizable focus hold buttons\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eTwo customizable focus hold buttons are provided for easy access and convenient control when shooting in horizontal or vertical orientation, and just about any angle. An alternative function can be assigned to the focus hold buttons from the body menus.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eLens hood with filter window\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eThe supplied lens hood features an opening that allows convenient operation of circular polarizing and variable ND filters. \u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eAn updated dust- and moisture-resistant design6 provides extra reliability for outdoor use in challenging conditions. Silicone seals around buttons and switches and a rubber gasket around the lens mount greatly reduce the likelihood of dust and moisture incursion.\u003c\/li\u003e\u003c\/ul\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cul\u003e\u003cli\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/li\u003e\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471281223,"sku":"210000010002","price":2448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/gmeohahtx3xeseiugnbf.jpg?v=1787586326"},{"product_id":"sony-a7r-v-full-frame-image-sensor-ilce-7rm5-body-only-black","title":"Sony A7R V Full-frame Image Sensor ILCE-7RM5 - Body Only - Black","description":"\u003cstrong\u003eNEWLY DEVELOPED AI PROCESSING UNIT\u003cbr\u003eA whole new level of camera intelligence\u003c\/strong\u003e\u003cbr\u003eState-of-the-art AI processing uses detailed information about human forms and postures to dramatically improve the camera's subject recognition accuracy1 and make full use of its potential resolution. Also, subject recognition has been expanded to include a number of new subject types, including vehicles and insects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe α7R V is equipped with an AI processing unit specifically dedicated to interpreting significant amounts of data to enable more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003eThe α7R V uses subject form data to recognize movement, providing a roughly 60% improvement in human eye recognition3. Human pose estimation uses learned human forms and postures to precisely recognize not just eyes, but body and head position, making it possible to lock onto and track a subject facing away from the camera or wearing a mask, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecognize a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eIn addition to humans, animals and birds, the camera now recognises insects, cars, trains and airplanes4, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are now recognized in addition to eyes (Real-time Eye AF) for the Human, Animal, and Bird settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved accuracy of WB control\u003c\/strong\u003e\u003cbr\u003eThe α7R V's 7R V's AWB (auto white balance) function has evolved in tandem with the camera's AI capabilities. In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new high in α resolution\u003c\/strong\u003e\u003cbr\u003eThe output from the 35mm full-frame back-illuminated Exmor R CMOS image sensor, with approximately 61.0 million effective pixels, is processed in real time to the fullest extent by the advanced BIONZ XR™ processing engine to deliver breathtaking detail in both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e35mm full-frame image sensor with 61.0 effective megapixels\u003c\/strong\u003e\u003cbr\u003eThe sensor is packed with Sony's image sensor technologies, with effective noise reduction realized by its back-illuminated structure, plus gapless on-chip lenses, AR coating (anti-reflection seal glass), and the elimination of an optical low pass filter.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest BIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eWith up to eight times the processing power of its predecessor7, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR engine achieves even better exposure control and color reproduction accuracy. A new AE (auto exposure) algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eThe α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). Both M and S sizes offer the same resolution in full-frame and APS-C fields of view, for simpler post-production workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced 5-axis in-body optical stabilization\u003c\/strong\u003e\u003cbr\u003eAdvanced 5-axis in-body optical stabilization The α7R V has been upgraded to offer up to 8 steps of stabilization in the body alone, for the first time in the α series. This achieves effective stabilization for slow-shutter shots of interiors or night scenes where it is preferable to avoid the need for increased sensitivity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003eA new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0 megapixel resolution to bring out the finest subject details.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of “looks” that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting10 responds to changing conditions\u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting takes advantage of precision in-body image stabilization system control. Up to 16 pixel-shifted images are captured and later composited using a computer to achieve overwhelming resolution in a single image. Even tiny movements down to single-pixel level can be detected and compensated for by the PC software performing the compositing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF\u003c\/strong\u003e\u003cbr\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major advances in subject recognition technology. Deep learning technology supports powerful Real-time Recognition AF (autofocus) as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaster, more precise wide-area AF\u003c\/strong\u003e\u003cbr\u003eThe immense processing power of the new BIONZ XR engine and updated algorithms achieve notably improved AF (autofocus) performance. Up to 693 phase-detection points in a high-density array cover approximately 79% of the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate AF in low EV -4.0 light\u003c\/strong\u003e\u003cbr\u003eThe latest AF algorithms enable high AF precision down to light levels as low as EV -4.0 in AF-S mode13. The α7R V also includes a Focus Priority mode that provides more reliable AF in low light or when using smaller apertures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/strong\u003e\u003cbr\u003eContinuous shooting at up to 10 fps with full AF\/AE tracking is possible with the mechanical or electronic shutter. The camera can shoot up to 583 compressed RAW images at this speed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus bracketing to capture the best shot\u003c\/strong\u003e\u003cbr\u003eThe camera will automatically shoot up to 299 images with sequentially shifted focus points, with custom intervals and sequence specified by the user. Pick the perfect shot, or post-process multiple shots to achieve creative composites with impossible focus depth.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlicker suppression\u003c\/strong\u003e\u003cbr\u003eFlicker from artificial lighting can be effectively suppressed, with your choice of \"Anti-flicker shoot\" for still shots or \"Var Shutter\" to fine-tune shutter speeds to match flicker rates when shooting either stills or movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-time DMF (direct manual focus)\u003c\/strong\u003e\u003cbr\u003eWhen shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh quality 8K movie recording\u003c\/strong\u003e\u003cbr\u003eThe XAVC HS format enables in-camera recording of high-resolution, high-quality 8K (7680 x 4320) 24p (25p) movies with efficient HEVC\/H.265 compression, bringing out the very best in Sony's lenses and taking full advantage of the resolution provided by the sensor and full-pixel readout. Even the finest subject details are faithfully captured.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding 4K movie recording up to 60p(50p)\u003c\/strong\u003e\u003cbr\u003eFull frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without the need for pixel binning makes 2.6x oversampling possible for 4K movies. The XAVC S-I (All-Intra) or the XAVC HS format is supported, with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew 4-axis multi-angle LCD monitor\u003c\/strong\u003e\u003cbr\u003eSony's newly developed 4-axis multi-angle monitor combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility. It allows greater shooting freedom by providing unrestricted angle adjustment in both horizontal and vertical orientations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3.2 type high-detail LCD panel\u003c\/strong\u003e\u003cbr\u003eThe α7R V's LCD monitor has a 3:2 aspect ratio, with 2.1 million dots, touch operation and a wide color gamut (DCI-P3 equivalent). An outdoor mode is provided for clear visibility in bright outdoor settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eQXGA viewfinder with the highest resolution in its class\u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot OLED electronic viewfinder offers a 1.6x improvement in resolution, 0.90x viewfinder magnification, a 41° diagonal FOV, and a selectable 120 fps setting for minimal motion blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/strong\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11a\/b\/g\/n\/ac) allows communication on the 2.4 GHz and 5 GHz32 bands, and provides 2x2 MIMO support for fast and stable data transfer and reliable communication.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUVC\/UAC support for high-quality webcam applications\u003c\/strong\u003e\u003cbr\u003eEasy streaming in 4K is possible with a UVC\/UAC compatible smartphone or PC33 via USB connection, so the α7R V can be used as a high-resolution webcam.\u003cbr\u003e\u003cbr\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471313991,"sku":"210000010710","price":3499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/I2MYDapgDxK-YN8acbMh6g.jpg?v=1787601994"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-ii","title":"Sony FE 70-200mm F2.8 GM OSS II","description":"\u003cstrong\u003eXA element for breathtaking resolution\u003c\/strong\u003e\u003cbr\u003eSuperior G Master resolution is achieved throughout the entire 70 mm to 200 mm zoom range at all focusing distances. Two aspherical lens elements, one an XA (extreme aspherical) type manufactured to 0.01-micron surface precision, effectively control distance-related aberration so that outstanding resolution is ensured throughout the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAberration controlled for superb images\u003c\/strong\u003e\u003cbr\u003eTwo spherical elements that use ED (Extra-low Dispersion) glass, plus two more that use Super ED glass, significantly reduce chromatic aberration for sharp reproduction without colour bleeding. ED aspherical element is also used, simultaneously suppressing chromatic and spherical aberration that are common issues in telephoto lenses.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003cbr\u003eThis lens offers excellent close-up performance for a zoom. Minimum focus is 1.32 ft (0.4 m) at 70 mm and 2.69 ft (0.82 m) at 200 mm. Maximum magnification is 0.3x. Deep bokeh at F2.8 adds extra-expressive close-up capability. Floating focus ensures pinpoint sharpness even at minimum focus distance, while inner focus makes it easy to get close.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR Coating II for maximum clarity\u003c\/strong\u003e\u003cbr\u003eNano AR Coating II produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens’s optical design also effectively suppresses internal reflections that can reduce clarity when shooting landscapes or sports.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStunning G Master bokeh\u003c\/strong\u003e\u003cbr\u003eAn XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh, while precise spherical aberration control boosts bokeh quality. ED (extra-low dispersion) and Super ED glass spherical elements, plus one ED aspherical element, effectively minimize colour bleeding for beautiful bokeh without unnatural colouration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew high-performance aperture unit\u003c\/strong\u003e\u003cbr\u003eEven the aperture unit in this lens has been refined to meet the highest G Master quality standards. A newly developed 11-blade aperture unit that remains almost perfectly circular, from wide open to stopped down by two stops, helps to deliver the kind of natural-looking circular bokeh users have come to expect from a G Master design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise autofocus\u003c\/strong\u003e\u003cbr\u003eThis lens works with α series bodies to reliably focus on and smoothly track even fast-moving subjects. Four high-thrust XD Linear Motors and advanced control technology deliver up to 4x\u003cbr\u003efaster AF than the SEL70200GM. Focus tracking capability while zooming is improved by approximately 30% compared to the SEL70200GM.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-performance teleconverters\u003c\/strong\u003e\u003cbr\u003eOptional high-performance 1.4x and 2.0x teleconverters extend the lens’s focal length to a maximum of 400 mm (600 mm on an APS-C body) at F5.6. Full G Master quality is maintained when the teleconverters are in use. Maximum aperture with the 1.4x and 2.0x teleconverters is F4 and F5.6, respectively.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for refined movie imagery\u003c\/strong\u003e\u003cbr\u003eThe latest lens design technology reduces focus breathing, focus shift when zooming and axis shift when zooming. XD Linear Motors and a newly developed aperture drive unit also contribute to quiet operation, greatly reducing noise and vibration that can interfere with movie recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile manual movie control\u003c\/strong\u003e\u003cbr\u003eIndependent control rings for focus, zoom and iris allow precise manual operation in movie applications. The aperture ring has a click on\/off switch that allows the aperture click switch stops to be turned ON for tactile feedback when shooting stills or OFF for smooth, silent iris control when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe world’s lightest for superior handling\u003c\/strong\u003e\u003cbr\u003eThis unique lens offers outstanding optical quality and AF in the world’s lightest F2.8 70–200 mm zoom. XD Linear Motors and magnesium alloy barrel components result in an overall weight of just 36.9 oz (1,045 g); approximately 29% lighter than the previous model. Advanced design improves overall balance and handling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIris lock stops unwanted exposure shifts\u003c\/strong\u003e\u003cbr\u003eAn iris lock switch prevents unwanted exposure changes while shooting. When locked, the aperture is either locked at the [A] position or can be rotated between any of the manual settings from F2.8 to F22. When unlocked, the aperture ring can be rotated between [A] and any of the manual settings without limitation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-time DMF supports pinpoint focus\u003c\/strong\u003e\u003cbr\u003eWhen the Full-time DMF is ON, manual focus is automatically engaged when the focus ring is operated, even in AF-C mode. This allows quick correction when autofocus targets the wrong subject and is a great way to refine focus after initial autofocus. Full-time DMF is not affected by focus-range limiter switch settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually while shooting stills or movies. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical image stabilization with MODE 3\u003c\/strong\u003e\u003cbr\u003eBuilt-in optical image stabilization makes it easy to shoot sharp images handheld. MODE 2 stabilization is optimized for panning shots, while MODE 3 emphasizes framing stability when shooting dynamic, unpredictable motion. 5-axis image stabilization becomes available when the lens is mounted on an α body that has in-body image stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree customizable focus hold buttons\u003c\/strong\u003e\u003cbr\u003eThree customizable focus hold buttons are provided 90° apart for easy access and convenient control when shooting in horizontal or vertical orientation and just about any angle. One function can be assigned to the focus hold buttons from the body menus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus-range limiter\u003c\/strong\u003e\u003cbr\u003eA focus-range limiter switch (FULL\/∞–3 m) makes it possible to limit AF operation to a predetermined range to maximize AF speed and prevent focusing on unwanted objects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003eDust and moisture resistance are notably improved compared to previous model. All seams are sealed, buttons and switches have silicone rubber gaskets and a rubber ring seals the lens mount. The internal zoom mechanism further resists dust and moisture while maintaining a constant lens barrel length.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew lens hood design\u003c\/strong\u003e\u003cbr\u003eThe supplied lens hood features an opening that allows convenient operation of circular polarizing or variable ND filters. It also has a flocked interior that is highly effective in preventing unwanted reflections. Silicone rubber is used on the circular front edge of the hood to enhance overall usability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRemovable tripod mount\u003c\/strong\u003e\u003cbr\u003eA removable tripod mount allows quick attachment to or removal from a tripod so the user can easily switch between tripod and handheld shooting. The mount can also be removed for convenient transport and storage. A lock mechanism prevents accidental removal.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471379527,"sku":"210000009180","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/v6qdkoixgvcycqpst6q0.jpg?v=1787586329"},{"product_id":"sony-cea-g-series-cfexpress-type-a-tough-memory-card-160gb","title":"Sony CEA-G Series CFexpress Type A Tough Memory Card - 160GB","description":"\u003cstrong\u003eUltra-high-speed storage for innovative creators\u003c\/strong\u003e\u003cbr\u003eThe new CFexpress Type A standard was developed to provide compact cameras with the ultra-high-speed performance required for cutting-edge video creation. It maximizes the capabilities of α-series cameras and the latest image-processing engines. For creators seeking higher levels of performance and expression, this compact card is a must-have.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA new generation of performance\u003cbr\u003eCFexpress Type A — A new standard for compact storage\u003c\/strong\u003e\u003cbr\u003eSuper-charge your professional video and photography workflows with Sony's CFexpress Type A memory cards—ideal for advanced cameras like the α7S III. The world's first1 CFexpress Type A cards, they deliver extraordinary speed, around twice that of the best SDXC cards, in a similarly compact body. With write speeds up to 700 MB\/s2 and professional-level durability, Sony CFexpress Type A cards open up a wide range of new imaging possibilities.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary response speed\u003c\/strong\u003e\u003cbr\u003eDramatically expand your photographic possibilities, with uncompressed continuous RAW shooting for fast-moving action such as motor sports and wildlife. Writing speeds of up to 700 MB\/s2 far outperform even the best SDXC cards, ensuring ultra-fast camera buffer clearance for responsive, continuous shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDependable videography\u003c\/strong\u003e\u003cbr\u003eSony CFexpress Type A cards are optimized for continuous, high-bandwidth data writing, making them ideal for professional high-bitrate video recording such as 4K 120p capture on cameras like the α7S III, where dependability is critical. For extra reassurance and video recording stability, they also carry the VPG (Video Performance Guarantee) 400.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-efficient workflow\u003c\/strong\u003e\u003cbr\u003eDramatically accelerate your workflow with the optimized MRW-G2 card reader and ultra-fast read speeds of up to 800 MB\/s2 for data transfer and backup. Work seamlessly with high-resolution photos and high-bitrate video, to turn projects around at the speed of your imagination.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRugged. Reliable. Ready.\u003c\/strong\u003e\u003cbr\u003ePartnered with professional equipment like the α7S III, CFexpress Type A memory cards are perfect for the unpredictability of sport and location shoots or the hazards of outdoor expeditions. They are designed for extended professional use in the most challenging environments—from snow-covered mountains to sand-blown deserts—so you can shoot, swap and store with total confidence.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFor the roughest places\u003c\/strong\u003e\u003cbr\u003eThanks to Sony's unique TOUGH card design, our CFexpress Type A cards offer over 10x greater bend resistance than standard CFexpress cards. Designed for absolute dependability, their rigidity is tested to 150 newtons to protect your card data during drops from up to 24.6 feet — 5 times that mandated by the CFexpress Type A standard. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFor the toughest conditions\u003c\/strong\u003e\u003cbr\u003eYou can rely on CFexpress Type A memory cards to work faultlessly in extreme temperatures, harsh electrostatic environments and intense UV light or X rays. With IP57 dust and moisture ingress protection your data is safe even from a drop at the beach or an accidental cycle through the washing machine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eScan and monitor your memory\u003c\/strong\u003e\u003cbr\u003eOver time, flash memory wears out and no longer records data. When used with the MRW-G2 card reader, Sony's Media Scan Utility automatically scans your CFexpress Type A memory card, keeping you informed of its condition so you can take action before it reaches the limit.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecover lost files\u003c\/strong\u003e\u003cbr\u003eEven when things go wrong, you can avoid disaster with downloadable rescue software for Sony memory card customers that recovers accidentally deleted files and corrupted photos and videos in various common formats.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471412295,"sku":"210000007923","price":398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/mokrdsf1o9ypzbvfpwrk.jpg?v=1787586328"},{"product_id":"sony-alpha-1-ii-full-frame-mirrorless-interchangeable-lens-camera-body-only","title":"Sony Alpha 1 II - Full-frame Mirrorless Interchangeable Lens Camera - Body Only","description":"\u003cstrong\u003eAnother leap at the top\u003c\/strong\u003e\u003cbr\u003eThe α1 II gives users everything they need to achieve a higher capture success rate and more, including 50MP high resolution, AI-based subject recognition AF, high-speed continuous shooting, and an advanced workflow from capture to delivery that provides professionals with unrivalled efficiency and freedom.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA fusion of leading technologies delivers overwhelming performance\u003c\/strong\u003e\u003cbr\u003eThe massive volume of data from the approximately 50.1 effective megapixel full frame Exmor RS™ image sensor is processed in real time by Sony’s BIONZ XR™ image processing engine. An advanced AI processing unit applies high-level subject recognition to reliably recognise a wide range of subjects. These state-of-the-art technologies come together to make it easy to capture even the most challenging subjects in extraordinary resolution, with blackout-free viewing and full AF\/AE tracking performance at up to 30 fps.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced AI processing unit for high-level subject recognition\u003c\/strong\u003e\u003cbr\u003eThe α1 II features a dedicated AI processing unit that helps to recognise people more accurately based on human pose estimation, and also supports recognition of a wide range of subjects other than people, such as animals, vehicles and insects, with high accuracy. This results in a dramatic improvement in Real-time Recognition AF and Real-time Tracking capability, and higher overall AF performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman eye recognition improved by up to approximately 30%\u003c\/strong\u003e\u003cbr\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA wide variety of subjects accurately recognised\u003c\/strong\u003e\u003cbr\u003eA wider variety of subjects is now recognised for stills and movies, with a new [Auto] mode letting the camera select. Recognition of animals overall is improved by approximately 30%, with eyes of some small animals added, and the eyes, heads and faces of animals like dogs and cats recognised. Recognition of birds is improved by 50%.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-speed continuous shooting at full 50.1 MP8 resolution\u003c\/strong\u003e\u003cbr\u003eHigh-speed continuous shooting at up to 30 fps with full AF\/AE tracking is possible at 50.1 MP resolution, with up to 120 AF\/AE calculations per second. Blackout-free shooting with no loss of viewfinder image allows seamless framing and capture of the subject as if viewed with the naked eye\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore control over timing to capture decisive moments\u003c\/strong\u003e\u003cbr\u003ePre-capture retroactively captures moments that occurred before the shutter was released, without compromising resolution, even when shooting continuously at up to 30 fps with selectable recording time options. Continuous Shooting Speed Boost can temporarily change the burst speed. Both features reduce the chance of missing that vital instant.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary detail with approximately 50.1 effective megapixels\u003c\/strong\u003e\u003cbr\u003eSony's extensive high-performance G Master line work with the 50.1 megapixel8 Exmor RS image sensor and BIONZ XR image processing engine to create deep, lifelike, high-resolution rendering. The sensor’s high pixel count means that resolution is still a very impressive 21 megapixels when shooting in APS-C mode or cropping to APS-C size after shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image size and quality\u003c\/strong\u003e\u003cbr\u003eCompressed RAW images can be continuously shot at up to 30 fps. For easier handling, as well as L, Lossless Compressed RAW, JPEG and HEIF images are also available in M and S sizes with the same numbers of pixels whether shot in full-frame or APS-C mode, enabling seamless mode switching while maintaining resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh sensitivity, low noise, and wide dynamic range\u003c\/strong\u003e\u003cbr\u003eFeedback from professionals has been taken into account to create noise reduction that is highly effective without sacrificing image detail, so users can shoot clear images of indoor sports at mid to high sensitivity without hesitation. Dynamic range at lower sensitivities is a wide 15 stops12 for smooth, realistic gradations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eExposure and colour reproduction are notably improved compared to the α1, with exposure optimised for detected faces in stills and movies, and exposure stability improved by approximately 20% even when the face is backlit, over-illuminated in sunlight, or not facing the camera. White balance is accurate even for subjects in shade.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical 5-axis image stabilization achieves 8.5-step performance at the center\u003c\/strong\u003e\u003cbr\u003eA high-precision image stabilization unit, advanced gyro sensors, and optimised algorithms detect and correct camera shake, for a groundbreaking 8.5-step effect at the centre and 7.0-step at the periphery, and capture of fine details even when shooting handheld. Synchronisation with compatible lenses16 provides further blur control even at telephoto focal lengths.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComposite RAW modes for lower noise and higher resolution\u003c\/strong\u003e\u003cbr\u003eTwo composite RAW shooting modes are available. The NR Shooting Settings mode captures between 4 and 32 RAW images that can be composited to create a full-resolution image with very low noise even at mid to high sensitivities. Pixel Shift Multi Shooting captures 4 or 16 pixel-shifted images that are composited to achieve overwhelmingly high resolution in a single image. In both cases the compositing operations are performed using Sony’s Imaging Edge Desktop™ PC application.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF for movies\u003c\/strong\u003e\u003cbr\u003eReal-time Recognition AF utilizes advanced AI-based human pose estimation technology that recognizes and tracks not just eyes, but body and head position for human subjects with high precision. The range of subjects recognized with AI assistance, for both movies and stills, has been expanded relative to the α1, and now includes birds in movies for example2. Other subjects are acquired and tracked in real time by processing color, pattern, and spatial data.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution 8K20\/4K recording for impressive realism\u003c\/strong\u003e\u003cbr\u003e4K (3840 x 2160) movies can be cropped and edited from 8K source footage with overwhelming resolution from 8.6K oversampling. 8K 4:2:2 10-bit XAVC HS recording with optional Full HD proxy is available, as are 4K recording in XAVC HS, S, or S-I formats in full-frame, or Super 35mm oversampled from 5.8K with full pixel readout and no pixel binning. XAVC S-I allows recording at up to 600 Mbps for outstanding image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh frame rate recording at up to 120p\u003c\/strong\u003e\u003cbr\u003e4K can be recorded at up to 120p right in the camera. 4K footage can be played back in up to 5x slow motion. The Slow \u0026amp; Quick Motion (S\u0026amp;Q) mode23 makes it convenient to play recorded footage back at slow or high speed in the camera. Full HD footage recorded at 240 fps offers even greater range: up to 10x slow motion (24p) to create impressive sports movies, for example. The frame rate setup menu allows intuitive selection of frame rates.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBetter S-Log matching with Cinema Line cameras\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve emphasises gradation characteristics from shadows to mid-grey. Minimum ISO when shooting S-Log3 is 800, while the expanded ISO range is 200 - 640. Compared to the α1, detail reproduction has been improved and matching with S-Log3 output from Sony’s cinema cameras is easier. User LUTs can also be imported into the camera for preview.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable, high-level video shooting\u003c\/strong\u003e\u003cbr\u003eIn addition to standard mode, Active Mode combines a precision image stabilisation unit and gyro sensor, while Dynamic active Mode adds electronic stabilisation for an additional approximately 30% effect enabling stable recording even when the user is jogging. Auto Framing tracks and crops AI-recognised subjects and automatically adjusts shot composition, while Framing Stabilizer automatically keeps the subject in the same location within the frame when the camera operator is moving alongside.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing compensation\u003c\/strong\u003e\u003cbr\u003eFocus breathing compensation reduces focus breathing when shooting movies. Sony’s Clear Image Zoom technology automatically maintains angle of view through focus changes. Breathing metadata can also be used with the latest Catalyst Browse\/Catalyst Prepare\/ Catalyst Prepare Plugin software application during post production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures for smooth focusing\u003c\/strong\u003e\u003cbr\u003eAF Assist for temporary switching to manual focus, focus peaking display, and AF transition speed and sensitivity settings all help the user when shooting movies. Focus Map overlays a visual depth-of-field map on the live view display. Real-time Recognition AF, Real-time Tracking, and Focus Area are now available during digital zoom and Clear Image Zoom operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComfortable operation and high reliability\u003cbr\u003e\u003cbr\u003eFlexible LCD monitor positioning\u003c\/strong\u003e\u003cbr\u003eThe 4-axis multi-angle monitor can be positioned for optimal viewing in horizontal or vertical orientation. The extended monitor can be tilted upward by approximately 98° and downward by approximately 40° to the camera back, and sideways by a full 180°. The hinge is unobtrusive but robust. The large 3.2 type 2.1 million dot display panel is touch sensitive, has a wide colour gamut, and is designed for clear outdoor viewing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced grip hold and ease of use\u003c\/strong\u003e\u003cbr\u003eThe improved grip ergonomics ensure comfortable and stable shooting over long sessions. A C5 custom button has also been added, and the grip design is replicated for prolonged vertical shooting with the optional VG-C5 Vertical Grip, which additionally offers extended battery life over the previous model.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStandard and deep viewfinder eyepiece cups provided\u003c\/strong\u003e\u003cbr\u003eThe α1 II is supplied with two viewfinder eyepiece cups: the standard FDA-EP and the deeper FDA-EP which enhances viewing clarity by effectively blocking extraneous light. The soft, close-fitting material and design enhance viewing comfort.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupplied charger charges two NP-FZ100 batteries in 155 minutes\u003c\/strong\u003e\u003cbr\u003eThe supplied BC-ZD1 quick charger can simultaneously charge two NP-FZ100 batteries in approximately 155 minutes when used with an AC adaptor providing USB PD (Power Delivery). This charger is ideal for charging two batteries for use at events or in other applications that require continuous operation over extended periods of time.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast registration of frequently used functions\u003c\/strong\u003e\u003cbr\u003eThe My Menu feature allows menu items to be added to a custom favourites menu with a simple long-press or by pressing the Delete button. New options have also been added to the Function (Fn) menu, including recording folder selection and new folder creation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast delivery and broad expandability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSeamless search and playback with two memory cards\u003c\/strong\u003e\u003cbr\u003eIt is now possible to display the contents of two memory cards when both media slots are selected for playback, allowing seamless playback of all images without having to switch cards. Playback parameter filtering can significantly improve on-site workflow efficiency.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved group display\u003c\/strong\u003e\u003cbr\u003eImages shot in continuous bursts or using the interval timer function can be defined as “groups,” with the first image displayed to identify the group for quick switching between groups, boosting workflow efficiency. [Image Jump Setting] displays just the lead images during playback, allowing quick, efficient location.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAutomated marking makes finding images easy\u003c\/strong\u003e\u003cbr\u003eIf set in advance, a rating can automatically be applied to the first image in continuous burst or Pre-Capture groups, or a divider image inserted before the first image in groups, enabling quick scrolling through and location of groups using the custom dial during playback.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDedicated microphone for clear voice memos\u003c\/strong\u003e\u003cbr\u003eA dedicated voice memo microphone is built into the camera’s rear panel, making it easy to record clear voice memos even in noisy environments. Voice memos can be transferred to an FTP server along with the corresponding images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIPTC metadata embedding and presets\u003c\/strong\u003e\u003cbr\u003eIPTC (International Press Telecommunications Council) metadata can be added to still images. IPTC information can be written to IPTC metadata presets and loaded into the camera via a memory card. The α1 II can internally store up to 20 presets that can then be quickly selected when needed, for example at multi-sports events.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e2.5GBASE-T support for efficient data transfer\u003c\/strong\u003e\u003cbr\u003eWired LAN connectivity allows stable, high-speed transfer of huge amounts of still and movie data at up to 2.5 Gbps to an FTP server. FTPS (File Transfer Protocol over SSL\/TLS) is supported for secure transfer. Up to 10 sets of FTP transfer settings can be saved to and loaded from a memory card.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTransfer \u0026amp; Tagging\u003c\/strong\u003e\u003cbr\u003eTransfer \u0026amp; Tagging is a smartphone application that can speed up still-image workflows for professional sports and news photographers, allowing background FTP transfers via a smartphone as well as fast tag\/caption attachment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRemote Camera Tool\u003c\/strong\u003e\u003cbr\u003eRemote Camera Tool is a software application that allows PC Remote (tethered) shooting via wired LAN, and can be used to change camera settings and shoot images. It is now possible to connect multiple cameras with autofocus and shutter operation synchronised to the main camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators' Cloud platform\u003c\/strong\u003e\u003cbr\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining Sony's advanced camera technology and the cloud. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators' App\u003c\/strong\u003e\u003cbr\u003eCreators' App is a smartphone application that lets Sony's cameras connect to the cloud, enhancing functionality and convenience for shooting and sharing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecycled materials in cameras and digital camera products\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero environmental plan aims at achieving a zero environmental footprint by 2050 through creativity and advanced technology. Our recyclable, durable, high-quality SORPLAS™ material40 used in camera bodies and other components requires no non-recyclable resources and does not compromise performance or functionality, replacing approximately 426 tons41 of virgin plastic in our digital cameras and digital video cameras over approximately the past 12 years. Our facility in Thailand42 where this and other imaging products are manufactured runs on 100% renewable energy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is working towards the use of non-plastic packaging materials that provide ample protection against shock and impact. The α1 II is the first high-end α-series product to be shipped in a plastic-free package made of an “Original Blended Material” that can be recycled as paper. Plant-based non-woven fabrics are used for product bags, further reducing the use of plastics and minimising environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003cbr\u003eAccessibility features such as Screen Reader that reads menu screen text aloud, Enlarged Menu Display, and others make it easier for everyone to enjoy shooting and playback using the α1 II. Furthermore, advanced features like AI-based Real-time Recognition AF for a wide range of subjects, intuitive touch operation for subject tracking, and many more make the joys of photography and moviemaking available to the widest possible range of users.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471445063,"sku":"210000015191","price":6998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/ziyopxuwtp6cpmpoaozt.jpg?v=1787586330"},{"product_id":"sony-fx3-full-frame-cinema-camera-ilmefx3a","title":"Sony FX3 Full-Frame Cinema Camera (ILMEFX3A)","description":"\u003cstrong\u003eNew Cinematic Freedom\u003c\/strong\u003e\u003cbr\u003eSony's FX3 Cinema Line camera brings the visions of passionate content creators to life. Cinematic expression is matched with reliable performance and streamlined operation to serve the needs of today's creative community. Compact and lightweight, it's easy to carry and handle.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame image capture even in dim light\u003c\/strong\u003e\u003cbr\u003eThe FX3's full-frame image sensor is coupled with innovative light-gathering techniques to let you capture clear and usable images even in dim light. The standard ISO sensitivity of 80-102400 for movies is expandable all the way up to 409600.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide dynamic range, wider creative expression\u003c\/strong\u003e\u003cbr\u003eThe FX3 offers an exceptional 15+ stops1 of dynamic range to handle settings ranging from well-lit interiors and outdoors in mid-day to morning and evening shots. Capture every nuance, and allow for unprecedented cinematic freedom in colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStunning bokeh and full-frame creativity\u003c\/strong\u003e\u003cbr\u003eCapture the scene in cinematic 4K resolution, with the shallow depth of field, stunning bokeh and cinematic freedom made possible with a full-frame sensor.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCinematic color science of S-Cinetone\u003c\/strong\u003e\u003cbr\u003eS-Cinetone colour, developed for Sony’s acclaimed FX9, is the default look on the FX3 for cinematic expression. It's precisely tuned to meet the requirements of today's content creators, with rich colour and natural skin tones that match other Cinema Line cameras without grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 120fps with every frame in focus \u003c\/strong\u003e\u003cbr\u003eEven at high frame rates, detailed 4K imagery is captured thanks to the FX3's high-precision AF and high-speed readout capabilities. Slow and Quick (S\u0026amp;Q) mode gives you full control over the shooting frame rate, for beautiful motion sequences at up to 5x slow motion (with 24p output).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e10-bit S-Log3 and HDR recording for smooth gradations\u003c\/strong\u003e\u003cbr\u003eS-Log3 gamma curve and S-Gamut3.Cine enable shooting with high-quality colour reproduction over a wide dynamic range, and they make it easy to match up footage with shots from other Cinema Line cameras during post-production. In addition, an HLG (Hybrid Log-Gamma) HDR picture profile enables direct HDR (HLG) playback on compatible TVs with no post-production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e16-bit RAW HDMI output \u003c\/strong\u003e\u003cbr\u003eFor demanding post-production workflows, 16-bit RAW output3 is available over HDMI connection to compatible external recorders while XAVC HS 4K, XAVC S 4K, or XAVC S-I 4K, and proxy, files are simultaneously captured in-camera. RAW video output is 4264 x 2408 [16:9] resolution, exceeding DCI-4K resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnjoy rich detail and realistic color\u003c\/strong\u003e\u003cbr\u003eThe FX3 is capable of 4K internal recording, 10-bit depth and 4:2:2 color sampling with All Intra on top of Long-GOP compression. This makes it possible to push your color grades further while still retaining natural gradation, for true editing freedom.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompensation for focus breathing\u003c\/strong\u003e\u003cbr\u003eWith the breathing compensation function turned on, the camera allows you to shoot movies with more stable images when you used with compatible lenses.\u003cbr\u003e\u003cbr\u003eThe breathing metadata can also be recorded so that you can apply compensation with the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDependable, highly accurate autofocus\u003c\/strong\u003e\u003cbr\u003eThe wide-area AF with intelligent tracking uses focal-plane phase-detection for tenacious subject tracking across almost the entire frame.  The Fast Hybrid AF system delivers precise focusing even when shooting at a shallow depth of field and at high frame rates of 120p in 4K (QFHD).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSophisticated tracking AF for steady focus\u003c\/strong\u003e\u003cbr\u003eSophisticated tracking features keep your subject in steady focus, so you can concentrate on composition. Real-time Eye AF ensures precise focus on the face and eyes, while Real-time Tracking is powered by Sony's unique AI-based subject recognition algorithms.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth transitions and touch focus control\u003c\/strong\u003e\u003cbr\u003eThe FX3 includes AF Transition Speed in seven settings, to easily create rack focus, and five AF Subject Shift Sensitivity settings, which allows the user to customise how easily AF will switch or stay with the locked-on subject. You can also select the subject you want to focus on simply by touching the LCD monitor.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony’s lenses for video shooting\u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-mobility performance wherever you go\u003c\/strong\u003e\u003cbr\u003eWith its compact size and light weight, the FX3 is designed for high mobility. The attached handle and cage-free accessory mounting holes make for fast setup, fluid shooting and quick pack-down. The main body and covers are constructed from a lightweight magnesium alloy to enhance durability and performance even in challenging environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAttachable XLR handle\u003c\/strong\u003e\u003cbr\u003eA handle equipped with an XLR adaptor with two full size XLR terminals can be attached to the Multi Interface (MI) Shoe on the camera for more comfortable and stable camerawork in difficult shooting situations, such as low-position shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-camera image stabilization\u003c\/strong\u003e\u003cbr\u003eActive Mode8,9,10 is an optical in-body 5-axis image stabilisation system that provides increased stabilisation for movie shooting. To preserve image quality, the gyroscope sensor accurately measures camera shake and compensates optically. This makes stable video possible even when shooting hand-held without gimbal use, while walking, and at 4K resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage stabilisation and easier editing with Catalyst\u003c\/strong\u003e\u003cbr\u003eCamera-shake metadata is recorded by the built-in gyro, allowing handheld footage to be smoothed out and stabilised in post-production. Using Sony's Catalyst Browse \/ Catalyst Prepare desktop application you can easily balance automated shake-compensation and image-trimming levels. Catalyst can also make effective use of recorded camera-rotation data.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFront and rear tally lamps \u003c\/strong\u003e\u003cbr\u003eTally lights on the front and rear of the FX3 indicate whether the camera is recording at any given moment. They are clearly visible to both the camera operator and the person performing in front of the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVari-angle LCD touch-panel monitor\u003c\/strong\u003e\u003cbr\u003eThe 3.0-type (2.36 million-dot) LCD touch-screen panel features a side-opening design to allow flexible positioning and improved visibility when the camera is mounted on gimbals. Touch-panel support also provides intuitive menu control for many camera settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEssential controls for efficient solo shooting\u003c\/strong\u003e\u003cbr\u003eIn addition to six customisable buttons, frequently used controls are within easy one-handed reach, leaving your other hand free for lens operation or balance. And usability is enhanced by multiple screw holes on the body and handle, allowing accessories to be attached directly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUninterrupted 4K\/60p recording\u003c\/strong\u003e\u003cbr\u003eFor uninterrupted 4K\/60p recording, the FX3 is designed with an innovative heat dissipation system. Heatsink placement, airflow structure and a silent cooling fan work to optimise cooling even during long shoots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXLR adaptor and digital input for quality audio\u003c\/strong\u003e\u003cbr\u003eIn addition to the camera's convenient built-in microphone, a variety of professional microphones can be connected externally via the full-size XLR connectors on the handle through a digital audio interface via Multi Interface (MI) Shoe. Three recording formats can be selected, including 24-bit 4-channel. Digital audio recording is also possible by attaching a digital microphone such as the ECM-B1M even when the handle is not used. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual high-speed media slots \u003c\/strong\u003e\u003cbr\u003eDesigned for next-generation filmmaking requirements, CFexpress Type A cards support high bit-rate recording. 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The compact FX30 makes filmmaking more accessible than ever for up-and-coming creators.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSupport for filmmaking\u003c\/strong\u003e\u003cbr\u003eThe FX30 captures stunning images with 6K oversampling and a true cinematic look. Its compact size lets you take it anywhere, and sophisticated AF and stabilization features let you concentrate on composition, not the complexity of crews and rigging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for visual storytelling\u003c\/strong\u003e\u003cbr\u003eThe FX30’s S-Cinetone picture profile gives you a beautiful cinematic look straight out of the camera. Features like Dual Base ISO and Cine EI are designed to provide gorgeous images for cinematic shooting and workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDrawing on the Cinema Line heritage\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eFilm industry experience allied with state-of-the-art imaging technology\u003c\/strong\u003e\u003cbr\u003eThe outstanding Cinema Line series of cinema cameras is built on decades of experience in the film industry and supported by Sony’s sophisticated new technologies on the cutting edge of digital imaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful imagery\u003cbr\u003eAdvanced technology for outstanding resolution\u003c\/strong\u003e\u003cbr\u003eThe FX30’s back-illuminated Exmor R APS-C CMOS sensor captures memorable imagery with outstanding resolution and shallow depth of field. 6K oversampling compresses a vast amount of information into 4K recording and output, and the BIONZ XR processing engine enables natural gradations, realistic colour reproduction, low noise and other image quality improvements.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Cinetone gives you a cinematic look without grading\u003c\/strong\u003e\u003cbr\u003eThe S-Cinetone picture profile provides cinematic-looking colour, skin tones and other visual aspects straight out of the camera, without the need for any post-production colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInfinite possibilities of expression with S-Log3\u003c\/strong\u003e\u003cbr\u003eFor production colour matching, and to access the full capabilities of the image sensor, the FX30 can shoot with an S-Log3 gamma curve. This gives you access to the FX30’s expansive colour gamut and 14+ latitude, for true cinematic image quality during post-production colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUser LUTs provide an accurate image preview\u003c\/strong\u003e\u003cbr\u003eCustomizable LUTs, both preset and user-supplied, can be applied to the FX30’s LCD monitor and HDMI output to give you a better and more accurate idea of what your final image will look like.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e10-bit 4:2:2 recording for greater editing latitude\u003c\/strong\u003e\u003cbr\u003eThe FX30 can record 10-bit 4:2:2 video internally when using Long GOP or All-Intra compression, providing more colour information so you can produce fuller, more natural gradations in post-production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCine EI, Cine EI Quick and Flexible ISO modes\u003cbr\u003eFlexible exposure mode handling\u003c\/strong\u003e\u003cbr\u003eCine EI2 offers wide latitude and the highest possible image quality, while Cine EI Quick2 simplifies setup by automatically switching the camera’s base ISO. 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Wide-area AF provides tenacious subject tracking across almost the entire frame, with Real-time Tracking based on Sony’s unique AI-based subject recognition. Real-time Eye AF ensures precise focus on the face and eyes, tailored to humans, birds and animals.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIn-body image stabilization for hand-held shooting\u003c\/strong\u003e\u003cbr\u003eActive Mode is a 5-axis image stabilization mode that uses a precision gyroscope sensor and optical compensation, enabling hand-held shooting at 4K resolution without a gimbal.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompensation for focus breathing\u003c\/strong\u003e\u003cbr\u003eIn-camera Focus Breathing Compensation, when used with compatible lenses, provides more stable imagery by minimizing the field-of-view shift that can occur when racking focus. Additional breathing compensation is also available in post-production software, supported by camera metadata.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReady to go wherever you shoot\u003c\/strong\u003e\u003cbr\u003eCompact and light in weight, the FX30 can be operated in combination with gimbals and drones, or with a variety of attached equipment. It’s designed to withstand long shoots, with sturdy construction suited to harsh conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact, lightweight body\u003cbr\u003eDesigned for mobility and comfortable operation\u003c\/strong\u003e\u003cbr\u003eWeighing in at 646 g with battery and memory card (951 g with the XLR handle unit), the FX30 features a distinctive flat-top design that’s suitable for either handheld shooting or gimbal mounting. The camera grip has been designed to provide optimum flexibility, stability and comfort for extended handheld shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree thread holes in the XLR handle unit for accessories\u003c\/strong\u003e\u003cbr\u003eExternal monitors, recorders, batteries, video lights, extension grips, wireless microphone receivers or other add-ons can be stably and securely attached to the FX30’s XLR handle unit.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable operation for long shoots at 4K\u003c\/strong\u003e\u003cbr\u003eWith its highly efficient cooling system and stable power supply (from a high-capacity Z battery or via USB PD), the FX30 is designed to keep working reliably over extended shoots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003cbr\u003eThe main body and covers of the FX30 are constructed from a lightweight magnesium alloy to enhance durability and performance even in challenging environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew main menu\u003cbr\u003eQuick access to frequently used features\u003c\/strong\u003e\u003cbr\u003eWhile shooting, you can access frame rate, shutter speed and other essential shooting parameters via a list-style main menu. Display of the main menu can be assigned to a custom button so that parameters can be quickly checked and edited as needed prior to shooting. Separate main menus optimized for movies and stills are provided.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo CFexpress Type A and SD card compatible media slots\u003c\/strong\u003e\u003cbr\u003eCFexpress Type A is the next standard for compact storage, with fast write\/read speeds suitable for 4K movie recording at high bit rates. Dual slots enable either relay or simultaneous recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible high resolution touch-panel LCD monitor\u003c\/strong\u003e\u003cbr\u003eA side-opening vari-angle rear monitor allows broad positioning and framing freedom. 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Sharpness and contrast rival prime lens quality, while brightness, unrivaled AF, zoom, and a compact, lightweight design offer extraordinary creative scope for stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDiscover our FE 28-70mm F2 GM\u003c\/strong\u003e\u003cbr\u003eSmooth, quiet power zoom is ideal for movie shooting, and AF is available even while zooming. Built-in optical stabilization works with in-body stabilization4, including Active Mode, to minimize blur in movies. Focus breathing is controlled to minimize shifts in angle of view while focusing for smooth, stable footage. Body breathing compensation is supported1, and metadata allows compensation during editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSharp, refined rendering in a unique constant F2 standard zoom\u003c\/strong\u003e\u003cbr\u003eOptics featuring large elements manufactured using advanced techniques, including three XA (extreme aspherical) elements, ensure high corner-to-corner resolution at F2 throughout the zoom range. One ED (extra-low dispersion) and three Super ED elements reduce chromatic aberration, Nano AR Coating II cuts flare\/ghosting, floating focus boosts close-focus resolution, and gorgeous G Master bokeh enhances dimensionality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA compact, mobile lens packed with superb optics and functionality\u003c\/strong\u003e\u003cbr\u003eThis compact, lightweight F2 zoom lens delivers advanced standard zoom functionality, image quality that rivals the best primes, and stunning AF. Innovative technologies including advanced optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 92.9 x 139.8 mm (3-3\/4 x 5-5\/8) and weighs just 918 g (32.4 oz). Stress-free shooting with all the advantages of a standard zoom and no compromise on image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise, tenacious AF tracking with instant response\u003c\/strong\u003e\u003cbr\u003eFour XD (extreme dynamic) linear motors and the latest algorithm keep the large F2 focus group under precise control. Reliable focus tracking and instant response are essential in professional situations such as weddings or sports events where missing even one frame can be disastrous. This lens is fully compatible with the 120 fps burst capability of the α9 III3, and tracking continues smoothly even while zooming.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for refined, expressive movie production\u003c\/strong\u003e\u003cbr\u003eFocus breathing is effectively reduced for smooth movie imagery with minimal angle-of-view instability. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p4 recording is easy. The XD linear motors and a new aperture unit are quiet in operation, and α body breathing compensation5 is supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOperability and reliability that support professional needs\u003c\/strong\u003e\u003cbr\u003eLinear Response MF provides intuitive focus control, adjustable zoom ring torque allows easy  customization, and an aperture ring with a click ON\/OFF switch provides hands-on aperture control. Two customizable focus hold buttons offer even more flexibility. Dust and moisture resistance6 ensures reliability in challenging outdoor conditions, while a fluorine coating on the front element effectively repels contaminants.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony’s lenses for video shooting \u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. 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Heads and bodies are recognized in addition to eyes (Real-time Eye AF) for the Human and Animal settings, and now for the Bird setting too, with animal recognition performance more than 40% higher compared to the α6600.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmarter Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe upgraded and more reliable AI-based Real-time Tracking makes shooting in a wider range of situations simpler, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShooting responsibly when using face registration\u003c\/strong\u003e\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movie recording for stunning quality\u003c\/strong\u003e\u003cbr\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony's proprietary 6K oversampling technology. By compressing this expanded detail into the output, it achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh frame rate 4K 120p (100p) recording\u003c\/strong\u003e\u003cbr\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera. This expands creative possibilities in post-production by allowing subject motion to be emphasized or transformed into smooth slow motion. 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In addition to using the Touch Tracking function to initiate tracking, a custom button can be used to temporarily track a selected subject regardless of the subject's position in the frame and the focus area setting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eActive Mode for enhanced movie image stabilization\u003c\/strong\u003e\u003cbr\u003eActive Mode provides powerful image stabilization for handheld movie shooting. The α6700 can accurately measure camera shake which is then precisely compensated for optically, providing highly effective stabilization without sacrificing mobility, even when shooting 4K\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMade for your hands\u003c\/strong\u003e\u003cbr\u003eWith its compact shape, and lightweight 493 gram body, the α6700 offers remarkable portability and maneuverability without compromising image quality. 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Combined with an APS-C body, Sony's ultra-wide lenses can capture sweeping scenery or large subjects in a single frame, while telephoto lenses, assisted by the 1.5 crop factor of APS-C cameras and teleconverter lenses as needed, make it possible to capture distant subjects with stunning clarity and detail.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccessories expand creative horizons\u003c\/strong\u003e\u003cbr\u003eA variety of high-performance compatible microphones can be connected to the the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. 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For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony's goal: zero environmental footprint\u003c\/strong\u003e\u003cbr\u003eAt Sony, we've launched the Road to Zero plan to map our path to achieving a zero environmental footprint, with our Green Management 2025 plan defining intermediate targets. We've taken measures to reduce the environmental footprint of the α6700 at every stage of its life cycle, from product development through supply chain, production, and packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePacking for the future\u003c\/strong\u003e\u003cbr\u003eWherever possible, Sony strives to use non-plastic packaging materials that provide ample protection against shock and impact35, including plant-based non-woven fabrics for product bags36. All of this helps to minimize environmental stress.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471608903,"sku":"210000012142","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/nku3j1mx5pheijsotgfo.jpg?v=1787586335"},{"product_id":"sony-zv-e10-ii-interchangeable-lens-content-creators-camera-with-e-pz-16-50mm-f3-5-5-6-oss-ii-black","title":"Sony ZV-E10 II Interchangeable Lens Content Creators’ Camera with E PZ","description":"\u003cstrong\u003eExmor R™ CMOS sensor\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II features Sony’s most advanced sensor technology in an APS-C back-illuminated Exmor R CMOS image sensor with approximately 26.0 megapixels.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe latest BIONZ XR™ image processing engine\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine delivers extraordinary detail and sharpness and packs a standard ISO range that extends from 100 to 32000. Thanks to the high-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K 60p footage (QFHD: 3840 x 2160).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInterchangeable lenses to capture your vision\u003c\/strong\u003e\u003cbr\u003eFrom the G Master™ series, which blends splendid resolution with exquisite bokeh, to the G Lens™ series with first-class image quality, the ZV-E10 II is compatible with a wide range of E-mount lenses from Sony. The ZV-E10 II lens kit comes with the versatile E PZ 16–50 mm F3.5–5.6 OSS II zoom lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreate the look in-camera\u003c\/strong\u003e\u003cbr\u003eThe Creative Look function makes it simple to create expressive moods for stills and movies in-camera, offering 10 presets that can be used as they are or customized. Try the My Image Style function for further expressive versatility. When shooting in the Intelligent Auto or Scene Selection mode, it allows the background bokeh, brightness and colour tone to be easily adjusted via icons on the touch screen.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCinematic expression\u003c\/strong\u003e\u003cbr\u003eCinematic Vlog Setting provides an intuitive way to create cinematic vlog footage without having to deal with complex camera settings. Take advantage of “Looks” such as S-Cinetone™ that enhances skin tones, or “Moods” that emphasize specific colours to create cinematic vlog footage to match the scene and your vision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine and optimized algorithms produce notably improved AF performance. A high-density array of 759 focal plane phase­-detection AF points7 ensures consistently smooth, precise focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClear, beautiful skin tones\u003c\/strong\u003e\u003cbr\u003eThe camera consistently depicts colours and textures of human skin no matter the lighting. With upgraded gradation rendering capabilities, it captures better looking skin tones and highlight roll-off in portraits, while skin tones are independently optimized for stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCapture those fleeting moments\u003c\/strong\u003e\u003cbr\u003eWith up to 120fps capture in clear XAVC-S Full HD quality, you can record amazing motion sequences with the S and Q mode at 5x slow motion (24p playback). Time-lapse sequences can be created in-camera and the exposure interval can be set from 1 second to 60 seconds. Continuous still shooting with the camera's electronic shutter is possible at up to 11fps with full AF\/AE tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable handheld shooting\u003c\/strong\u003e\u003cbr\u003eActive Mode electronic image stabilization employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilization without sacrificing mobility, even when shooting 4K. With compatible lenses, breathing compensation automatically compensates for minor angle-of-view shifts when the lens focus changes, delivering distraction-free, rack focusing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntelligent three-capsule microphone\u003c\/strong\u003e\u003cbr\u003eAn advanced three-capsule microphone offers excellent pickup and noise reduction performance, making it easier than ever to record clear, high-quality audio. Select Auto or choose from Front, Rear or All Directions settings to match a variety of recording situations and environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced audio for shooting and editing\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II is supplied with a windscreen to significantly reduce noise when shooting in outdoor situations. For more versatile audio capture, digital audio interfaces are supported by the camera’s Multi Interface (Ml) Shoe, enabling direct transfer of high-quality digital audio with minimal degradation to the camera from external microphones, such as the optional ECM series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K 60p\/10-bit 4:2:2 All-Intra\u003c\/strong\u003e\u003cbr\u003eThe ZV-E10 II supports a range of recording formats, including 10-bit 4:2:2 video and All-Intra compression at up to 4K 60p. Metadata can be imported, enabling efficient post-production in software like Catalyst Browse, Catalyst Prepare\/Plugin and Master Cut.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log3 gamma for extra wide dynamic range\u003c\/strong\u003e\u003cbr\u003eThe wide dynamic range of S-Log3 recording can bring out the best in captured footage, allowing powerful post-processing flexibility for truly refined movie imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVertical format supported\u003c\/strong\u003e\u003cbr\u003eThe layout of the shooting information shown on the display automatically switches to match horizontal or vertical orientations, seamlessly matching your needs in any situation. Easily shoot for any social media format.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTouch operation for vertical, horizontal or selfie shots\u003c\/strong\u003e\u003cbr\u003eA vari-angle LCD monitor facilitates shooting from just about any angle. 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Measures have been taken to reduce the environmental footprint of this product at every stage of its life cycle: from product development through supply chain, production and packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is working towards the use of non-plastic packaging materials that provide ample protection against shock and impact. Plant-based nonwoven fabrics are used for product bags. 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A full system upgrade pushes performance to unprecedented heights.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e66.8 MP1 full-frame fully-stacked CMOS Exmor RS\u003c\/strong\u003e\u003cbr\u003eThe first in the α7R series to feature a fully-stacked Exmor RS image sensor, the α7R VI delivers enhanced image quality with readout speeds up to 5.6x faster.2 Take your shooting to the next level with 30 fps bursts at full resolution3, 4K 60p without cropping, expanded dynamic range, and reliable low-light AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR2™ with integrated Al processing unit\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR2 engine with an integrated Al processing unit delivers dramatic improvements in image and sound quality, power management, and responsiveness. High-speed processing enables up to 60 AF\/AE calculations per second,4 blackout-free shooting, and 8K video, while the integrated Al processing unit enhances subject recognition and illumination estimation for unprecedented shooting support.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExpansive creative potential\u003c\/strong\u003e\u003cbr\u003eThe fully-stacked Exmor RS image sensor delivers class-leading 66.8 MP1 resolution and superb image quality for landscapes, portraits, wildlife, and more. Shadow noise is minimized in high-dynamic-range landscapes, and portraits are captured with realistic skin tones.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUp to 16-stop dynamic range\u003c\/strong\u003e\u003cbr\u003eUp to 16 stops of dynamic range at low sensitivities supports HDR processing. Outstanding resolution and high sensitivity capture stunning imagery throughout the ISO 100-32000 range.7 Noise in night scenes is also reduced.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable, accurate auto white balance\u003c\/strong\u003e\u003cbr\u003eThe Visible Light + I R Sensor works with deep learning-based illumination estimation to achieve stable, accurate auto white balance under any lighting. Together, they enable natural color reproduction i n a wide variety of scenes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLifelike rendering of wide dynamic range scenes\u003c\/strong\u003e\u003cbr\u003eThe updated D-Range Optimizer (DRO) balances bright highlights and dark shadows and offers a wider range of strength settings, up to Lv8. At higher levels, DRO lifts shadow areas in strong backlight, delivering more natural-looking portrait shots.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUp t o 8.5-step central and 7.0-step peripheral stabilization\u003c\/strong\u003e\u003cbr\u003eSuperb stabilization performance maximizes resolution, preventing degradation due to blur. Stabilization is even more effective with compatible lenses, and telephoto lens shake is also effectively suppressed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUpgraded format options with lightweight RAW\u003c\/strong\u003e\u003cbr\u003eA [Compressed (HQ)] RAW format has beer added to the existing format, providing lightweight RAW files that enable continuous shooting while maintaining high image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree composite RAW modes\u003c\/strong\u003e\u003cbr\u003e[Pixel Shift Multi] mode creates composites with extremely high resolution, [NR Shooting) produces low-noise images, and [Shooting for HDR] captures images with a wide dynamic range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtended RAW processing uses deep learning for enhanced quality\u003c\/strong\u003e\u003cbr\u003eExtended RAW offers two image-enhancing functions: [Extended Hi-Res), which boosts the pixel count of captured images by a factor of four to approximately 270 MP, and [Extended NR] for high noise reduction with full resolution.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBlackout-free continuous shooting at up to 30 fps with full AF\/AE\u003c\/strong\u003e\u003cbr\u003eShoot bursts at up to 30 fps at full 66.8 MP resolution, with AF\/AE tracking and no viewfinder blackout. Up to 60 AF\/AE calculations per second4 effortlessly track even complex subject movement. Plus, with the upgraded BIONZ XR2 processing engine and CFexpress Type A card support, capture up to 215 JPG and 65 Compressed (HQ) RAW images continuously.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePre-Capture for key moments prior to shutter release\u003c\/strong\u003e\u003cbr\u003eCapture the decisive moment — even after it happens. Half-press the shutter button to set focus, then fully press to record a burst of images from 0.03 to 1 second after the initial half-press.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTemporarily boost speed while shooting bursts\u003c\/strong\u003e\u003cbr\u003eDuring continuous burst shooting, press an assigned custom button to change the shooting speed — for example, from 10 fps to 30 fps — when the key moment approaches. This feature can be used even while shooting single frames.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF+ for more tenacious tracking\u003c\/strong\u003e\u003cbr\u003eThe α7R VI utilizes the latest human pose estimation technology for improved recognition and tracking. It accurately maintains focus on the desired subject in a group or when a distant subject is small in the frame, even when the subject is moving.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved subject recognition performance\u003c\/strong\u003e\u003cbr\u003eRecognition of distant animals and birds has been significantly improved. Choose from Human, Animal, Bird, Insect, Car\/Train, or Airplane mode, or let Auto detect the subject type. Even when Subject Recognition is turned off, Sony’s original algorithm processes multiple data points for reliable tracking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eApprox. 94% AF coverage for extra framing freedom\u003c\/strong\u003e\u003cbr\u003eFast readout and processing deliver notably improved AF. 75919 phase detection points cover about 94% of the image area for precise focusing for shooting stills, even when the subject is small in the frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise AF in low light\u003c\/strong\u003e\u003cbr\u003eEnjoy reliable AF at light levels as low as EV-6, or EV-11 with Bright Monitoring enabled. The AF can also be limited to long-distance ranges for shooting low-light distant scenes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlexible focus area settings\u003c\/strong\u003e\u003cbr\u003eChoose from XL, L, M, S, and XS spot focus area sizes, or create a custom vertical focus area. The XS setting assists focusing on the subject when objects are in the foreground.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 4K 60p video without cropping\u003c\/strong\u003e\u003cbr\u003eEquipped with an upgraded image sensor and processing engine, the α7R VI is capable of 4K (QFHD: 3840 x 2160) 60p and high frame rate 4K 120p26 recording without cropping. 4:2:2 color sampling and 10-bit depth further support high video quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e8K movies for spectacular resolution\u003c\/strong\u003e\u003cbr\u003e8K 30p movies can be recorded in XAVC HS format with 8.2K oversampling offering spectacular resolution. This is further enhanced by precision AF performance, along with natural gradations and colors. 8K also supports 4:2:2 10-bit recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual Gain Shooting for enhanced editing flexibility\u003c\/strong\u003e\u003cbr\u003eLeveraging the sensor's tonal range, Dual Gain Shooting delivers wider latitude with detailed shadows, low noise, and smooth video gradations for enhanced editing flexibility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log3 supports post-production workflows\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve maintains smooth gradations for more effective post processing. S-Gamut3 and S-Gamut3. 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This high-quality audio offers greater flexibility during editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Recognition AF+ lets you focus on composition\u003c\/strong\u003e\u003cbr\u003ePose estimation technology for human subjects offers reliable recognition for movies as well as stills. Choose from Human, Animal, Bird, Insect, Car\/Train, or Airplane mode, or let Auto detect the subject type.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced stabilization\u003c\/strong\u003e\u003cbr\u003eAn enhanced developed stabilization unit expands the roll direction compensation range by up to 2x, effectively reducing handheld roll shake. Select Dynamic active Mode34 for 30% stronger compensation35 and steadier handheld video.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathing compensation for smooth movie imagery\u003c\/strong\u003e\u003cbr\u003eSony’s original Clear Image Zoom technology stabilizes the angle of view when focusing, minimizing breathing. Compensation can also be applied via the Catalyst BrowseTM and Catalyst PrepareTM applications or the Catalyst Prepare PluginTM during post-production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBright high-resolution wide-gamut electronic viewfinder\u003c\/strong\u003e\u003cbr\u003eRetaining the class-leading 9.44-million-dot resolution of its predecessor, the α7R VI upgrades to an OLED electronic viewfinder with a DCI-P3-equivalent color gamut, 10-bit depth, and up to 3x the luminance. Enjoy clear, smooth viewing even in bright outdoor conditions or when shooting HLG stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4-axis multi-angle monitor\u003c\/strong\u003e\u003cbr\u003eSony's 4-axis multi-angle monitor swings up, down, and sideways, and is easily adjustable for the optimum viewing angle. The 3.2-type 2.1 million dot LCD panel is touch sensitive and has a DCI-P3-equivalent color gamut, displaying clear, natural images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIlluminated rear-panel buttons\u003c\/strong\u003e\u003cbr\u003eIlluminated rear-panel buttons allow easy status checks and smooth operation even in very dark conditions. Button illumination can be turned on via the top-panel Backlight button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFront-panel tally lamp clearly shows recording status\u003c\/strong\u003e\u003cbr\u003eShoot with confidence that the action is being recorded — a tally lamp on the front of the camera clearly indicates current recording status, helping to prevent operational errors.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy-to-use cable clamper\u003c\/strong\u003e\u003cbr\u003eWith an enhanced design, a cable clamper provides a secure hold while being easier to use. Cables can easily be secured or removed while the clamper is attached to the camera body.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-capacity NP-SA100 Rechargeable Battery Pack included\u003c\/strong\u003e\u003cbr\u003eAn upgraded high-capacity 2670 mAh battery supplies power for up to 600\/710 stills (viewfinder\/monitor).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUSB Power Delivery (PD) compatible BC-SAD1 quick charger\u003c\/strong\u003e\u003cbr\u003eThe supplied BC-SAD1 charges two NP-SA100 batteries to full in about 115 minutes, and a single battery to 80% in just 55 minutes.43 Vertical battery loading saves space, and status LEDs are provided.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptional DC-C2 DC Coupler for alternate power source\u003c\/strong\u003e\u003cbr\u003eThe optional DC-C2 DC Coupler lets you directly power the camera from a USE Power Delivery (PD)44 source for extended operation, while keeping the camera's USB terminal free.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptional VG-C6 Vertical Grip for fatigue-free shooting\u003c\/strong\u003e\u003cbr\u003eThe optional VG-C6 Vertical Grip provides consistent hold and control access whether shooting horizontally or vertically. Remaining battery level is clearly displayed on the camera's monitor.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual CFexpress Type A memory card slots\u003c\/strong\u003e\u003cbr\u003eSlots 1 and 2 support CFexpress Type A and SDXC\/SDHC UHS-II\/UHS-I media for fast high-capacity shooting.46 Storage modes include simultaneous recording, saving JPEG\/HEIF and RAW to separate cards, and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePlayback filtering and groups\u003c\/strong\u003e\u003cbr\u003eFind specific shots easily by filtering images by date, folder, still\/movie, rating, and more. The Group Display function displays only the first image of groups of images shot in bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaster, more stable Wi-Fi\u003c\/strong\u003e\u003cbr\u003eBuilt-in wireless LAN supports Wi-Fi 802.11ax with 2x2 MIMO providing faster, more stable high-speed wireless communication o n the 6, 5, and 2.4 GHz bands. Wireless tethering on location and delivery via FTP are fast, reliable, and stress-free.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy live streaming\u003c\/strong\u003e\u003cbr\u003e4K 30p video can be live streamed to a PC via USB (UVC\/UAC) or distributed via wired or wireless LAN, while being simultaneously saved to a memory card. RTMP\/RTMPS\/SRT protocols are supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShooting info display supports vertical orientation\u003c\/strong\u003e\u003cbr\u003eShooting information display on the rear monitor automatically switches to match camera orientation when shooting stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIlluminated rear-panel buttons\u003c\/strong\u003e\u003cbr\u003eIlluminated rear-panel buttons allow easy status checks and smooth operation even in very dark conditions. Button illumination can be turned on via the top-panel Backlight button.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators' App\u003c\/strong\u003e\u003cbr\u003eThis app allows remote control of the camera through a smartphone, in addition to easy transfer and storage of captured images. It also enables direct uploading to Sony’s Creators’ Cloud or Adobe Lightroom®.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImaging Edge Desktop\u003c\/strong\u003e\u003cbr\u003eThis versatile computer application supports tethered shooting via wired USB, Wi-Fi, or LAN. It can also composite images from any of the camera's three composite modes and process Extended RAW images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMonitor \u0026amp; Control\u003c\/strong\u003e\u003cbr\u003eA mobile app for visual content creators that enables wireless monitoring, high-precision exposure adjustment and focus control via smartphone or tablets, or a Mac.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCatalyst™ apps for efficient video production\u003c\/strong\u003e\u003cbr\u003eEasy to use and camera metadata-compatible, this suite of advanced tools supports high-speed, high-precision video production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCamera Authenticity Solution (Paid service)\u003c\/strong\u003e\u003cbr\u003eThis system verifies image\/video authenticity using unique meta-information from Sony cameras, addressing concerns over Al-generated imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003cbr\u003eDesigned for easier use by everyone, the a7R VI comes with a menu magnifier and Screen Reader55 that reads most menu screen text aloud. It also offers several improvements over its predecessor, such as the [Mode Dial Control Set] function, which enables easy selection of shooting modes via the menu, and a lens mount index that is easily to locate by touch.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReduced environmental stress\u003c\/strong\u003e\u003cbr\u003eSony's Road to Zero plan aims at a zero environmental footprint by 2050. Our durable, high-quality recycled plastic material SORPLAS™ is used as much as possible t o reduce stress on the environment without compromising performance. More than 22% of this product is made of recycled plastic, including SORPLAS. Additionally, Sony Group manufacturing facilities57 run on 100% renewable energy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eWe are working towards the use of non-plastic packaging materials58 that provide ample protection against shock and impact. We ship the α7R VI in a plastic-free package made of an Original Blended Material that can be recycled as paper.59 We also use plant-based non-woven fabrics product bags to further reduce the plastic use and minimize environmental stress.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471707207,"sku":"210000021373","price":4498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/Zmi6qcDBxQllx_NRg4F0Mg.jpg?v=1787601997"},{"product_id":"sony-fe-24-105mm-f4-g-oss","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cstrong\u003eA compact, lightweight, and comprehensive zoom\u003c\/strong\u003e\u003cbr\u003eFrom 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent corner-to-corner imaging throughout the zoom range\u003c\/strong\u003e\u003cbr\u003eAdvanced optics achieve consistently high corner-to-corner resolution throughout the zoom range. Four aspherical elements effectively reduce aberration, while ED (Extra-low Dispersion) glass elements minimize chromatic aberration. A circular aperture and carefully controlled spherical aberration shape add expressive potential with beautiful, smooth background bokeh and natural highlights that complement outstanding in-focus sharpness and clarity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA one-lens solution for mobile, versatile shooting\u003c\/strong\u003e\u003cbr\u003eExcellent optical performance and a high zoom ratio are packed into a compact, lightweight design weighing only 23.4 oz (663 g). The design extends to E-mount bodies for outstanding system mobility and handling ease. This one high-performance lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 1.25 ft (0.38 m) and built-in optical image stabilization further enhance all-around versatility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F4 and fast, precise, quiet AF for stills and movies\u003c\/strong\u003e\u003cbr\u003eA bright, constant F4 maximum aperture throughout the zoom range keeps the brightness even when focal length is changed. Sony's Direct Drive SSM (DDSSM) AF drive system offers fast, precise and quiet focusing. A precision optical design minimizes focus breathing. All of this makes the FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfessional reliability and operability\u003c\/strong\u003e\u003cbr\u003eA fluorine coating on the front element prevents contaminants such as oils, grime, and water from sticking to the front of the lens, and makes them easier to remove if they do become attached to the lens surface. A dust and moisture resistant design and customizable focus hold button further contribute to professional operability and reliability.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471739975,"sku":"210000003281","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/eskq4sut0viyrhtnrcei.jpg?v=1787586339"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003cstrong\u003eExplore the world with 200–600 mm zoom\u003c\/strong\u003e\u003cbr\u003ePerfect for wildlife and more, this 200–600mm super-telephoto zoom can reach as far as 840mm or 1200mm with 1.4x and 2.0x teleconverters, with full G lens quality and AF performance. Aspherical and ED glass elements achieve superb resolution throughout the zoom range, while Sony's Nano AR Coating cuts flare and ghosting. The bokeh is gorgeous, too.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZoom to 600 mm, or 1,200 with teleconverter\u003c\/strong\u003e\u003cbr\u003eCompatible with optional 1.4x and 2.0x teleconverters, for a maximum focal length of 840 mm or 1,200 mm at F13. Both teleconverters are top quality, retaining outstanding image quality and AF performance. Zoom and aperture range with the 1.4x teleconverter is 280–840mm, F8–9. With the 2.0x teleconverter the ranges are 400–1,200 mm, F11–13.2\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh resolution throughout the zoom range\u003c\/strong\u003e\u003cbr\u003eFive ED (Extra-low Dispersion) glass elements and one aspherical element in a new optical design offer superb resolution and image quality throughout the zoom range. The aspherical element suppresses spherical aberration and distortion, while the ED glass elements minimize chromatic aberration that can be a problem at super-telephoto focal lengths.2\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise AF keeps up with swift subjects\u003c\/strong\u003e\u003cbr\u003eSony's DDSSM (Direct Drive SSM) system has the power and precision needed to drive the lens's mechanism for remarkably fast, accurate focusing. High positioning accuracy means that no movement is wasted. Pinpoint autofocus is achieved with blazing speed. The DDSSM system is incredibly quiet, too.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful, natural G lens bokeh\u003c\/strong\u003e\u003cbr\u003eAn 11-blade circular aperture mechanism adds to the beauty of the bokeh produced by this lens, making it possible to use the narrow depth of field available at super-telephoto focal lengths to produce striking images with deep, creamy G lens bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent control and reliability in the field\u003c\/strong\u003e\u003cbr\u003eAn inner zoom mechanism means that the length of the lens does not change while zooming, for stable handheld operation with consistent balance. Customizable focus hold buttons are provided in three locations 90° apart for easy access when shooting in any orientation. 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When one battery expires, the camera automatically switches to the other, allowing continuous operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecharge batteries or supply power via USB\u003c\/strong\u003e\u003cbr\u003eBatteries in the vertical grip can be recharged via the camera's USB port, without detaching the grip from the camera. For extended shooting sessions, extra power can be supplied direct to the camera via the camera's USB port using a mobile battery or AC adapter to supplement battery power.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLight yet durable magnesium alloy body\u003c\/strong\u003e\u003cbr\u003eThe exterior of the VG-C4EM is made of the same magnesium alloy that is used in the α7R IV body, to provide the same rigidity as the α7R IV camera itself yet keep the overall weight and bulk to a minimum.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable dust\/moisture resistance\u003c\/strong\u003e\u003cbr\u003eThe camera-grip attachment features the same sealing material used on the camera body to keep out dust and moisture. This improves the overall reliability of the camera system.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eNotice\u003c\/strong\u003e\u003cbr\u003eThe simultaneous installation of this unit with the LA-EA2 \/ EA4 mount adaptor is not supported. If both are installed at the same time, the narrow clearance between the unit and the lens mount adaptor makes it hard to hold the grip.\u003c\/em\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471805511,"sku":"210000005952","price":458.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/xteuw4qcwxndpmjdm788.jpg?v=1787586341"},{"product_id":"sony-1-4x-teleconverter-lens","title":"Sony 1.4x Teleconverter Lens","description":null,"brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471838279,"sku":"210000006171","price":598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/q3zto21xd9foh1wo6klc.jpg?v=1787586342"},{"product_id":"sony-fe-50mm-f1-2-gm","title":"Sony FE 50mm F1.2 GM","description":"\u003cdiv\u003e\n\u003cstrong\u003eCompact F1.2 prime lens w\/ awe-inspiring G Master resolution and bokeh\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 GM uses Sony’s latest techniques including advanced optical simulation and manufacturing technology to deliver awe-inspiring G Master resolution and bokeh with a wide F1.2 aperture in a surprisingly compact and lightweight design. Three XA (extreme aspherical) elements and Nano AR coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and light weight, the FE 50mm F1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eF1.2 max aperture for extraordinary brightness and depth of field\u003c\/strong\u003e\u003cbr\u003eThe F1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast F1.2 aperture is  not only good for shallow depth of field, but ideal for situations that require more light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eThree (XA) Extreme Aspheric elements for stunning resolution\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, that can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBeautiful, natural-looking bokeh\u003c\/strong\u003e\u003cspan style=\"white-space:pre\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eWhile three XA elements effectively suppress onion ring bokeh, the 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. This lens overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eNano AR coating II enhances clarity\u003c\/strong\u003e\u003cbr\u003eSony’s advanced Nano AR (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eFour XD Extreme Dynamic Linear motors for fast, precise autofocus\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. A state-of-the-art control algorithm make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes. XD Linear motors not only contribute to AF precision and performance, close-focusing distance, but also help reduce the overall size and weight of the lens and, due to their efficiency, reduce power consumption for longer battery life.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eLinear response MF for precise manual focus control\u003c\/strong\u003e\u003cspan style=\"white-space:pre\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCompact, lightweight design: ideal for both full-frame and APS-C*\u003c\/strong\u003e\u003cbr\u003eThis lens weighs just 1.715 lb. (778g) and measures in at only Φ3.425” x 4.25“ (Φ87 x 108 mm). Its small size and light weight enhance mobility when used with compact E-mount Full-frame or APS-C bodies and make up a well-balanced system that is ideal for use on gimbals or accessory grips. When on an APS-C camera, it provides a very useful focal length of 75mm (full-frame format equivalent) which is great for taking portrait shots with a  pleasing perspective, especially when combined with the wide F1.2 aperture. \u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003cbr\u003eThe three XA lens elements in two groups, plus innovative mechanical, optical and control technology, achieve a minimum focusing distance of just 15.75” (0,4m) with a maximum magnification of 0.17x, making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.2 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 50mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super-35 cameras. Three XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.2 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design makes this lens ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eManual aperture ring with switchable click stops\u003c\/strong\u003e\u003cbr\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 50mm F1.2 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eTwo focus hold buttons\u003c\/strong\u003e\u003cbr\u003eTwo customizable multi-function focus hold buttons are included so when going from landscape to portrait orientation, the second focus hold button is positioned exactly where you expect it for easy access. The focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring. Note that only one selected custom feature will apply to both buttons.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDust and moisture resistant for robust reliability**\u003c\/strong\u003e\u003cbr\u003eThe dust and moisture resistant1 design make this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eFluorine front-element coating helps repel dirt and fingerprints\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003e1st F1.2, 5th anniversary G Master, 40th FE, 60th E-mount lens\u003c\/strong\u003e\u003cbr\u003eThe FE 50mm F1.2 G Master is a milestone lens in the Sony Alpha system. 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Focal length based on 35mm full-frame equivalent.\u003cbr\u003e** \u003c\/em\u003eNot guaranteed to be 100% dust and moisture resistant\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471871047,"sku":"210000007928","price":2298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/kcxtysh72scwofieicmp.jpg?v=1787586344"},{"product_id":"sony-fe-40mm-f2-5-g","title":"Sony FE 40mm F2.5 G","description":"\u003cstrong\u003eUltra-compact fast prime w\/ G series lens quality and performance\u003c\/strong\u003e\u003cbr\u003ehe high-quality G Lens optical design incorporates three aspherical lens elements for sharp detail and outstanding corner-to-corner resolution. In addition, the state-of-the-art optical design takes maximum advantage of the short flange back, unique to mirrorless cameras, to realize stunning compactness at 68mm diameter x 45mm and a weight of only 173g. Mobility is a key feature, preserving the compactness of the overall E-mount system whether shooting with a full-frame or APS-C body or shooting either still images or movie.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful natural bokeh\u003c\/strong\u003e\u003cbr\u003eThe F2.5 max aperture is ideal for low-light situations for maximum light gathering capability while also providing a shallow depth of field. 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The wide f2.5 aperture and circular aperture blades contribute to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo Linear motors for fast, precise autofocus tracking\u003c\/strong\u003e\u003cbr\u003eTaking full advantage of the continuing rapid advances in the speed and performance of newer camera bodies, two linear motors are used in the FE 40mm F2.5 G lens to deliver fast, precise AF (autofocus) with excellent tracking performance. Tracking is maintained despite instantaneous changes in subject motion, making the lens ideal for situations require tracking a moving subject.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose-ups in a standard field of view\u003c\/strong\u003e\u003cbr\u003eGet a unique perspective through close-up, wide angle shooting. The standard 40mm angle of view is useful in applications from snap shots to movie shooting. The FE 40mm F2.5 G features an impressive minimum focus distance of 11.02” (0.28m) (AF) \/ 9.84” (0.25m) (MF) and maximum magnification of 0.2x (AF) \/ 0.24x (MF). With the wide F2.5 max. aperture, you can also shoot close-ups with beautiful blurred background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003cbr\u003eThe FE 40mm F2.5 G lens has clear advantages for moviemaking. With an wide 40mm angle of view on full frame bodies and 60mm on APS-C bodies or Super 35mm cameras, dual linear motors for fast, precise autofocus and tracking, a bright F2.5 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading ultra-compact and lightweight design, this lens is ideal for all types of content creators. In addition to the super small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUltra-compact and lightweight for both full-frame and APS-C cameras*\u003c\/strong\u003e\u003cbr\u003eThe ultra-compact FE 40mm F2.5 G lens measures 68mm diameter x 45mm and weighs in at only 173g. This makes it ideal for both APS-C as well as full-frame camera users. Its ultra-compact size and light weight balances well on smaller APS-C format bodies, providing a very useful mid-range focal length of 60mm (full-frame format equivalent). This super small lens is also ideal for full-frame users wanting a standard 40mm field of view who prize compact size and weight to reduce their load, especially for those photographers and videographers who travel a lot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection via AF\/MF switch\u003c\/strong\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you or decide to take control and manually focus on the precise point you choose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProgrammable focus-hold button for multiple custom functions\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs the traditional function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. 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The iris ring indices, focal length markings, and Sony logo on the hood, are engraved rather than printed, giving a finish with a sophisticated feel.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInternal focus design\u003c\/strong\u003e The internal focus design maintains the overall length of the lens constant when focusing, allowing easy movie shooting with a small gimbal or grip attached. Focusing with a PL filter attached is also worry-free.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e*   40mm focal length on full-frame cameras and 60mm when used on APS-C or Super-35 cameras. 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Sony’s high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm ensure smooth, responsive focus drive for stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, quiet AF for movies\u003c\/strong\u003e\u003cbr\u003eXD linear motors and an advanced control algorithm optimize response to control signals so that focusing is precise and vibration is minimized for refined, quiet AF operation, even at high frame rates; a huge advantage when shooting movies. The breathing compensation function in compatible α series bodies is also supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive manual focus control\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation immediately produces a corresponding change in focus, similar to the response of a mechanical focus system. 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For example, the Focus Magnifier function could be assigned to these buttons so that it is available for quick focus checks while shooting. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003eThe dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompatible with 67 mm filters\u003c\/strong\u003e\u003cbr\u003eThis lens accepts standard 67 mm screw-on filters. Thanks to its internal focus system the front element does not rotate while focusing, facilitating the use of circular polarizing filters for landscape photography or variable ND filters for movies. The FE 24 mm F1.4 GM and FE 35 mm F1.4 GM lenses are also threaded for 67 mm filters, so filters can be shared.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants, while making it easier to wipe off any contaminants that do become attached to the lens surface.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125471936583,"sku":"210000011163","price":1398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/clxia2wris98qfp5rvam.jpg?v=1787586346"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-lens","title":"Sony FE 16-35mm f2.8 GM II Lens","description":"\u003cstrong\u003eThe world’s smallest, lightest F2.8 wide-angle zoom\u003c\/strong\u003e\u003cbr\u003eThe FE 16–35 mm F2.8 GM II delivers dynamic wide-angle perspectives with amazing resolution and bokeh while maximizing the speed and performance of advanced camera bodies. Unequalled AF performance provides significant advantages for stills and movies in a versatile lens that is also the smallest and lightest of its kind.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe world’s smallest, lightest1 F2.8 wide-angle zoom\u003c\/strong\u003e\u003cbr\u003eThe FE 16–35 mm F2.8 GM II delivers dynamic wide-angle perspectives with amazing resolution and bokeh while maximizing the speed and performance of advanced camera bodies. Unequalled AF performance provides significant advantages for stills and movies in a versatile lens that is also the smallest and lightest1 of its kind.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary resolution and bokeh\u003c\/strong\u003e\u003cbr\u003eSmooth, beautiful bokeh is made possible by a large F2.8 max aperture, innovative optical design, and an advanced 11-blade aperture unit. 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A centre of gravity that changes very little contributes to agile, stable manoeuvrability when shooting hand-held, and cuts out the need for readjustment after changing the zoom setting when using a gimbal.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF that is smooth, precise, quiet, and lightning fast\u003c\/strong\u003e\u003cbr\u003eThe FE 16–35 mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x higher AF speed. Continuous shooting at up to 30fps is possible with Sony’s α1 body. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow motion and 4K\/8K movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe world’s smallest and lightest in its class\u003c\/strong\u003e\u003cbr\u003eEven though it is the smallest and lightest F2.8 16–35 mm zoom in the world, the FE 16–35 mm F2.8 GM II delivers extraordinary imaging quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 19.3 oz. (547 grams). That’s about 20% lighter than the E 16–35 mm F2.8 GM. Overall length is a compact 4.5 in (111.5 mm).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003cbr\u003eA click ON\/OFF switch and lock switch offer flexible aperture control, while two focus hold buttons provide convenient access for horizontal or vertical shooting. 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This can minimize stress and fatigue during long handheld shooting sessions. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBreathtaking G Master resolution\u003c\/strong\u003e\u003cbr\u003eAn innovative optical design including three Super ED (extra-low dispersion) glass elements and one ED glass element effectively subdues axial chromatic aberration as well as lateral chromatic aberration. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBeautiful bokeh brings subjects to the fore\u003c\/strong\u003e\u003cbr\u003eThe gorgeous and creamy bokeh allows the use of narrow depth of field to make subjects stand out from the background. In addition to Super ED (extra-low dispersion) and ED elements in a new optical design that effectively suppresses colour bleeding, each lens is individually calibrated during manufacture to optimize bokeh quality. An 11-blade circular aperture mechanism contributes to smooth ball bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise AF brings out the full potential of advanced bodies\u003c\/strong\u003e\u003cbr\u003eThe lens maximizes the speed potential of high-performance camera bodies, making it easy to capture important moments in dynamic sports action or fast-moving wildlife scenes. Two XD (extreme dynamic) Linear Motors with high thrust efficiency and an advanced control algorithm have been specially fine-tuned for fast response to control signals. Additionally, AF tracking speed and precision are maintained even when shooting continuous bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe lightest at 51.9 oz (1,470 g and ideally balanced\u003c\/strong\u003e\u003cbr\u003eAn optical design that includes Super ED (extra-low dispersion) glass elements has reduced the subjective weight by using fewer elements positioned near the front of the lens, so that the weight of the lens is not concentrated at the front. This optimizes balance and reduces moment of inertia which is felt as resistance to rotation, allowing precise, agile lens movement and panning while shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistance plus high durability\u003c\/strong\u003e\u003cbr\u003eA dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. The use of a durable magnesium alloy for internal components and other refinements maximizes durability while reducing weight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony's lenses for video shooting\u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. 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(1,340 g, without tripod base).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eResolution you’d expect from a high-quality prime lens\u003c\/strong\u003e\u003cbr\u003eInnovative optical design and manufacturing achieve unprecedented performance. Two precision XA (extreme aspherical) elements in a state-of-the-art optical design plus meticulously controlled aberration deliver breathtaking resolution at all apertures, including F2. Two Super ED (Extra-low Dispersion) and three ED glass elements minimise chromatic aberration, while Nano AR Coating II suppresses flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOutstanding mobility and handling in an F2 telephoto zoom\u003c\/strong\u003e\u003cbr\u003eThis large aperture telephoto zoom offers easy handling with a weight of just 47.3 oz. (1,340 g, without tripod base) and a length of 7 7\/8 in (200 mm). Despite its large aperture it can be handheld with minimum stress. Internal zoom contributes to excellent balance that optimizes handling for indoor sports or similar subjects. The 50–150 mm range allows uninterrupted shooting without the need for lens changes in many situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise AF and tracking that stays with the subject\u003c\/strong\u003e\u003cbr\u003eFour precision XD (extreme dynamic) linear motors drive the focus group for fast, accurate, quiet focusing that maximizes the AF performance potential of modern camera bodies. Tracking easily keeps up with the 120fps maximum burst speed of the α9 III and is consistently reliable even while zooming. This is a perfect lens for professionals whose jobs depend on getting the shot.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced expression and operation for movies\u003c\/strong\u003e\u003cbr\u003eFocus breathing is effectively reduced for smooth movie imagery, and Linear Response MF allows precise manual focusing for maximum sharpness and resolution. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy, and the entire system operates with minimal noise and vibration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003cbr\u003eOperability is enhanced by an aperture ring with click ON\/OFF and lock switches, three assignable focus hold buttons, and a DMF switch that enables temporary switchover to manual focus while using AF. And although it is a relatively large lens, ample clearance is provided for the camera grip. The removable tripod foot has 1\/4” and 3\/8” screw holes, and a dust\/moisture resistant design ensures maximum reliability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Configuration \u003c\/strong\u003e\u003cbr\u003eG Master™ series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMTF Chart \u003c\/strong\u003e\u003cbr\u003eMTF (Modulation Transfer Function) describes how well a lens can reproduce fine details, measured as the degree of contrast achieved between finely spaced lines.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvantages of Sony’s lenses for video shooting\u003c\/strong\u003e\u003cbr\u003eLearn the four unique advantages of using Sony’s E-mount lenses for video shooting. The combination of Sony’s lenses and cameras will enhance your video creation experience.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472034887,"sku":"210000016374","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/d8i6dgn0xdhrfd6w5mr6.jpg?v=1787586348"},{"product_id":"sony-fe-400-800mm-f-6-3-8-g-oss","title":"Sony FE 400-800mm f\/6.3-8 G OSS","description":"\u003cstrong\u003eGo long with the first α Lens: 400-800 mm super-telephoto zoom\u003c\/strong\u003e\u003cbr\u003eThe FE 400-800mm F6.3-8 G OSS is the first1 α Lens to cover a 400 mm to 800 mm super-telephoto range. An optional 2x teleconverter can extend maximum focal length to 1600 mm. The internal zoom means the length of the lens does not change, and the centre of gravity stays within a small range for stable handling. Smooth, easy zoom ring rotation allows precise zooming, while careful design prevents accidental focal length changes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCutting-edge optical design gives high resolution and natural bokeh throughout the zoom range\u003c\/strong\u003e\u003cbr\u003eSix ED (Extra-low Dispersion) glass elements effectively control chromatic aberration. Flare and ghosting in backlit conditions are also thoroughly suppressed. An 11-blade circular aperture helps to create beautiful ball bokeh amid exceptionally smooth, creamy background bokeh when shooting with a narrow depth of field.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise AF captures even fast-moving subjects\u003c\/strong\u003e\u003cbr\u003eTwo precision linear motors drive the lens’s focus group for fast, accurate focusing. Tracking easily keeps up with the 120 fps maximum burst speed of the α9 III, and continues uninterrupted even while zooming so important moments are not lost. A focus-range limiter (FULL \/ 10m-NEAR \/ ∞-8m) can be used to optimize operation for different subject distances. Focus breathing is suppressed for refined movie quality and quiet operation expands the gamut of possible applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSolid support for handheld or tripod-mounted shooting\u003c\/strong\u003e\u003cbr\u003eThe optically stabilised FE 400-800mm F6.3-8 G OSS extends to 800 mm, but weighs just 2475 g (87.4 oz) and can be used handheld without shake-induced blur. Stabilization is even better with an α body that includes image stabilization. When using a tripod, the mount foot can be quickly rotated for horizontal or vertical orientation. Durable components, optimized balance, and a non-removable foot maximize reliability and performance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-level control and reliability for any situation\u003c\/strong\u003e\u003cbr\u003eThree focus hold buttons at 90° increments around the barrel allow easy access in any orientation. Other functions can be assigned to the buttons as needed. Internal zoom and a dust\/moisture resistant design maximize reliability. The front element has a fluorine coating that repels contaminants and makes the lens easier to clean. The lens hood is a new design with a lock button and filter opening for easy operation.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472067655,"sku":"210000016692","price":2698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/zn35ighm7rypaekormmu.jpg?v=1787586350"},{"product_id":"sony-cea-g-series-cfexpress-type-a-memory-card-cea-g480t-480gb","title":"Sony CEA-G Series CFexpress Type A Memory Card CEA-G480T - 480GB","description":"\u003cstrong\u003eCFexpress Type A G Series with high-capacity lineup\u003c\/strong\u003e\u003cbr\u003eThe CFexpress Type A G Series lineup has capacity up to 1920 GB, for long video shoots and high-speed still image bursts. The 1920 GB (CEA-G1920T), the 960 GB (CEA-G960T), the 480 GB (CEA-G480T), and the 240 GB (CEA-G240T) cards support the CFexpress 4 standard, with read speeds of up to 1800 MB\/s and write speeds of up to 1700 MB\/s. Built tough for pro use, they offer 5x the drop strength and 10x the bend resistance of the CFexpress Type A standard, along with dust and moisture resistance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExtraordinary response speed\u003c\/strong\u003e\u003cbr\u003eThe 1920 GB (CEA-G1920T), the 960 GB (CEA-G960T), the 480 GB (CEA-G480T), and the 240 GB (CEA-G240T) cards use advanced flash memory control technology to deliver write speeds of up to 1700 MB\/s and read speeds of up to 1800 MB\/s, reducing data transfer wait times when used with the optional MRW-G3 card reader.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDependable videography\u003c\/strong\u003e\u003cbr\u003eSony's CFexpress Type A cards are optimized for continuous, high-bandwidth data writing, making them ideal for professional high-bitrate video recording, such as 4K 120p capture, where dependability is critical. They also carry the VPG (Video Performance Guarantee) 400 certification for extra reassurance and video recording stability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFaster workflows with our CFexpress Type A card reader\u003c\/strong\u003e\u003cbr\u003eOptimized for Sony's CFexpress Type A memory cards, the optional MRW-G3 card reader lets you transfer data via USB 40Gbps interface and take full advantage of high-speed backups and more efficient workflows.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFor the roughest places\u003c\/strong\u003e\u003cbr\u003eThanks to Sony's unique TOUGH specification, our CFexpress Type A cards offer over ten times greater bend resistance than standard CFexpress cards. Designed for absolute dependability, their rigidity is tested to 150 newtons to protect your card data during drops from up to 7.5 meters – five times that mandated by the CFexpress Type A standard\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFor the toughest conditions\u003c\/strong\u003e\u003cbr\u003eYou can rely on Sony's CFexpress Type A memory cards to work faultlessly in extreme temperatures, harsh electrostatic environments, and under intense UV light and X-rays. With IP57-rated dust and moisture ingress protection, your data is safe even from a drop at the beach or accidentally getting tossed in the washing machine.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFile Rescue: Recover lost files\u003c\/strong\u003e\u003cbr\u003eEven if things go wrong, you can avoid disaster with downloadable rescue software for Sony memory card customers that recovers accidentally deleted files and corrupted photos and videos in various common formats.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472100423,"sku":"210000017574","price":478.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/zwyxxtyu20afgbrj5xdb.jpg?v=1787586350"},{"product_id":"sony-fe-24-240mm-f-3-5-6-3-oss-lens-sel24240","title":"Sony FE 24-240mm f\/3.5-6.3 OSS Lens","description":null,"brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472133191,"sku":"210000004793","price":1348.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/ycnuak0jrvgqclkiu8ur.jpg?v=1787586351"},{"product_id":"sony-fe-35mm-f1-4-gm","title":"Sony FE 35mm F1.4 GM","description":"\u003cdiv\u003e\n\u003cstrong\u003eAdvanced Optical Performance\u003c\/strong\u003e\u003cbr\u003eThe FE 35mm F1.4 GM delivers incredible G Master quality and performance in a compact and lightweight design, ideal for any occasion. Using Sony’s most advanced optical design and manufacturing technology, it delivers extraordinary resolution and gorgeous bokeh with precision focus performance. Two XA (extreme aspherical) elements, an ED (Extra-low Dispersion) glass element and Nano AR coating II all contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduce chromatic aberration, flea and ghosting.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003cbr\u003eThe F1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is  not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. 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Resolution and bokeh is maximized while leaving precisely rendered edges with no fringing or unnatural coloration right out to the image edges.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003cbr\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\u003cstrong\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/strong\u003e\u003c\/div\u003e\u003cdiv\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eNew Nano AR Coating II enhances clarity\u003c\/strong\u003e\u003cspan style=\"white-space:pre\"\u003e \u003c\/span\u003eA new Nano AR Coating II has been developed that can be evenly applied to large lens elements or highly curved element surfaces to suppress internal reflections and minimize flare and ghosting for clear, crisp imagery. Despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCompact, lightweight design\u003c\/strong\u003e\u003cbr\u003eThis lens weighs just 1.155lb. (524g) and measures in at only Φ2.99” x 3.78“(Φ76 x 96 mm). 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The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eCustomizable multi-function focus hold button\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing but can be customized via the camera body menu settings to a number of other functions depending on your needs. 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It features beautiful G LensTM rendering, amazing AF performance and a new power-zoom system using four XD Linear Motors in a compact lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh resolution in a compact lens\u003c\/strong\u003e\u003cbr\u003eTwo AA (advanced aspherical) elements, a standard aspherical element and one ED aspherical element suppress distortion and aberration for excellent optical performance throughout the image area. Corner-to-corner image clarity and sharpness are outstanding.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccurate colour high contrast\u003c\/strong\u003e\u003cbr\u003eAn advanced optical design that includes one Super ED (Extra-low Dispersion) glass element, and one ED glass element subdues chromatic aberration for crisp contrast throughout every image with minimal colour bleeding. Rendering is clear and natural with any subject and lighting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStable movies with minimal breathing\u003c\/strong\u003e\u003cbr\u003eState-of-the-art lens technology reduces focus breathing and jarring angle-of-view shifts when focusing and zooming to facilitate high-quality movie recording and smooth, refined expression. The breathing compensation function provided in compatible α series bodies is also supported.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRefined G Lens bokeh\u003c\/strong\u003e\u003cbr\u003eA 7-blade circular aperture and carefully designed spherical aberration work together to deliver smooth, deep full-frame bokeh that can add impressive atmosphere and visual impact.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003cbr\u003eThe use of AA (advanced aspherical) elements in an advanced optical design results in excellent close-up performance throughout the lens’s zoom range. A minimum focusing distance of 0.79 ft (0.24 m) with 0.23x maximum magnification and constant length make this lens an excellent choice for table-top photography.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistent balance for easy handling\u003c\/strong\u003e\u003cbr\u003eThanks to refined internal focus and zoom mechanisms, the lens’s length remains constant while focusing and zooming for ideal balance and handling. Consistent balance makes this lens an ideal choice for gimbal-mounted movie shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise, quiet AF and tracking\u003c\/strong\u003e\u003cbr\u003eTwo XD (extreme dynamic) Linear Motors deliver high thrust for quick, quiet low-vibration autofocus. Tenacious, reliable AF can smoothly track subjects when shooting high-frame-rate movies, and with a compatible body accurate focus is maintained while shooting stills continuously at up to 30 frames per second.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, responsive power zoom\u003c\/strong\u003e\u003cbr\u003eA new zoom system powered by XD Linear Motors provides smooth control and immediate response. A continuously variable zoom lever makes it easy to execute smooth constant-speed zooms, and zoom can be remotely controlled while the camera is mounted on a gimbal.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTotal creative control in a compact lens\u003c\/strong\u003e\u003cbr\u003eAlthough this handy wide-angle zoom lens weighs just 12.5 oz (353 g), it does not compromise functionality or performance in any way. Creators will appreciate independent zoom, focus and aperture rings that offer extensive artistic control, plus exceptionally smooth, versatile power zoom capability.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVersatile zoom for stills too\u003c\/strong\u003e\u003cbr\u003ePrecisely controllable zoom is an advantage for stills as well as movies. The zoom ring allows quick, easy framing, and with compatible camera bodies the zoom ring direction can be customized to suit personal preference and shooting conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth remote power zoom\u003c\/strong\u003e\u003cbr\u003eIn addition to the convenience of being able to use assignable buttons and controls on compatible bodies or a remote commander and accessory grips for convenient power zoom control, the Imaging Edge MobileTM application can be used to remotely control zoom while the camera is mounted on a gimbal.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise when shooting stills or movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAperture click and iris lock switches\u003c\/strong\u003e\u003cbr\u003eAn aperture ring provides direct, intuitive control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F4 to F22 settings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003eA customizable focus hold button is provided for easy access and convenient control. An alternative function can be assigned to the focus hold button from the body menus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003eA dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472198727,"sku":"210000010024","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/zewpvgedl4amhtipyuhx.jpg?v=1787586354"},{"product_id":"sony-alpha-a7cr-full-frame-interchangeable-lens-hybrid-camera-body-only-black","title":"Sony Alpha a7CR Full-frame Interchangeable Lens Hybrid Camera - Body Only (Black)","description":"\u003cstrong\u003eUnparalleled resolution in a compact and lightweight body\u003c\/strong\u003e\u003cbr\u003eLet your expectations be upended. A class-leading astonishing Exmor R 61.0 MP2 full-frame sensor, just like that of our acclaimed α7R V, now comes in an α7C series compact body. Don’t allow a single detail to be missed, with the go-anywhere α7CR.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 61.0-megapixel Exmor R image sensor\u003c\/strong\u003e\u003cbr\u003eThe back-illuminated sensor’s noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR image processing engine minimizes processing latency while boosting movie and still image processing power, delivering natural gradations, realistic colour, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh sensitivity and high dynamic range with low noise\u003c\/strong\u003e\u003cbr\u003eAdvanced imaging technology allows sensitivity settings from ISO 100 to ISO 32000 for stills and movies. Dynamic range at lower sensitivities is a wide 15 stops for smooth, realistic gradations from deep shadows to highlights.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and colour reproduction\u003c\/strong\u003e\u003cbr\u003eThe advanced AI processing unit achieves accurate white balance even where the subject is in shade. Skin tones, foliage and other materials are reproduced with natural colours in almost any lighting, with lifelike gradations such as highlight roll-off in portraits.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms effectively detect and correct camera shake, providing a huge 7.0-step advantage for hand-held shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/strong\u003e\u003cbr\u003ePixel Shift Multi Shooting uses the precision in-body image stabilization system to capture multiple pixel-shifted images that are later composited on a PC to achieve overwhelming resolution in a single image. 16-image composites with approximately 240.8 million pixels (19008 x 12672 pixels) can be produced from data that is equivalent to approximately 963.2 million pixels.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAnti-flicker shooting\u003c\/strong\u003e\u003cbr\u003eFlicker from artificial light is automatically detected, and the timing and speed of the mechanical or electronic shutter is finely controlled to minimise its effects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and HEIF\u003c\/strong\u003e\u003cbr\u003eThree sizes (L\/M\/S) of lossless RAW compression include M and S outputs to the same resolution (26MP\/15MP) for full-frame and APS-C, for seamless workflows. The Light mode for JPEG and HEIF images produces easy-to-share images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of “looks” that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLenses that bring out the maximum resolution performance of the α7CR\u003c\/strong\u003e\u003cbr\u003eSony’s lineup of optically advanced E-mount lenses features more than 70 models, including the G Master series that blends breathtaking resolution with exquisite bokeh, and the G Lens series with excellent image quality and smooth bokeh. While taking full advantage of the resolution and rendering potential of Sony’s acclaimed E-mount bodies, these fine lenses are compact and lightweight, ideally matching E-mount bodies to create remarkably compact, mobile systems for a wide range of photographic and videographic applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAI processing unit for advanced subject recognition\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports recognition of human subjects using learned human form and pose data, and also recognition of non-human subjects such as animals, insects, and vehicles. This improves the performance of Real-time Recognition AF and Real-time Tracking, and makes Fast Hybrid AF subject acquisition and tracking more precise and reliable over a wider area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman pose estimation using a skeleton-based model\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the α7CR can use subject form data to accurately recognize movement, providing a significant improvement in human eye recognition. Human pose estimation technology recognizes not just eyes, but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecognition of a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports recognition of more subject types including the eyes of an even wider range of grazing and small animals and birds. A new combined Animal\/Bird setting eliminates switching. The whole or the leading end of Cars\/Trains and Airplanes, and the heads of Insects, are also recognized.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTenacious Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking can be activated by specifying the subject and half-pressing the shutter button. The camera automatically tracks the subject, letting the user concentrate on framing and composition. Subject recognition performance and tracking reliability have been greatly improved across a wider range of shooting situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide, high-density AF reliably captures subjects\u003c\/strong\u003e\u003cbr\u003eThe BIONZ XR engine and updated algorithms achieve notably improved Fast Hybrid AF performance. Up to 693 phase detection points cover approx. 79% of the image area, accurately acquiring focus even when the subject is small. 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The power of the BIONZ XR engine allows continuous shooting of over 1,000 JPEG images, letting you capture every vital moment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMobility for high-definition movie recording\u003c\/strong\u003e\u003cbr\u003eThe α7CR offers highly detailed 4K movie capture with 6.2K oversampling, plus the mobility required for gimbal or drone mounted shooting. It also features S-Cinetone for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode image stabilization, breathing compensation, and many more refinements.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFull-frame 4K 60\/50p recording\u003c\/strong\u003e\u003cbr\u003eThe latest BIONZ XR processing engine and updated algorithms achieve notably improved movie image quality. As well as focus support, the camera’s advanced AI processing unit is also used to achieve accurate white balance, even in tricky situations where the subject is in shade. Skin tones, foliage, and other materials are reproduced with consistently natural colour in just about any type of lighting, and gradations such as highlight roll off in portraits are remarkably lifelike.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e6.2k oversampled video, for stunning 4K imagery\u003c\/strong\u003e\u003cbr\u003e4K movie recording is possible in full frame and Super 35 mm formats. With full pixel readout without pixel binning, approx.y 2.6 times the required data can be condensed into 4K with high resolution and detail, and minimal moiré and jaggies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Cinetone makes it easy to create a cinematic look\u003c\/strong\u003e\u003cbr\u003eSony’s S-Cinetone picture profile delivers more faithful colour reproduction and skin tones, with natural mid-tones essential to healthy-looking skin, plus soft colours and gorgeous highlights, giving creators a cinematic look without the need for colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLog recording and LUT\u003c\/strong\u003e\u003cbr\u003eThe α7CR has an S-Log3 gamma curve to maximize its 14+ stops of latitude. S-Gamut3 and S-Gamut3. 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Transfers continue in the background even if the smartphone display sleeps or another application is launched.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy, high-quality live streaming\u003c\/strong\u003e\u003cbr\u003eConnected to a PC or smartphone via USB, the α7CR can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to great effect for online meetings and live-streaming along with advanced AF functions such as Real-time Recognition AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators’ Cloud\u003c\/strong\u003e\u003cbr\u003eCreators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s Road to Zero Plan\u003c\/strong\u003e\u003cbr\u003eSony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of this product at every stage of its life cycle: from product development through supply chain, production, and packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is transitioning to the use of non-plastic packaging materials that provide ample protection against shock and impact. Plant-based non-woven fabrics are used for product bags. All of this helps to minimize environmental stress.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAssistive Technology on Alpha cameras\u003c\/strong\u003e\u003cbr\u003eOur Alpha cameras include visual and mobility accessible technology.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472231495,"sku":"210000012378","price":3398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/sQ2aRUVciuvVOUlULuB0Vw.jpg?v=1789760842"},{"product_id":"sony-fe-16-25mm-f2-8-g","title":"Sony FE 16-25mm F2.8 G","description":"\u003cstrong\u003eA small wide F2.8 zoom that goes anywhere\u003c\/strong\u003e\u003cbr\u003eWith a 16–25 mm range that is ideal for scenery, cityscapes, selfies, travel, and general snapshots, this versatile wide-angle zoom delivers beautiful G Lens rendering and bokeh at all focal lengths in a remarkably compact, lightweight design. You get refined large-aperture wide-angle imaging performance for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperb sharpness at any focal length\u003c\/strong\u003e\u003cbr\u003eAn advanced optical design using three ED (Extra-low Dispersion) glass elements plus four aspherical elements that include one ED Aspherical glass element delivers high resolution throughout the 16–25 mm zoom range in a remarkably compact lens. Flare, ghosting, and colour bleeding are effectively subdued for clear, detailed rendering.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImpressive close-up performance\u003c\/strong\u003e\u003cbr\u003eMaximum magnification is 0.2x (AF)\/0.23x (MF) with a minimum focus distance of 0.59 ft (0.18 m) (AF)\/0.56ft (0.17 m) (MF) at the 16 mm end of the range and 0.79 ft (AF) (0.24 m)\/0.73 ft (0.22 m) (MF) at the 25 mm end of the range for superb wide-angle close-up performance. Wide-angle coverage lets you shoot close while simultaneously capturing the subject’s surroundings.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDeep bokeh makes the subject stand out\u003c\/strong\u003e\u003cbr\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade aperture unit all work in harmony to deliver smooth, deep G Lens bokeh in a versatile wide-angle zoom lens. ED glass elements reduce colour bleeding for excellent contrast and clarity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF that maximizes body potential\u003c\/strong\u003e\u003cbr\u003eTwo specially optimized linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up even with the Sony’s advanced model α9 III body at up to 120fps. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh optical performance in a compact lens\u003c\/strong\u003e\u003cbr\u003eEven though it boasts an advanced optical design that includes four aspherical elements, one of which is ED Aspherical, this lens is only 3 in in diameter by 3.63 in in length (74.8 mm x 91.4 mm). Engineering plastics enhance durability while reducing weight to just 14.5 oz (409 grams), making this a low-stress F2.8 choice for long shooting sessions or low-light situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eF2.8 in a mobile zoom is great for movies\u003c\/strong\u003e\u003cbr\u003eWide angles, F2.8 in an agile zoom that can be handheld, quiet AF, and reduced focus breathing4 make this lens great for movies. Minimal extension and centre of gravity shift make gimbal or drone mounting easy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore versatile movie features\u003c\/strong\u003e\u003cbr\u003eMovie features provided by the latest α bodies are fully supported. And combined with in-body Active Mode stabilization, it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation and metadata recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree control rings in a compact lens\u003c\/strong\u003e\u003cbr\u003eFor direct, intuitive creative control when shooting stills and movies, this lens features a full complement of three control rings: focus, zoom, and aperture. The aperture ring click stops can be turned on or off to match the shooting situation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComprehensive control\u003c\/strong\u003e\u003cbr\u003eIn addition to three control rings, the FE 16–25mm F2.8 G includes a customizable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Inner focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReliable in challenging conditions\u003c\/strong\u003e\u003cbr\u003eA dust- and moisture-resistant design maximizes reliability in challenging outdoor conditions6, and the front element features a fluorine coating.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironment friendly\u003c\/strong\u003e\u003cbr\u003eSony’s \"Road to Zero\" project aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimized from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based non-woven fabrics are used for product bags.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472264263,"sku":"210000013807","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/klrzua9xsnvidmvh02kd.jpg?v=1787586356"},{"product_id":"sony-fe-24-50mm-f2-8-g","title":"Sony FE 24-50mm F2.8 G","description":"\u003cstrong\u003eThe perfect standard zoom for everyday works of art\u003c\/strong\u003e\u003cbr\u003eThis compact full-frame F2.8 standard zoom lens is an excellent match for α-series bodies, with advanced lens technology ensuring that body performance is fully realized. 24–50 mm is an ideal range for everyday use. Outstanding G LensTM resolution and bokeh are available at all focal lengths, and precision AF means fast, sharp focus. Great for shooting stills and movies anywhere.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSharp and detailed at all focal lengths\u003c\/strong\u003e\u003cbr\u003eFour aspherical elements and two ED (Extra low Dispersion) elements deliver high resolution throughout the 24–50 mm zoom range. Flare, ghosting, and colour bleeding are subdued for clear rendering, while F2.8 and an 11-blade circular aperture unit can create stunning G Lens bokeh. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end for stunning close-ups.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAF that brings out the best in high-performance bodies\u003c\/strong\u003e\u003cbr\u003eTwo specially optimized linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is also excellent and fully capable of keeping up even with Sony’s advanced model α9 III body at up to 120fps1. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA compact F2.8 zoom that is ready to go anywhere\u003c\/strong\u003e\u003cbr\u003eWith four aspherical elements and a large F2.8 maximum aperture in an optical design that delivers outstanding imaging performance, this innovative lens is no more than 3 in in diameter by 3-3\/4 in in length (74.8 mm x 92.3 mm). The use of engineering plastics for some components enhances durability while reducing weight to just 15.6 oz (440 grams) for agile mobility and minimum stress during long shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F2.8 in a mobile zoom is great for movies\u003c\/strong\u003e\u003cbr\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom can be an advantage for movies. Minimal centre of gravity shift makes this lens a good choice for gimbal or drone mounting. And combined with in-body Active Mode stabilisation it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation and metadata recording.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eComprehensive control in a compact lens\u003c\/strong\u003e\u003cbr\u003eFocus, zoom, and aperture rings provide comprehensive control. The aperture ring features switchable click stops. 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Built-in AI processing enables enhanced subject recognition and deep learning-based Auto Tracing White Balance (ATW), helping you shoot with confidence.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOpen Gate and other image scan modes\u003c\/strong\u003e\u003cbr\u003eThe FX5 offers full-frame Open Gate recording—a first in the Cinema Line FX series. With 5K up to 120fps (FF 3:2)5, 4K up to 240fps (FF crop) and more, it gives you the freedom to adjust framing, speed and workflow to realize even the most ambitious vision.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInternal X-OCN compressed RAW video recording\u003c\/strong\u003e\u003cbr\u003eCapture 16-bit scene-linear X-OCN internally eliminating the need for an external RAW data recorder. 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Everything you need.\u003c\/strong\u003e\u003cbr\u003eCapture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGain control of expressive freedom\u003c\/strong\u003e\u003cbr\u003eWith outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRendering scenes in realistic detail\u003c\/strong\u003e\u003cbr\u003eA newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNewly developed sensor, evolved image processor\u003cbr\u003eThe latest technology achieves stunning processing speed\u003c\/strong\u003e\u003cbr\u003eThe newly developed 24.2MP back-illuminated Exmor R™ CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II.  This results in high sensitivity with low-noise performance and wide 15-stop dynamic range.  It also has the ability to output 14 bit RAW format even when shooting in silent5 or continuous mode. 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Attach a supplied windscreen to reduce wind noise and capture clearer audio outdoors.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and easy to use\u003cbr\u003eEffortlessly portable\u003c\/strong\u003e\u003cbr\u003eSmall and lightweight, the vlog camera ZV-1 II is designed to be taken out anywhere—just like your smartphone. Weighing just 292 g, capture everyday life with ease and grab content on the go.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimple, intuitive control\u003c\/strong\u003e\u003cbr\u003eEven first-time vloggers can jump straight into shooting with the ZV-1 II; there’s no need to study complex settings. Touch function icons like recording and self-timer are displayed on the screen for easy control. These are also great for shooting selfies or in other situations when you can’t reach the physical buttons on the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus on you\u003c\/strong\u003e\u003cbr\u003eThe ZV-1 II automatically makes sure you always stay in focus with Touch Tracking. It recognizes human faces and eyes, so it keeps track of the main subject without wandering off. Just tap the subject on the screen to activate the feature. Eye AF can even be set to track animal faces and eyes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eData usage responsibility\u003c\/strong\u003e\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePowerful image stabilization\u003c\/strong\u003e\u003cbr\u003eShaky footage can ruin the best of vlogs, but the ZV-1 II is built to let you capture great footage even while you’re walking and shooting handheld. Active Mode helps to minimize camera blur, giving you steadier shots without the need for any post-shoot editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStand out with just a tap\u003c\/strong\u003e\u003cbr\u003eThe ZV-1 II is designed for easier content creation. Activate the Product Showcase Setting and the camera will automatically focus on the product you’re holding with no additional gestures needed. Or use Bokeh Switch to get a softly blurred background—simply select [Defocus] to make the subject stand out, or [Clear] to keep the entire image in focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptimized for selfies\u003cbr\u003eSelfies made simple\u003c\/strong\u003e\u003cbr\u003eLet the ZV-1 II work for you to capture great group moments. When taking selfies in iAUTO mode with two or three people, the camera automatically adjusts the setting to keep everyone’s faces sharp and clear.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAlways look your best\u003c\/strong\u003e\u003cbr\u003eLook your best any time you’re shooting. Without any special settings, the ZV-1 II accurately captures your skin tone, ensuring a healthy and natural look. Face Priority AE automatically brightens your face so there’s no need to worry about lighting either. There’s also a Soft Skin Effect selectable to OFF\/Low\/Mid\/High to adjust your skin smoothness.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAlways know when you’re recording \u003c\/strong\u003e\u003cbr\u003eSay goodbye to accidentally missing the action. When you press the MOVIE button or tap the record icon on the LCD screen, the recording lamp glows red and a red frame appears on the screen, letting you know instantly that you’re capturing what counts. The rotatable screen means you can also track recording while shooting from any angle.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShooting grip for easy vlogging\u003c\/strong\u003e\u003cbr\u003eVlogging is simpler and more comfortable with the optional GP-VPT2BT wireless shooting grip, which enables you to grab more stable shots and also doubles as a tripod. The zoom lever and recording button are on the grip side, so you don’t have to stretch around the camera every time to reach key control buttons.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShare and connect\u003cbr\u003eSimple smartphone connection\u003c\/strong\u003e\u003cbr\u003eConnecting your camera and smartphone has never been easier thanks to the Creators’ App mobile application. Data transfers continue in the background even if the smartphone display sleeps or a different app is launched. You can also turn your smartphone or PC into a remote control to operate the camera from a distance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSimple streaming with a single cable\u003c\/strong\u003e\u003cbr\u003eTransform the ZV-1 II into a high-quality web camera just by connecting a compatible device via USB. The large 1.0-type image sensor and Creative Look presets ensure vibrant visuals.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s cloud services\u003c\/strong\u003e\u003cbr\u003eLog in to the Creators’ Cloud to make the most of Sony production support tools. This gives you access to cloud services like Master Cut (Beta), which uses camera metadata and cloud AI to efficiently create rough movie edits, saving you valuable time. Or use Ci Media Cloud to make team collaboration on production simpler and smoother.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced features\u003cbr\u003eHigh-quality imagery\u003c\/strong\u003e\u003cbr\u003eThe ZV-1 II packs powerful specs in its compact body, offering impressive image quality. Its large 1.0-type image sensor means it can capture professional-level footage, shooting in XAVC S format up to 30p and in 4K, and up to 120p in Full HD for up to 5x slow motion. It also supports simultaneous proxy recording for efficient post-production workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGrows with your creativity\u003c\/strong\u003e\u003cbr\u003eWith the ZV-1 II, it’s easy to take the next steps toward boosting your videography skills. Just like professional Cinema Line or α series cameras, the ZV-1 II supports S-Log3 and S-Gamut3.Cine picture profiles, giving you even greater flexibility for post-production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBuilt-in ND filter\u003c\/strong\u003e\u003cbr\u003eThe ZEISS Vario-Sonnar T* 18–50 mm F1.8–4 zoom lens has a built-in neutral density (ND) filter to control light exposure by three stops, giving images more expressiveness in bright light. The lens maintains sharpness throughout the zoom range, allowing you to capture all the shots you need to bring your vlog to life.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNext-level audio quality\u003c\/strong\u003e\u003cbr\u003eRaise your vlog audio quality even further by connecting external microphones. For example, the ECM-G110 clearly captures sound in front of the camera and can be attached without a cable. Or take your pick from Sony’s extensive line-up, designed to suit a broad range of applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReducing our environmental footprint\u003cbr\u003eRoad to Zero\u003c\/strong\u003e\u003cbr\u003eInspired by the beauty of the world, Sony is doing its part to help preserve the Earth, while still allowing creators to produce even more beautiful and creative imagery. With a goal of achieving a zero environmental footprint across the entire Sony Group by the year 2040, we are accelerating numerous initiatives for the environment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNon-plastic outer packaging\u003c\/strong\u003e\u003cbr\u003eThe outer packaging of the ZV-1 II does not contain plastic, but instead uses Sony’s Original Blended Material, consisting of bamboo, sugar cane and recycled paper. This unique blend not only produces high quality and durable packaging, but it is also recyclable for an even lower environmental impact.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003cbr\u003eSony is working toward the use of non-plastic packaging materials, while still providing ample protection during shipping19. We are also using plant-based non-woven fabrics for product bags. All of this helps to minimize our environmental impact.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUsing recycled plastic\u003c\/strong\u003e\u003cbr\u003eSORPLAS is a Sony-developed durable and repeatedly recycled material. We use it in conjunction with other recycled materials to manufacture camera bodies without compromising performance and functionality. Approximately 379 tons of virgin plastic have been replaced by recycled plastics in our digital cameras and digital video cameras over the past 10 years.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWind screen using recycled polyester\u003c\/strong\u003e\u003cbr\u003eThe fibres used in the wind screen provided with the ZV-1 II are made exclusively from recycled PET bottles. Extensive testing was carried out to ensure that sound quality and wind noise reduction performance were fully up to our standards, achieving environmental impact reduction without compromising functionality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eVlogging for everyone\u003cbr\u003eEnhanced accessibility with screen reader\u003c\/strong\u003e\u003cbr\u003eThe screen reader function enables text on menu screens to be read aloud. It’s easy to activate by navigating to the [Setup] tab and turning the [Screen Reader] function ON. 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Offering enhanced subject recognition, the latest technology for capturing stills and movies, and E-mount lens compatibility, the lightweight α6700 is designed for creative adventures, anytime, anywhere.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAPS-C format Exmor R back-illuminated CMOS sensor\u003c\/strong\u003e\u003cbr\u003eThe advanced Exmor R CMOS image sensor with 26.01 effective megapixels is packed with Sony's image sensor technologies. It offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBIONZ XR processing power for exceptional image quality\u003c\/strong\u003e\u003cbr\u003eWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colors with low noise for stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWide dynamic range for diverse shooting scenarios\u003c\/strong\u003e\u003cbr\u003eThe α6700's standard sensitivity ranges from a low ISO 100 to ISO 32000, and offers a wide dynamic range so that natural gradations can be captured in high-contrast scenes without blown highlights or blocked shadows.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eThe α6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colors under a wide range of light sources, from sunlight through to theater and stadium lighting, and produce more natural skin tones, sky and foliage colors.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eChoose your Creative Look\u003c\/strong\u003e\u003cbr\u003eThe Creative Look setting offers greater creative flexibility with added simplicity. It provides 10 presets that can be used just as they are or customized via 8 adjustable parameters to suit the subject or scene, whether you’re shooting stills, movies or live-streaming. You can easily set the mood ahead of shooting so your images are ready to share immediately.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5-axis optical image stabilization\u003c\/strong\u003e\u003cbr\u003eShoot hand-held or in low-light with confidence — the 5-axis in-body optical image stabilization system is supported by precision gyro sensors to deliver up to 5-steps of shake compensation. It detects and compensates for various types of camera shake, including angular (pitch\/yaw) shake that is more apparent at longer focal lengths, or when shooting with slower shutter speeds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePrecise compensation at the single-pixel level\u003c\/strong\u003e\u003cbr\u003eThrough enhanced design and control of key parameters, the α6700 provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 26.0 megapixel1 resolution to produce images that capture all the finer details.\u003cbr\u003e\u003cbr\u003eSelectable RAW file types and quality\u003cbr\u003eIn addition to compressed RAW capture, the α6700 supports lossless compressed RAW capture that provides efficient compression, allowing a greater number of high-quality images to be shot in continuous bursts. A new Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHEIF: High compression with excellent image quality\u003c\/strong\u003e\u003cbr\u003eFor the first time in an APS-C camera, the α6700 includes the HEIF (High Efficiency Image File) format with smooth 10-bit gradations for more realistic reproduction of skies and portrait skin tones. The HEIF format also uses advanced compression technology to maintain image quality while significantly reducing file size and saving storage space.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInnovative AI processing\u003c\/strong\u003e\u003cbr\u003eThe α6700 is equipped with an innovative AI processing unit that greatly enhances its performance, including more accurate recognition for a wider range of subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHuman pose estimation\u003c\/strong\u003e\u003cbr\u003eThe α6700 uses subject form data to recognize movement, achieving greatly improved human eye recognition. It also employs learned human forms and postures to precisely recognize body and head positions, making it possible to lock onto and track a subject facing away from the camera, or with their face partly obscured by a helmet or sunglasses.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWider subject recognition\u003c\/strong\u003e\u003cbr\u003eIn addition to humans and animals, the α6700 now recognizes birds, insects, cars, trains and airplanes7, providing even greater flexibility and reliability when shooting both stills and movies. Heads and bodies are recognized in addition to eyes (Real-time Eye AF) for the Human and Animal settings, and now for the Bird setting too, with animal recognition performance more than 40% higher compared to the α6600.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmarter Real-time Tracking\u003c\/strong\u003e\u003cbr\u003eThe upgraded and more reliable AI-based Real-time Tracking makes shooting in a wider range of situations simpler, leaving you free to concentrate on framing and composition. The α6700 can even track people wearing helmets or animals facing away from the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eShooting responsibly when using face registration\u003c\/strong\u003e\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4K movie recording for stunning quality\u003c\/strong\u003e\u003cbr\u003eThe α6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony's proprietary 6K oversampling technology. By compressing this expanded detail into the output, it achieves 4K video quality with outstanding definition, even at higher frame rates. The camera also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 color sampling.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh frame rate 4K 120p (100p) recording\u003c\/strong\u003e\u003cbr\u003eHigh frame rate recording at up to 120p for 4K QFHD (3840 x 2160) output makes it possible to capture high-resolution movies in-camera. This expands creative possibilities in post-production by allowing subject motion to be emphasized or transformed into smooth slow motion. S\u0026amp;Q mode also enables recording of slow or quick motion sequences in camera from the outset.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExpressive S-Cinetone\u003c\/strong\u003e\u003cbr\u003eIncorporating the same color science as the highly regarded CineAlta and Cinema Line, the α6700 includes Sony's S-Cinetone picture profile as a preset, delivering images with more faithful color reproduction and natural skin tones.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eS-Log3 gamma curve with 14+ stops of latitude\u003c\/strong\u003e\u003cbr\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving up to 14+ stops of latitude for flexible and creative color editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReal-time Tracking for movies\u003c\/strong\u003e\u003cbr\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognizing, tracking, and focusing on the eyes of a specified subject. In addition to using the Touch Tracking function to initiate tracking, a custom button can be used to temporarily track a selected subject regardless of the subject's position in the frame and the focus area setting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eActive Mode for enhanced movie image stabilization\u003c\/strong\u003e\u003cbr\u003eActive Mode provides powerful image stabilization for handheld movie shooting. The α6700 can accurately measure camera shake which is then precisely compensated for optically, providing highly effective stabilization without sacrificing mobility, even when shooting 4K\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMade for your hands\u003c\/strong\u003e\u003cbr\u003eWith its compact shape, and lightweight 493 gram body, the α6700 offers remarkable portability and maneuverability without compromising image quality. A new grip design provides a solid, even more comfortable hold on the camera, while giving greater control for shooting both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-performance electronic viewfinder\u003c\/strong\u003e\u003cbr\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with approximately 1.07x magnification delivers an exceptional view of your world. With twice the brightness of the α6600, and a wider 33-degree viewing angle, it offers clear, easy viewing while shooting. The finder frame rate can be set to 120 fps — twice the normal rate — for a smooth viewfinder image, with minimum display motion blur when tracking and shooting moving subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnhanced shooting flexibility with vari-angle monitor\u003c\/strong\u003e\u003cbr\u003eThe α6700 features a large 3.0-type 1.03 million-dot (approx.) touch-panel LCD monitor with a 3:2 aspect ratio and side-opening vary-angle flexibility. This allows greater positioning and framing freedom, giving you plenty of creative options for handheld and gimbal-mounted shooting of stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntuitive touch control\u003c\/strong\u003e\u003cbr\u003eJust touch the screen to activate key functions, such as selecting a focus point or subject to track, or triggering the shutter. Swiping in from the left or right edge of the shooting display reveals touch icons that allow quick changes to the shooting mode and other settings. The function (Fn) menu can also be displayed by a simple swipe-up. During playback, you can easily select and zoom into images through taps and intuitive pinch-out\/pinch-in gestures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImproved menu structure\u003c\/strong\u003e\u003cbr\u003eResponding to feedback from professional photographers and videographers, the α6700 comes with a new Main Menu structure similar to the latest full-frame α series models. The logical layout provides more efficient access to important shooting parameters, such as frame rate, shutter speed, and more. It can be assigned to a custom key for quick access when needed, and touch operation means that adjusting key settings has never been faster.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore than 70 E-mount lenses to choose from\u003c\/strong\u003e\u003cbr\u003eTake your pick from a comprehensive range of E-mount lenses from Sony. Our acclaimed line-up includes the full-frame G Master series that blends breathtaking resolution with exquisite bokeh, and the G Lens series that offers excellent image quality and value. Combined with an APS-C body, Sony's ultra-wide lenses can capture sweeping scenery or large subjects in a single frame, while telephoto lenses, assisted by the 1.5 crop factor of APS-C cameras and teleconverter lenses as needed, make it possible to capture distant subjects with stunning clarity and detail.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccessories expand creative horizons\u003c\/strong\u003e\u003cbr\u003eA variety of high-performance compatible microphones can be connected to the the camera’s Multi Interface Shoe for direct, noise-free digital audio transfer to the camera. Or choose from a variety of high-output flash units such as the HVL-F60RM2 that support high-speed continuous shooting, giving you even more ways to capture creative imagery.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCreators' Cloud platform\u003c\/strong\u003e\u003cbr\u003eCreators' Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It's also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps providing efficient solutions that integrate cameras with shooting and production apps and services.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAccessible technology on α cameras\u003c\/strong\u003e\u003cbr\u003eSony's α cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony's goal: zero environmental footprint\u003c\/strong\u003e\u003cbr\u003eAt Sony, we've launched the Road to Zero plan to map our path to achieving a zero environmental footprint, with our Green Management 2025 plan defining intermediate targets. We've taken measures to reduce the environmental footprint of the α6700 at every stage of its life cycle, from product development through supply chain, production, and packaging.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePacking for the future\u003c\/strong\u003e\u003cbr\u003eWherever possible, Sony strives to use non-plastic packaging materials that provide ample protection against shock and impact35, including plant-based non-woven fabrics for product bags36. All of this helps to minimize environmental stress.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472723015,"sku":"210000012144","price":1898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/fyhabzlxpmmduj3vha09.jpg?v=1787586370"},{"product_id":"sony-alpha-a7c-ii-full-frame-interchangeable-lens-hybrid-camera-with-fe-28-60mm-f4-5-6-lens-black","title":"Sony Alpha a7C II Full-frame Interchangeable Lens Hybrid Camera with FE 28-60mm F4-5.6 Lens (Black)","description":"\u003cstrong\u003eFor stills, movies, and the creator in you\u003c\/strong\u003e\u003cbr\u003eCompact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both still and movies, it’s the essential tool for capturing the world the way you want to.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAT A GLANCE\u003c\/strong\u003e\u003cbr\u003eAll your favorite features in the box\u003cul\u003e\n\u003cli\u003eBig vision wherever you go\u003c\/li\u003e\n\u003cli\u003eHigh performance movie making\u003c\/li\u003e\n\u003cli\u003eSmarter, faster AF\u003c\/li\u003e\n\u003cli\u003eDesigned for ease of use\u003c\/li\u003e\n\u003cli\u003eBroad connectivity\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eFull-frame CMOS image sensor with 33.01 effective megapixels\u003c\/strong\u003e\u003cbr\u003eDelivering outstanding performance and excellent image quality for both stills and movies, the α7C II's new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity from ISO 100 to ISO 512002, low noise, and highly accurate color reproduction\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced BIONZ XR™ engine\u003c\/strong\u003e\u003cbr\u003eThe advanced BIONZ XR processing engine delivers up to eight times more processing power than its predecessor. It minimizes processing latency while boosting movie and still image processing power, achieving natural gradations, realistic color, low noise, superior image quality and fast menu response.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConsistently accurate exposure and color\u003c\/strong\u003e\u003cbr\u003eEmploying the latest processing engine combined with an advanced AE algorithm, the α7C II can detect the skin area of faces and adjust exposure accordingly for both stills and movies. It achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadows or direct sunlight, or not directly facing the camera.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealize your vision with Creative Look\u003c\/strong\u003e\u003cbr\u003eSet the visual mood with Creative Look, which offers 10 customizable presets so you can capture the world the way you want. Either use the presets as they are or adjust eight parameters, including contrast, saturation, and shadows4, to create shareable stills and movies in-camera without the need for post-production editing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSelectable RAW image sizes and quality\u003c\/strong\u003e\u003cbr\u003eLossless RAW image compression provides efficient compression for smaller file sizes with no loss in image quality, enabling the camera to shoot up to 27 frames in continuous bursts. There are three lossless-compression image sizes (S\/M\/L) to suit any application, and a Light image quality selection that generates less data is provided for JPEG and HEIF images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eEnjoy even more stable handheld shooting for stills, thanks to the α7C II’s high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms that effectively compensate for up to 7.0-steps5 of camera shake. Compatible lenses with built-in image stabilization6 combine with improved synchronization between the body and lens to make framing easier even at telephoto focal lengths that can otherwise cause a large amount of blur.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMore than 70 E-mount lenses offer boundless creativity\u003c\/strong\u003e\u003cbr\u003eThe α7C II is compatible with Sony's extensive lineup of optically advanced E-mount lenses, including the G Master™ series that blends breathtaking resolution with exquisite bokeh, and the G Lens™ series with excellent image quality and smooth bokeh. Compact and lightweight, these lenses offer a wide range of photographic and videographic applications.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe technology to bring your creative vision to life\u003c\/strong\u003e\u003cbr\u003eEnjoy high-quality movie recording capabilities no matter when or where you're shooting. The α7C II offers 4K 60p\/50p movie capture, S-Cinetone™ for a cinematic look straight out of the camera, and Log shooting for flexible post processing, all within a remarkably compact, lightweight body that's compatible with gimbal or drone-mounted shooting.\u003cbr\u003e\u003cbr\u003eOutstanding 4K movie recording up to 60p\/50p\u003cbr\u003eThe α7C II offers 4K 60p\/50p movie capture with full pixel readout and no pixel binning, taking advantage of the latest BIONZ XR processing engine and its wide dynamic range to produce exceptionally smooth images of fast-moving subjects. When recording 4K movies at 30p, full-frame 7K oversampling delivers 4K with enhanced clarity and detail.\u003cbr\u003e\u003cbr\u003eS-Cinetone™ to easily create a cinematic look\u003cbr\u003eUtilizing the same color science from Sony's highly regarded Cinema Line, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin tones, plus soft colors and gorgeous highlights.\u003cbr\u003e\u003cbr\u003eAdvanced movie recording for simpler post-production\u003cbr\u003eIn-camera 10-bit 4:2:2 recording is available when using Long GOP or All-Intra compression9, making it possible to color grade for fuller, more natural gradations while generally providing greater editing freedom.\u003cbr\u003e\u003cbr\u003eLog recording for powerful creative possibilities\u003cbr\u003eThe α7C II boasts an S-Log gamma curve that emphasizes gradation characteristics from shadows to mid-grey (18% grey), achieving 14+ stops of latitude10. S-Gamut and S-Gamut.Cine color gamut settings are also provided. You can apply a custom LUT (Look Up Table) with a Log gamma curve to preview how the footage will look in post-production, or to even record footage conveniently with a PP LUT already applied.\u003cbr\u003e\u003cbr\u003eActive Mode image stabilization supports handheld movie shooting\u003cbr\u003eActive Mode provides enhanced image stabilization for handheld shooting. A precision image stabilization unit, advanced gyro sensors, and an optimized image stabilization algorithm work together for exceedingly smooth, stable movie footage. In addition to this in-body stabilization, compatible lenses with their own built-in image stabilization coordinate with the camera body for highly effective control, enabling handheld telephoto shots with greater clarity.\u003cbr\u003e\u003cbr\u003eStay focused with Real-time Tracking\u003cbr\u003eSelect a subject and let Real-time Tracking do the work for you — the camera automatically detects and tracks the subject, keeping the focus with a high level of accuracy.\u003cbr\u003e\u003cbr\u003eBreathing compensation for consistent angle of view\u003cbr\u003eWith the breathing compensation function turned on, the α7C II employs Sony's original Clear Image Zoom technology to suppress focus breathing, allowing you to shoot movies with more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare Plugin software during post-production.\u003cbr\u003e\u003cbr\u003eMetadata facilitates editing workflow\u003cbr\u003eMetadata embedded in recorded footage can be used by Sony's Catalyst Browse\/Prepare\/Prepare Plugin software, significantly speeding up post-production. Shot marks can be easily added to clips during or after recording to mark favorite scenes, allowing you to quickly locate them during playback in the camera or editing with compatible software.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmarter, faster AF\u003c\/strong\u003e\u003cbr\u003eAI processing unit for advanced subject recognition\u003cbr\u003eThe α7C II is equipped with an AI processing unit specifically dedicated to processing significant amounts of data, enabling more accurate recognition of subjects and recognition of a wider range of subject types.\u003cbr\u003e\u003cbr\u003eHuman pose estimation for accurate subject recognition\u003cbr\u003eWith its innovative AI processing unit, the α7C II can accurately recognize human movement, achieving significant improvement in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognize not just eyes, but also body and head positions with high precision, so it can even lock onto and track a subject facing away from the camera or with their face partially obscured.\u003cbr\u003e\u003cbr\u003eReliable recognition of a wider range of subjects\u003cbr\u003eThe α7C II features a powerful AI processing unit, capable of human, animal, bird, insect, car\/train and airplane recognition. Animal recognition now recognizes the eyes of some grazing and small animals, in addition to the eyes and heads of dogs, cats and similarly featured animals. It can even recognize these animals when their eyes are obscured from view. The camera also comes with bird recognition, enabling it to pinpoint the eyes of a variety of bird types as well as recognizing birds' heads and bodies.\u003cbr\u003e\u003cbr\u003eTenacious Real-time Tracking\u003cbr\u003eThe α7C II boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.\u003cbr\u003e\u003cbr\u003eAI-based Auto Framing for movies\u003cbr\u003eUsing AI-based subject recognition technology, the Auto Framing feature automatically crops for optimum framing when shooting movies. Even when the camera is mounted on a tripod, the framing is continually adjusted so that the recorded footage looks like the subject was being followed by a camera operator. Accurate tracking is possible even when the camera is being operated remotely via the Creators' App17 on a smartphone.\u003cbr\u003e\u003cbr\u003eShooting responsibly when using face registration\u003cbr\u003eThe face registration feature involves the use of biometric data. You are responsible for your collection and use of such data, and compliance with applicable local law. For more details, please visit the website below.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDesigned for ease of use\u003c\/strong\u003e\u003cbr\u003eHigh dot-density electronic viewfinder for clear display\u003cbr\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast for bright, clear viewing, even in bright sunlight. The finder frame rate can be set to [High] (120 fps), twice the normal frame rate, for a smooth viewfinder image with minimal display motion blur when tracking and shooting moving subjects.\u003cbr\u003e\u003cbr\u003eIntuitive touch control menus\u003cbr\u003eSimply swipe in from the left or right edge of the shooting display to reveal touch icons that allow quick changes to the shooting mode and more. You can now long-press menu items to register them to My Menu for quick access as needed, making the camera even more easily customizable.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eBroad connectivity\u003c\/strong\u003e\u003cbr\u003eStable smartphone connectivity\u003cbr\u003eConnection stability when transferring images from the camera to the Creators’ App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or a different app is launched Workflow from shooting to sharing has been notably improved overall.\u003cbr\u003e\u003cbr\u003eStream top-quality live content\u003cbr\u003eConnected to a personal computer or smartphone via USB, the α7C II can function as a 4K (2160) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create striking images, and advanced AF functions such as Eye AF support online meetings and leave streaming events.\u003cbr\u003e\u003cbr\u003eCreators’ Cloud Platform\u003cbr\u003eCreators’ Cloud is a platform that supports creative work from shooting to production by combining advanced Sony camera technology with cloud-based AI. It’s also a place for discovery and collaboration with other creators around the world. Explore web, mobile, and PC-based apps that provide efficient solutions for integrating cameras with shooting and production apps and services\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEnvironmentally-minded\u003c\/strong\u003e\u003cbr\u003eSony’s Road to Zero Plan\u003cbr\u003eSony’s 2010 “Road to Zero” environmental plan has a zero environmental footprint as its goal, with our Green Management 2025 plan defining intermediate targets. Measures have been taken to reduce the environmental footprint of the α7C II at every stage of its life cycle, from product development, through supply chain production, and packaging.\u003cbr\u003e\u003cbr\u003eRecycled materials in cameras and digital camera products\u003cbr\u003eOnly recyclable resources are used in our repeatedly recyclable, durable, high quality SORPLAS™ material, SORPLAS and other recyclable materials are used in camera bodies as much as possible, reducing stress on the environment without compromising performance or functionality in any way.\u003cbr\u003e\u003cbr\u003eAccessible technology on α cameras\u003cbr\u003eSony's α cameras are equipped with a number of accessibility features so that as many people as possible can utilize and enjoy our technology. For example, the screen reader function reads text on the menu screens aloud, with volume and reading speed adjustable as needed.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472755783,"sku":"210000012376","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/t2E_MESv4JniNrJILz0Lw.jpg?v=1789760841"},{"product_id":"sony-a9-mark-iii-full-frame-mirrorless-camera-body-only","title":"Sony A9 Mark III Full Frame Mirrorless Camera - Body Only","description":"\u003cstrong\u003eNewly developed full-frame stacked 24.6 MP Exmor RS image sensor with global shutter\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a ground-breaking full-frame global shutter image sensor with approximately 24.6 million effective pixels, a stacked CMOS architecture and integral memory, offering high resolution and overwhelming speed. It’s capable of capturing fast-moving subjects with absolutely no distortion, and the sensor’s stacked structure and advanced A\/D conversion enable high-speed processing to proceed with minimal delay. Also boasting an advanced BIONZ XR processing engine, the α9 III can shoot continuous bursts at up to 120 frames per second keeping all the action in focus thanks to formidable AI, dense phase-detect AF and wide subject recognition.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the BIONZ XR\u003cbr\u003eBIONZ XR image processing engine\u003c\/strong\u003e\u003cbr\u003eWith up to eight times more processing power than previous versions, the BIONZ XR image processing engine minimizes processing latency while markedly boosting image processing power, producing images with high colour gradation, realistic colour reproduction and low-noise. It’s able to process the high volume of data generated by the newly developed Exmor RS image sensor in real-time, even while shooting continuous bursts at up to 120fps, and it can capture high-quality 14-bit RAW images in all still shooting modes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA group of example images shot in a continuous burst, capturing a bird in various stages of flight\u003cbr\u003eBlackout-free shooting\u003c\/strong\u003e\u003cbr\u003eNever miss a moment thanks to the blackout-free viewfinder, which does not black out even during fast-paced continuous shooting. This allows seamless capture of all the action, and is especially useful for shooting fast-moving subjects such as athletes, or for portraits, when even the briefest of facial expressions can make the difference between an average and great shot.  (1) Blackout-free shooting (2) Shooting with blackout\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a triathlete splashing water onto his face\u003cbr\u003eUltra-fast 1\/80000 second shutter speed\u003c\/strong\u003e\u003cbr\u003eCapture all the fast-paced action at sporting events and more. The global shutter sensor allows for an ultra-fast maximum shutter speed of 1\/80000 second for still images, making it possible to even capture a bullet leaving the barrel of a rifle at a shooting competition, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a bird in flight\u003cbr\u003eCapture essential moments with innovative high-speed burst support\u003c\/strong\u003e\u003cbr\u003eNever miss a key event with Pre-Capture, which makes it possible to capture moments that occurred before the shutter was released. Data (up to 120 images per second) is temporarily stored while the shutter button is half-pressed, and up to 1 second before can be captured once the shutter is fully pressed. This makes it easier to capture split-second moments, such as images of birds taking flight, even if actual shutter release is a little late.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golfer performing a bunker shot, moments after the club struck the ball\u003cbr\u003eContinuous Shooting Speed Boost\u003c\/strong\u003e\u003cbr\u003eContinuous Shooting Speed Boost temporarily boosts the shooting speed while shooting bursts, enabling the user to raise the frame rate to 120fps, for example, when the key moment approaches. Best used when shooting sports and other fast-paced activities when the timing of the desired action can be roughly predicted.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a man walking on a beach\u003cbr\u003eHuman pose estimation using a skeleton-based model\u003c\/strong\u003e\u003cbr\u003eWith its innovative AI processing unit, the α9 III can use subject form data to accurately recognize movement. Human pose estimation technology recognizes not just eyes but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or whose face is covered. A distant human subject that occupies only a small area of the frame (even smaller than in previous Real-time Recognition AF iterations) can be recognized if the subject is near the focus area when the shutter is half-pressed while shooting with continuous AF. This can speed up focus acquisition on an athlete approaching from a distance at a track-and-field or ski event, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample images of a lion, bird, airplane, car, train and butterfly\u003cbr\u003eReliable recognition of a wider range of subjects\u003c\/strong\u003e\u003cbr\u003eThe AI processing unit supports enhanced Human, Animal, Bird, Insect, Car\/Train and Airplane recognition. In the Car\/Train category, it is now capable of recognizing helmets, such as those worn by the drivers of formula race cars. Animal recognition can recognize the eyes of some grazing and small animals, in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals. Bird recognition has also been updated, more easily pinpointing the eyes of a variety of bird types as well as recognizing bird bodies. Plus, a new Animal\/Bird setting eliminates the need to switch between two settings to shoot animals or birds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of two cyclists racing uphill\u003cbr\u003eWide, fast, precise autofocus and tracking\u003c\/strong\u003e\u003cbr\u003eThe α9 III packs a Fast Hybrid AF system that combines the speed and tracking performance of phase-detection AF with the precision of contrast-detection AF, reliably locking onto and tracking subjects that move rapidly and\/or erratically. It now features 7598 phase-detection points in a high-density focal plane phase-detection AF system that covers approximately 95.6% of the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a triathlete splashing water onto his face\u003cbr\u003eUp to 120 AF\/AE tracking calculations per second\u003c\/strong\u003e\u003cbr\u003eLet the camera keep track—the high-speed readout of the new image sensor enables the α9 III to make up to 120 AF\/AE tracking calculations per second9, twice that of its predecessor. AF tracks complex subject motions and predicts sudden movements with greater precision than ever before, while AE easily responds to sudden brightness variations. The α9 III continues to track even during continuous shooting, also contributing to greater precision.  (1) AF\/AE calculations (2) 120 frames\/s\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a portrait of a woman at night\u003cbr\u003eComposite RAW Shooting reduces noise\u003c\/strong\u003e\u003cbr\u003eComposite RAW Shooting captures multiple images (4, 8, 16, or 32, selectable) which can then be merged using Sony’s Imaging Edge Desktop computer application software to create full-resolution images with very low noise.10 This makes it possible to shoot wildlife at high shutter speeds or portraits in low light, achieving exceptionally high image quality with low noise, even at higher ISO settings. What’s more, when shooting at low sensitivity levels, the α9 III can take advantage of camera shake that occurs during handheld shooting and use Composite RAW to create images with reduced false colour and jaggies.  (1) Standard (2) Composite RAW\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration of the image stabilization unit\u003cbr\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003cbr\u003eShoot handheld with confidence. The α9 III is packed with a high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms to effectively detect and correct camera shake, offering 8.0-step11 stabilization. This is further supported by compatible lenses with built-in image stabilization and improved communication between the body and lenses, providing effective control for blur-free shooting even at telephoto focal lengths. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a woman dancing in the rain\u003cbr\u003eFlash sync at all shutter speeds\u003c\/strong\u003e\u003cbr\u003eWith a compatible flash unit from Sony (such as the HVL-F60RM2 or HVL-F46RM), the α9 III can perform full flash synchronization right up to the maximum 1\/80000 second shutter speed. This allows flash to be used for extra subject illumination when shooting outdoors in bright daylight with a high shutter speed, reducing the need for large lighting setups and vastly expanding creative shooting possibilities.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of cyclists racing\u003cbr\u003eAdvanced image sensor with global shutter system for distortion-free movies\u003c\/strong\u003e\u003cbr\u003eThe newly developed 24.6-megapixel full-frame global-shutter Exmor RS image sensor with stacked CMOS architecture offers immense benefits for moviemaking as well as still photography. Rolling shutter distortion is non-existent, so natural-looking footage can be captured regardless of subject or camera movement, even when shooting from a fast-moving vehicle or panning the camera quickly.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golfer singing for a bunker shot, moments before hitting the ball\u003cbr\u003e4K 120p without cropping for the first time in an α body\u003c\/strong\u003e\u003cbr\u003eFor the first time in the α line-up from Sony, the α9 III offers 4K (3840 x 2160) 120p movie recording without cropping, allowing users to utilize the full angle of view provided by any lens. For example, 4K footage shot in slow motion 120p and footage shot at normal speed 24p within the same scene will have the same angle of view and can be easily edited together without the need for reframing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a portrait of a woman\u003cbr\u003eS-Cinetone for a cinematic look\u003c\/strong\u003e\u003cbr\u003eSony’s S-Cinetone picture profile provides the same colour science that delivers beautiful colours and skin tones throughout the highly regarded Cinema Line range. S-Cinetone produces natural mid-tones that are essential to healthy-looking skin, plus soft colours and gorgeous highlights. This lets creators concentrate on shooting while achieving a cinematic look without the need for colour grading.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExample image of a golf player in focus with a tree trunk defocused in the foreground\u003cbr\u003eBreathing compensation for consistent angle of view when focusing\u003c\/strong\u003e\u003cbr\u003eFocus breathing compensation effectively reduces focus breathing when shooting movies. Sony’s original Clear Image Zoom technology is used to automatically maintain a consistent angle of view throughout focus changes for more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare software application during post production.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUsage image of a man holding the camera to shoot a triathlete running out of the sea\u003cbr\u003eDynamic active Mode stabilization\u003c\/strong\u003e\u003cbr\u003eA high-precision stabilization unit and gyro sensors built into the camera, supported by optimized image stabilization algorithms, allow advanced electronic stabilization to work in conjunction with the camera’s 5-axis optical in-body image stabilization system. Dynamic active Mode improves stabilization by more than 30% over the existing Active Mode (approx.).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera’s right side\u003cbr\u003eErgonomic grip design enhances operability while reducing fatigue\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a grip with a new shape that improves hold and reduces physical stress on the user, even when shooting with heavy telephoto lenses or for long periods of time. An ergonomically refined contour ensures that the grip fills the user’s hand for a secure hold that does not cause fatigue.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of Custom button on the camera front\u003cbr\u003eNew front custom button provides greater flexibility\u003c\/strong\u003e\u003cbr\u003eAn update to the Sony’s α design, the α9 III comes with a custom button on the front for faster, easier operation while holding the grip. This makes it even more adaptable to different shooting styles and needs. For example, assign the Continuous Speed Shooting Boost function to the front button to allow instant speed boost when shooting bursts.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera dial on the camera top\u003cbr\u003eDrive Mode and Focus Mode dials\u003c\/strong\u003e\u003cbr\u003eIndependently operable stacked drive mode and focus mode dials allow fast access and selection. The user can quickly select the single or continuous drive mode, or the single AF or continuous AF focus mode, without having to access menus via buttons. Both dials are lockable, preventing unwanted mode changes during use. What’s more, as a new feature, the drive mode dial can be deactivated and assigned to the FN menu or a custom button instead—a useful setup if shooting in the dark or with a rain cover that might obscure the dial.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct images showing the range of horizontal and vertical rotation of the LCD monitor\u003cbr\u003eSony’s original 4-axis mechanism for enhanced shooting flexibility\u003c\/strong\u003e\u003cbr\u003eThe α9 III features a 4-axis multi-angle monitor that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility, allowing for unrestricted angle adjustment whether shooting vertically or horizontally. Slim, unobtrusive, and robust, the mechanism enables the monitor to be pulled away from the rear of the body and tilted upward by up to 98 °, downward by up to 40 °, and swung sideways by up to 180 °. The touch sensitive, 3.2 type LCD monitor is optimized for outdoor shooting, providing 2.1 million dot resolution, a wide colour gamut and ample brightness for clear and easy viewing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera with an attached VG-C5 vertical grip equipped with two batteries\u003cbr\u003eOptional VG-C5 Vertical Grip\u003c\/strong\u003e\u003cbr\u003eThe optional VG-C5 Vertical Grip provides outstanding comfort and operability for long shooting sessions. The grip and shutter button feature the same ergonomic design as the camera body. Control access is similar too, with an independent front custom button (C5), a front dial, rear L and R dials, and a lock function on the R dial. The VG-C5 Vertical Grip can house two NP-FZ100 batteries for extended shooting sessions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration of the camera's viewfinder\u003cbr\u003eExcellent viewfinder specs and performance \u003c\/strong\u003e\u003cbr\u003eThe 9.44 million-dot (approx.) OLED viewfinder includes 0.90x magnification with a 41 ° FOV for a clear, wide view, and an updated structure that results in a 25 mm high eyepoint. An original optical design minimizes aberration that can be distracting when looking around the viewfinder image, providing a more consistent viewing experience. Viewfinder and monitor lag time have also been reduced to allow more stable framing, especially during continuous shooting. The finder frame rate can be set to Standard (60fps), High (120fps), or Higher (240fps). The 240fps setting provides an extremely smooth viewfinder image with minimum motion blur when shooting moving subjects, and greatly reduces motion blur when panning or tilting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera front with the shading curtain closed\u003cbr\u003eShading curtain closed on power-off\u003c\/strong\u003e\u003cbr\u003eA shading curtain protects the image sensor from dust and particles while changing lenses. When set to ON, it automatically closes when the camera’s power is turned off.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera’s magnesium alloy chassis\u003cbr\u003eRobust and durable for challenging professional environments\u003c\/strong\u003e\u003cbr\u003eWith lightweight, high-rigidity magnesium alloy for its top cover, front cover, internal frame, and rear cover, the α9 III boasts high body durability, high shock resistance and effective heat dissipation. It’s built to withstand challenging professional environments while remaining relatively compact and lightweight.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIllustration showing the camera’s dust and moisture resistance features\u003cbr\u003eRugged reliability in the field\u003c\/strong\u003e\u003cbr\u003eThe α9 III features outstanding dust and moisture resistance, thanks to design refinements with silicone rubber packing around buttons, lens-lock button, cushioning around the lens mount, and other areas. An improved EVF design effectively seals the viewfinder’s optical path, achieving the same effect as a double glass structure. Combined with dust- and moisture-resistant lenses, flash units, and\/or the optional VG-C5 Vertical Grip, the α9 III becomes the core of a rugged dust- and moisture-resistant system.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the Photo playback menu display with the option for “Display as Group” selected\u003cbr\u003eImproved group display\u003c\/strong\u003e\u003cbr\u003eWorkflow efficiency gets a drastic boost thanks to image groups. Images taken at up to 120fps3 in continuous bursts can be defined as “groups,” making it easier to quickly flip through and locate a specific image within a large group of images. These groups can also be assigned a rating, which can then be used for filtering and searching, and the rating is embedded for images imported into a computer editing application.22 This greatly simplifies data management and speeds the workflow process.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of the Review playback menu display\u003cbr\u003eFn Menu Settings\u003c\/strong\u003e\u003cbr\u003eIf Playback Fn Menu is assigned to the Fn button in advance, it provides quick access to control protect status, smartphone transfer, FTP transfer, and other functions during playback. It can also be used to select and initiate functions for a filtered batch of images, enabling quick delivery via FTP transfer, for example. During single image review, the Fn menu can be accessed simply by swiping up on the LCD display and is available during single playback, index playback, calendar\/folder playback, and the image selection display.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of Search filtering menu display\u003cbr\u003ePlayback Filter Condition\u003c\/strong\u003e\u003cbr\u003eSearch filtering can be applied during review playback. Even for vast image libraries, images can be quickly filtered according to date, folder, still\/movie, rating, protect status, FTP, and other parameters, making it easier than ever to find specific images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eImage of a person using a laptop next to the camera\u003cbr\u003eRemote Camera Tool\u003c\/strong\u003e\u003cbr\u003eRemote Camera Tool is a software application that allows PC Remote (tethered) shooting via wired LAN. Once the camera is connected to a computer or switching hub connected to a computer, Remote Camera Tool can be used to change camera settings and shoot images.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eUsage image of a man operating his smartphone while shooting with the camera\u003cbr\u003eBuilt-in Wi-Fi for FTP and smartphone transfers plus PC Remote tethering\u003c\/strong\u003e\u003cbr\u003eBuilt-in Wi-Fi (IEEE 802.11ac) with 2x2 MIMO support allows high-speed data transfer, enabling the α9 III to transfer data up to twice as fast as its predecessor. 5 GHz24 communication offers maximum speed and stability, essential for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProduct image of the camera with CFexpress cards and SD cards\u003cbr\u003eTwo CFexpress Type A compatible media slots\u003c\/strong\u003e\u003cbr\u003eAs well as UHS-I and UHS-II SD cards, the α9 III’s media slots support CFexpress Type A cards. These are ideally suited to high-speed continuous still shooting at up to 120fps and provide high write speeds to quickly clear the buffers of cameras that generate high volumes of still image and movie data. The α9 III also allows stills and movies to be recorded to memory media in numerous ways, including saving data to different media slots according to file type, image size, and image quality, and a relay record mode, all helping to streamline workflow.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSony’s Creators’ Cloud logo\u003cbr\u003eSony’s cloud services \u003c\/strong\u003e\u003cbr\u003eSony’s cloud services support shooting through to production. The Creators’ App mobile application allows users to remotely control the camera and transfer stills and movies straight to the device. For editing, Sony’s Creators’ Cloud provides access to a range of useful production support tools. Master Cut (Beta), for example, uses camera metadata and cloud AI to efficiently create rough movie edits, while Ci Media Cloud makes it easy for teams to cooperate on production. Get further inspiration from the networking service Discover, which brings creators together, helps them promote their activities, and provides access to useful articles about Sony Ambassador shooting and production methods, alongside other invaluable advice.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472821319,"sku":"210000013009","price":6798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/wbksj3zymbb9nxdatwed.jpg?v=1787586372"},{"product_id":"sony-fe-85mm-f1-4-gm-ii","title":"Sony FE 85mm F1.4 GM II","description":"\u003cstrong\u003eNext-level G Master performance: even sharper with gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eTwo XA (extreme aspherical) elements achieve superb resolution right to the image edges, while two ED (extra-low dispersion) glass elements minimize chromatic aberration. Eyes and expressions can be captured with stunning clarity regardless of framing. Sony’s Nano AR Coating II suppresses flare and ghosting in just about any lighting. Minimum focus distance is 0.85 m (2.79 ft) (AF)\/0.8 m (2.63 ft) (MF).\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStunning G Master bokeh with smoother transitions\u003c\/strong\u003e\u003cbr\u003eThe FE 85 mm F1.4 GM II continues the acclaimed performance of the previous model with a new optical design that controls chromatic aberration for more natural bokeh. An 11-blade circular aperture provides further enhancement, while precisely controlled spherical aberration works with XA (extreme aspherical) elements to minimize onion-ring bokeh. All of this means smooth transitions from sharp focus to deep bokeh at F1.4.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe full AF speed and precision of advanced α-series bodies realized\u003c\/strong\u003e\u003cbr\u003eTwo XD (extreme dynamic) linear motors and high-speed control give the FE 85 mm F1.4 GM II AF speeds up to 3x faster than the previous model. Moving subject tracking is improved by as much as 7x, allowing reliable capture even when using extremely narrow depth of field at F1.4. The 120fps capability of the α9 III with its global shutter is fully supported. The FE 85 mm F1.4 GM II offers extraordinary creative control for serious portraiture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e20% less mass with no image quality compromise\u003c\/strong\u003e\u003cbr\u003eXA (extreme aspherical) elements, refined optics, XD (extreme dynamic) linear motors and a compact circular aperture unit pack superb large-aperture performance into a barrel that measures just 84.7 (3-3\/8 inch) x 107.3 mm (4-1\/4 inch) and weighs only 642 g (22.7 oz.). That’s about 13% less volume and 20%6 less mass for outstanding agility and matching with compact α-series bodies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAn ideal 85 mm F1.4 lens for filmmaking\u003c\/strong\u003e\u003cbr\u003eThe FE 85 mm F1.4 GM II is great for filming people. It works perfectly with Real-time Recognition AF in α-series bodies, for fast, precise and quiet subject tracking that maintains sharp focus on moving subjects even at F1.4. Focus breathing has been minimized and body breathing compensation is supported. The aperture ring can be switched to click-less operation and Linear Response MF allows smooth manual focus control.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTop-class control and reliability for professional applications\u003c\/strong\u003e\u003cbr\u003eTwo customizable focus hold buttons and an AF\/MF switch offer flexible operability, while an independent aperture ring and Linear Response MF give intuitive control for creative shooting. The FE 85 mm F1.4 GM II accepts 77 mm threaded filters. A dust and moisture resistant design ensures reliability in challenging outdoor conditions, while a fluorine coating on the front element effectively repels contaminants.","brand":"Sony","offers":[{"title":"Default Title","offer_id":43125472854087,"sku":"210000014642","price":1948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/7928\/4295\/files\/jrceaqngunhsfugzm0pt.jpg?v=1787586373"}],"url":"https:\/\/ymcamera.com\/collections\/brand-sony.oembed","provider":"YM Camera","version":"1.0","type":"link"}